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The purpose of this paper is to develop a gendered understanding of women's experience of a mass cycle tour event.

This research uses an ethnographic approach to explore women's experiences of a cycle tour event. Qualitative data are analysed through the conceptual framework of post‐structural feminism.

Key themes included the meaning of women's cycle tour experience as a “shared journey”, the centrality of the “body” in event design (comfort, safety, enjoyment) and an event culture of “respect” (encouragement, skill development, knowledge sharing).

This research is based on a particular sample of women who were largely Anglo‐Celtic, middle to lower middle class and middle aged Australians. Hence, this research does not claim to be representative of all women's experiences. Given the strong focus on quantitative research within event management, this research identifies the need for qualitative and feminist approaches.

The research findings identify a number of gender issues for professionals to reflexively consider in designing, promoting, managing and evaluating mass cycle tour events. The findings have implications for how active tourism events are conceptualised, promoted and managed as gender inclusive.

Developing a gender inclusive approach to events can broaden the participant target market and address equity issues relating to women's participation in physical activity.

There has been little exploration of the gendered experience or management of events in the literature. Hence, this paper contributes to empirical research and theorising of women's experiences of active tourism events.

In this chapter, I reflect on my experiences researching women's football in Argentina as a professional player in the teams I was studying, UAI Urquiza and Argentina's national team. First, I explore some theoretical aspects of auto-ethnography and ethnography. Before entering into the main discussion of the text; however, I contextualise my work, starting with my access to the field and briefly summarising my own football career as an Argentine-American. Then, I articulate the categories of insider/outsider and native/non-native with my fieldwork and the transformations in the players, the sport and myself that I observed throughout my time in the field. Finally, the text concludes with a reflection on the limitations and opportunities offered by auto-ethnography in the social study of sport.