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To examine whether awareness of the source of sun protection campaigns in New South Wales, Australia was associated with message recall and sun protection knowledge and behaviours.

Telephone surveys of random samples (n=800) of parents and other carers of children under 12 years of age were conducted before and after the first two campaigns and after the third campaign.

Recognition of the NSW Cancer Council (NSWCC) as the message source increased after each campaign. Cross‐sectional analyses revealed that after the first and third campaigns those who could identify the NSWCC were 1.4‐1.7 times more likely than those who could not to demonstrate knowledge about child sun protection practices (p<0.05). After the first campaign those with accurate message source awareness were 1.4 times more likely to report using sunscreen or clothing to protect their children, while after campaign three this awareness was associated with a greater likelihood (OR 1.6, p<0.05) of using hats, sunscreen and protective clothing.

While causality cannot be determined using a cross‐sectional design, the use of serial population surveys to analyse the relationship between message source awareness and sun protection knowledge and behaviours strengthens the basis for examining the role of this factor.

Presenting a readily identifiable and credible message source is likely to enhance the impact of health campaigns and this factor should be given attention in the pre‐testing of communications.

The importance of a credible communication source has been postulated by various theorists, but this one of few studies to examine the role played this factor in a population‐wide, health promotion campaign.

Conceptual advancement underpins the progress of social marketing and countermarketing research but has been neglected in recent years. This paper aims to describe a new integrative framework of social countermarketing (SCM) concepts, techniques and defining characteristics, based on research tracing the conceptual evolution of the field and contrasting commercial (profit-focused) and social (public good-focused) countermarketing.

This paper undertook searches of electronic databases to examine how socially oriented countermarketing has been characterised in the research literature. Search terms included “countermarketing”, “critical marketing”, “de-marketing” and “counter-advertising”. Broad inclusion criteria allowed consideration of reports, conference and media outputs, as well as peer-reviewed articles published since 1971. Selected marketing journals were searched individually.

After screening of 408 initial search results, 80 studies were retained and full papers retrieved. Main ideas, definitions, scope, concepts and terms used were mapped to identify the common and distinguishing features, as well as higher-order organising themes. This led to the development of a new conceptual framework for SCM comprising eight domains.

The integrative conceptual framework offers a foundation for future research and SCM practice.

This paper introduces a framework designed to advance the conceptual basis of SCM research and practice with particular reference to the field of public health and disease prevention.

A cross‐sectional representative population survey was used to identify adolescents with mild to moderate mental health problems and to identify areas for possible intervention. Outcome variables were depression, stress, behavioural problems and study problems. An analysis was carried out examining associations between mental health problems and socio‐demographic and behavioural variables. A sizeable proportion reported one or more mental health problems. Among those reporting extreme levels of these problems, few had sought help or talked to someone. The paper concludes that population health data provide useful information that could be addressed through school programmes to enhance resilience and promote adolescent mental health.

The overall goal of science is to build a valid and reliable body of knowledge about the functioning of the world and how applying that knowledge can change it. As personnel and human resources management researchers, we aim to contribute to the respective bodies of knowledge to provide both employers and employees with a workable foundation to help with those problems they are confronted with. However, what research on research has consistently demonstrated is that the scientific endeavor possesses existential issues including a substantial lack of (a) solid theory, (b) replicability, (c) reproducibility, (d) proper and generalizable samples, (e) sufficient quality control (i.e., peer review), (f) robust and trustworthy statistical results, (g) availability of research, and (h) sufficient practical implications. In this chapter, we first sing a song of sorrow regarding the current state of the social sciences in general and personnel and human resources management specifically. Then, we investigate potential grievances that might have led to it (i.e., questionable research practices, misplaced incentives), only to end with a verse of hope by outlining an avenue for betterment (i.e., open science and policy changes at multiple levels).

The article questions what is meant by the term critical theory and discusses some common misconceptions that have arisen about the meaning of this term. The dialectic logic that was championed by the group of scholars collectively known as the Frankfurt School is outlined and a number of implications for the field of organization and behaviour are discussed.

Tourism studies have conceptualized social media as artifacts and networks of tangible objects based on neat distinctions and categorizations. These neat ontological distinctions and categorizations have been discussed within the academic field of actor-network theory. Several scholars have most significantly investigated the spatialities of messier ways of conceptualizing and approaching societal objects and the trajectories of societal phenomena. Efforts are being made to widen the ontological register that has traditionally dominated social science research, including tourism studies. The purpose of this chapter is to address and problematize the social media pertaining to tourism, focusing on a research project as analytical and methodological lens.

Throughout April/May of 2009 a new type of virus surfaced in Mexico and the USA, denominated H1N1 or swine flu, that has been immediately disseminated worldwide. Even though the mortality of this virus has been slow, comparing with other antecedents, the mass‐media articulated a troublesome discourse that put the world in tenterhooks waiting for the evolution of the symptoms. Emulating the mythical archetype of what we knew as Spanish flu, which affected more than 50 million people during 1918 and 1920, journalism triggered panic in the four corners of the world. Under such a context, the purpose of this paper is to explore the connection between the coverage of mass‐media and press of swine flu in Buenos Aires (Argentina), and how the principle of resilience in this conjuncture works.

In order to understand this issue in an all‐encompassed manner, the author conducted ethnography in Buenos Aires during April to June of 2009 combining informal with formal interviews and analysis of contents extracted of press coverage. It is important to mention that the role of observer was hidden to capture vividly the social behaviour as long as a context of health emergency.

The findings of this research reveal that fear becomes an efficient instrument to keep the status quo in context of disasters. In addition, it is important to clarify that virtual disasters do not permit societies to learn of their tragedies and affects considerably their abilities for resilience.

Unfortunately, there is no abundant literature to support the outcomes of the present paper in respect to swine flu. Beyond ethical boundaries of journalism, the point of discussion, here, seems to be whether news should be edited or transmitted in rough during a moment of uncertainty. As a whole, the debate is circumscribed to non‐edited news which can result in uncontrollable society response, while edited news jeopardizes the freedom of the press.

This paper provides an original point of view that contrasts the thesis of Baudrillard in respect to the spectacle of disaster. The panic disseminated by media blurs the boundaries between culprit and innocence presenting to the poorest sectors as the main concerns of society. That way, the earlier imbalances that allowed the disasters are replicated once again. In contrast with Baudrillard, this paper considers that Swine flu really took place and was something other than a show. An event like this, elaborated and commercialized is of course, aimed at reinforcing the legitimacy of privileged groups.

The purpose of this paper is to extend research on boundary making and breaking through alternative football clubs. These entities have borne out of the disappointment caused by the neoliberal turn of the football industry, which excluded traditional fans from being active actors and therefore call for study and generalization of specific forms of alternative accountability.

The study looks at emerging trends in the accounting and sport literature by drawing on two concepts that emerged in critical scholarship: critical performativity and critical dialogical accountability, with the aim of better understanding how these elements are developed and shaped within an alternative form of football organization. The focus on Football Club United of Manchester drives the ethnographic approach with data collected via participant observation, field-notes, documental analysis and semi-structured interviews.

The research shows that the pillars of the club's ethos, pushing its critical performative interventions toward setting new boundaries, are democratic governance and accountability, favoring participation and inclusion, and strictly linked to this, a responsibility to local communities. However, the study also highlights the difficulties of maintaining these boundaries when core values are threatened by degeneration.

The study makes a novel contribution to the field of accounting and sport, showing how an alternative football club adopts inclusive accountability systems that go beyond mainstream neoliberal practices. Such an inclusive approach can stimulate critical performativity, moving away from means-end rationality.