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The idea of providing superior brand experiences in the growing internet environment has received much research attention in recent years. The purpose of this paper is to empirically examine corporate brand experience concept in an online context (i.e. online corporate brand experience (OCBE)), and to examine its influence on brand satisfaction and brand loyalty.

This study surveys online banking customers to purify and validate the dimensions and measurement items of OCBE, and to test the developed hypothesis.

Results confirmed five dimensions and 19 items of OCBE. The OCBE dimensions – corporate visual identity, emotional experience and functionality are the strongest predictor of brand satisfaction and brand loyalty, compared to lifestyle and corporate/self-identity dimensions.

Findings are applicable to online banking only and do not offer generalizability to other online contexts. Furthermore, this study examined the influence of OCBE on brand satisfaction and brand loyalty; future research can incorporate brand equity and brand credibility as the possible outcomes of OCBE.

This study will help brand managers to comprehend how investments in different aspects of corporate branding lead to corporate brand value.

The empirical examination of the OCBE in banking services is a novel contribution in both corporate branding and services literature. This research conducted at the time when organizations increasingly recognize the value of corporate branding due to increased online usage and global competitiveness.

Drawing on the transtheoretical model (TTM) into the theory of planned behaviour (TPB) framework, this study aims to understand the factors affecting the intention of Malaysian consumers to boycott products and services from companies perceived to be supporting or funding Israel and identify specific TPB variables that are important at each stage of change.

Data collected were based on an online survey among 177 respondents working in Malaysian conglomerates based in Kuala Lumpur.

The results show moderate intention to participate in the boycott among the respondents with attitude towards boycott, subjective norm and perceived behavioural control of boycott have significant relationship with intention to participate in the boycott towards Israel. The study also found significant linear increases of TPB constructs across the stages of change, which indicated significant influence of all TPB constructs at each stage of change.

Consumer boycott is not unheard of in Malaysia, but empirical research in the area is still lacking. As markets expand, the consumers also evolve to become more knowledgeable and ethical in their consumption, sometimes choosing to boycott to coerce the companies or brands to be environmentally, ethically and socially responsible. Findings from this study are expected to benefit NGOs or associations that intend to develop more effective campaigns to encourage consumers to use boycott to drive social or ethical causes.

This study aims to investigate the moderating impact of environmental knowledge on the factors influencing individuals’ continuous intention to use e-wallets.

Using a quantitative research design, this study develops and empirically tests a structural model. A purposive sample of 344 e-wallet users in Jordan was analyzed using Smart-PLS software.

The results indicate that perceived usefulness, subjective norms and perceived behavioral control directly influence the intention to continue using e-wallets. Notably, environmental concern and environmental knowledge do not have a direct impact on continuous intention. However, they act as mediators in the relationship between perceived behavioral control and continuous intention. Specifically, environmental knowledge acts as a mediator between perceived behavioral control, subjective norms and continuous intention. Furthermore, environmental knowledge moderates the relationship between perceived behavioral control and subjective norms, significantly impacting users’ continuous intention to use e-wallets.

This study contributes to the extended theory of planned behavior model within the banking sector by emphasizing the enhanced explanatory power of environmental factors. It underscores the pivotal role of environmental knowledge as a moderator that connects determinants of e-wallet usage to continuous intention.

Most Asians are directly or indirectly dependent on agriculture, and most live in rural areas. Since Asia is primarily an agricultural economy, rural tourism and agrotourism are critical in enabling growth. Agrotourism is a term that refers to the fusion of tourism and agriculture. The freshwater turtles (Batagur sp.) are a group of six turtles that once roamed southern Asia's great rivers and estuaries from the Indian Subcontinent to the Indonesian islands. Therefore, this review is to investigate the current state of agrotourism in Batagur sp. conservation and assess the associated challenges and opportunities. This review paper recognized the impacts and benefits for the rural site as an agrotourism industry. Moreover, three initiatives in Batagur sp. conservation programs were also discussed. Agrotourism, with a focus on the conservation of Batagur sp., is a vital driver of economic growth in rural Asian regions. It diversifies rural communities' income sources, enhancing economic stability and resilience.

During the past decade, marketing literature has focused on investigating the dark side of consumer emotions and their behavior. This demands further research for a more in-depth understanding. Hence, drawing on affective events theory, this study aims to examine employee incivility (rude and poor behavior) and its consequences on brand hate. Furthermore, the authors also introduced perceived justice as a moderator to buffer the impact of brand hate.

A scenario-based survey was used to collect data from 212 consumers from the airline industry. Structural equation modeling was performed through SmartPLS.

Findings revealed that employee incivility instigates brand hate. Results further showed that attitudinal brand hate influences brand opposition and detachment, whereas behavioral brand hate only influences brand detachment. Additionally, perceived justice moderates the negative relationship between employee incivility and brand hate. Overall, the results showed that employee incivility can trigger brand hate, and service recovery can reduce the negative impact of employee behavior on brand hate in the aviation sector.

This study contributes to brand hate and service recovery literature.

This study provides deep insights into how employee behavior can cause brand hate and how recovery strategies can help buffer its impact.

In the existing literature, limited studies have focused on organizational factors instigating brand hate. To the best of the authors’ knowledge, this study is the first to associate employee incivility and brand hate.

The purpose of this paper is to analyse thermal comfort and the thermal environment in naturally ventilated classrooms. Specifically, the aims of the study were to identify the thermal environment and thermal comfort of respondents in naturally ventilated university classrooms and compare them with the ASHRAE and Indonesian National Standard (SNI); to check on whether the predicted mean vote (PMV) model is applicable or not for predicting the thermal comfort of occupants in naturally ventilated university classrooms; and to analyse the neutral temperature of occupants in the naturally ventilated university classrooms.

The study was carried out at the new campus of Faculty of Engineering, Hasanuddin University, Gowa campus. A number of field surveys, which measured thermal environments, namely, air temperature, mean radiant temperature (MRT), relative humidity, and air velocity, were carried out. The personal activity and clothing properties were also recorded. At the same time, respondents were asked to fill a questionnaire to obtain their thermal sensation votes (TSV) and thermal comfort votes (TCV), thermal preference, and thermal acceptance. A total of 118 respondents participated in the study. Before the survey was conducted, a brief explanation was provided to the participants to ensure that they understood the study objectives and also how to fill in the questionnaires.

The results indicated that the surveyed classrooms had higher thermal environments than those specified in the well-known ASHRAE standard and Indonesian National Standard (SNI). However, this condition did not make respondents feel uncomfortable because a large proportion of respondents voted within the comfort zone (+1, 0, and −1). The predictive mean vote using the PMV model was higher than the respondents’ votes either by TSV or by TCV. There was a huge difference between neutral temperature using operative temperature (T_o) and air temperature (T_a). This difference may have been because of the small value of MRT recorded in the measured classrooms.

The research shows that the use of the PMV model in predicting thermal comfort in the tropic region might be misleading. This is because PMV mostly overestimates the TSV and TCV of the respondents. People in the tropic region are more tolerant to a higher temperature. On the basis of this finding, there is a need to develop a new thermal comfort model for university classrooms that is particularly optimal for this tropical area.

The purpose of this paper is to enhance the efficiency of the LED by introducing three-step magnesium (Mg) doping profile. Attention was paid to the effects of the Mg doping concentration of the first p-GaN layer (i.e. layer close to the active region). Attention was paid to the effects of the Mg doping concentration of the first p-GaN layer (i.e. layer close to the active region).

Indium gallium nitride (InGaN)–based light-emitting diode (LED) was grown on a 4-inch c-plane patterned sapphire substrate using metal organic chemical vapor deposition. The Cp₂Mg flow rates for the second and third p-GaN layers were set at 50 sccm and 325 sccm, respectively. For the first p-GaN layer, the Cp₂Mg flow rate varied from 150 sccm to 300 sccm to achieve different Mg dopant concentrations.

The full width at half maximum (FWHM) for the GaN (102) plane increases with increasing Cp₂Mg flow rate. FWHM for the sample with 150, 250 and 300 sccm Cp₂Mg flow rates was 233 arcsec, 236 arcsec and 245 arcsec, respectively. This result indicates that the edge and mixed dislocations in the p-GaN layer were increased with increasing Cp₂Mg flow rate. Atomic force microscopy (AFM) results reveal that the sample grown with 300 sccm exhibits the highest surface roughness, followed by 150 sccm and 250 sccm. The surface roughness of these samples is 2.40 nm, 2.12 nm and 2.08 nm, respectively. Simultaneously, the photoluminescence (PL) spectrum of the 250 sccm sample shows the highest band edge intensity over the yellow band ratio compared to that of other samples. The light output power measurements found that the sample with 250 sccm exhibits high output power because of sufficient hole injection toward the active region.

Through this study, the three steps of the Mg profile on the p-GaN layer were proposed to show high-efficiency InGaN-based LED. The optimal Mg concentration was studied on the first p-GaN layer (i.e. layer close to active region) to improve the LED performance by varying the Cp₂Mg flow rate. This finding was in line with the result of PL and AFM results when the samples with 250 sccm have the highest Mg acceptor and good surface quality of the p-GaN layer. It can be deduced that the first p-GaN layer doping has a significant effect on the crystalline quality, surface roughness and light emission properties of the LED epi structure.

The cognitive processes through which religiosity and idealism affect ethical consumption have received little attention in prior research. This study aims to explore the influence of religiosity and idealism on ethical purchasing intention through moral obligation and perceived customer effectiveness (PCE).

The study analyses data from 149 Muslim participants in Saudi Arabia, using structural equation modelling.

The results reveal that religiosity leads to PCE but not to moral obligation and that idealism leads to both PCE and moral obligation. Mediation analysis indicated that PCE mediates the effect of both religiosity and idealism, although moral obligation only mediates the effect of idealism.

This research enriches the understanding of ethical consumption and contributes to the debate on how religiosity and idealism affect ethical consumption. It also has significant implications for theory and the development of sustainable marketing initiatives. Marketing campaigns and other promotional activities may focus on the interconnection between ethical purchase and the religious and ideology dimensions of consumers. Also, while formulating a communication strategy, it is necessary to emphasize the religious dimension of the sustainable use of the product.

Moral obligation and PCE have been shown as cognitive and psychological mechanisms explaining the links between religiosity or idealism and ethical purchasing behaviour.

Drawing on a number of strategic management theories, the purpose of this paper is to explore the relationship between strategic thinking (in other words, systems perspective, focused intent, intelligent opportunism, thinking in time and hypothesis-driven analysis) and organizational performance. It also investigates whether the notion and content of high performance work practices, as identified in developed countries, can be used to amplify the effects of strategic thinking within the banking industry in a developing country.

Utilizing cross-sectional data obtained from commercial banks in Jordan, this paper applied structural equation modeling (SEM) to examine the banking sector in a developing country. Data were collected through self-administered questionnaires.

According to the results, focused intent, intelligent opportunism, thinking in time and hypothesis-driven analysis have positive impacts on organizational performance, except when considered from the systems perspective. Consequently, high performance work practices were found to only moderate the relationship between focused intent, intelligent opportunism, thinking in time and organizational performance.

The authors examined the impact of strategic thinking on the organizational performance through the moderation role of high performance work practices. The results of this paper extend the existing literature by providing evidence from Jordan, a developing country outside of the western world.