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The purpose of this paper is to examine the status of knowledge management (KM) in an Iranian Research Organisation in order to identify and classify the most relevant KM critical success factors.

Based on extensive review of KM literature, broad ranges of general KM critical success factors are identified. Then, through field studies and employing factor analysis techniques and Friedman test, the degree of the relevance of each particular KM critical success factors is determined. The research procedure finally led to the identification of KM critical success factors prevailing in the research organization.

Eight distinct KM factors including 22 different elements are found to be relevant and critical in the course of KM implementation in the research organization. These factors are “The presence of appropriate organizational culture”, “The existing system for knowledge documentation, recording and registration”, “The presence of motivational system for workforces”, “Appropriate management and planning for KM realization”, “The existing hardware and software infrastructures and standard executive processes in KM field”, “The presence of specialized teams including expert and skillful personnel”, “The existing appropriate organizational architecture of KM and evaluation system for realization of KM” and “The existing systematic relationship with beneficiaries of the research organization”.

The paper should be of value to researchers of KM in general, and to implementers of KM programs. It presents a range of issues critical to the adoption of KM initiatives.

The purpose of this study is to develop an extended theory of planned behavior (TPB) model by adding religious commitment (RC) and self-efficacy as internal variables and investigating the effect of these variables on attitudes toward halal cosmetics. In addition, this study also examined the moderating role of halal literacy in the relationships between attitudes (ATT), subjective norms (SN), perceived behavioral control (PBC) and intentions to purchase halal cosmetics.

The method of data collection used was self-administered surveys with customers in two stores in Karachi, Pakistan, yielding 267 valid questionnaires. To guarantee validity and reliability, convergent and discriminant validity analyses were conducted, and structural equation modeling was advanced to assess the relationships between variables using smart partial least squares 3.0 software. The interaction moderation technique has been used to examine the moderating effect of halal literacy on the purchase intention (PI) of halal cosmetics.

The results show that RC and self-efficacy both significantly impact the attitudes of Gen Y. Normative beliefs also had a significant relationship with SN. Further, ATT and SN had a significant relationship with PI of halal cosmetics, while PBC was nonsignificant. Furthermore, halal literacy is found to have a positive moderating influence on ATT and PI, and SN and PI. Finally, the moderating effect of halal literacy does not exist in the relationship between PBC and PI.

Participants’ characteristics should vary for future studies, and larger sample sizes may yield different results. It is critical for managers working in the cosmetic industry to monitor Muslim consumption patterns to develop strategies to reach Muslim consumers. This study reveals the effect of RC, self-efficacy and the moderating role of halal literacy on the behavioral attitudes of a booming market sector, which can guide marketing managers in developing more effective advertising campaigns.

This paper contributes to the halal consumption literature by exploring RC and self-efficacy as constructs for the very first time in the TPB model. To the best of the authors’ knowledge, this study is the first to explore the influence of halal literacy on Gen Y Pakistani Muslim consumer behavioral intention toward halal cosmetic products using the TPB model. The paper offers an extended TPB model framework that may be of interest to scholars, marketers and policymakers.