Alfonso J. Gil, Vicente Lázaro Ruiz and Agustín V. Ruiz Vega
This paper aims to focus on two basic dimensions of group work: cooperation and transfer of information. This paper has two objectives. The first objective is to analyse the…
Abstract
Purpose
This paper aims to focus on two basic dimensions of group work: cooperation and transfer of information. This paper has two objectives. The first objective is to analyse the effect of cooperation and transfer of information in group work according to employees’ perceptions of the Rioja wine industry. The second objective is to analyse the existence of significant differences in the perception of the basic dimensions of group work under different organisational contexts in the Rioja wine industry.
Design/methodology/approach
The participants in the study are 230 workers from the Rioja wine industry. The data is collected through a personal interview using a questionnaire. Hypotheses are tested by multiple regression analysis.
Findings
The results indicate firstly that cooperation and transfer of information is related to “group work” variable positively, and secondly, significant differences were found in each of the contexts analysed. Besides, it has been found that the variable “transfer of information” is more explanatory of group work differences in organisational contexts than the variable “cooperation”.
Originality/value
This study verified that there is no homogeneity in group work in the Rioja wine industry. This study contributes to the knowledge about a significant industry of the economy and culture of the Rioja region, and the wine sector in general.
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Pedro Arturo Flores-Gómez and Héctor Hugo Pérez-Villarreal
This paper aims to focus on the evolution of nonprofit cultural institutions in Mexico and their relationship with Spain, regarding the four traditional elements of a marketing…
Abstract
Purpose
This paper aims to focus on the evolution of nonprofit cultural institutions in Mexico and their relationship with Spain, regarding the four traditional elements of a marketing mix. Specifically, this paper examines marketing advancements in the digital environment, placing emphasis on the virtual exhibition Códices de México: Memorias y Saberes, as well as the marketing activities related to prehispanic and novohispanic codices between 2010 and 2022.
Design/methodology/approach
The first part of the present study provides a chronological framework based on the four components of a marketing mix, illustrating the transition of Mexican and Spanish public cultural institutions from their foundations to current times. It particularly provides insight into their recent accomplishments in the digital environment, underscoring potential networking areas. The second part offers an in-depth examination of the exhibition Códices de México: Memorias y Saberes (INAH 2015) and a review of digital sources from Mexican government entities to investigate marketing activities related to prehispanic and novohispanic codices.
Findings
Due to the historical approach used to document the transition of nonprofit cultural institutions in Mexico and Spain to the digital era, this article sheds lights on co-joint efforts in the digital marketing domain around prehispanic and novohispanic codices. Additionally, it illustrates the activities used by Mexican cultural institutions during the past two decades to disseminate knowledge on codices.
Research limitations/implications
Regarding the methodological aspects of using historical resources through digital archives, this study solely comprised marketing activities reported in the records available on the official portal of cultural institutions.
Originality/value
This study argues for the utility of the four components rooted in a traditional marketing mix as a tool to illustrate the evolution of marketing practices within the cultural heritage domain. It also highlights the role played by cultural institutions in Mexico and Spain in the digital environment to strategically network around cultural heritage. Additionally, it sheds light on the implementation of methods for presenting Mexican codices grounded in virtual terrain.
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María Fuentes-Blasco, Beatriz Moliner-Velázquez, David Servera-Francés and Irene Gil-Saura
Despite the importance of innovation in business performance, investigation into innovation in services is scanty and lacking consensus. In retailing, it is a topic that has been…
Abstract
Purpose
Despite the importance of innovation in business performance, investigation into innovation in services is scanty and lacking consensus. In retailing, it is a topic that has been awakening considerable academic and business interest in recent years. In this study context, this work aims to analyse innovation in retail experiences from two aspects – marketing innovation and technological innovation – to understand the role it exercises in satisfaction and subsequent recommendation.
Design/methodology/approach
The authors’ objective is to investigate the direct and indirect influence of marketing and technological innovation on satisfaction and word-of-mouth (WOM) through three core constructs: store image, consumer value and store brand equity. SEM methodology is applied on a sample of 820 retail customers of grocery, clothing, furniture an electronics store.
Findings
The results show that technological innovation is more important than marketing innovation in shaping image, value and satisfaction. At the same time, store image is the variable that most influences customer satisfaction and that satisfaction is a very significant antecedent of WOM behaviour. Practical implications for retail managers and further research are presented.
Originality/value
The main value of this work has been to go deeper into the study of retail innovation, both in marketing and technologies, and its direct and indirect effects on satisfaction and subsequent recommendation through store image, consumer value and store brand equity. It is a new line of study, which is still fragmented and with little empirical evidence.
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– The purpose of this paper is to analyze the circumstances that have conditioned the development of education in Spain from the enlightenment to the present day.
Abstract
Purpose
The purpose of this paper is to analyze the circumstances that have conditioned the development of education in Spain from the enlightenment to the present day.
Design/methodology/approach
Multidisciplinary scientific approach that combines the interpretation of the legal texts with the revision of the doctrinal and theoretical contributions made on the issue.
Findings
From the beginning of the nineteenth century, the history of education in Spain has been marked by constant fluctuations between the reactionary instincts, principally maintained by the Catholic Church and the conservative social classes, and the progressive experiments, driven by the enlightened and the liberals first, and the republicans and the socialists later. As a consequence of that, the fight for finishing with illiteracy and guaranteeing universal schooling underwent permanent advances and retreats, preventing from an effective modernization of the Spanish educative system. On the one hand, renewal projects promoted by teachers and pedagogues were inevitably criticized by the ecclesiastical hierarchy, obsessed with the idea of preserving the influence of religion on the schools. On the other hand, successive governments were weak in implementing an educational policy which could place Spain at the level of the other European and occidental nations.
Originality/value
At the dawn of the twenty-first century, although the country has overcome a good part of its centuries-old backwardness, increasing economic difficulties and old ideological splits keep hampering the quality of teaching, gripped by neoliberal policies which undermine the right to education for all. The reading of this paper offers various historical clues to understand this process.