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Article
Publication date: 1 March 1999

David A. Brenders, Peter Hope and Abraham Ninnan

Presents the findings of a qualitative study of university science, the Student Focus Project, as it relates to the concept of service culture as defined by McCormack, Neil and…

Abstract

Presents the findings of a qualitative study of university science, the Student Focus Project, as it relates to the concept of service culture as defined by McCormack, Neil and Triplett. Assessed 24 focus groups of undergraduate students to find out opinions on positive and negative aspects of student life. Concludes that the approach highlighted reliable themes regarding successes and failure of the university service culture.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 11 no. 1
Type: Research Article
ISSN: 1355-5855

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