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Publication date: 13 April 2022

Keith D. Parry and Rory Magrath

The aim of this chapter is to explore the relationship between contemporary sport, social media, digital technology, and sexuality and to explore the historical context of sport…

Abstract

Purpose

The aim of this chapter is to explore the relationship between contemporary sport, social media, digital technology, and sexuality and to explore the historical context of sport and sexuality, before then outlining the decline of homophobia in recent years. Despite this decline, social media is one area where we still see the manifestation of homophobia.

Design/methodology/approach

This chapter synthesizes a range of academic literature to chart how – despite improving attitudes toward homosexuality in sport – abuse and discrimination is still prevalent on social media.

Findings

Eric Anderson's (2009) Inclusive Masculinity Theory has been the most useful theoretical apparatus to underpin the changing nature of sport, gender, and sexuality. While this has been used in a variety of sporting contexts, these are primarily focused on gay male athletes in the West. Accordingly, there is a gap in knowledge around the experiences of lesbian, bisexual, and trans athletes, as well as those outside of the Western context.

Originality/value

Although there has been some literature to document discrimination on social media, very little focuses specifically on the manifestation of homophobia. Accordingly, this chapter provides an important contribution by being one of the first to tie together the literature on improved cultural attitudes toward homosexuality while simultaneously focusing on the prevalence of discrimination on social media.

Details

Sport, Social Media, and Digital Technology
Type: Book
ISBN: 978-1-80071-684-1

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Article
Publication date: 1 August 2003

Once upon a time, marketing was the jewel in many an organizations’ crown. As television began to reach rapidly increasing audiences during the 1960s, TV advertising entered a

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Abstract

Once upon a time, marketing was the jewel in many an organizations’ crown. As television began to reach rapidly increasing audiences during the 1960s, TV advertising entered a golden age – dragging the marketing industry with it. Indeed, according to 3M Canada marketing director Allan J. Magrath, marketing became extremely influential – a “wunderkind driving corporate strategy and growth”. However, 40 years on and the golden age of marketing is a fading, blurring memory.

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Strategic Direction, vol. 19 no. 7
Type: Research Article
ISSN: 0258-0543

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Book part
Publication date: 20 January 2014

Chwo-Ming J. Yu, Hsiao-Wen Lin and Hui-Yun Chiu

In recent years, many firms from developing countries (LDCs) have engaged in foreign direct investment (FDI). Interestingly some of these firms locate their investments in…

Abstract

In recent years, many firms from developing countries (LDCs) have engaged in foreign direct investment (FDI). Interestingly some of these firms locate their investments in developed countries (DCs) (i.e., upstream FDI), instead of in countries economically similar to or less than their home countries (i.e., downstream FDI). However, only a few researchers have examined the issues related to upstream FDI. Furthermore, when examining FDI, most studies have focused on manufacturing subsidiaries but paid less attention to sales subsidiaries. Due to the differences in nature, management of manufacturing and sales subsidiaries should be different. Using a case study approach and focusing on the behaviors of Taiwanese firms, we address two research questions: (1) what are the channel strategies adopted by the sales subsidiaries of Taiwanese high-tech firms (i.e., multinational corporations (MNCs) from LDCs (LDCMNCs)) in DCs? and (2) how do these subsidiaries manage their channels in DCs? Our findings are: (1) LDCMNCs tend to use multiple sales channels, to work with large national distributors, and to adopt high touch channels to market products in DCs; (2) to reduce channel conflict, less powerful LDCMNCs tend to adopt multiple independent channel system, instead of dual channel system; and (3) due to limited resources, LDCMNCs make more effort on designing channel conflict prevention mechanisms than designing channel conflict resolution mechanisms, emphasize more on building relationships with distributors and tend to use financial incentives/high-power incentives than use other types of incentives to motivate distributors. The findings of this study are helpful for LDC firms to operate their sales subsidiaries more effectively in DCs.

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International Marketing in Rapidly Changing Environments
Type: Book
ISBN: 978-1-78190-896-9

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Book part
Publication date: 29 January 2018

Gábor Nagy, Carol M. Megehee and Arch G. Woodside

The study here responds to the view that the crucial problem in strategic management (research) is firm heterogeneity – why firms adopt different strategies and structures, why…

Abstract

The study here responds to the view that the crucial problem in strategic management (research) is firm heterogeneity – why firms adopt different strategies and structures, why heterogeneity persists, and why competitors perform differently. The present study applies complexity theory tenets and a “neo-configurational perspective” of Misangyi et al. (2016) in proposing complex antecedent conditions affecting complex outcome conditions. Rather than examining variable directional relationships using null hypotheses statistical tests, the study examines case-based conditions using somewhat precise outcome tests (SPOT). The complex outcome conditions include firms with high financial performances in declining markets and firms with low financial performances in growing markets – the study focuses on seemingly paradoxical outcomes. The study here examines firm strategies and outcomes for separate samples of cross-sectional data of manufacturing firms with headquarters in one of two nations: Finland (n = 820) and Hungary (n = 300). The study includes examining the predictive validities of the models. The study contributes conceptual advances of complex firm orientation configurations and complex firm performance capabilities configurations as mediating conditions between firmographics, firm resources, and the two final complex outcome conditions (high performance in declining markets and low performance in growing markets). The study contributes by showing how fuzzy-logic computing with words (Zadeh, 1966) advances strategic management research toward achieving requisite variety to overcome the theory-analytic mismatch pervasive currently in the discipline (Fiss, 2007, 2011) – thus, this study is a useful step toward solving the crucial problem of how to explain firm heterogeneity.

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Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes
Type: Book
ISBN: 978-1-78635-122-7

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Article
Publication date: 1 September 1999

Stan Cromie, John Adams, Barbara Dunn and Renee Reid

Family firms account for around 75 per cent of all business enterprises in the UK, but there is a lack of research on these businesses. The family firms literature recognises that…

861

Abstract

Family firms account for around 75 per cent of all business enterprises in the UK, but there is a lack of research on these businesses. The family firms literature recognises that there are differences between family and non‐family businesses; differences that can be explained by conflicts between a juxtaposition of family values and business values. Consequently, family firms tend to have different approaches to ownership and control, the composition of boards, employment practices, strategy formulation and succession management. This paper reports on the demographic characteristics, ownership configurations, boardroom arrangements, managerial and succession practices of a random selection of 1,065 family firms located in Scotland and Northern Ireland. Results reveal that the firms are well‐established, privately owned, small businesses in which the lead family retains almost all shares and dominates the board of directors. These firms give some preferential treatment to family members in employment and managerial matters but business objectives are not ignored. In keeping with previous research, succession matters are not regularly discussed and much more needs to be done to allow for a smooth transition from one family generation to another. The authors conclude by arguing that there is an urgent need for policy makers to address the problems and needs of small family firms and to develop frameworks and practices for assisting these businesses.

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Journal of Small Business and Enterprise Development, vol. 6 no. 3
Type: Research Article
ISSN: 1462-6004

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Book part
Publication date: 13 April 2022

Michelle Hayes

This chapter explores social media and athlete mental health and well-being from a sociological perspective. The chapter provides an overview of current literature and encourages…

Abstract

Purpose

This chapter explores social media and athlete mental health and well-being from a sociological perspective. The chapter provides an overview of current literature and encourages future research to address the mental health and well-being impacts of social media use among athletes.

Design/methodology/approach

The chapter synthesizes existing literature focusing on sociological approaches to mental health, social media's impact on mental health, and athlete mental health and well-being. Focus is given to the ways social media can impact athlete mental health and well-being through virtual maltreatment and using the platforms for social change and challenging stigmatization.

Findings

Virtual maltreatment typically manifests in the intersectionality between gender, race, and sexual orientation adding to mental health challenges of vulnerable groups. Conversely, athletes could help challenge stigmatization of mental health and use their status to create social change among social groups experiencing higher rates of mental health challenges.

Research limitations/implications

The chapter reveals that sociological perspectives around athlete mental health and well-being related to social media are growing, yet predominately concentrate on publicly available social media content. Therefore, more concentrated efforts are needed to fully understand these impacts in the short and long-term.

Originality/value

The chapter provides one of the first insights on social media and athlete mental health and well-being from a sociological perspective and argues that athletes contend with unique stressors compared to the general population which can exacerbate mental health challenges. The chapter advances that more research is needed to inform practice and help safeguard vulnerable populations of athletes.

Details

Sport, Social Media, and Digital Technology
Type: Book
ISBN: 978-1-80071-684-1

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Article
Publication date: 1 April 1988

A.J. Magrath

Marketing managements attempt to lower sales costs, expand distribution, and speed up product development cycles. But how can marketers themselves add value to the productivity…

133

Abstract

Marketing managements attempt to lower sales costs, expand distribution, and speed up product development cycles. But how can marketers themselves add value to the productivity equation?

Details

Journal of Business Strategy, vol. 9 no. 4
Type: Research Article
ISSN: 0275-6668

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Article
Publication date: 18 December 2003

Audhesh K. Paswan

This study empirically explores one of the important channel issues – the relationship between various channel support given to channel partners and the perceived (by managers…

1065

Abstract

This study empirically explores one of the important channel issues – the relationship between various channel support given to channel partners and the perceived (by managers) goal‐orientation of a firm. Results from an emerging market, India, indicate that perceived orientation towards both profitability and market share is not associated with any of the channel support considered. Growth orientation however is strongly associated with most of the channel support activities – both business (e.g., business advice, pricing and ordering assistance, and personnel training) as well as marketing (advertising support, sales promotional material, and inventory management assistance) oriented activities. In contrast, perceived sales volume orientation is only associated with advertising support and business advice, however, the relationship is negative. These findings have interesting implications for channel management and channel motivation.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 15 no. 4
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 April 1986

A.J. Magrath and Kenneth G. Hardy

Asking probing questions about marketing costs is another way of asking whether what one does for customers matters to them.

302

Abstract

Asking probing questions about marketing costs is another way of asking whether what one does for customers matters to them.

Details

Journal of Business Strategy, vol. 7 no. 2
Type: Research Article
ISSN: 0275-6668

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Article
Publication date: 1 June 1992

Allan J. Magrath

A company must decide not only which pathway of innovation to pursue but apply talented, focused management to the problem of maximizing the yield from its innovation.

572

Abstract

A company must decide not only which pathway of innovation to pursue but apply talented, focused management to the problem of maximizing the yield from its innovation.

Details

Planning Review, vol. 20 no. 6
Type: Research Article
ISSN: 0094-064X

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