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Article
Publication date: 4 December 2019

Kevin Russel Magill, Tracy D. Harper, Jess Smith and Aaron Huang

The purpose of this paper is to examine multiple dimensions of reflexive and reciprocal mentorship as they work through the fear of teaching challenging and politically charged…

220

Abstract

Purpose

The purpose of this paper is to examine multiple dimensions of reflexive and reciprocal mentorship as they work through the fear of teaching challenging and politically charged ideas.

Design/methodology/approach

This piece is a case study of the complex instances of reciprocal mentorship within a teacher education program. Objects of analysis included the informal educational experiences from the bi-monthly meetings and student-teaching experiences. Semi-structured interviews, field notes, interpersonal discussion and the authors’ own reflections were used as data sources.

Findings

The authors found that having difficult conversations in informal spaces provided social studies teacher candidates with the opportunity to get more comfortable with challenging conversations; that mentorship is helpful when shifting context between formal and informal spaces; and that once these teachers grew more comfortable, they moved from mentee to mentor with support and guidance from their own mentors. The authors conclude by providing several implications for pre-service teachers, teacher and teacher educators, as they help social studies practitioners work with and beyond the politics of fear.

Research limitations/implications

Limitations such as subjectivity, generalizability and implementation exist. Factors such as personality, program, cultural background, lived experience and other elements played a role in the findings. Therefore, the authors do not suggest these are monolithic claims about the nature of mentorship, teacher education or teaching, but rather the authors wish to share these findings and recommendations.

Practical implications

The authors argue that three major findings emerged from the data. First, informal spaces are valuable for initiating difficult conversations among mentors and mentees. Second, shifting between formal and informal spaces can be uncomfortable, but allow for mentoring opportunities during these challenging instances of becoming. Third, moving from mentee to mentor includes valuable reciprocal mentorship within a learning community.

Originality/value

This research project is grounded in the needs of the participants and researchers. To the authors’ knowledge, a project of this type with similar participants has not been done.

Details

Social Studies Research and Practice, vol. 15 no. 1
Type: Research Article
ISSN: 1933-5415

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Article
Publication date: 26 February 2018

Aaron Tham and Danny Huang

This paper aims to present the case for a new integrated resort business model. It does so by integrating the notion of a smart tourism ecosystem into the concept of dynamic…

1444

Abstract

Purpose

This paper aims to present the case for a new integrated resort business model. It does so by integrating the notion of a smart tourism ecosystem into the concept of dynamic capabilities so as to guide integrated resort theory and practice in an evolving landscape.

Design/methodology/approach

The theoretical model is derived from synthesising the gaps surrounding literature that contextualises business models and the relatively scarce body of knowledge related to integrated resort business models.

Findings

Integrated resorts are characterised by strategies using a follower mentality. Destinations seeking to create new integrated resorts largely emulate existing product or service points of differentiation, though such attempts are often quickly eroded by competition. By integrating the smart tourism ecosystem to the theoretical framework, this conceptual paper elucidates how an information-rich environment can help to better realise sustainable competitive advantages.

Research limitations/implications

This conceptual paper will require empirical data to validate the theoretical model. Implications stemming from the research will hasten greater social networks that need to be incorporated to foster timely and necessary circulation of information to attain optimal outcomes generated by the dynamic capability effect.

Originality/value

This paper re-conceptualises the business model for integrated resorts. By integrating the notion of smart tourism ecosystems to business model literature, the paper illuminates how integrated resorts can be better positioned in adapting to the changing operating environments.

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Article
Publication date: 29 January 2021

Shu-Hsiang Chen, Jiaolian Huang and Aaron Tham

The purpose of this paper is to propose a rigorous methodology to undertake systematic literature reviews for coffee and tea tourism, thereby providing prospects and challenges of…

1641

Abstract

Purpose

The purpose of this paper is to propose a rigorous methodology to undertake systematic literature reviews for coffee and tea tourism, thereby providing prospects and challenges of developing these niche markets for destinations.

Design/methodology/approach

The approach taken in this research is via a systematic literature review on past studies conducted in English related to coffee and tea tourism. In total, 30 articles related to coffee tourism and 33 papers on tea tourism were analysed.

Findings

The research revealed that studies to date are largely fragmented, often using the lens of a coffee or tea tourism context or the perspectives of a single stakeholder such as consumers or producers. Few studies have attempted to undertake interdisciplinary frameworks to study coffee or tea tourism, which this research then documents as future avenues of investigation.

Research limitations/implications

This study is conducted through the analysis of secondary data published academic material related to coffee and tea tourism in English and would have omitted other relevant resources that have been documented in the realm of other languages. Empirical, quantitative studies conducted based on this systematic literature review can also validate some of the key arguments central to this qualitative piece of work.

Practical implications

The research synthesises academic literature to date, providing a succinct overview of what is known about coffee and tea tourism based on the dominant themes and frameworks, thereby increasing practical knowledge and awareness of best practices in the field.

Originality/value

This paper contributes to uncovering the scope of coffee and tea tourism literature to date.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 15 no. 3
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 18 January 2019

Dinara Mukhamejanova

Kazakhstan has taken considerable steps to improve the incoming mobility of international students; however, despite these measures, the number of international students studying…

520

Abstract

Purpose

Kazakhstan has taken considerable steps to improve the incoming mobility of international students; however, despite these measures, the number of international students studying in Kazakhstan is still very low. Research indicates that in order to attract and retain international students it is necessary to build a thorough understanding of their experiences in the host country. The purpose of this paper is to gain a better understanding of international students’ experiences in Kazakhstan by exploring how they exercise their human agency while adapting to the academic and socio-cultural life in Kazakhstan.

Design/methodology/approach

The author used a purposeful criterion sampling to select six international students from Afghanistan, Great Britain, Russia, South Korea, Ukraine and the USA studying at Kazakhstani universities to participate in this research. The primary data collection was semi-structured in-depth interviews. Supportive methods included a demographic questionnaire and a researcher journal.

Findings

The study revealed that the international students actively employed their human agency to negotiate their studying and to adapt to their life in Kazakhstan. They did not simply adjust to the host environment, but also learned from it and attempted to transform it according to their circumstances and goals.

Research limitations/implications

The implication is that Kazakhstani universities and any other higher education institutions that seek to increase the number of their international students should consider not only how to attract these students, but also how to adapt their institution’s practices and regulations to create an inclusive learning environment for their diverse student population. It is also very important for higher education institutions to provide international students with the necessary conditions to exercise their human agency because as it was revealed by this study, international students’ human agency is a very powerful mechanism helping them live and learn comfortably in their host country.

Originality/value

Taking into consideration the reviewed previous research, this was the first attempt to use Albert Bandura’s social cognitive theory for the purpose of building an understanding about how international students exercise their agency while adapting to the academic and socio-cultural life in the host country. The social cognitive theory allows investigating international students as active and self-sufficient agents of their own adaptation process who can and do change themselves, and have the potential to navigate and alter their host environment to achieve their own goals. This study encourages researchers and practitioners to think about international students outside the dimension of internationalization as a means of improving country’s economic capital.

Details

International Journal of Comparative Education and Development, vol. 21 no. 3
Type: Research Article
ISSN: 2396-7404

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Article
Publication date: 1 December 2020

Gregory A. Aarons, Kate L. Conover, Mark G. Ehrhart, Elisa M. Torres and Kendal Reeder

Clinician turnover in mental health settings impacts service quality, including availability and delivery of evidence-based practices. Leadership is associated with organizational…

750

Abstract

Purpose

Clinician turnover in mental health settings impacts service quality, including availability and delivery of evidence-based practices. Leadership is associated with organizational climate, team functioning and clinician turnover intentions (TI). This study examines leader–member exchange (LMX), reflecting the relationship between a supervisor and each supervisee, using mean team LMX, dispersion of individual clinician ratings compared to team members (i.e. relative LMX) and team level variability (i.e. LMX differentiation), in relation to organizational climate and clinician TI.

Design/methodology/approach

Survey data were collected from 363 clinicians, nested in children's mental health agency workgroups, providing county-contracted outpatient services to youth and families. A moderated mediation path analysis examined cross-level associations of leader–member exchange with organizational climate and turnover intentions.

Findings

Lower relative LMX and greater LMX differentiation were associated with higher clinician TI. Higher team-level demoralizing climate also predicted higher TI. These findings indicate that poorer LMX and more variability in LMX at the team level are related to clinician TI.

Originality/value

This study describes both team- and clinician-level factors on clinician TI. Few studies have examined LMX in mental health, and fewer still have examined relative LMX and LMX differentiation associations with organizational climate and TI. These findings highlight the importance of leader–follower relationships and organizational climate and their associations with clinician TIs. Mental health service systems and organizations can address these issues through fostering more positive supervisor–supervisee relationships.

Details

Journal of Health Organization and Management, vol. 35 no. 1
Type: Research Article
ISSN: 1477-7266

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Publication date: 18 January 2023

Andreas Schwab, Yanjinlkham Shuumarjav, Jake B. Telkamp and Jose R. Beltran

The use of artificial intelligence (AI) in management research is still nascent and has primarily focused on content analyses of text data. Some method scholars have begun to…

Abstract

The use of artificial intelligence (AI) in management research is still nascent and has primarily focused on content analyses of text data. Some method scholars have begun to discuss the potential benefits of far broader applications; however, these discussions have not led yet to a wave of corresponding AI applications by management researchers. This chapter explores the feasibility and the potential value of using AI for a very specific methodological task: the reliable and efficient capturing of higher-level psychological constructs in management research. It introduces the capturing of basic emotions and emotional authenticity of entrepreneurs based on their macro- and microfacial expressions during pitch presentations as an illustrative example of related AI opportunities and challenges. Thus, this chapter provides both motivation and guidance to management scholars for future applications of AI to advance management research.

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Publication date: 18 January 2023

Steven J. Hyde, Eric Bachura and Joseph S. Harrison

Machine learning (ML) has recently gained momentum as a method for measurement in strategy research. Yet, little guidance exists regarding how to appropriately apply the method…

Abstract

Machine learning (ML) has recently gained momentum as a method for measurement in strategy research. Yet, little guidance exists regarding how to appropriately apply the method for this purpose in our discipline. We address this by offering a guide to the application of ML in strategy research, with a particular emphasis on data handling practices that should improve our ability to accurately measure our constructs of interest using ML techniques. We offer a brief overview of ML methodologies that can be used for measurement before describing key challenges that exist when applying those methods for this purpose in strategy research (i.e., sample sizes, data noise, and construct complexity). We then outline a theory-driven approach to help scholars overcome these challenges and improve data handling and the subsequent application of ML techniques in strategy research. We demonstrate the efficacy of our approach by applying it to create a linguistic measure of CEOs' motivational needs in a sample of S&P 500 firms. We conclude by describing steps scholars can take after creating ML-based measures to continue to improve the application of ML in strategy research.

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Article
Publication date: 15 November 2023

Hasan Uvet, John Dickens, Jason Anderson, Aaron Glassburner and Christopher A. Boone

This research paper aims to examine two hybrid models of logistics service quality (LSQ) and its influence on satisfaction, loyalty and future purchase intention in a…

1012

Abstract

Purpose

This research paper aims to examine two hybrid models of logistics service quality (LSQ) and its influence on satisfaction, loyalty and future purchase intention in a business-to-consumer (B2C) e-commerce context. This study extends the literature for LSQ by incorporating the second-order assurance quality construct, which comprises personnel contact quality, order discrepancy handling and order returns, into one of the hybrid models.

Design/methodology/approach

A survey-based approach is used to collect data. Participant responses to questions concerning multiple LSQ dimensions and behavioral perceptions from their most recent online shopping experience are measured using structural equation modeling.

Findings

Findings highlight the importance of including a second-order construct assurance quality as a more explanatory model. Results illustrate that online ordering procedures and assurance quality impact customer satisfaction more than other prominent LSQ dimensions. Furthermore, the findings revealed a customer loyalty is a partial mediator between customer satisfaction and future purchase intention. This underscores the significance of improved logistics services as a competitive edge for e-commerce retailers.

Research limitations/implications

Implications are limited to the e-commerce B2C domain.

Practical implications

The findings of this study underscore critical LSQ dimensions that garner greater satisfaction and retention in the online shopping experience. The results indicate that the effective and efficient handling of the initial order and any order problem significantly influences customer satisfaction and reaps the long-term benefits of customer retention.

Originality/value

The authors present and empirically test a hybrid model of LSQ in a B2C e-commerce domain that captures many of the important elements of the customer experience as espoused in the literature.

Details

The International Journal of Logistics Management, vol. 35 no. 4
Type: Research Article
ISSN: 0957-4093

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Book part
Publication date: 17 December 2003

David P. Baker is a Professor of Education and Sociology at the Pennsylvania State University, where he is also the associate director of the Social Science Research Institute. He…

Abstract

David P. Baker is a Professor of Education and Sociology at the Pennsylvania State University, where he is also the associate director of the Social Science Research Institute. He publishes widely on the comparative analysis of education and stratification, and the global impact of education as an institution. Recent publications include “Student Victimization: National and School System Effects on School Violence in 37 Nations” (American Journal of Education Research, 2002) and “Socio-Economic Status, School Quality, and National Economic Development: A Cross-National Analysis of the ‘Heyneman-Loxley Effect’ on Mathematics and Science Achievement” (Comparative Education Review, 2002).Aaron Benavot is a Senior Lecturer in Sociology at the Hebrew University of Jerusalem. Grounded in an institutional approach to education and development, his research has examined historical and cross-national patterns in official school curricula, the consequences of educational expansion on economic development and democratization, the economic impacts of curricular contents, and the origins and expansion of mass education. He is currently studying the diversification of educational knowledge in local Israeli schools and also the dynamics of transnational social science research projects in the European Union.Karen Bradley is an Associate Professor of Sociology at Western Washington University. Her research examines women’s participation in higher education cross-nationally. Recent publications include “Equal but Separate? A Cross-National Study of Sex Segregation in Higher Education” (with Maria Charles, American Sociological Review, 2002) and “The Incorporation of Women into Higher Education: Paradoxical Outcomes?” (Sociology of Education, 2000). She is currently collaborating with Maria Charles on a project sponsored by the Spencer Foundation and the American Educational Research Association that examines factors underlying women’s underrepresentation in engineering and math/computer science programs in several countries.Wendy Cadge is an Assistant Professor of Sociology at Bowdoin College. She received her Ph.D. in sociology from Princeton University. Her research focuses on the cultural aspects of globalization in the United States and Southeast Asia. Her first book, Heartwood: the First Generation of Theravada Buddhism in America, is forthcoming from the University of Chicago Press.Maria Charles is an Associate Professor of Sociology at the University of California, San Diego. Her research explores how cultural ideologies and social structures affect the economic and social status of individuals and groups. Most recently, Charles is author of “Deciphering Sex Segregation: Vertical and Horizontal Inequalities in Ten Countries” (Acta Sociologica 46:265–286, 2003), and coauthor of Occupational Ghettos: The Worldwide Segregation of Women and Men (with David Grusky, Stanford University Press, in press) and “Equal but Separate: A Cross-National Study of Sex Segregation in Higher Education” (with Karen Bradley, American Sociology Review 67: 573–599, 2002).Chang Y. Chung is a Statistical Programmer at the Office of Population Research, Princeton University. He received his Ph.D. in sociology from the University of South Carolina and M.S.E. in systems engineering from the University of Pennsylvania. He is involved in multiple research projects as statistical programmer, data manager, and co-author. A recent publication is “Employment and Earnings of Foreign-Born Scientists and Engineers in U.S. Labor Markets” (with Thomas Espenshade and Margaret Usdansky, Population Research and Policy Review, 2001).Sara R. Curran is an Assistant Professor and Director of Undergraduate Studies in Sociology at Princeton University. She received her Ph.D. from the University of North Carolina, Chapel Hill. She has research interests in demography, migration, gender, economic development, environment, aging and Southeast Asia. She is currently writing a book, Shifting Boundaries, Transforming Lives: Globalization, Gender, and Family in Thailand. Recent publications include: Ambio. Special Issue: Population, Consumption, and Environment, (with Tundi Agardy, 2002) and “Engendering Migrant Networks: The Case of Mexican Migration,” (with Estela Rivero Fuentes, Demography, 2003).Bruce Fuller is a Professor of Education and Public Policy at the University of California, Berkeley. His work focuses on the dilemmas around the decentering of public aims and institutions within the worlds of child care, family welfare, and school reform. Prior to becoming a full-time teacher, he worked for a state legislature, a governor, and then as a heretical sociologist at the World Bank. His most recent books are Inside Charter Schools: The Paradox of Radical Decentralization (Harvard, 2000), and Government Confronts Culture (Taylor & Francis, 1999).Emily Hannum is Assistant Professor of Sociology at the University of Pennsylvania. Her research focuses on education, poverty, and social inequality, particularly in China. Recent publications include “Ethnic Differences in Basic Education in Reform-Era Rural China” (Demography, 2002) and “Education and Stratification in Developing Countries: A Review of Theories and Empirical Research” (with Claudia Buchmann, Annual Review of Sociology, 2001). Currently, she is working on a project sponsored by the Spencer Foundation and National Institutes of Health that investigates factors in the family, school, and community that support rural children’s education and healthy development in Northwest China.Nabil Khattab completed his Ph.D. at the University of Jerusalem. He is currently a Marie Curie postdoctoral research fellow at the Cathie Marsh Centre for Census and Survey Research, University of Manchester. His main areas of interest are sociology of education, the ethnic and gender aspects of the labor market, and social inequality. His most recent publication is “Segregation, Ethnic Labor Market, and the Occupational Expectations of Palestinian Students in Israel” (The British Journal of Sociology, 2003). In his current project, he is looking at the labor market prospects for Pakistani-Bangladeshi women in the U.K. and Muslim women in Israel.Patricia McManus is an Associate Professor of Sociology at Indiana University, Bloomington. Her research centers on gender and family inequality under advanced capitalism. She will spend 2003–2004 in Berlin at the Max Planck Institute’s Center for the Study of Sociology and the Life Course, where she will study welfare state policy and married women’s work careers in the United States, Germany, and Great Britain. Current projects also include a study of the impact of residential mobility on gender inequality within households (with Claudia Geist), and a cross-national comparison of the wage penalties for motherhood in the United States and Germany (with Markus Gangl).Stephen L. Morgan is an Associate Professor of Sociology at Cornell University. His main areas of interest are social stratification, sociology of education, and methodology. Recent publications include “Modeling Preparatory Commitment and Non-Repeatable Decisions: Information Processing, Preference Formation and Educational Attainment” (Rationality and Society, 2002) and “Counterfactuals, Causal Effect Heterogeneity, and the Catholic School Effect on Learning” (Sociology of Education, 2001). His current projects include studies of black-white differences in educational achievement and changes in labor market inequality in the 1980s and 1990s.William R. Morgan is a Professor of Sociology at Cleveland State University. He has been studying and developing education in northern Nigeria over a period of 25 years. In Cleveland, he recently completed data collection for a seven-year study of the impact of the treatment and recovery process for cocaine-addicted women on their children’s development, sponsored by the National Institute on Drug Abuse. His new project is a pilot study of the peer recruitment method to deliver HIV/AIDS education to networks of high-risk adolescents and young women.Hiroshi Ono is an Assistant Professor at the European Institute of Japanese Studies, Stockholm School of Economics. He is interested in social stratification and inequality, and the sociology and economics of education, family, and work. Currently he is working on two projects. The first is examining Internet inequality in five countries, and the second is comparing human resource practices between foreign-owned versus domestic firms in Japan. His recent publications include “College Quality and Earnings in the Japanese Labor Market” (forthcoming, Industrial Relations), and “Gender and the Internet” (with Madeline Zavodny, Social Science Quarterly, 2003).Hyunjoon Park, a doctoral student in Sociology at the University of Wisconsin-Madison, is interested in social stratification, education, and health inequality with a particular focus on East Asian countries. His current project examines the process of the transition to adulthood among Japanese, Korean, and Taiwanese young people across several dimensions, including educational and occupational attainment, and family formation. Two forthcoming publications include “Intergenerational Social Mobility among Korean Men: In Comparative Perspective” (Research in Social Stratification and Mobility, 2003), and “Racial/Ethnic Differences in Voluntary and Involuntary Job Mobility among Young Men” (with Gary Sandefur, Social Science Research, 2003).Susan E. Short is an Associate Professor of Sociology and Associate Director of the Population Studies and Training Center at Brown University. She specializes in family sociology, social demography, and social inequality. Recent coauthored publications include “Use of Maternity Services in Rural China” (Population Studies, forthcoming); “Maternal Work and Time Spent in Child Care in China: A Multimethod Approach” (Population and Development Review, 2002); “China’s One-Child Policy and the Care of Children: An Analysis of Qualitative and Quantitative Data” (Social Forces, 2001); and “Birth Planning and Sterilization in China” (Population Studies, 2000). In on-going research, funded by the NICHD, she examines the consequences of China’s one-child policy for child well-being.Rongjun Sun is an Assistant Professor of Sociology at Cleveland State University. His research focuses on population aging, and family relations in both the United States and China. Recent publications include “Old Age Support in Urban China from both Parents’ and Children’s Perspectives” (Research on Aging, 2002) and “Community-Acquired Pneumonia in Older Veterans: Does the Pneumonia Prognosis Index Help?” (with Lona Mody and Suzanne Bradley, Journal of the American Geriatrics Society, 2002). He is currently studying the mortality of the oldest-old in China.Anchalee Varangrat is a Lecturer at the Institute for Population and Social Research, Mahidol University, Thailand. Her research focuses on family formation, population, and development. She is the author of Population Projection for Thailand, 2000–2025 (Thailand Ministry of Public Health and Mahidol University, 2003). Currently, she is working on a project sponsored by the Wellcome Trust on factors affecting Thai marriage patterns.Regina E. Werum is Associate Professor of Sociology at Emory University. Her research focuses on educational inequality from comparative historical and international perspectives. Recent publications include “Warehousing the Unemployed? Federal Job Training Programs in the Depression-Era South” (American Journal of Education, 2001), and a forthcoming chapter with B. Powell and L. Steelman titled, “Macro Causes, Micro Effects: Linking Public Policy, Family Structure, and Educational Outcomes” (in After the Bell: Educational Solutions Outside of School, edited by D. Conley). Currently, she is working on a project sponsored by the NAE/Spencer Foundation and NSF that investigates cross-cultural differences in how social capital affects academic outcomes.Raymond Sin-Kwok Wong is a Professor of Sociology at the University of California, Santa Barbara. His research interests include inequality and stratification, sociology of education, quantitative methodology, urban poverty, and economic sociology, particularly Chinese entrepreneurship in East Asia. His recent publications include “Multidimensional Association Models: A Multilinear Approach” (Sociological Methods & Research, 2001), “Occupational Attainment in Eastern Europe Under Socialism” (Research in Social Stratification and Mobility, 2002), and “Chinese Business Firms and Business Entrepreneurs in Hong Kong” (De-Essentializing Capitalism: Chinese Enterprise, Transnationalism, and Identity, edited by Edmund Terence Gomez and Hsin-Huang Michael Hsiao, 2003).Gad Yair is a Senior Lecturer at the Department of Sociology and Anthropology at the Hebrew University of Jerusalem. His research interests include the sociology of schools and schooling, organizational theory, the sociology of learning, sociological theory and its history, and the theory-methodology nexus. Recent relevant publications are “Educational Battlefields in America: The Tug-of-War over Students’ Engagement With Instruction” (Sociology of Education, 2000) and “Decisive Moments and Key Experiences: Expanding Paradigmatic Boundaries in the Study of School Effects” in The International Handbook on the Sociology of Education: An International Assessment of New Research and Theory, 2003).

Details

Inequality Across Societies: Families, Schools and Persisting Stratification
Type: Book
ISBN: 978-0-76231-061-6

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Article
Publication date: 25 April 2023

Lei Song, Rajneesh Suri and Yanliu Huang

This paper aims to examine how a stereotype threat, which entails being aware of a negative stereotype about one’s social group (e.g. gender), affects consumers’ price perceptions.

532

Abstract

Purpose

This paper aims to examine how a stereotype threat, which entails being aware of a negative stereotype about one’s social group (e.g. gender), affects consumers’ price perceptions.

Design/methodology/approach

The authors conducted four studies to examine the effect of a stereotype threat on consumers’ perceptions of a product’s price–quality relationship.

Findings

This study found that being aware of a negative stereotype about one’s social group (i.e. gender here) led consumers to use price more as a quality indicator. This study also determined that reappraisal – an alternative way of coping with stereotype threats – reduced the impact of a stereotype threat and, subsequently, decreased reliance on price to infer quality.

Research limitations/implications

This research contributes to the consumer decision-making literature by examining stereotype threat effect in in-store product purchasing contexts; provides theoretical contributions to the processing of price information by exploring the role of a stereotype threat in price perceptions and revealing that impairment of consumers’ working memory resources affects price perceptions; adds to the existing stereotype threat literature by investigating the effect of a stereotype threat on systematic versus heuristic information processing; and advances the stress and coping literature by suggesting that consumers adopting a reappraisal strategy cope better with a stereotype threat than when opting for a suppression strategy.

Practical implications

This research provides important implications for consumers. For example, the findings suggest that consumers who would like to avoid paying more for stereotype-associated products may adopt reappraisal to cope with a stereotype threat. Reappraisal may allow consumers to use fewer cognitive resources when coping with stereotype threats, thus minimizing the possibility that they might overpay for high-priced products.

Originality/value

This research uniquely examines the effect of a stereotype threat on consumers’ price perceptions and the role of reappraisal in this effect.

Details

European Journal of Marketing, vol. 57 no. 5
Type: Research Article
ISSN: 0309-0566

Keywords

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