Rambabu Lavuri, Abhinav Jindal and Umair Akram
The study aims to explore the impact of perceived utilitarian and hedonic value (PHV) on shopper attitude and impulsive online purchasing using the technology acceptance model’s…
Abstract
Purpose
The study aims to explore the impact of perceived utilitarian and hedonic value (PHV) on shopper attitude and impulsive online purchasing using the technology acceptance model’s moderating role of perceived trust and risk.
Design/methodology/approach
Convenience sampling was used to collect primary data from 408 Indian online shoppers, and structural equation modeling was used to analyze the data.
Findings
The results indicated that cognitive absorption improved perceived usefulness (PU) and ease of use. Similarly, perceived ease of use influenced PU and PHV significantly. PU influenced utilitarian value positively. Perceived hedonic and utilitarian values significantly influenced attitude, and shoppers’ online buying attitudes strongly impacted impulsive online shopping. Finally, the trust had shown to substantially moderate shoppers’ attitudes toward impulsive online buying, whereas perceived risk had no such effect.
Practical implications
This research reveals a high degree of hedonic and utilitarian values, as well as low-risk features that might improve consumer attitudes about online impulsive behavior.
Originality/value
This research will aid e-retailers in building new strategies and plans to increase sales volume and strengthen relationships with online customers via the provision of trust and security throughout the purchase process.
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Abhinav Srivastava and Park Thaichon
This study conducts a systematic literature review to synthesize the extant literature primarily on “online shopping consumer behavior” and to gain insight into “What drives…
Abstract
Purpose
This study conducts a systematic literature review to synthesize the extant literature primarily on “online shopping consumer behavior” and to gain insight into “What drives consumers toward online shopping”.
Design/methodology/approach
The authors followed guidelines for systematic literature reviews with stringent inclusion and exclusion criteria. The review is based on 79 research papers published from 2000 to 2020 in 21 reputed peer-reviewed international journals. The papers were analyzed and synthesized based on their defining characteristics, methodologies, major constructs and themes addressed.
Findings
The literature synthesis indicated that consumers have to make a trade-off between 11 perceived benefits and six perceived sacrifices to improve their net perceived value before making the final decision to adopt online shopping. It is important to decode these factors as they could improve both the functional and recreational value of the shopping experience for online consumers, resulting in an improvement in conversion rates from a prospect to the final purchase at e-stores. This could improve turnover as well as profits for the e-tailers.
Originality/value
This study pioneers to consolidate these factors through the lens of the value adoption model. This study also suggests insightful directions for further research perspectives in the online context from both consumers' and retailers' perspectives.
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Akanksha Choudhury, Abhishek Behl, Pratima Amol Sheorey and Abhinav Pal
Traditional supply chain arrangements have failed to keep up with escalating customer demands and breakthrough innovations. The way forward is a flexible yet innovative network…
Abstract
Purpose
Traditional supply chain arrangements have failed to keep up with escalating customer demands and breakthrough innovations. The way forward is a flexible yet innovative network that leverages ecosystem partners and digital tools to unlock new agility. The paper aims at identifying and analyzing numerous critical success factors (CSFs) that may improve the efficiency of a digital supply chain.
Design/methodology/approach
Twelve CSFs are identified in this paper through an extensive literature survey. Expert opinion has been considered and the hierarchical structure built using total interpretative structural modeling (TISM) which highlights the interdependencies between these CSFs. Cross-impact matrix multiplication (MICMAC) is used to determine the driving and dependence power of each factor.
Findings
This study identified 12 CSFs through an extensive literature survey. The ISM model resulted in six different levels beginning from redesign organization at the bottom of the structure. The TISM model explained why redesigning the organization is pivotal to bringing about novel agility in the supply chain. MICMAC analysis confirmed that the following enhanced the success of a digital supply chain: Sales and Operation Planning Strategies, Strategic Sourcing Techniques, Smart Manufacturing Processes and Warehouse Management.
Research limitations/implications
Various other components contributing to the 12 CSFs identified in this paper may be discovered and detailed in future research. Additionally, further research is required to expand the existing technology-based services structural model to a more empirical form.
Practical implications
This study offers a comprehensive but not exhaustive list of CSFs essential to digital supply chain growth. It will enable market experts and leaders to concentrate on key factors leading to tactical decisions and maximum value for firms.
Originality/value
The paper seeks to add to the body of knowledge on real digitally-led supply chain transformation, which is still in its early stages. This study is one of the first, if not the first, to examine success factors critical to the improvement of the performance of the supply chain. It lays the foundation for further research in this field.
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Srabanti Mukherjee, Abhinav Srivastava, Biplab Datta and Subhojit Sengupta
This article aims to examine political marketing strategies adopted by the politicians operating in base of the pyramid (BOP) areas and their impact on the BOP voters using the…
Abstract
Purpose
This article aims to examine political marketing strategies adopted by the politicians operating in base of the pyramid (BOP) areas and their impact on the BOP voters using the tenets of the social influence theory.
Design/methodology/approach
The authors resorted to a qualitative phenomenological inquiry for this study. The responses obtained from two qualitative studies were subjected to thematic analysis. Two thematic maps were integrated into a conceptual model.
Findings
Study 1 indicates that the politicians operating at the BOP resort to vote-bank segmentation, clientelism, mobilizing opinion leaders, short guerilla war against opposition and communication bombarding. Study 2 has elaborated on how poor voters perceive these strategies and form their opinions towards the party/candidate.
Social implications
The findings of this study highlight the need for essential policy formulation to protect BOP consumers from deceptive political tactics.
Originality/value
This study develops a model of the effectiveness of voting strategies at the BOP. It also contributes to the literature on social influence theory by indicating how the three social influence processes (compliance, identification and internalization) result in different ways of accepting political influence.
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Amit Upadhyay and Abhinav Mehrotra
This chapter analyzes whether a human rights approach can serve as a model for addressing climate change issues in India. It discusses the debate between the compatibility of aims…
Abstract
This chapter analyzes whether a human rights approach can serve as a model for addressing climate change issues in India. It discusses the debate between the compatibility of aims in addressing climate change and realizing human rights, focusing on climate change issues in Uttarakhand in India. It further discusses the absence of sound adaptation policies, pointing to the violations of the social and economic rights of the populations residing in the affected regions and suggests a tangible legal framework for analyzing state action on adaptation policy in response to climate change by referring to the successful case study of early warning system in the Netherlands. The authors conclude that any strategy to deal with climate change concerning adaptation or mitigation must foresee the consequences for humans, as part of communities and individually, for which the human rights framework assumes significance.
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Zinette Bergman, Yael Teschemacher, Bimal Arora, Rijit Sengupta, Klaus Michael Leisinger and Manfred Max Bergman
The Government of India dramatically altered the dynamic between business and society when it introduced the Companies Act 2013, which mandated firms to expend at least 2 per cent…
Abstract
Purpose
The Government of India dramatically altered the dynamic between business and society when it introduced the Companies Act 2013, which mandated firms to expend at least 2 per cent of average net profits on corporate responsibility (CR) programmes. This reconfiguration of social value creation may serve as a template for a closer and participatory relationship between the private sector and government in emerging economies and beyond. This paper aims to analyse how CR expectations have taken shape in the print media in India. Specifically, the authors ask the following: What are the dimensions of CR expectations in mainstream Indian newspapers?, and Why, according to the newspaper narratives, do corporations have these responsibilities?
Design/methodology/approach
In this qualitative study, the authors randomly selected and analysed 50 per cent (n = 442) of the newspaper articles that dealt explicitly with CR. The articles appeared in the top five Indian English-language newspapers and the top two Hindi-language newspapers between 1 January and 31 December 2015. Using Content Configuration Analysis (CCA), the authors developed a typology of CR expectations and analysed their associated justifications. Finally, they used CCA to analyse how this typology and its justifications connect to the two main stakeholders: the business sector and government.
Findings
The analyses reveal how the introduction of the Companies Act 2013 had a major impact on CR expectations by explicitly and legally casting the business sector as the engine of social development. The authors were able to describe how contextual and cultural dimensions frame evolving interests and societal demands towards corporations, and how difficult it may be for corporations to fulfil CR expectations that are well beyond their core business and that reach domains usually pertaining to government.
Originality/value
This study contributes an empirical exploration of media discourse on contemporary CR expectations in India and its associated notions of social value creation, and how these are shaped by various cultural and contextual influences. The authors discuss how this novel approach to CR modifies the relations between business and society, and they reflect on the opportunities and limits of this model for other emerging economies, which struggle to formulate a symbiotic relationship between business and society.
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Monika Kansal and Mahesh Joshi
– The purpose of this paper is to investigate the extent of corporate disclosure on human resources (HR) in the annual reports of top performing Indian companies.
Abstract
Purpose
The purpose of this paper is to investigate the extent of corporate disclosure on human resources (HR) in the annual reports of top performing Indian companies.
Design/methodology/approach
The paper explores the extent to which top 82 companies from India present information about HR in their annual reports. This study examines the annual reports of each of the top Indian firms listed on the Bombay stock exchange, using the “content analysis” method. Statistical tests have been performed to analyse the difference between the HR disclosure score across public and private sectors and disclosure variations among various industrial sectors.
Findings
In-house training programmes has been noticed to be the favourite item of disclosure followed by safety awards/certifications and statements regarding cordial relations with the employees/unions. A majority of the Indian firms have ignored significant HR issues such as employee welfare fund, maternity/paternity leaves, holiday benefits, employee loans and adopting old age homes, etc. Overall, the study reflects low HR related disclosures. No statistically significant difference has been found between the mean HR disclosure from one industry to another and disclosure practices of the private and the public sector companies.
Practical implications
The disclosure pattern of the Indian companies suggests that they only a few companies are concerned about employees’ welfare than the rest. This may motivate a change of the disclosure policy of the rest of the firms who may follow the reporting pattern of the most disclosing ones.
Originality/value
This is first study on the disclosure of HR by the Indian corporate sector in the CSR domain with a disclosure analysis for a period of nine years . This research provides new directions for the literature in this area and may promote comparative studies on HR-based studies from different perspectives.
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The 12th South Asian Games were held in India in Guawhati and Shillong in February 2016, after repeated rescheduling. There were a number of challenges to organizing the games…
Abstract
The 12th South Asian Games were held in India in Guawhati and Shillong in February 2016, after repeated rescheduling. There were a number of challenges to organizing the games such as lack of infrastructure, legacy of corruption from past games, shortage of time etc. However, the games were held within 90 days of the announcement of venues and final dates. Sri Yadav, the Secretary, Department of Sports wants to understand the key drivers of success behind organizing the event. He also wants to understand how the success of Indian athletes at SAG could be leveraged for success at larger events.
Details
![Indian Institute of Management Ahmedabad](/insight/static/img/indian-institute-of-management-ahmedabad-logo.png)
Keywords
The purpose of this research is to identify the cross-functional factors and their impact after exploratory factor analysis (EFA), especially in B2B context and constructing a…
Abstract
Purpose
The purpose of this research is to identify the cross-functional factors and their impact after exploratory factor analysis (EFA), especially in B2B context and constructing a model to interpret and quantify the influences (sales performance score) specifically to the IT/ITES companies.
Design/methodology/approach
Getting answer for a corporate that where its current stand in the industry is important for the strategy making, especially for the sales team. Few academic researches charted direction toward cross-functional sales factors, but getting answer whether we can quantify that sales performance and identify what is the numeric benchmark value, is difficult. For the companies to understand the need to focus on which cross-functional factors and when, is also difficult.
Findings
After 1,079+ literature study, concluded with the 25 antecedents strongly used in previous studies and 8 more on after focused group study, pilot study and discussion with the industry leaders, 35 questions addressing 33 indicators collected in 10 months duration from 310 sales professionals, 90+ IT companies. Three samples were removed as outliers using “Mahalanobis Distance Test” for multivariate analysis, dropped two variables by “Missing value Not at Random” (MNAR). Final 15 determinants of cross-functional sales performance indicators forming four best factors with very high reliability after EFA to form a future formative model and sales performance score.
Research limitations/implications
(1) In this study no moderator and mediator effect are analyzed. (2) This study is the precursor to the final model construction. (3) Business down due to recession, global pandemic, terrorism, earthquake, war etc. are not considered during this analysis and study. Only the cross-functional reasons for natural business down have been considered and analyzed. (4) Exact “Sales Performance Score (SPS)” should be calculated after model forming, adjusting and confirmatory factor analysis.
Practical implications
(1) The major implication of this study would be for IT/ITES companies. It will be very easy for them to quantify the sales performance and measure that scientifically. (2) There will be a way to measure, predict and take measurable actions in case sales performance of the company downfalls. (3) Also the impact will be known to the top management of the company well in advance so that they can make the proper strategy. This will be very useful in current situation when measuring business outcome and make strategy well in advance is of any company's utmost priority.
Originality/value
Focusing on these identified factors companies can improve its sales performance. The authors contribute in creating a statistical model and computing a sales performance score, based on the final factor loading values, would be unique and unprecedented to measure the current industry performance by quantifying its standard or benchmark value for better strategic support toward the achievement of targets.