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Article
Publication date: 1 May 1994

Abrain I. Bluestein

What are the cutting edge leadership practices in marketing today, and how do they differ from what your company is doing? In order to analyze how the most successful companies…

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Abstract

What are the cutting edge leadership practices in marketing today, and how do they differ from what your company is doing? In order to analyze how the most successful companies operate their marketing process, A. T. Kearney recently completed a six‐month study of marketing leadership practices for six multi‐billion dollar corporate sponsors.

Details

Planning Review, vol. 22 no. 5
Type: Research Article
ISSN: 0094-064X

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