This paper describes a business model — the MORI Excellence model — developed by the author for effective management of a company's communications programme and then goes on to…
Abstract
This paper describes a business model — the MORI Excellence model — developed by the author for effective management of a company's communications programme and then goes on to suggest that it can be implemented if supported by measurement systems of key audience values. The paper concludes by comparing the results from co‐operative corporate image studies of UK companies conducted by MORI since 1969.
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The author is introducing a toolkit that can assist stakeholders to design, compare and replicate integrated care programmes, by making explicit their view on the transformations…
Abstract
Purpose
The author is introducing a toolkit that can assist stakeholders to design, compare and replicate integrated care programmes, by making explicit their view on the transformations of care and cure services, according to a structured template. The purpose of this paper is to address this issue.
Design/methodology/approach
The toolkit is made of two elements: a classification and a template. The author adopted a step-wise approach of semantic modelling to work out three layers of a classification in the domain of integration needs related to care and cure services. The third layer consists of 23 non-overlapping classes that fully cover that semantic domain. The classes are used to build a template to elicit the stakeholder's standpoint about the transformations involved in the deployment of a programme. The result is the «Outline» of the programme.
Findings
So far, in eight years the author applied the toolkit to 100+ programmes either to design, simulate or evaluate them, either to compare them to similar ones in the same or in different jurisdictions, and we refined the description of the classes according to that experience.
Research limitations/implications
The objective of the toolkit is not to provide solutions, but to stimulate reflections on the transformations involved in a programme and their practical consequences in a precise context. In fact, the Outlines cannot be generalized: they are conceived to reflect the perspective of the stakeholders and thus are intrinsically subjective; in addition, they must be contingent, as they must depend on the local context in the particular timeframe. In case of similar initiatives in other localities, the Outlines must be filled in again by the local stakeholders; however, a subsequent comparison could help to explore similarities and motivated differences.
Practical implications
Ideally the stakeholders should use the Outline of the actual transformations in a programme as a reference to mediate between the principles and the methodologies provided by the «Models» and «Conceptual Frameworks» in the literature (e.g. Chronic Care Model, Rainbow Model, Development Model of Integrated Care Patient-Centered Medical Home and Maturity Models) and the deeper studies using the specific tools developed in their disciplines (e.g. on information modelling, process modelling, cost–benefit analysis and health technology assessment). The toolkit could have its role also in a multi-annual roadmap made of a sequence of programmes to cope with the urgent challenges on ageing, social changes and technological evolution, in synergy with regulations, budget, context maturity, critical success factors and local priorities.
Originality/value
The author argues that the approach of the structured Outline is unique, as the scoring mechanism to assess the relevance of the transformation within each class on the overall change brought by the whole programme into the health systems.
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In this paper the author tracks the rise of corporate social responsibility (CSR) as a concern and an ever‐growing factor in stakeholder expectations. Using MORI data from a range…
Abstract
In this paper the author tracks the rise of corporate social responsibility (CSR) as a concern and an ever‐growing factor in stakeholder expectations. Using MORI data from a range of stakeholder audiences, the author argues that CSR is now established as a fundamental addition to stakeholders’ criteria for judging companies, and calls for a reappraisal of companies’ brand and reputation management. As well as being a threat to companies’ reputation and prosperity, CSR also represents an opportunity, as a potential basis for renewed trust between business and its stakeholders.
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MORI'S ‘relationship hierarchy’ model describes the dynamic by which positive feedback distils into business success. At its centre are the working relationships between…
Abstract
MORI'S ‘relationship hierarchy’ model describes the dynamic by which positive feedback distils into business success. At its centre are the working relationships between customers, employees, investors, suppliers and the wider community.
Shang-Han Gao and Sheng-Long Nong
The purpose of this paper is to derive the one-dimensional governing equations to describe the pressure distribution, load capacity and stiffness of aerostatic circular thrust…
Abstract
Purpose
The purpose of this paper is to derive the one-dimensional governing equations to describe the pressure distribution, load capacity and stiffness of aerostatic circular thrust bearing with a single air supply inlet.
Design/methodology/approach
The film flow field is divided into four regions: supply pressure region, pressure dropping region, pressure rising region and laminar flow region. The influences of bearing clearance and supply pressure on the pressure distribution, load capacity and stiffness of the bearing are presented.
Findings
With the large film clearance and large supply pressure, the oblique shock wave occurs near the entrance of gas film, which greatly increases the pressure drop region. Hence, it is not appropriate to consider the oblique shock as a normal shock.
Originality/value
This paper introduces the invariants at the entrance of gas film, employs the functional relationships between density and pressure, and provides the empirical formulas for the pressure dropping and rising regions. The pressure distribution curves are therefore illustrated through a considerably simplified computational process.
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After reviewing a previous work on the disappearance of a stacking fault in the hard-sphere (HS) system confined between the top and bottom flat walls under gravity, we present…
Abstract
After reviewing a previous work on the disappearance of a stacking fault in the hard-sphere (HS) system confined between the top and bottom flat walls under gravity, we present results of a Monte Carlo (MC) simulation of HSs confined between the top flat wall and the bottom square patterned wall under gravity. In MC simulations of HSs between flat walls we observed disappearance of an intrinsic stacking fault through the glide of the Shockley partial dislocation in fcc (001) stacking forced by the stress from a small simulation box. The artifact that the driving force for the fcc (001) growth was the stress from the simulation box has been circumvented; the stress realizing the fcc (001) stacking has been replaced by that from square pattern on the bottom wall. Defect disappearance has also been observed for the square patterned bottom wall case.
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Shailendra Kumar and Sanghamitra Choudhury
The widespread usage of artificial intelligence (AI) is prompting a number of ethical issues, including those involving concerns for fairness, surveillance, transparency…
Abstract
Purpose
The widespread usage of artificial intelligence (AI) is prompting a number of ethical issues, including those involving concerns for fairness, surveillance, transparency, neutrality and human rights. The purpose of this manuscript is to explore possibility of developing cognitive morality in AI systems.
Design/methodology/approach
This is explorative research. The manuscript investigates the likelihood of cognitive moral development in AI systems as well as potential pathways for such development. Concurrently, it proposes a novel idea for the characterization and development of ethically conscious and artificially intelligent robotic machines.
Findings
This manuscript explores the possibility of categorizing AI machines according to the level of cognitive morality they embody, and while doing so, it makes use of Lawrence Kohlberg's study related to cognitive moral development in humans. The manuscript further suggests that by providing appropriate inputs to AI machines in accordance with the proposed concept, humans may assist in the development of an ideal AI creature that would be morally more responsible and act as moral agents, capable of meeting the demands of morality.
Research limitations/implications
This manuscript has some restrictions because it focuses exclusively on Kohlberg's perspective. This theory is not flawless. Carol Gilligan, one of Kohlberg's former doctoral students, said that Kohlberg's proposal was unfair and sexist because it didn't take into account the views and experiences of women. Even if one follows the law, they may still be engaging in immoral behaviour, as Kohlberg argues, because laws and social norms are not perfect. This study makes it easier for future research in the field to look at how the ideas of people like Joao Freire and Carl Rogers can be used in AI systems.
Originality/value
It is an original research that derives inspiration from the cognitive moral development theory of American Professor named Lawrence Kohlberg. The authors present a fresh way of thinking about how to classify AI systems, which should make it easier to give robots cognitive morality.
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At the doorsteps of the fourth wave of the industrial revolution, it is compulsory to develop a new understanding regarding the future of human labor based on “Industry 4.0” for…
Abstract
At the doorsteps of the fourth wave of the industrial revolution, it is compulsory to develop a new understanding regarding the future of human labor based on “Industry 4.0” for German manufacturers, and two American concepts: “The Industrial Internet” and “The Internet of Things.” How will the nature of human work be in the digital economy of the forthcoming future? The problem of unemployment and the composition of the labor market, in terms of professional skills, are yet to be waiting for answers. Scientific management is also transforming to answer the emerging requirements of this new era, as “Digital Taylorism” to re-organize work in a techno-centric manner. Accordingly, the aim of this chapter is to examine the nature and the possible opportunities and threats of the digital age and try to develop a digital Taylorism understanding to minimize the negative impacts of digitalism on both individual workers and society in a way that all parts including the manufacturers can fully take the benefit of potential advantages of this new era.