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Article
Publication date: 1 July 1990

Tony Morden

The UK product market for bread is analysed. Some of the maintrends visible in this market are discussed. The segmentation of thebread market is examined and illustrated, and some…

547

Abstract

The UK product market for bread is analysed. Some of the main trends visible in this market are discussed. The segmentation of the bread market is examined and illustrated, and some of the major constraints on suppliers to that market are considered. Some of the product market strategies used by UK bakery companies are described. The conclusion speculates on future scenarios based on suggested threats and opportunities deriving from the Single European Market, and the potential break up of RHM plc.

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British Food Journal, vol. 92 no. 7
Type: Research Article
ISSN: 0007-070X

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Publication date: 1 February 1995

Tony Morden

Deals with national culture and its impact on the culture of the organization. National culture can be defined as “the collective mental programming” of a society. The nature of…

4100

Abstract

Deals with national culture and its impact on the culture of the organization. National culture can be defined as “the collective mental programming” of a society. The nature of national culture will have significant implications for the organization, its management and its human resource development within the prevailing local and environmental context. The taking of an ethnocentric or single‐nation‐oriented approach to other cultures is likely to be inappropriate. Organizations from one national background will need to make due allowance for the existence and relative influence of the different national cultures of the countries into which they enter as international or multinational operators.

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Cross Cultural Management: An International Journal, vol. 2 no. 2
Type: Research Article
ISSN: 1352-7606

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Article
Publication date: 1 June 1985

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains…

12737

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The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

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Management Decision, vol. 23 no. 6
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 January 1989

Tony Morden

The process of innovation is inherently risky and unpredictable.There is, therefore, good reason to plan strategically for theimplementation of the innovative process within the…

805

Abstract

The process of innovation is inherently risky and unpredictable. There is, therefore, good reason to plan strategically for the implementation of the innovative process within the enterprise. Such strategic planning may help to minimise risk, ensure that a return on investment in innovation can be made, and enhance corporate chances of long‐term survival. This is the first of two linked articles on strategies for innovation and their implementation. The purpose of this article is to examine the strategic process of planning implementing innovation within the enterprise. It does this by analysing some of the major sources of innovative opportunity open to the enterprise, and considering some of their practical implications; examining three practical innovation strategies which are to be found in both large and small enterprises; and by outlining some basic prerequisites to successful innovation strategies.

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Management Decision, vol. 27 no. 1
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 April 1997

Tony Morden

The purpose is to carry out a strategic evaluation of re‐engineering, restructuring, delayering and downsizing as an influential management paradigm. Contends that this…

2618

Abstract

The purpose is to carry out a strategic evaluation of re‐engineering, restructuring, delayering and downsizing as an influential management paradigm. Contends that this contemporary paradigm is flawed. Defines and describes the contemporary strategic paradigm of the re‐engineering, restructuring, delayering and downsizing of companies and corporations and places this paradigm within its management context. Analyses, evaluates and restates this management paradigm, questioning its assumptions of rationality and universality. Examines organization culture as a key contingency in the application of the paradigm, and qualifies the paradigm on the basis of cross‐cultural comparison. Suggests how the paradigm is flawed, and comments on the implications of its application for long‐term corporate competitive advantage. Proposes that management should, instead, be treated as a strategic asset rather than a mere overhead cost, and suggests alternatives to the uncritical and unquestioning acceptance and implementation of the paradigm.

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Management Decision, vol. 35 no. 3
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 January 1984

A.R. Morden

Not least amongst the emerging consequences of the sustained recession that has affected European economic life is an increasing willingness to make significant organisational…

821

Abstract

Not least amongst the emerging consequences of the sustained recession that has affected European economic life is an increasing willingness to make significant organisational changes. Such changes are often the most difficult to make, and may have long‐term as well as immediate implications for the whole nature of a business activity. Heller comments of ICI's recent reorganisation that “the retreat of ICI from its Millbank fortress to a far smaller London head office is…a landmark in the history of British Big Business”. Heller sums up the changes brought about by recession, that “small has become fashionably beautiful”, reasoning that large “size has been no protection against the intensified segmented competition which now… rules, and which demands companies organised round the sharp, marketing end”. What is wanted, he suggests, is a more responsive approach to organisation with small centres “exacting and monitoring results from separate, marketing‐oriented operations headed by individual chief executives, and with the growth markets separated out and properly, profitably exploited”. This article argues that the key to this changing view of what is effective organisation lies in Market Segmentation. This must be looked at from two viewpoints. To be effective as a policy concept, market segmentation must be both of functional use in determining product‐market scope (and hence in marketing planning), and contribute to the achievement of congruency between marketing strategy and other strategies, particularly for financial performance and operations management. Each of these requirements will be examined.

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Marketing Intelligence & Planning, vol. 2 no. 1
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 February 1985

A.R. Morden

This article defines Management Information Systems (MIS) and MIS policy, and examines its organisational and structural role. MIS gives effect to communication channels, and…

399

Abstract

This article defines Management Information Systems (MIS) and MIS policy, and examines its organisational and structural role. MIS gives effect to communication channels, and shapes the communication content and responsibility of managerial and administrative roles. It therefore becomes an important means whereby an organisation achieves co‐ordination, feedback and control. The article examines managerial information needs for control, co‐ordination and planning, and comments on some of the approaches to managing with MIS.

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Management Decision, vol. 23 no. 2
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 June 1998

Tony Morden and David Bowles

The purpose of this article is to analyse and illustrate selected aspects of management in South Korea. South Korean management is placed within its South East Asian context; but…

9080

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The purpose of this article is to analyse and illustrate selected aspects of management in South Korea. South Korean management is placed within its South East Asian context; but western influences on it are also identified. Parallels with French management are drawn. The article describes the national and business culture of South Korea. It analyses prevailing approaches to organisation and communication. It discusses and illustrates the changing role of the taipan, the family, the clan, and professional management within the context of the ownership and management of Korean enterprises. It examines working practices and relations. It analyses and comments on style of management. It deals with issues of internationalisation and globalisation. The article concludes by analysing a number of issues that are likely to affect South Korean management after the crisis of 1997‐1998, and more generally in the foreseeable future. The analysis is illustrated by a variety of case examples.

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Management Decision, vol. 36 no. 5
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 May 1984

A.R. Morden

The second part of this article continues the analysis of business planning by dealing with the pressures on a business to make use of planning down that may result from the…

221

Abstract

The second part of this article continues the analysis of business planning by dealing with the pressures on a business to make use of planning down that may result from the implementation of financial policy (described in Part I). Planning down implies centralised policy direction and control, requiring operational activities to achieve levels of performance set for them. This is then contrasted with planning up, in which divisional and operational activities are able to exercise greater influence in the formulation of their own policies and objectives. Under this approach the corporate centre has to balance the forecasted financial consequences in the annual capital budget, aggregating and reconciling the various proposals it receives, using guidelines or criteria for resource allocation, rate of return and cash flow. The article concludes by comparing the two approaches and their relative advantages and disadvantages.

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Management Decision, vol. 22 no. 5
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 March 1989

Tony Morden

This is the second of two linked articles on strategy forinnovation and its implementation. The purpose of the first article wasto examine the strategic process of planning…

1369

Abstract

This is the second of two linked articles on strategy for innovation and its implementation. The purpose of the first article was to examine the strategic process of planning innovation within the enterprise. The objective of this second article is to examine some of the ways by which innovation is implemented. The success of enterprise innovation strategy will be indicated by the distinctive competences built up over time, and by the competitive advantage it has gained. Success depends upon the means by which innovation is implemented. Corporate strategies are implemented by people and organisation. This article therefore considers the role played by customers, employees, intrapreneurs and entrepreneurs, cultures, leaders and organisational arrangements in achieving innovation objectives.

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Management Decision, vol. 27 no. 3
Type: Research Article
ISSN: 0025-1747

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