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Case study
Publication date: 10 May 2024

Yit Sean Chong and Yong Yuan Teh

This case was developed via primary data collected from personal (one to one) interview with the CEO and founder of Dialogue in the Dark Malaysia (Dialogue Malaysia), Stevens

Abstract

Research methodology

This case was developed via primary data collected from personal (one to one) interview with the CEO and founder of Dialogue in the Dark Malaysia (Dialogue Malaysia), Stevens Chan. With Stevens’ contact, the authors also conducted personal interviews with Kaye Chan (co-founder and wife of Stevens Chan), Lynn Foo (project manager since inception until early 2022) and Dr Foo Yin Fah (academic researcher in social entrepreneurship and advisor for Dialogue Malaysia). Secondary data included reports on visually impaired context in Malaysia, Dialogue Malaysia’s annual reports and online articles. Prior to the primary data collection, the authors obtained ethics approval from the University Human Ethics Committee (Project ID: 35461).

Case overview/synopsis

This case narrative focuses on Stevens Chan, a blind social entrepreneur who champions the empowerment of the disabled and marginalised community. Through a social franchising model, Stevens founded Dialogue in the Dark Malaysia in 2012. As a social start-up, Stevens showcases the strengths of blind and visually impaired individuals through transformative experiential encounters and reimagining future possibilities. Although there are constant challenges in securing financial and human capital, Stevens never lacks psychological capital, characterised by hope, self-efficacy, optimism and resilience. His vision is to educate society on the power of empathy (and not sympathy) and to create a holistic experience of celebrating diversity and inclusion through an innovative discovery centre, where the elderly and the disabled community (including the deaf, mute and those with mobility issues) share their lives with the public through fun activities. However, the future of this social enterprise is uncertain, and this case invites participants to embark on this journey with Stevens to uncover future pathways for growth and social impact.

Complexity academic level

The case is tailored for higher level undergraduates and entry-level and mid-level managers of executive education programs.

Details

The CASE Journal, vol. 20 no. 5
Type: Case Study
ISSN: 1544-9106

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Case study
Publication date: 7 November 2016

Michael M. Goldman, Mignon Reyneke and Tendai Mhizha

This case allows students to engage with classical marketing tenets of branding, media and communications decisions and content marketing within a management framework.

Abstract

Subject area

This case allows students to engage with classical marketing tenets of branding, media and communications decisions and content marketing within a management framework.

Study level/applicability

This case is appropriate for an undergraduate or graduate-level programme in marketing management.

Case overview

Suzanne Stevens was part of a group of four former senior employees of a large life insurance firm that decided to establish a new and innovative South African insurance company, BrightRock. They identified a gap in a large and highly competitive (albeit generic and opaque) insurance market and developed a distinctive positioning within the market. There was low consumer understanding of the technical aspects of life insurance products, and no existing life insurance product provided an individualized offering. Stevens developed the company’s brand and marketing strategy by drawing on reputation drivers, traditional advertising and a content marketing approach. BrightRock focused on change moments in consumers’ lives, including getting married, having children or getting a new job, and changed the standard insurance product model by launching an individualized flexible product that could adapt with the consumer through their various life stages. The case study documents the first three years of BrightRock’s operations, with a strong focus on brand and product development, distribution and communication. The case dilemma involves choices Stevens faced at the beginning of 2015 about marketing investments across paid, earned and owned media.

Expected learning outcomes

This study enables to critique the development of a services brand; integrate paid, owned and earned media to increase communication effectiveness and efficiency; and critique a content marketing strategy.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 8: Marketing.

Details

Emerald Emerging Markets Case Studies, vol. 6 no. 3
Type: Case Study
ISSN: 2045-0621

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Article
Publication date: 5 March 2018

Shankar Sankaran

The purpose of this paper is to glean leadership lessons of megaproject managers through the life stories of four purposefully selected managers from two contemporary and two…

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Abstract

Purpose

The purpose of this paper is to glean leadership lessons of megaproject managers through the life stories of four purposefully selected managers from two contemporary and two landmark megaprojects.

Design/methodology/approach

A narrative inquiry approach applying thematic analysis is used to capture lessons learnt from these stories with a focus on leading megaprojects. Narrative analysis has been used in organization studies and this paper is an attempt to use it in project management research.

Findings

Common strategies used by all four megaproject managers to be successful include: selecting the right people and building their capability; building trust with stakeholders; dealing with institutional power and politics effectively; and having the courage to innovate. There were also some differences in the approaches used by these managers due the times in which these projects were implemented.

Research limitations/implications

The use of narrative inquiry is new to project management literature. As the life stories were not presented in the same way it was difficult to analyze them in the same manner, and further data had to be collected. This could have been avoided if it were feasible to collect narratives directly from the megaproject managers. This is being planned in future research emerging from this paper.

Practical implications

This study helps megaproject managers to exhibit leadership attributes that would be required to execute such large complex projects that have wide implications for the society, economy and the environment.

Social implications

Megaprojects are often considered major displacements that cause social and geophysical issues that affect the environment. Lessons learnt from these stories could be useful to avoid such issues. The stories analyzed showed the human side of the megaproject managers toward people related, health and societal issues.

Originality/value

Narrative inquiry is new to project management literature. In the past, project management literature has focused on extracting lessons learnt from historical and classical projects, but lessons from life stories of project managers have not been used for the same purpose.

Details

International Journal of Managing Projects in Business, vol. 11 no. 1
Type: Research Article
ISSN: 1753-8378

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Article
Publication date: 1 June 1993

A new, digital, weigh filling control system installed at Swift Adhesives in Cambridgeshire has enabled the Company to fill boxes of its hot melt glue produet more efficiently…

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Abstract

A new, digital, weigh filling control system installed at Swift Adhesives in Cambridgeshire has enabled the Company to fill boxes of its hot melt glue produet more efficiently than a previous, pneumatic based system.

Details

Pigment & Resin Technology, vol. 22 no. 6
Type: Research Article
ISSN: 0369-9420

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Book part
Publication date: 22 November 2021

Ruchi Sinha, Louise Kyriaki, Zachariah R. Cross, Imogen E. Weigall and Alex Chatburn

This chapter introduces electroencephalography (EEG), a measure of neurophysiological activity, as a critical method for investigating individual and team decision-making and…

Abstract

This chapter introduces electroencephalography (EEG), a measure of neurophysiological activity, as a critical method for investigating individual and team decision-making and cognition. EEG is a useful tool for expanding the theoretical and research horizons in organizational cognitive neuroscience, with a lower financial cost and higher portability than other neuroimaging methods (e.g., functional magnetic resonance imaging). This chapter briefly reviews past work that has applied cognitive neuroscience methods to investigate cognitive processes and outcomes. The focus is on describing contemporary EEG measures that reflect individual cognition and compare them to complementary measures in the field of psychology and management. The authors discuss how neurobiological measures of cognition relate to and may predict both individual cognitive performance and team cognitive performance (decision-making). This chapter aims to assist scholars in the field of managerial and organizational cognition in understanding the complementarity between psychological and neurophysiological methods, and how they may be combined to develop new hypotheses in the intersection of these research fields.

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Article
Publication date: 18 April 2008

William Baker

94

Abstract

Details

Library Review, vol. 57 no. 4
Type: Research Article
ISSN: 0024-2535

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Article
Publication date: 11 December 2017

Jill Manthorpe, Martin Stevens, Stephen Martineau and Caroline Norrie

Being able to speak in private to an adult about whom there is a safeguarding concern is central to English local authorities’ duty under the Care Act 2014 to make enquiries in…

492

Abstract

Purpose

Being able to speak in private to an adult about whom there is a safeguarding concern is central to English local authorities’ duty under the Care Act 2014 to make enquiries in such cases. While there has been an on-going debate about whether social workers or others should have new powers to effect these enquiries, it has been unclear how common obstructive behaviour by third parties is and how often this causes serious problems or is unresolved. The purpose of this paper is to address this knowledge gap.

Design/methodology/approach

A survey of local authority adult safeguarding managers was conducted in 2016 and interviews were undertaken with managers and social workers in three local authorities. Data were analysed descriptively.

Findings

Estimates of numbers and frequency of cases of obstruction varied widely. Most survey respondents and interview participants described situations where there had been some problems in accessing an adult at risk. Those that were serious and long-standing problems of access were few in number, but were time consuming and often distressing for the professionals involved.

Research limitations/implications

Further survey research on the prevalence of obstructive behaviour of third parties may not command greater response rates unless there is a specific policy proposal or a case that has “hit the headlines”. Other forms of data collection and reporting may be worth considering. Interview data likewise potentially suffer from problems of recall and definition.

Practical implications

At times professionals will hear of, or encounter, difficulties in accessing an adult at risk about whom there is concern. Support from supervisors and managers is needed by practitioners as such cases can be distressing. Localities may wish to collect and reflect upon such cases so that there is learning from practice about possible resolution and outcomes.

Social implications

There is no evidence of large numbers of cases where access is denied or very difficult. Those cases where there are problems are memorable to practitioners. Small numbers of cases, however, do not necessarily mean that the problem of gaining access is insignificant.

Originality/value

This study addressed a question which is topical in England and provides evidence about the frequency of the problem of gaining access to adults at risk. There has been no comparable study in England.

Details

The Journal of Adult Protection, vol. 19 no. 6
Type: Research Article
ISSN: 1466-8203

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Book part
Publication date: 1 January 2014

Michael Stevens, Allan Bird, Mark E. Mendenhall and Gary Oddou

Based on a review of multiple literatures, a comprehensive content domain of essential intercultural competencies for effective global leaders is presented. This domain is then…

Abstract

Based on a review of multiple literatures, a comprehensive content domain of essential intercultural competencies for effective global leaders is presented. This domain is then used to guide the development of the Global Competencies Inventory (GCI), a 160-item self-report measure that assesses the degree to which individuals possess the intercultural competencies that are associated with global leader effectiveness. Using sample sizes ranging from several hundred to nearly 9,000 subjects, evidence from several studies is presented showing the GCI to have convergent validity, predictive validity, and freedom from demographic and ethnic subgroup biases. Implications for theory and future research are also discussed.

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Article
Publication date: 1 January 2005

James V. Dupree

459

Abstract

Details

Journal of Consumer Marketing, vol. 22 no. 1
Type: Research Article
ISSN: 0736-3761

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Book part
Publication date: 29 April 2013

Keith J. Bybee and Angela G. Narasimhan

What does the Supreme Court talk about when it talks about itself? In addition to the debates over interpretive method and doctrine that fill their opinions, Supreme Court…

Abstract

What does the Supreme Court talk about when it talks about itself? In addition to the debates over interpretive method and doctrine that fill their opinions, Supreme Court justices often discuss what it means to be “a Court” and how such an institution must function. Our chapter explores this specific form of judicial self-representation, examining the ways in which members of the Court define their own “Court-ness” in their decisions. We argue that the Court’s acts of autobiography simultaneously generate images of impartiality and partiality. The result is the public projection of a contradictory judicial persona.

Details

Studies in Law, Politics, and Society
Type: Book
ISBN: 978-1-78190-620-0

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