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Reports on a case study on the design and development of two training courses for employees of gas and energy distribution companies in The Netherlands who were faced with internal and external changes. Discusses the conceptual framework of job analysis, developing a specific set of data collection techniques, particularly structured questionnaires and interviews. Concludes that each individual company should research and develop its own training course. The course should be designed to meet the company′s own peculiar requirements, there should be more professional co‐operation between industry and academe in research and training; and finally that training courses should be more widely based on the concept of job profiles, extending even to entire sectors of the economy.

The purpose of this article is to provide an assessment of business educational reform requirements in China, in the light of current employability needs.

After introducing the problem the paper discusses labour market demands for business graduates. The paper continues with a thorough conceptualisation of the concept of employability and current notions on career development, and concludes with proposals for reforming the business education curriculum.

Employability enhancement should be an integrated activity that is undertaken in close collaboration between different parties, and to eliminate recruitment bottlenecks, policies that affect both graduates' suitability and labour requirements are needed.

The paper is a useful source of information and advice for educators, employers, and business education students planning to invest in their future employability. The paper is meant to evoke discussion and to stimulate curriculum reform efforts.

This paper focuses on current labour market demands and offers insights for educational institutions engaged in optimizing curricula.

Supply and demand characteristics, influenced by the pre- and post-oil economy of Oman, have caused unemployment challenges to Omani graduates. The purpose of this paper is to explore the most common graduate attributes as they apply to graduates’ employability in Oman.

The study uses the principles of “hypotheticodeductive logic” and inferential analysis using a combination of focus group and survey approach. Using an online mode of data collection targeting the past three cohorts of graduates from a prominent University in Oman, the study analyses and presents several insights into graduate attributes and employability issues.

The research finds that the domain of educational institutions in Oman is mainly restricted to the basic generic skills in developing the graduate attributes. Students’ perspectives on employers’ selection criteria reveal that computing skills, the ability to work in teams, English language proficiency, prior training, and the graduate’s personality are the five most significant employability skills in Oman. Currently, there is little interaction among higher educational institutions, alumni, and industry in Oman for boosting the employability of graduates.

The study is highly relevant from the policy perspective in Oman. All the stakeholders in Oman need to come together to define employability skills prudently by expanding the domain beyond generic skills.

The study is important in the context of Oman due to a shortage of studies that look at the graduate attributes from the lens of employability besides addressing concerns about unemployment.

This study attempts to ascertain the essential dimensions and components of university brand image, including the cognitive attributes (service/educational quality) and affective attributes (corporate brand image) of the university.

The study develops, explores and presents a student-consumer behavioral response model based on students’ experiences at university, exploring the relationship between these attributes with satisfaction and behavioral response [word-of-mouth (WOM)].

Findings reveal that both branding aspects – brand experience and corporate brand image – follow a rational thought process first before an affective component is then taken into account, resulting in brand promise and loyalty. The study identifies several important cognitive brand image attributes and experiences that guide brand positioning for the Malaysian market, linking these to satisfaction and WOM.

It was conducted in a single case-university and future research could replicate this in other schools/institutions. Cross-validation to other private institutions lies outside the scope of this study. Furthermore, although the study has identified specific attributes of university brands, they tend to be seen or interpreted as overall for both brand experiences and corporate brand image attributes because of the reflective nature of the construct, and also they tend to be seen as higher order rather than at individual levels. Further research is needed to analyze these dimensions using a quantitative approach at individual levels and testing the conceptual model as presented in the conceptual model. The study is focused on one Asian market (Malaysian students in X University) chosen for its potential growth in the future.

The present study contributes to the identification of specific students’ needs and attributes including courses and modules, reputable schools, the environment (e.g. campus – near to lecturer, international), helpful lecturers and the university location. Addressing the right brand attributes enhance and clarify the positioning aspect of the university brand, while simultaneously addressing the needs and wants of consumers. For example, by understanding the culture – consumer buying behavior within this setting, marketers or school administrators can identify exactly, which behaviors could be changed and by which mechanism i.e. talking to sponsors, and introducing activities to increase visibility/image in Malaysia. Interacting with sponsors can influence them toward sending students to X instead of to other universities in the UK.

The study contributes to theoretical knowledge in at least two different ways: by identifying possible corporate brand image attributes and experience that guide brand positioning (for the Malaysian market), and by exploring the relationship between these attributes and satisfaction and behavioral response (WOM) as proposed in the study’s conceptual framework. The study has identified the specific attributes that influence Malaysian students’ early interest in selecting X University via, for example, a recommendation from existing students at X, their sponsors, employers, the courses or modules X offers and location – in London. The study further revealed that corporate brand image attributes of business schools (cognitively and effectively) enhance corporate brand differentiation and positioning (Rauschnabel et al., 2016).

This study aims to develop and validate a scale for measuring hotel brand experience.

Based on existing hotel and brand experience literature, and seven distinct studies carried out as part of this research, a 17-item five-dimensional hotel brand experience scale was developed.

The scale revealed sound psychometric properties based on the findings from different reliability and validity tests, as well as from successful scale replications across several different samples. The study found a significant influence of hotel brand experience on revisit intention and word-of-mouth, which confirms nomological validity of the scale.

The developed hotel brand experience scale can provide hoteliers a way to examine the experiences evoked through hotel brand-related stimuli.

This study is the first to develop and validate measures of brand experience in context of hotel industry.

Utility strikes have spawned companies specializing in providing a priori analyses of the underground. Geophysical techniques such as Ground Penetrating Radar (GPR) are harnessed for this purpose. However, analyzing GPR data is labour-intensive and repetitive. It may therefore be worthwhile to amplify this process by means of Machine Learning (ML). In this work, harnessing the ADR design science methodology, an Intelligence Amplification (IA) system is designed that uses ML for decision-making with respect to utility material type. It is driven by three novel classes of Convolutional Neural Networks (CNNs) trained for this purpose, which yield accuracies of 81.5% with outliers of 86%. The tool is grounded in the available literature on IA, ML and GPR and is embedded into a generic analysis process. Early validation activities confirm its business value.

The purpose of this paper is to stimulate researchers’ interest by acquainting them with some aspects of the entrepreneurship literature they may not have known.

The paper is a non‐meta‐analytic literature review of several literatures in entrepreneurship.

The entrepreneurship literature is vast and can be found in every discipline where humans and their behaviour are the object of analysis.

Because the entrepreneurship literature is so large and widespread, the paper reviews only a small, deliberately chosen sample of the literature.

To the authors’ knowledge, no one has previously written a unified review of the market entrepreneurship, political entrepreneurship, and public choice.

In Canada, integrated care pilot projects are often implemented as a local reform strategy to improve the quality of patient care and system efficiencies. In the qualitative study reported here, the authors explored the experiences of healthcare professionals when first implementing integrated care pilot projects, bringing together physical and mental health services, in a community hospital setting.

Engaging a qualitative descriptive study design, semi-structured interviews were conducted with 24 healthcare professionals who discussed their experiences with implementing three integrated care pilot projects one year following project launch. The thematic analysis captured early implementation issues and was informed by an institutional logics framework.

Three themes highlight disruptions to established logics reported by healthcare professionals during the early implementation phase: (1) integrated care practices increased workload and impacted clinical workflows; (2) integrating mental and physical health services altered patient and healthcare provider relationships; and (3) the introduction of integrated care practices disrupted healthcare team relations.

Study findings highlight the importance of considering existing logics in healthcare settings when planning integrated care initiatives. While integrated care pilot projects can contribute to organizational, team and individual practice changes, the priorities of healthcare stakeholders, relational work required and limited project resources can create significant implementation barriers.

Diplomats are often considered to be masters of informality. Scholars and practitioners alike have long suggested that the real work of diplomacy happens in the corridor, during the coffee break and cocktail parties. But while everyone agrees that informality is a key ingredient of diplomatic work, few have explicitly explored it, and we lack a conceptualisation of how informality becomes meaningful. In this chapter, we unpack the question: through which spaces and practices is informality performed in diplomacy? Based on thick descriptions generated through ethnographic research in and around the institutions of the European Union (EU), we make two key contributions. First, we map local understandings of the term and give a grounded account of how diplomats use informality and interpret its functions. Second, we take these ‘tales from the field’ (van Maanen, 2011[1988]) and consider them in the light of theoretical debates on informality, particularly through the concept of boundary. Where and how is the boundary between the formal and informal constituted? Who has the power to draw and move these boundaries? How does it matter, politically, if something is ‘formal’ or ‘informal’? Based on our analysis, we find that informality comes in many forms and can be both politically productive and disruptive. In diplomacy, handling informality is a key diplomatic skill that is learned over time to be, eventually, mastered.