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Despite significant advancements in project processes, tools and systems, overall project success rates have not markedly improved. Recent studies underscore the importance of “value creation” as a key factor in enhancing project outcomes, particularly through the interaction between project managers and employees. However, there remains a critical gap in understanding how project managers can effectively leverage daily social interactions to foster cooperation and create value in complex, temporary and high-pressure environments typical of project-based organizations. This study aims to address this gap by exploring the lived experiences of project managers in governmental project-based organizations, focusing on how they use social interactions as a strategic tool for value creation.

Semi-structured interviews were conducted with various groups of project managers using open-ended questions, selected through the snowball sampling method. The collected data were then analyzed qualitatively using grounded theory techniques.

The findings indicate that project managers can foster value creation in the minds of employees by employing a range of behavioral strategies in the workplace. The effectiveness of these strategies, however, is influenced by the prevailing social culture within the project implementation site.

Consequently, understanding and adopting the appropriate behavioral approaches depend on the project’s unique social context. In conclusion, this research sheds light on the most effective parameters for value creation through social interactions in project spaces.

The purpose of this paper is to investigate the impact of the cognitive styles of leaders on knowledge management practices in a public sector organisation in India.

The data were gathered from 210 middle and senior managers who were employed in different projects across the country. Self‐reported questionnaires were administered to collect the data on the cognitive styles of leaders and knowledge management practices.

The results of exploratory factor analysis showed three significant factors of cognitive styles – i.e. radical, innovative‐collaborator, and adaptor. The knowledge management questionnaire had five dimensions – i.e. KM process, KM leadership, KM culture, KM technology, and KM measurement. The results of regression analysis showed a negative impact of the radical and innovative‐collaborator styles, while the adaptor style had a positive impact on knowledge management practices.

This study was conducted in a large thermal power generation organisation in India. Hence, its generalisability is limited to other similar contexts. Public sector work norms and organisational size may influence the interpretation of the results.

The results show the relevance of the adaptor style of thinking in promoting knowledge management practices, which is consistent with the prevailing public sector work norms in India, which do not support any radical changes in their ways of working and solving problems.

This is an empirical study about the relationship between cognitive styles of leaders and knowledge management practices in the Indian work context, and no such study exists in the literature.

Amidst the ambiguity about the impact of augmented reality (AR) attributes on hedonic or utilitarian values, the present study aims to understand what AR attributes create hedonic and utilitarian values and how their interaction determines consumers' behavioral intention.

The study synthesizes the results of 19 quantitative studies on AR marketing by using the meta-analysis technique.

The findings reveal that interactivity and augmentation are salient AR attributes that offer users both hedonic and utilitarian values. They are instrumental in fostering users' behavioral intention. However, interactivity does not have any direct influence on the behavioral intentions.

Being one of the first meta-analyses on AR marketing; theoretically, it synthesizes the statistical data of the state of art literature on AR marketing. The results of the study would allow AR practitioners to decide on their AR marketing related activities in a better way.

The purpose of this study is to develop green/natural corrosion inhibitors. Adina cordifolia leaves extract (ACLE) was screened for its corrosion inhibition potential for mild steel (MS) corrosion in 0.5 M H₂SO₄ medium.

Adina cordifolia (AC) leaves were subjected to cold ethanol extraction and concentrated after refluxed with double distilled water. The resultant concentrate was screened for corrosion inhibition studies using sequence of standard corrosion monitoring techniques, namely, gravimetric analysis, electrochemical studies and scanning electron microscopy (SEM).

Gravimetric analysis provided evidence that the prepared ACLE showed dose dependent corrosion inhibition; impedance study revealed that the ACLE increases the charge transfer resistance and decreases double layer capacitance while polarization curves indicated that ACLE acts as a mixed-type inhibitor. Further studies over MS surface/test solutions through SEM and Fourier-Transform Infrared spectroscopy evident the formation of ACLE protective film protects MS.

AC’s methanol extract developed in this work can be used as a green corrosion inhibitor over industrial applications.

For the first time, AC leaves were tested as corrosion inhibitors for MS corrosion in 0.5 M H₂SO₄ medium. The results evidenced that ACLE will be a promising corrosion inhibitor, which could be usable in industries as a green corrosion inhibitor.

This article aims to explore the potential of augmented reality (AR) to enhance the customer shopping experience in the furniture industry. It aims to investigate how AR mobile apps can be used to provide a hedonic and utilitarian shopping experience for customers.

W administered an online questionnaire to 180 customers of the company “Cubitte Concept” (www.cubitteconcept.com), which specializes in the manufacture and design of furniture. This company allowed us to contact these customers to disseminate the questionnaire for gathering relevant information. Data collection lasted approximately three months, from July 3rd to October 5th, 2023, yielding 150 valid responses, which represented 85% of all collected questionnaires. The small sample size is justified by the problem of access to our target group, who are reluctant to be questioned in any way and try at all costs to protect their opinions and privacy. The following table describes the main characteristics of the sample.

The results indicate that customer experience, with its three hedonic, cognitive and utilitarian dimensions – along with interactivity, performance expectancy and effort expectancy – have a significant impact on purchase intention.

The limitations of this investigation may open up future avenues of research where we can further explore the impact of AR technology on customer experience and purchase intention in other sectors, as well as study the moderating effects individual, social and cultural factors.

While the practical implications can help retailers develop effective strategies for integrating AR into their online shopping experiences. By understanding the potential benefits and challenges associated with AR, retailers can make informed decisions about its implementation and design effective AR applications that improve customer engagement and satisfaction. Therefore, these findings present an opportunity for a comprehensive understanding of how AR influences consumer behavior, empowering stakeholders to refine and optimize their AR marketing strategies. Notably, in Tunisia, AR usage is commonplace in the furniture industry. However, based on this study’s insights, we advocate for broader adoption and integration of AR across diverse sectors, including education, tourism, ready-to-wear and beyond.

This study presents a unique and novel analysis of AR in the furniture industry and contributes to the current understanding of the use of technology to enhance the customer experience and provide recommendations to professionals looking to implement augmented reality in their marketing strategy.