Simon Lee, Abdou Illia and Assion Lawson‐Body
This study aims to adopt illusion of control and lateral consumer relationship in order to investigate their effects on price fairness in online auction and group buying context…
Abstract
Purpose
This study aims to adopt illusion of control and lateral consumer relationship in order to investigate their effects on price fairness in online auction and group buying context. These two variables have been known to have strong influences in fairness perception on consumers' decision‐making processes and outcomes.
Design/methodology/approach
The authors draw their conceptual foundations from previous studies, supplement this from the electronic commerce literature, and test the model through laboratory experiments.
Findings
The study demonstrates that consumers' perception on illusion control in price determination and advantageous lateral consumer relationship significantly affect price fairness perception in both the online auction and group buying environments.
Research limitations/implications
The findings are expected to provide researchers with useful insights to conduct future studies on uncovering the nomological networks associated with price fairness perception.
Practical implications
The findings are expected to help managers develop better pricing strategies and design effective dynamic pricing mechanisms.
Originality/value
The paper provides the first integrated perspective on the human decision processes in the dynamic pricing environment in electronic markets.
Details
Keywords
This study examines the drivers of consumers’ intentions to adopt mobile wallets in Pakistan’s hospitality industry. Specifically, it proposes and tests a model of non-user…
Abstract
Purpose
This study examines the drivers of consumers’ intentions to adopt mobile wallets in Pakistan’s hospitality industry. Specifically, it proposes and tests a model of non-user consumer intention to adopt mobile wallets for hospitality in Pakistan.
Design/methodology/approach
A conceptual framework grounded in the mobile technology acceptance model (MTAM) integrating personal innovativeness in IT, mobile perceived compatibility, perceived critical mass, perceived enjoyment, mobile perceived risk and mobile perceived wireless trust was used as a theoretical model of the study. Using structural equation modeling, we tested the research model and its relevant hypotheses on a sample of 310 mobile wallet nonusers.
Findings
Findings from the expanded model demonstrate that only four of the suggested hypotheses were insignificant in this study and require additional examination. Overall, the modified model explained 63% of the variance in the behavioral intention to adopt mobile wallets. This paper concludes with key implications and directions for future work concerning the limitations of this study.
Originality/value
This study contributes to a theoretical understanding of the factors that explain nonusers’ behavioral intention to use a mobile wallet in the hospitality context.