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The purpose of this paper is to show that the categorization of elderly patients as vulnerable is affected by health-care service interactions with caregivers, which may increase, reduce or even negate entirely elderly patients’ vulnerable status.

The paper reports the results of a qualitative study based on in-depth interviews conducted with a large and varied sample of health-care personnel in charge of elderly patients in two hospital geriatric departments in France.

Findings show that the limits of the service-dominant logic approach when the service (care) relationship concerns vulnerable individuals who are, completely or partially, unable to take part in the co-creation of the service and the roles played by caregivers as resource integrators (intermediaries, facilitatorapomediaries and transformativeapomediaries) and that this affects the categorization of elderly patients as vulnerable.

The results enrich knowledge about the service relationship with vulnerable people by showing that the categorization of elderly patients as vulnerable is not immutable but stems from the dynamics among actors that may variously “reify it” (contribute to its internalization), “reduce it” (enable access to aspects of normal life), or “neutralize it” (help free this cohort from their categorization as vulnerable).

The findings provide insights for care providers by stressing the need to raise awareness among hospital staff regarding their active role in affecting the categorization of elderly patients as vulnerable through their care practices. In the context of public health policies, the findings show that the regulatory injunction to empower patients to preserve their well-being tends to produce the opposite effect on the frailest patients, who are unable to participate in their care pathway.

The research shows that categorization as vulnerable, in the health-care services context, is affected by the care interactions between caregivers and elderly patients. The support provided to hospital staff in this context helps to maintain patients’ well-being and dignity.

This research shows that to reach their prime goal of building an efficient assortment, retailers need, beside increasing the outlet’s cost‐efficiency, to evaluate shoppers’ assortment perceptions so that what the store actually offers can be tailored to meet customers’ needs and expectations. Our findings reveal that consumers’ perceptions of the assortment range stems from the combination of few indicators, mainly the number of stock‐keeping units proposed and the availability of the favorite brands. Also demonstrates that consumers evaluation of the overall store assortment draws on the perceived choice within the product categories where they are highly sensitive to the assortment range.

The purpose of this paper is to explore how temporarily vulnerable customers and their bank advisors cope with incidents that occur over the course of their service relationships.

A qualitative design based on ten case studies, involving interviews with both sides of the dyad (client–bank advisor) and internal secondary data from the bank, was conducted.

The findings show that the two sides of the dyad span a gradation of coping strategies that are enacted to solve the incidents encountered. Thus, temporarily vulnerable consumers turn out to be non-passive in their asymmetrical relationship with advisors and deploy residual resources to co-create solutions.

The results enrich the knowledge of consumers’ vulnerability insofar as the authors extend the transformative service literature to temporarily vulnerable clients who project themselves beyond the crisis period and consider ensuring satisfactory levels of their well-being.

The findings suggest that banks can refine their categorization of vulnerable clients by identifying those that remain profitable and for which an effort is worth making, and those in whom it is appropriate to disinvest. They also prompt banks to design supports for the advisors in managing increased stressful interactions with precarious customers.

To prevent the risk of slippage by or exclusion of, vulnerable customers who experience serious banking incidents, the paper points out the necessity to mobilize alternative levers from the public and associative spheres to allow these customers access to a minimum of banking services.

As an early exploration of transient vulnerable clients, this research fuels the understanding of their capacity to consider co-creating, alongside bank advisors, solutions to the incidents encountered with a view to preserving their well-being and ensuring their social and economic inclusion.

This study seeks to explore the issue of individual opposition to the organized retailing system in an emerging country. It aims to identify the motivations for rejecting such retail outlets as well as how the resistance that is generated expresses itself and to point out the amazing precocity of the emergence of this resistance in these developing countries.

In‐depth interviews using the critical incident technique were conducted to explore the reasons for consumers' partial or total defection from mass retailing. Respondents were selected through snowball sampling to identify information‐rich cases using personal and professional social networks.

The study's results highlight non‐organized individual initiatives of avoidance and defection from hypermarkets in the emerging country under study as opposed to the structured protest movements in developed countries. In addition, the findings show a two‐fold orientation of this resistance: on the one hand towards the hypermarket format as a whole, and on the other towards foreign (as opposed to local) retailers, indicating an incongruency between some Western values associated with the foreign retailers, or even linked to globalization, and the values of the Arab‐Muslim local culture.

Only individual resistance motivations were explored, although their interactions with more collective shared motives for resisting would lead to a fuller understanding of the rejection of hypermarkets. The reason for this choice was mainly because organized movements are still embryonic in emerging countries or at best not sufficiently structured.

This paper extends and enriches knowledge on consumer resistance by showing that even in an immature retail market, consumers are able to reject and oppose the introduction of retail formats that are deemed not to be congruent with local cultural values. It underlines in particular some unusual motives for rejection of imported hypermarkets due to consumers' dislike of, and non‐adherence to, the way modern food stores put forward consumption as a spectacle resulting in voyeuristic behaviour and social marking, and their religiously inspired culture and education that limits consumption and emphasizes the fairness, human and ethical dimensions of commerce.

This article aims to explore the effects of the massive arrival of foreign distribution concepts in emerging countries on the evolution of the local buyers' shopping practices. The confrontation of the latter, long accustomed to the traditional network, with the new retail outlets gives rise to the emergence of new modes of shopping and purchasing.

The use of a qualitative approach, combining in‐store observations of behaviours and in‐depth interviews, highlighted rich and complex trends in consumption in an emerging country; Morocco for instance.

The content analysis of collected data shows that the differences in social classes give place to varied shopping strategies and generate singular symbolic representations of shopping experiences. The research reveals also a hybridization of shopping practices where the consumers transpose some values and shopping behaviors inherited from the traditional trade into the modern distribution stores. Finally, the research also shows differences between global and local retail banners laying on their perceived images, store attendance and shopping practices which reflect their contrasted positioning strategies.

The findings enable the retailers to adapt/shape their location strategy, assortment policy and positioning strategy to improve their store image and attractiveness and gain market power. The results have also implications on the public policy to manage the balance and the future of local traditional shops and modern retail stores.

This paper points out the role of cultural anchorage in producing hybridized shopping practices that allows the domestic buyers to cope with the uncongruency between their inherited traditional values and those associated to the modern distribution. It also shows how these local customers use the modern retail stores as a scene of symbolic exhibition for their social status and invent hybrid shopping practices to cope with this incongruency.

The purpose of this paper is to address an under‐researched issue in marketing, atypical consumption behaviours. More particularly it focuses on the deviant behaviours of consumers in a commercial or consumption situation and on their reactions in regard to the market system.

Drawing on multidisciplinary literature, this work articulates the concepts of deviance, resistance and anti‐consumption. It looks at the interactions between these concepts and positions deviant, resistant and anti‐consumption behaviours in relation to the norm.

Through the notion of deviance, the research provides a new framework clearly differentiating and articulating the concepts of resistant and anti‐consumption behaviours. This integrative framework is sufficiently flexible and broad to cover and position the various behaviours and practices involving consumption rejection, opposition and avoidance.

This contribution answers a need for theoretical clarification of consumers' behaviours that challenge and oppose the market system and culture of consumption. By mobilising the concept of deviance, this research provides an original topological model that increases understanding and positions the concepts of resistant and anti‐consumption behaviours around the notion of social norm.

The purpose of this study is to introduce new tools to develop a more precise and focused bibliometric analysis on the field of digitalization in healthcare management. Furthermore, this study aims to provide an overview of the existing resources in healthcare management and education and other developing interdisciplinary fields.

This work uses bibliometric analysis to conduct a comprehensive review to map the use of the unified theory of acceptance and use of technology (UTAUT) and the unified theory of acceptance and use of technology 2 (UTAUT2) research models in healthcare academic studies. Bibliometric studies are considered an important tool to evaluate research studies and to gain a comprehensive view of the state of the art.

Although UTAUT dates to 2003, our bibliometric analysis reveals that only since 2016 has the model, together with UTAUT2 (2012), had relevant application in the literature. Nonetheless, studies have shown that UTAUT and UTAUT2 are particularly suitable for understanding the reasons that underlie the adoption and non-adoption choices of eHealth services. Further, this study highlights the lack of a multidisciplinary approach in the implementation of eHealth services. Equally significant is the fact that many studies have focused on the acceptance and the adoption of eHealth services by end users, whereas very few have focused on the level of acceptance of healthcare professionals.

To the best of the authors’ knowledge, this is the first study to conduct a bibliometric analysis of technology acceptance and adoption by using advanced tools that were conceived specifically for this purpose. In addition, the examination was not limited to a certain era and aimed to give a worldwide overview of eHealth service acceptance and adoption.

The present study aims at analysing consumer preferences for the pomegranate fruit, focussing on the effect of ready-to-eat format (i.e. packaged arils) on the purchasing choice, together with several products’ attributes as the origin, the packaging typology and the price.

The paper presents a choice experiment (CE) among 626 Italian consumers from Veneto region through an online survey. The study estimates both a conditional logit (CL) and a latent class logit model (LCM).

By segmenting the sample based on the heterogeneous preferences of consumers, it can distinguish “eco-friendly consumers”, “time-saving lovers”, “nationalists” and “price sensitive” subjects. Interestingly, the marginal willingness to pay for ready-to-eat arils is positive for the “time-saving lovers” that are mainly young consumers. The Italian origin has always a positive effect on the choice, whereas a negative effect is found for the price. Finally, the eco-friendly package has both a negative and a positive effect.

The sample of this study is not representative of the population and the CE has a hypothetical nature. It follows that further research will link the economic analysis to a consumer test on a more representative sample.

This study can be useful for the pomegranate producers and the industry because it provides original evidence that could drive their business and marketing strategies, for instance, the preference for ready-to-eat arils.

This study is one of the first seeking to determine the factors that affect consumers' preferences for pomegranate arils.