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Article
Publication date: 3 August 2021

Mohsin Abdur Rehman, Sadaf Khan, Ismah Osman, Khurram Aziz and Ghazal Shams

This study aims to test a proposed model based on a combination of the relationship marketing and service quality dimensions as predictors of corporate image and customer loyalty…

Abstract

Purpose

This study aims to test a proposed model based on a combination of the relationship marketing and service quality dimensions as predictors of corporate image and customer loyalty via corporate reputation in the Takaful context. More importantly, this study compares the Takaful operators’ services with the perceived service quality and the relationship marketing from the Malaysian and Saudi Arabian customers’ viewpoint.

Design/methodology/approach

A survey-based study was conducted through a questionnaire, and the data was collected from Takaful customers (362 Saudi Arabian and 350 Malaysian customers) through an online survey. Structural equation modelling is used to test the proposed model. Besides, the perception of Takaful customers between Saudi Arabia and Malaysia is compared through a multi-group analysis.

Findings

The results from the Malaysian context reveal that positive perceptions of service quality PAKSERV dimensions (personalization, reliability and tangibility) and positive perceptions of relationship marketing dimensions (Islamic ethical behaviour and structural bonds) have a significant influence on the corporate image. Alternatively, in the Saudi Arabian context, results have shown that the positive perceptions of service quality PAKSERV dimensions (assurance and reliability) of service quality and the positive perceptions of the relationship marketing dimensions (Islamic ethical behaviour, structural bonds and financial bonds) have a significant influence on the corporate image. The differences in both countries’ results can also enhance the corporate image on corporate reputation, merely in Malaysia. By contrast, corporate reputation is deemed a significant predictor of customer loyalty, represented as valid for both contexts.

Research limitations/implications

The proposed research model tested in Takaful Malaysian and Saudi Arabian can be replicated in other contexts – in terms of country and industry. Moreover, the current study reveals the crucial role of corporate image in forming corporate reputation. Future research could be focussed on the importance of other emotional or affective variables that may be involved in determining corporate reputation. Finally, future studies can be carried with another cultural perspective to have more diversified socio-economic implications.

Practical implications

It is suggested that Takaful operators from both Malaysia and Saudi Arabia need to put maximum effort towards customer loyalty by bringing both the dimensions of service quality and the relationship marketing in compliance with the principles of Islamic business transaction. The findings of the specific dimensions of service quality and relationship marketing will contribute to customers’ perceptions of corporate image and reputation in the Takaful industry.

Originality/value

The present study tested a blended facet of customer’s overall experience through service quality (PAKSERV) and customer service provider connectivity (relationship marketing) to predict the corporate image of the highly growing financial marketplace (Takaful). Contextually, this study contributes to delineating the factors (corporate reputation) affecting customer loyalty rather than a customer satisfaction tradition. Significantly, Saudi Arabia and Malaysia were chosen for this study, as they are currently the two fast-growing markets for Islamic financial services, especially with regards to the Takaful products and offerings.

Article
Publication date: 30 July 2019

Muhammad Haris, Abdur Rehman Cheema and Chamila Subasinghe

The purpose of this paper is to reduce the gap in understanding the complexity of barriers, their modifiers and how these barriers and their modifiers result in malpractices and…

Abstract

Purpose

The purpose of this paper is to reduce the gap in understanding the complexity of barriers, their modifiers and how these barriers and their modifiers result in malpractices and missed good practices in post-earthquake reconstruction contexts. This paper provides insights to the often asked question: why the lessons learnt from one earthquake event are not actually learnt and many of the mistakes around housing reconstruction are repeated?

Design/methodology/approach

The paper is based on the review of the literature of the top deadliest earthquakes in the developing countries and the two case studies of the 2005 Kashmir and 2015 earthquake in Pakistan.

Findings

Multifarious barriers, their modifiers, malpractices and missed good practices are deeply interwoven, and endemic and include weak financial standing, lack of technical know-how, vulnerable location, social and cultural preference, affordability and availability of materials, over-emphasis on technical restrictions, inefficient policies, lack of clarity in institutional roles, monitoring and training.

Research limitations/implications

The study is desk based.

Practical implications

A better understanding of barriers can help disaster-related organisations to improve the planning and implementation of post-earthquake housing reconstruction.

Social implications

The study contributes to the understanding concerning various social and cultural preferences that negotiate the Build Back Better (BBB) process.

Originality/value

The study offers a distinctive perspective synthesising the literature and the two case studies to sharpen the understanding of the complexity of barriers to BBB.

Details

Disaster Prevention and Management: An International Journal, vol. 28 no. 5
Type: Research Article
ISSN: 0965-3562

Keywords

Article
Publication date: 2 January 2018

Muhammad Kashif, Khurrum Faisal Jamal and Mohsin Abdur Rehman

The charitable organizations must understand the forces influencing donor behaviours. This issue has been debated rigorously among researchers belonging to Western societies;…

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Abstract

Purpose

The charitable organizations must understand the forces influencing donor behaviours. This issue has been debated rigorously among researchers belonging to Western societies; however, the exploration of donation experience among non-Western academics is limited. This study aims to discover the phenomenon of Zakat donation experience – an Islamic religious act of charity donation performed among Muslims to enhance our understanding of religious consumption practices in a Muslim country setting of Pakistan.

Design/methodology/approach

The authors used phenomenological methodology to collect data from 35 donors via face-to-face interviews.

Findings

The informants advocate individuality while making Zakat donations and believe that an independent donation experience brings them with higher levels of happiness, intrinsic drive to spend more and spiritual comfort. The Zakat donation is regarded as a great source of self-protection against the realm of evil spirits which is entirely a new finding with respect to charity donations. The informants identified several reasons for not donating through charities which mainly include lack of trust and limited product mix offered by charitable organizations.

Practical implications

Based on the findings of this research, the authors suggest charitable organizations to ensure procedural transparency and emphasize on Zakat collection, distribution and utilization methods to attract more donors.

Originality/value

The study contributes generally to charity marketing knowledge and specifically to consumer decision-making of religious acts performed in Muslim societies. The phenomenological method of inquiry and its application to study an Islamic act of donation has limited discussion in previous studies, which is a unique product of this study.

Details

Journal of Islamic Accounting and Business Research, vol. 9 no. 1
Type: Research Article
ISSN: 1759-0817

Keywords

Article
Publication date: 8 July 2021

Ismah Osman, Mohsin Abdur Rehman, Sajid Mohy Ul Din, Ghazal Shams and Khurram Aziz

This study aims to examine a proposed model based on a combination of relationship marketing and service quality dimensions as a significant predictor of corporate image. More…

Abstract

Purpose

This study aims to examine a proposed model based on a combination of relationship marketing and service quality dimensions as a significant predictor of corporate image. More importantly, it attempts to identify whether corporate reputation mediates the relationship between and customer loyalty and corporate image in the takāful (Islamic insurance) context, from the viewpoint of Saudi Arabian customers.

Design/methodology/approach

An online survey was conducted through an adopted questionnaire from 362 family takāful policyholders from Saudi Arabia. Also, structural equation modelling was used to test the proposed model on the direct relationships of the related constructs, as well as the establishment of corporate reputation as a mediator concerning its relationship between corporate image and customer loyalty.

Findings

This study discovered that only two dimensions of service quality (i.e. reliability and assurance) and three aspects of relationship marketing (i.e. Islamic ethical behaviour, financial and structural bonds) have a significant impact on the corporate image of the takāful providers. This study further concluded that corporate reputation mediates the relationship between corporate image and customer loyalty.

Research limitations/implications

This study has presented and tested the perceived service quality using the PAKSERV model in the takāful (Islamic insurance) industry, particularly in the Saudi Arabian context. This research identified the dimensions of PAKSERV (i.e. reliability and assurance) that influence the corporate image and simultaneously, the aspects of relationship marketing (i.e. Islamic ethical behaviour, financial and structural bonds) are also connected to the corporate image. Corporate reputation acts as a mediator between the relationship of corporate image and customer loyalty. This study, nevertheless, only focused in the takāful industry alone, and these findings could also be tested for its validity to different services in other potential studies because of the diversity of the service industry.

Originality/value

The findings of this study highlight the specific components of PAKSERV measures in influencing the corporate image. Furthermore, relationship marketing addressing Islamic ethical behaviour, as well as the three facets of bonding – structural, financial and social bonds are also incorporated and connected to corporate image. Hence, this study will increase the understanding of the impact of service quality concerning the PAKSERV model and relationship marketing on corporate image, reputation and customer loyalty of the takāful operators in Saudi Arabia.

Article
Publication date: 27 January 2020

Kashif Iqbal, Amjed Javid, Abdur Rehman, Aisha Rehman, Munir Ashraf and Hafiz Affan Abid

This study aims to deal with the dyeing of nylon-/cotton-blended fabric in one bath using direct and acid dyes.

Abstract

Purpose

This study aims to deal with the dyeing of nylon-/cotton-blended fabric in one bath using direct and acid dyes.

Design/methodology/approach

The cellulose in cotton/nylon-blended fabric was chemically modified using 3-chloro-2-hydroxypropyl tri-methyl ammonium chloride (CHPTAC) as cationizing agent to impart positive charge on the cellulose. The modified and unmodified blended fabrics were dyed in a single bath with direct and acid dyes under various concentrations of 0.5, 1, 2, 4 and 6 per cent on the weight of fabric by exhaust method. The dyeing of modified and unmodified fabrics was characterized through the properties such as K/S and colorfastness to washing, rubbing and light.

Findings

The modified fabric exhibited higher color yield, comparable rubbing fastness and good washing fastness.

Originality/value

The dye uptake was maximum in a single-bath dyeing process of nylon-/cotton-blended fabrics without electrolyte addition, which minimizes the impact of dyes on environment.

Details

Pigment & Resin Technology, vol. 49 no. 3
Type: Research Article
ISSN: 0369-9420

Keywords

Article
Publication date: 12 November 2024

Sehrish Huma, Abdur Rehman and Waqar Ahmed

This study aims to demonstrate the influence of Industry 4.0 (I4.0) adoption on improving logistics capabilities to achieve remanufacturing operations and business logistics…

Abstract

Purpose

This study aims to demonstrate the influence of Industry 4.0 (I4.0) adoption on improving logistics capabilities to achieve remanufacturing operations and business logistics performance.

Design/methodology/approach

This research uses a deductive survey-based research approach. A structured questionnaire was used to collect data from managerial-level employees associated with logistics functions from 121 manufacturing firms. The partial least square method was used to conduct structural equation modeling to test the hypothesis empirically.

Findings

The analysis revealed that using I4.0 improves the ability to achieve higher levels of logistics capabilities (i.e. instrumented and intelligent logistics). Moreover, I4.0 integration with instrumented and intelligent logistics capabilities positively impacts business logistics optimization. On the other hand, intelligent logistics directly and positively impacts remanufacturing operational performance, whereas instrumented logistics does not reflect any significant influence on remanufacturing performance.

Originality/value

This study is one of the limited studies on the focus area and is an effort to fulfill an identified gap in applying innovative logistics capabilities using I4.0 technologies.

Details

The TQM Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1754-2731

Keywords

Article
Publication date: 25 September 2019

Nida Javed, Muhammad Jamaluddin Thaheem, Beenish Bakhtawar, Abdur Rehman Nasir, Khurram Iqbal Ahmad Khan and Hamza Farooq Gabriel

The formal application of project risk management (PRM) in green building projects is still an emergent part of project management. The purpose of this paper is to provide a…

Abstract

Purpose

The formal application of project risk management (PRM) in green building projects is still an emergent part of project management. The purpose of this paper is to provide a conceptual PRM framework that increases the probability of success in green building projects by minimizing unexpected events.

Design/methodology/approach

This paper interprets the related literature and uses the opinion of green building experts. It exposes some pertinent elements needed for structuring the PRM framework and suggests some mitigation actions for high-ranked risks. It also performs ex-post analysis on a case study to practically validate the proposed framework.

Findings

It is found that high initial cost, lack of experienced contractors and subcontractors, consideration of lifecycle inflation and experience in green building project management are the most significant risks. To address them, the framework proposes a rigorous selection of contractors, provision of financial incentives from the government, setting of a time buffer to accommodate legal process and development of a deliberate proactive financial model.

Originality/value

This paper contributes to the body of knowledge and practice by providing a reasonable strategy for employing the PRM framework capable of effectively managing risk in green building projects to keep organizations competitive within the business environment. The overall aim of this study is to contribute to the further development of the area of risk assessment and risk management from a knowledge-based perspective.

Details

Smart and Sustainable Built Environment, vol. 9 no. 2
Type: Research Article
ISSN: 2046-6099

Keywords

Article
Publication date: 14 December 2020

Ghazal Shams, Raouf Rather, Mohsin Abdur Rehman and Rab Nawaz Lodhi

In recent studies, tourism scholars focussed more on service failure and recovery. Thus satisfaction with service recovery (SSR) and outcome favourability in conjunction with…

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Abstract

Purpose

In recent studies, tourism scholars focussed more on service failure and recovery. Thus satisfaction with service recovery (SSR) and outcome favourability in conjunction with service recovery (SR) and customers’ behavioural intention was given very little attention, while they are very attention-grabbing, particularly in marketing areas of hospitality and tourism studies. Using stealing thunder and co-creation-based strategies, this study aims to investigate the impact of SR on outcome favourability, and its association with SSR and customer loyalty.

Design/methodology/approach

To attain the objectives of the current study, data were collected through field survey by applying a random sampling technique from 346 regular customers four- and five-star hotels in the context of Iran. The structural equation modelling technique was applied for testing the measurement and relationship models of the study.

Findings

The findings of this research reveal a positive relationship between SR and outcome favourability. The findings also indicate that outcome favourability positively affects SSR and loyalty. Finally, SSR exerts a favourable and significant impact on customer loyalty.

Research limitations/implications

The study findings may have restricted applicability in different contexts other than four- and five-star hotels. Theoretically, the current research contributes insight into the dynamics of characterizing SR, outcome favourability, SSR and behavioural intention-based theoretical associations, as observed in the hospitality industry.

Originality/value

This study adopted an un-explored SR, outcome favourability and SSR theoretical perspectives to identify the strength and nature of relationships between them and discuss their important implications for academicians and hotel managers.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 15 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 20 June 2023

Rehan Masood, Krishanu Roy, Vicente A. Gonzalez, James B.P. Lim and Abdur Rehman Nasir

Prefabricated construction has proven to be superior in terms of affordability and sustainability over the years. As a result of sustainable production, prefabricated…

266

Abstract

Purpose

Prefabricated construction has proven to be superior in terms of affordability and sustainability over the years. As a result of sustainable production, prefabricated housebuilding has evolved into a distinct industry reliant on supplier companies acting as supply chains (SCs) for housing projects. These companies' performance is critical to the successful implementation of prefabricated housebuilding technologies. However, in comparison to those choosing manufacturing as a strategy in other industries, the life span of these companies, providing innovative housing solutions, is relatively short. This is due to critical factors influencing the performance, but the inter-relationship of the performance dimensions is more significant. This study establishes the inter-relationship of the companies involved in house building with steel prefabricated housebuilding technologies.

Design/methodology/approach

The most recent factors were extracted from the literature. The relationships were developed using the interpretive structural modeling (ISM) method with the input from industry experts, and the driving factors were determined using the Matrice d'Impacts Croisés Multiplication Appliqués à un Classement (MICMAC) technique.

Findings

Critical performance factors were classified according to performance dimensions, ranked and classified based on driving and dependence power. The inter-relationships among the performance dimensions of time, quality, cost, delivery, features and innovation were determined. Key performance strategies were proposed for prefabricated housebuilding companies involved in manufacturing and/or assembly of steel products.

Originality/value

This study established the interrelationship of performance dimensions for prefabricated house building (PHB) companies to develop strategies against critical challenges to remain competitive in the housing market. Previous research had not looked into interrelationship among the performance dimensions. The proposed performance strategies are applicable to supplier organizations using steel prefabricated technologies in similar markets around the world.

Article
Publication date: 18 July 2019

Muhammad Irfan, Muhammad Jamaluddin Thaheem, Hamza Farooq Gabriel, Muhammad Sohail Anwar Malik and Abdur Rehman Nasir

The purpose of this research is to quantify the effect of stakeholder conflicts on project constraints in the construction industry using ordinal regression analysis. For this…

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Abstract

Purpose

The purpose of this research is to quantify the effect of stakeholder conflicts on project constraints in the construction industry using ordinal regression analysis. For this purpose, the most significant project constraints and factors that cause stakeholder conflicts found in the literature are measured.

Design/methodology/approach

Factors causing stakeholder conflicts and project constraints are extracted through a content analysis of the published literature. Further, a questionnaire survey is conducted involving 170 professionals to assess the effect of conflicts on project constraints. Finally, to obtain a more objective assessment, a statistical model is developed, and to highlight the most severe factors causing conflict and impacting project constraints, ordinal regression analysis is performed.

Findings

The results show that in the construction industry, all project constraints are affected by stakeholder conflicts. Factors that result in stakeholder conflicts indicated a positive relationship with cost, time and resources. This means that any increase or decrease in the effect of stakeholder conflicts will directly influence these three project constraints. Similarly, a negative relationship was observed between stakeholder conflicts and quality, workforce productivity, protection of environment and safety regulations in the construction industry, indicating that increase in the effect of stakeholder conflicts will decrease these four project constraints and vice versa. The results for cumulative ordinal regression model highlight that lack of communication, poor quality of completed works and change orders and rework have intense effects on project constraints collectively.

Originality/value

A small number of studies have been undertaken to examine the emergence of project constraints in the developing countries. And even more, its relationship with stakeholder conflicts in the construction industry is limited. This research highlights the most significant project constraints and factors that result in stakeholder conflicts in the construction industry. Therefore, this study adds to the existing body of knowledge by developing an ordinal regression model that will help decision-makers and top management control this enigma of stakeholder conflicts in the construction industry.

Details

International Journal of Conflict Management, vol. 30 no. 4
Type: Research Article
ISSN: 1044-4068

Keywords

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