Adem Uysal and Abdullah Okumuş
The purpose of this study is to identify the impact of ethical judgements, depending on religiosity level of consumers, on decisions of buying or not buying products from…
Abstract
Purpose
The purpose of this study is to identify the impact of ethical judgements, depending on religiosity level of consumers, on decisions of buying or not buying products from supermarkets selling alcoholic beverages.
Design/methodology/approach
The scope of this study covers consumers from province of Mus in Turkey who indicate they go shopping at supermarkets. Accordingly, data are collected from 362 consumers via face-to-face survey and the results are evaluated through regression analysis.
Findings
According to analysis, it was found that the internal and external religiosity of the consumers positively affected their ethical judgement towards the markets selling alcoholic beverages. Besides, it is concluded that the ethical judgements of consumers have a positive impact on boycott decisions against supermarkets selling alcoholic beverages.
Originality/value
The survey contributes to relevant literature by putting forth the impact of ethical judgements of consumers, associated with their level of religiosity, on their decisions as to preference of supermarkets. Moreover, this study is consistent with the previous studies and supports the conclusion that the ethical decisions are affected by the extrinsic and intrinsic levels of religiosity; however, they are more affected by the intrinsic levels of religiosity.
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Adem Uysal and Abdullah Okumuş
The purpose of this study was to determine the effect of consumer-based brand authenticity (CBBA) on customer satisfaction (CS) and brand loyalty (BL). The moderating effect of…
Abstract
Purpose
The purpose of this study was to determine the effect of consumer-based brand authenticity (CBBA) on customer satisfaction (CS) and brand loyalty (BL). The moderating effect of the variable “alternative attractiveness” in the relationship between CS and BL was further investigated. The study compared and analyzed the difference between global sportswear brands and domestic ones and the difference between global chocolate brands and domestic ones in terms of CBBA, CS, BL and attractiveness of alternatives (AA).
Design/methodology/approach
Structural equation modeling and multigroup analysis were conducted in order to analyze the data collected from 600 consumers via face-to-face survey.
Findings
The results showed that quality commitment and heritage-sincerity, which are subdimensions of CBBA, had a significant positive effect on CS. Additionally, both of them affected CS differently in the comparison of the global brands with the domestic ones. Furthermore, CS had a significant positive effect on BL, and AA had a negative effect on BL.
Originality/value
This study deepens the insights into the effects of antecedents of CBBA on CS and BL, enhancing the research with quantitative analysis through two different product groups. The study provides important cues on which antecedents of CBBA help to strengthen the authenticity of brands of Turkish and global origin, and also differs in that it examines to what extent the effect of CBBA on CS and BL varies across global and domestic brands.
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Adem Nemo Eresso and Yared Deribe Tefera
Cooperatives are used as one of the strategic tools to reach smallholder farmers and reduce household poverty through augmenting access to inputs, technologies, farm productivity…
Abstract
Purpose
Cooperatives are used as one of the strategic tools to reach smallholder farmers and reduce household poverty through augmenting access to inputs, technologies, farm productivity and markets. Our study aims to investigate the impacts of the Meki Batu Cooperative Union on reducing household poverty.
Design/methodology/approach
This study employed a cross-sectional survey of households in the Dugda district of the East Shewa zone in the Oromia region. A two-stage sampling design was applied, where four rural Kebeles were first randomly picked, followed by stratified random samples of 217 producers comprising 100 members and 117 non-members of cooperatives. The standard probit model was estimated with a set of observable factors. Propensity score matching (PSM), doubly robust inverse probability weighting and treatment effect estimation were performed along with matching techniques.
Findings
The results reveal that education, livestock assets, access to irrigation and extension contact positively determine participation in cooperatives. As the income-based poverty attests, the poverty gap was reduced by 5.9–6.3% and the severity of poverty by 3.7–3.8% due to the cooperative membership.
Research limitations/implications
The investigation suggests the need for continued and comprehensive social services to address development challenges through the facilitation of producers’ engagement in collective actions and agribusinesses.
Originality/value
Existing research evidence is inconclusive with the view of impacts of collective actions on housed welfare in Ethiopia. This study empirically tested the impacts in connection to the production and marketing of high-value crops.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-03-2024-0231