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Article
Publication date: 16 September 2013

Abou Bakar, Richard Lee and Noor Hazarina Hashim

This study examines the differential influence of religiosity, materialism and guilt on consumer ethical judgment. It further investigates how the influence may differ across two…

1278

Abstract

Purpose

This study examines the differential influence of religiosity, materialism and guilt on consumer ethical judgment. It further investigates how the influence may differ across two religiosity dimensions (intrinsic and extrinsic) and two types of unethical behaviour (active and passive).

Design/methodology/approach

A quasi-experimental approach assigned Pakistani university students randomly to two groups. One group (n=144) answered a survey regarding an active unethical behaviour (changing price tag), while the other (n=123) answered a similar survey but regarding a passive unethical behaviour (given and pocketing surplus change). This paper used projective technique to help reduce respondents' sensitiveness to the two scenarios. The data was methodologically analysed and fitted using structural equation modelling.

Findings

Religiosity does not influence ethical judgment directly, but is mediated by guilt. As expected, materialism negatively determines ethical judgment, and the influence is stronger with active than with passive unethical behaviour. Materialism influences ethical judgment more (less) than guilt does when unethical behaviour is active (passive). Religiosity stems more from intrinsic than extrinsic dimension regardless of the unethical-behaviour type.

Research limitation/implications

Overall, this study highlights that the effects of religiosity on consumer ethics is not straightforward in that the relationship cannot be fully understood without accounting for the role of guilt and materialism, as well as the types of religiosity and ethical behaviour. Significant academic and managerial implications are presented.

Originality/value

This is an initial study on consumer ethics to consider the differential influence of religiosity, materialism and guilt across different religiosity dimensions and unethical behaviour. The context of a Muslim market is also under-researched compared to Western markets.

Details

Journal of Islamic Marketing, vol. 4 no. 3
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 5 March 2018

Reham I. Elseidi

This study aims to explore the perceptions of Arabian Muslim consumers about halal food products and to investigate their behaviour towards halal-labelled food products in UK…

3575

Abstract

Purpose

This study aims to explore the perceptions of Arabian Muslim consumers about halal food products and to investigate their behaviour towards halal-labelled food products in UK mainstream supermarkets using the theory of planned behaviour (TPB). The role of Islamic religiosity and consumers’ confidence regarding the halal logo as moderating factors is investigated.

Design/methodology/approach

Cross-sectional data were collected through distributed 400 questionnaires in Scotland, mainly to Muslim consumers who come from different Arabian countries and are currently living in Scotland.

Findings

The results show that the TPB is a valid model for predicting Muslim consumers’ intention to purchase halal-labelled food products. The findings reveal that for consumers with high and low Islamic religiosity, subjective norms are the most influential determinants of their intention to purchase halal-labelled food products.

Research limitations/implications

Limitations include the focus on only Arabian Muslim consumers within an ethnic minority population living in Scotland, and the use of convenience and snowball sampling.

Practical implications

The findings could be useful for halal industry food makers to better serve their customers through sophisticated marketing strategies.

Originality/value

This study extends understanding of consumers’ halal-labelled food purchasing behaviour using TPB to determining the rationales for purchasing halal foods from mainstream UK supermarkets. Unlike others studies, this study used Islamic religiosity instead of self-identity (being a Muslim) as a moderating factor.

Details

Journal of Islamic Marketing, vol. 9 no. 1
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 30 December 2021

Hardius Usman, Chairy Chairy and Nucke Widowati Kusumo Projo

The purpose of this study are: to study the difference between halal awareness and halal certified awareness, and the relationship between the two variables; to study the…

1853

Abstract

Purpose

The purpose of this study are: to study the difference between halal awareness and halal certified awareness, and the relationship between the two variables; to study the differences in knowledge about halal and halal certified, as well as their relationship with halal awareness and halal certified awareness; and to build and test research models regarding factors that affect certified halal awareness.

Design/methodology/approach

The target population is Muslims who live in Indonesia and are 18 years old or more. The self-administered survey method is carried out based on a purposive sampling technique. The authors collect data from 428 Muslim respondents in Indonesia through an online survey. This study applies the partial least square–structural equation model to examine causal relationships and test hypotheses.

Findings

This study reveals several results: halal awareness is a different concept from halal-certified awareness; knowledge of halal is a different concept from knowledge of halal certificates; awareness is an outcome of knowledge, but knowledge is not an outcome of awareness; halal awareness has a significant effect on halal-certified awareness; knowledge about halal certificates has a significant effect on halal-certified awareness, but knowledge about halal does not have a significant effect; knowledge of halal certificates is not influenced by knowledge of halal and halal awareness; and exposure and religious commitment have a significant role in increasing knowledge and awareness.

Originality/value

Research that explores the difference between halal awareness and halal certified awareness, and Muslim knowledge about halal and halal certified, especially in the context of halal-certified food, is still very limited in the literature provided, if not unavailable. Furthermore, this study also builds and tests research models regarding the factors that affect certified halal awareness, which is limited or may not have been found in the literature.

Details

Journal of Islamic Marketing, vol. 14 no. 3
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 4 June 2019

Dwi Suhartanto, Christopher Gan, Ira Siti Sarah and Setiawan Setiawan

This paper aims to integrate and examine three loyalty routes (i.e. service quality, emotional attachment and religiosity) in developing customer loyalty towards Islamic banking.

1393

Abstract

Purpose

This paper aims to integrate and examine three loyalty routes (i.e. service quality, emotional attachment and religiosity) in developing customer loyalty towards Islamic banking.

Design/methodology/approach

Data were collected from 412 Islamic bank customers from Indonesia. Variance-based structural equation modelling was applied to evaluate the association between service quality, emotional attachment, religiosity and customer loyalty.

Findings

This study reveals that customer loyalty is more driven by emotional attachment and religiosity rather than by perceived service quality. Although not directly affecting customer loyalty, service quality strengthens customer satisfaction towards Islamic banks.

Practical implications

This study provides an opportunity for Islamic bank managers to increase their customer loyalty through the development of emotional attachment and religiosity. To improve customer loyalty, this study suggests that Islamic banks have to provide prompt, accurate and non-personal service. It is also important for Islamic bank managers to keep the bank operation compliant with the Sharia law.

Originality/value

This study is the first attempt to assess the three loyalty routes simultaneously in influencing customer loyalty.

Details

Journal of Islamic Marketing, vol. 11 no. 1
Type: Research Article
ISSN: 1759-0833

Keywords

Available. Open Access. Open Access
Article
Publication date: 2 July 2024

Souad Maghraoui and Lilia Khrouf

The purpose of this study is to shed light on the determinants of TikTok cyberaddiction during the COVID-19 pandemic, as well as the resulting attitudinal and intentional…

1122

Abstract

Purpose

The purpose of this study is to shed light on the determinants of TikTok cyberaddiction during the COVID-19 pandemic, as well as the resulting attitudinal and intentional reactions of users.

Design/methodology/approach

An online survey of 305 young TikTok users was conducted to test the research hypotheses. Data was analyzed through a partial least sqaures approach.

Findings

The results highlight the mediating role of cyberaddiction to TikTok in the relationship between psychological disorders (anxiety and loneliness) and attitude toward TikTok. Indeed, it was found that anxiety and loneliness contribute to TikTok cyberaddiction. The latter would have a positive effect on attitude toward TikTok, which decreases in the presence of fear of missing out (FOMO). It was also proven that attitude toward TikTok has a positive impact on attitude toward the brands promoted on this platform, resulting in an increase in purchasing intentions.

Research limitations/implications

This study was conducted during the COVID-19 pandemic. It is therefore interesting to replicate it to see if the research model can be still validated in the absence of an emergency situation. Testing the model on a larger target, including older TikTok users, could also lead to interesting findings.

Practical implications

Knowledge of the psychological factors behind cyberaddiction should not be seen as an opportunity to take advantage from addicted shoppers’ vulnerability. Managers should rather limit communication campaigns on TikTok during crisis periods, undertake retargeting actions by sparing vulnerable TikTok users and avoid stimulating anxiety and loneliness which can lead to cyberaddiction and compulsive purchases.

Originality/value

This study sheds light on the central role of cyberaddiction to TikTok in the relationship between psychological disorders and users’ reactions, during a pandemic. It focused on the moderating role of FOMO on the relationship between determinants of cyberaddiction and attitude toward TikTok. Escape theory and attachment theory were used and adapted to the context of social media.

Objetivo

El propósito de este estudio es arrojar luz sobre los determinantes de la ciberadicción a TikTok durante la pandemia de Covid-19, así como las reacciones actitudinales e intencionales resultantes de los usuarios.

Diseño/metodología/enfoque

Se realizó una encuesta en línea a 305 jóvenes usuarios de TikTok para probar las hipótesis de investigación. Los datos fueron analizados a través de un enfoque PLS.

Resultados

Los resultados destacan el papel mediador de la ciberadicción a TikTok en la relación entre trastornos psicológicos (ansiedad y soledad) y la actitud hacia TikTok. De hecho, se encontró que la ansiedad y la soledad contribuyen a la ciberadicción a TikTok. Esta última tendría un efecto positivo en la actitud hacia TikTok, que disminuye en presencia del miedo a perderse algo (FOMO, por sus siglas en inglés). También se demostró que la actitud hacia TikTok tiene un impacto positivo en la actitud hacia las marcas promocionadas en esta plataforma, lo que resulta en un aumento en las intenciones de compra.

Originalidad

Este estudio arroja luz sobre el papel central de la ciberadicción a TikTok en la relación entre trastornos psicológicos y reacciones de los usuarios, durante una pandemia. Se centró en el papel moderador del FOMO en la relación entre determinantes de la ciberadicción y la actitud hacia TikTok. Se utilizaron y adaptaron la Teoría del Escape y la Teoría del Apego al contexto de las redes sociales.

Limitaciones/implicaciones de la investigación

Este estudio se llevó a cabo durante la pandemia de Covid-19. Por lo tanto, sería interesante replicarlo para ver si el modelo de investigación aún puede ser validado en ausencia de una situación de emergencia. Probar el modelo en un público objetivo más amplio, que incluya a usuarios mayores de TikTok, también podría conducir a hallazgos interesantes.

Implicaciones prácticas

El conocimiento de los factores psicológicos detrás de la ciberadicción no debe verse como una oportunidad para aprovechar la vulnerabilidad de los compradores adictos. Los gerentes deberían más bien limitar las campañas de comunicación en TikTok durante los períodos de crisis, emprender acciones de retargeting evitando a los usuarios vulnerables de TikTok y evitar estimular la ansiedad y la soledad que pueden llevar a la ciberadicción y a compras compulsivas.

目的

本研究旨在探索COVID-19大流行期间TikTok网络成瘾的决定因素, 以及用户的态度和意图反馈。

设计/方法/途径

为了验证研究假设, 本研究对305位年轻的TikTok用户进行了在线调查, 并使用PLS方法对数据进行了分析。

发现

研究结果凸显了在COVID-19大流行期间, TikTok网络成瘾与心理障碍(焦虑和孤独)之间的中介作用。实际上, 研究发现焦虑和孤独可能会促成TikTok网络成瘾的发展。而TikTok网络成瘾则可能在一定程度上改善对TikTok的态度, 减轻错失恐惧。研究还表明, 对TikTok的态度对该平台推广的品牌态度产生积极影响, 进而增加了购买意图。

独创性

这项研究详细探讨了COVID-19大流行期间TikTok网络成瘾的核心作用, 特别关注了心理障碍与用户反应之间的关系。重点分析了逃避理论和依恋理论在社交媒体环境下的应用, 并对错失恐惧在网络成瘾和对TikTok态度之间的调节作用进行了调查和分析。

研究限制/意义

这项研究是在COVID-19大流行期间进行的, 因此复制它以验证研究模型在紧急情况缺失的情况下是否仍然有效是很有趣的。将这个模型应用于更广泛的对象, 包括年长的TikTok用户, 可能会带来一些有趣的发现。

实践意义

了解网络成瘾背后的心理因素是非常重要的, 但不应被视为利用沉迷购物者的脆弱性的机会。在危机期间, 管理者应该限制在TikTok上的传播活动, 以避免刺激焦虑和孤独, 保护那些脆弱的TikTok用户, 防止他们沉迷于平台并进行强迫性购物。

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Article
Publication date: 10 June 2019

Tatiek Nurhayati and Hendar Hendar

This paper aims to increase knowledge about awareness and intention to choose the halal products. This study assessed the effect of intrinsic religiosity and knowledge of halal…

5331

Abstract

Purpose

This paper aims to increase knowledge about awareness and intention to choose the halal products. This study assessed the effect of intrinsic religiosity and knowledge of halal products on the awareness and purchase intention of halal products. This study also investigated and examined the role of halal product awareness (HPA) in mediating the relationship between personal intrinsic religiosity (PIR) and halal product knowledge (HPK) with halal product intention (HPI). This knowledge will be very meaningful because there are still many types of products that are not halal certified circulating in the Muslim market segment.

Design/methodology/approach

This study used a self-administered questionnaire with closed questions. As many as 238 Muslim consumers in Indonesia over 17 years old were selected to be tested for regressive relationships from the four constructs. The Sobel test is then used to explain the mediating role of HPA.

Findings

This study shows that there is a relationship between PIR and HPK to HPA and HPI, and HPA to HPI. This study found that HPA was truly a partial mediation in the relationship between PIR and HPK with HPI.

Research limitations/implications

This study is conducted in the halal food sector in Indonesia and in certain cultural contexts so that the application of the same model in various sectors and countries can get various results. In addition, the respondents of this study were halal food customers; it would be very interesting to obtain data from other stakeholders such as halal food producers or retailers.

Originality/value

As per the authors’ knowledge, this study becomes the first study in Indonesia to examine the mediating role of HPA in the relationship of PIR and HPK with HPI. Conceptual discussion and results of empirical studies extend previous research on consumer behavior in the halal product market segment. An in-depth study of this phenomenon is expected to contribute in the development of science, especially Islamic marketing and customer behavior.

Details

Journal of Islamic Marketing, vol. 11 no. 3
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 8 May 2019

Dwi Suhartanto

This study aims to examine behavioural intention towards Islamic bank including three determinants: religiosity, trust and image across customers and non-customers.

1075

Abstract

Purpose

This study aims to examine behavioural intention towards Islamic bank including three determinants: religiosity, trust and image across customers and non-customers.

Design/methodology/approach

This study uses 400 samples, consisting of customers and non-customers of Islamic banks collected from Bandung, Indonesia. Partial least square was applied to evaluate the association between religiosity, trust, image and behavioural intention.

Findings

This study reveals a direct effect of religiosity on behavioural intention and indirect effect through trust and image for both customers and non-customers of Islamic banks. Although the impact of religiosity on trust, image and behavioural intention is significant in both the customer and non-customer sample, the effect of religiosity on the customer is higher compared to that of non-customer.

Practical implications

This study provides an opportunity for Islamic bank managers to increase the behavioural intention among the customer, as well as non-customer. To increase behavioural intention amongst customers and non-customers, Islamic bank managers need to keep the bank operation compliant with the Sharia law, maintain a good image and gain trust from both customers and non-customers.

Originality/value

This study is the first attempt to evaluate the behavioural intention towards Islamic bank across customers and non-customers.

Details

Journal of Islamic Marketing, vol. 10 no. 4
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 17 August 2021

Sami Wasef Abuezhayeh, Les Ruddock and Issa Shehabat

The purpose of this paper is to investigate and explain how organizations in the construction sector can enhance their decision-making process (DMP) by practising knowledge…

762

Abstract

Purpose

The purpose of this paper is to investigate and explain how organizations in the construction sector can enhance their decision-making process (DMP) by practising knowledge management (KM) and business process management (BPM) activities. A conceptual framework is developed that recognises the elements that impact DMP in terms of KM and BPM. The development of this framework goes beyond current empirical work on KM in addition to BPM as it investigates a wider variety of variables that impact DMP.

Design/methodology/approach

A case study is undertaken in the context of the construction industry in Jordan. A theoretical framework is developed and assessment of the proposed framework was undertaken through a questionnaire survey of decision-makers in the construction sector and expert interviews.

Findings

The outcomes of this research provide several contributions to aid decision-makers in construction organizations. Growth in the usage of KM and BPM, in addition to the integration between them, can provide employees with task-related knowledge in the organization’s operative business processes, improve process performance, promote core competence and maximise and optimise business performance.

Originality/value

Through the production of a framework, this study provides a tool to enable improved decision-making. The framework generates a strong operational as well as theoretical approach to the organizational utilization of knowledge and business processes.

Details

Construction Innovation , vol. 22 no. 4
Type: Research Article
ISSN: 1471-4175

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Article
Publication date: 14 July 2021

Dwi Suhartanto, Moch Edman Syarief, Ade Chandra Nugraha, Tintin Suhaeni, Ambia Masthura and Hanudin Amin

This study aims to examine factors driving millennial loyalty towards artificial intelligence (AI)-enabled mobile banking services in Islamic banks.

2041

Abstract

Purpose

This study aims to examine factors driving millennial loyalty towards artificial intelligence (AI)-enabled mobile banking services in Islamic banks.

Design/methodology/approach

This research collected the data from 204 millennial customers of Islamic banks in Aceh, Indonesia. Partial least square (PLS) was used to evaluate the effect of service factors (the need for service and service quality), technology-based factors (attitudes towards AI, relative advantage, security and trust) and religiosity on millennial loyalty towards AI-enabled mobile banking.

Findings

This inquiry reveals that service quality, attitude towards AI and trust are determinants important for millennial loyalty towards AI-enabled mobile banking. Further, this research notes the significant role of religiosity on millennial loyalty towards mobile banking services.

Practical implications

This study suggests Islamic banks focus on developing millennial trust and attitude towards AI to increase their loyalty towards AI-enabled mobile banking services. Further, Islamic banks operation that complies with Islamic law is strongly suggested to develop millennial loyalty.

Originality/value

To the best of the authors’ knowledge, this is the first study that tries to scrutinize loyalty towards AI-enabled mobile banking.

Details

Journal of Islamic Marketing, vol. 13 no. 9
Type: Research Article
ISSN: 1759-0833

Keywords

Available. Open Access. Open Access
Article
Publication date: 5 August 2024

Fatih Koc, Bekir Ozkan, Marcos Komodromos, Ibrahim Halil Efendioglu and Tamer Baran

The primary objective of this study is to examine how trust and religiosity, in relation to halal products, impact Turkish consumers' intention to purchase such goods…

3294

Abstract

Purpose

The primary objective of this study is to examine how trust and religiosity, in relation to halal products, impact Turkish consumers' intention to purchase such goods. Furthermore, the study aims to identify whether attitudes towards halal products play a mediating role in these effects.

Design/methodology/approach

Data were collected from 847 people living in Turkey using an online survey. The authors empirically tested the proposed conceptual model via structural equation modeling.

Findings

The study’s results show that trust in halal products has a positive impact on both the intention to buy halal products and the attitude towards them. Moreover, one’s attitude towards halal products affects the intention to purchase them. Additionally, one’s religiosity-belief level influences the intention to purchase halal products, while religiosity-practice level influences the attitude towards halal products. Furthermore, through indirect effect analyses, it was found that trust in halal products and religious practices has an indirect impact on intention through attitude.

Research limitations/implications

These outcomes significantly contribute to understanding the complex interactions between trust in halal products, levels of religiosity, and attitudes in shaping consumers' purchase intentions and approaches towards halal products. These implications offer valuable insights into how consumers' religious beliefs, trust perceptions, and attitudes influence their purchase of halal-certified products. Validating these conclusions on a larger scale and exploring them in different contexts would be beneficial.

Practical implications

The practice dimension of religiosity pertains to performing actions prescribed by the religion, embodying the practical applications of religious teachings. According to the research findings, the belief dimension of religiosity significantly and positively affects the intention to purchase halal products. This finding aligns with several prior studies.

Social implications

Sharing information on websites, social media platforms, or product packaging can be effective. If businesses genuinely adhere to halal standards and address the genuine needs of consumers who value halal products, they can enhance consumers' interest in such products.

Originality/value

This research was conducted in Turkey, where most people follow the Muslim faith. The main objective of the study was to examine the trust levels of consumers who have strong religious beliefs and are sensitive to consuming halal products. The study looked at trust on three levels: trust in the halal product, trust in the company that produces halal products, and trust in institutions that provide halal certification. The study also looked at the religiosity levels of the consumers using a two-dimensional approach, which included their beliefs and practices.

Details

EuroMed Journal of Business, vol. 20 no. 5
Type: Research Article
ISSN: 1450-2194

Keywords

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