Search results

1 – 10 of over 4000
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 15 May 2017

Morris B. Holbrook

This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer…

1269

Abstract

Purpose

This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer research in particular.

Design/methodology/approach

The paper pursues an approach characterized by historical autoethnographic subjective personal introspection or HASPI.

Findings

The paper reports the personal history of MBH and – via HASPI – interprets various aspects of key participants and major themes that emerged over the course of his career.

Research limitations/implications

The main implication is that every scholar in the field of marketing pursues a different light, follows a unique path, plays by idiosyncratic rules, and deserves individual attention, consideration, and respect … like a cat that carries its own leash.

Originality/value

In the case of MBH, like (say) a jazz musician, whatever value he might have depends on his originality.

Access Restricted. View access options
Article
Publication date: 10 September 2018

Morris B. Holbrook

This paper aims to trace the origins, development and future of the consumption experience as a concept in marketing and consumer research.

1430

Abstract

Purpose

This paper aims to trace the origins, development and future of the consumption experience as a concept in marketing and consumer research.

Design/methodology/approach

The author relies on subjective personal introspection to describe his involvement in the introduction and elaboration of the consumption-experience concept.

Findings

The author finds that the concept of the consumption experience has extended to many areas of marketing and consumer research, with widespread applicability in the creation of brand-related promotional messages.

Research limitations/implications

The consumption experience is central to our understanding of consumers and deserves full exploration in the work of consumer researchers.

Originality/value

Working with Professor Elizabeth Hirschman, the author played a pioneering role in understanding the consumption experience and is happy to see that their contribution has encouraged others to pursue related themes.

Details

Qualitative Market Research: An International Journal, vol. 21 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

Access Restricted. View access options
Article
Publication date: 15 August 2016

Kim Willems, Sara Leroi-Werelds and Gilbert Swinnen

The purpose of this paper is to profile grocery retailers in terms of seven value types based on Holbrook’s value typology; to link these value types to three key outcomes (i.e…

3301

Abstract

Purpose

The purpose of this paper is to profile grocery retailers in terms of seven value types based on Holbrook’s value typology; to link these value types to three key outcomes (i.e. satisfaction, repurchase intention, and word-of-mouth); and to evaluate the impact of the retail format on performance and importance of the seven value types.

Design/methodology/approach

For each retail format, the authors administered a consumer survey, resulting in an aggregate sample of 392 respondents. The authors used partial least squares structural equations modeling to test the relationships between the value types and key outcomes (i.e. importance) and ANOVAs to examine cross-format differences between latent variable scores of the value types (i.e. performance).

Findings

The three retail formats included in the study perform differently on Holbrook’s value types (e.g. non-discounters excel in terms of aesthetic value and play, compared to hard and soft discounters). Furthermore, this study reveals that the strategic importance of each value type depends on the key outcome (e.g. whereas efficiency is the main source of satisfaction, play mainly drives the other two outcomes).

Research limitations/implications

The authors randomly assigned respondents to one of the three retail formats irrespective of their personal preference or patronage. To conduct value-based segmentation, respondents should evaluate either their preferred format or all supermarkets.

Practical implications

This study offers positioning advice to retail managers, according to their format and strategic objectives.

Originality/value

Unlike previous research, this paper provides a cross-format comparison of retailers based on a three-dimensional value typology and its key outcomes.

Details

Journal of Service Management, vol. 27 no. 4
Type: Research Article
ISSN: 1757-5818

Keywords

Access Restricted. View access options
Article
Publication date: 31 January 2020

Raquel Sánchez-Fernández, Martina G. Gallarza and Francisco Arteaga

The purpose of this paper is to examine the dynamic nature of consumer value by proposing a causal model that shows the existence of sequentiality in value dimensions and in their…

862

Abstract

Purpose

The purpose of this paper is to examine the dynamic nature of consumer value by proposing a causal model that shows the existence of sequentiality in value dimensions and in their influence on satisfaction and loyalty. The paper focuses on intrinsic dimensions of value (play, aesthetics, ethics and escapism), which are fully experiential, and therefore less studied in the literature.

Design/methodology/approach

The conceptual model proposed was empirically tested in tourist hotel accommodations. Data were collected through a structured questionnaire, analyzing the experiences of 285 hotel guests with structural equation modeling-partial least squares.

Findings

The results reveal that the reactive dimensions of value (aesthetics and escapism) influence the active ones (play and ethics), which in turn affect consumers’ satisfaction and loyalty.

Research limitations/implications

This paper is exploratory and focuses on the intrinsic dimensions of value. Future research should consider the entire extrinsic/intrinsic value duality. This paper is based on a convenience sample consisting solely of hotel accommodation. Further studies based on a random sample and on other hospitality contexts would be required to generalize the results.

Practical implications

This paper can help hotel managers to understand the role and importance of each intrinsic dimension of value to successfully implement their relationship marketing strategies, defined by the chain value-satisfaction-loyalty.

Originality/value

This paper depicts the dynamic nature of value, with concatenated (and not simultaneous) effects of value dimensions on satisfaction and loyalty, which supports research in value co-creation.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

Access Restricted. View access options
Article
Publication date: 28 January 2014

Patricia Coutelle-Brillet, Arnaud Riviere and Véronique des Garets

– This paper aims at better understanding the intention to adopt service innovation in a business context by analyzing the nature of perceived value.

5581

Abstract

Purpose

This paper aims at better understanding the intention to adopt service innovation in a business context by analyzing the nature of perceived value.

Design/methodology/approach

This research uses Holbrook's approach on value, applied to a B2B context, in order to better understand the nature of the perceived value of a new service. A qualitative study on 33 firms is carried out through two steps: an exploratory stage and an understanding stage.

Findings

The results show different aspects of the service innovation value in a business market, identify various recipients of this value, and underline how the level of newness in the service impacts the nature of perceived value. More generally, this research provides an analytical framework of service innovation value for a firm in a B2B market.

Research limitations/implications

This study aims at broadening previous research that studied the perceived value of offerings in a B2B context by considering various types of perceived value of a service innovation. Also, Holbrook's frame of analysis was adapted to the B2B context. In order to make the conclusions more relevant, it would be necessary to enlarge the sample, introduce other service innovations and to carry out a quantitative study.

Practical implications

To market their service innovation, companies can adopt a positioning on other criteria than price or quality/performance and communicate with various recipients.

Originality/value

The paper highlights the diversity of components of service innovation value (not only economic and functional components but also emotional, symbolic, altruistic, interactional components of value).

Details

Journal of Business & Industrial Marketing, vol. 29 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

Access Restricted. View access options
Article
Publication date: 10 September 2018

Charlotte Massa and Sébastien Bédé

The present study is part of a joint effort to gain a holistic understanding of the consumption experience. This paper aims to understand the essence of the winery experience…

932

Abstract

Purpose

The present study is part of a joint effort to gain a holistic understanding of the consumption experience. This paper aims to understand the essence of the winery experience through a better characterisation of the latter because of the consumer value approach and to define the main cultural differences between the Old World and the New World in this respect.

Design/methodology/approach

The authors felt that netnography offered the most suitable qualitative method to capture the meaning of a winery experience in an international context. To this end, we collected 3,065 original tourist reviews for 35 wineries, written from January 2015 to June 2016.

Findings

The findings suggest that a winery experience is made up of the following values: “hedonic”, “economic”, “social” and “legacy”. In addition, the results indicate that social and legacy values are more important for the Old World, while the New World tends to put more emphasis on economic and hedonic values.

Practical implications

Wineries need to deliver experiences that encourage tourists to explore what their enterprise has to offer. Given the importance of the customer experience to trigger wine purchases and positive word-of-mouth to promote brand loyalty, the findings can help winery managers to adapt their services in consequence.

Originality/value

Few studies have applied a consumer value approach or used netnography to examine tourists’ experiences from a cross-cultural perspective.

Details

Qualitative Market Research: An International Journal, vol. 21 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

Available. Content available
Article
Publication date: 15 May 2017

Mark Tadajewski and D.G. Brian Jones

This paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of…

1537

Abstract

Purpose

This paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of marketing and consumer research.

Design/methodology/approach

A brief review of the (auto)biographical tradition in marketing scholarship leads to a commentary on the four accounts in this issue.

Findings

Highlights of the four portraits are presented and insights into their authors’ lives and careers are offered.

Originality/value

The authors hope this introductory article whets readers’ appetites to learn more about the four contributors whose careers and personal lives are explicated for their consumption.

Details

Journal of Historical Research in Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 1755-750X

Keywords

Access Restricted. View access options
Article
Publication date: 1 April 2000

Hye‐Shin Kim

This study examines whether a unique set of emotions may be generated by advertisements for apparel products and brands for a young female target audience. Also studied were the…

2298

Abstract

This study examines whether a unique set of emotions may be generated by advertisements for apparel products and brands for a young female target audience. Also studied were the effects of emotions on evaluative perceptions of apparel brand advertisements (ad attitude). Test advertisements consisted of 90 advertisements representing 56 different brands. Using an aggregate‐level communication model, all analysis in the study was performed across advertisements, not across people, as sampling units of interest. Findings show a unique set of three emotional dimensions generated by the apparel brand advertisements. Two emotional dimensions, pleasure/activation (eg activation, bored, desired, social affection) and hypoactivation (drowsy, restful, soothed), had a positive influence on ad attitude. The third dimension, domination (anger, fear, irritation, tension), did not have a significant effect on ad attitude, having neither good nor bad effect on evaluations of advertisements.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 4 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

Access Restricted. View access options
Article
Publication date: 1 December 2000

Isabelle Szmigin and Gordon Foxall

Considers the history and current position of interpretive consumer research within the marketing paradigm. It focuses on the conflict that has developed between the positivist…

7189

Abstract

Considers the history and current position of interpretive consumer research within the marketing paradigm. It focuses on the conflict that has developed between the positivist tradition and the relatively new interpretive approach. In doing so it considers the merits of interpretive research in consumer behaviour and criticisms made against it. Methodological issues centring on the trustworthiness of this type of research are explored, as well as the friction that traditionally has existed between art and science. An argument is made for an inclusive rather than exclusive approach, allowing the existence of differing approaches and assuming each has a contribution to make to the furtherance of consumer behaviour research.

Details

Qualitative Market Research: An International Journal, vol. 3 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

Access Restricted. View access options
Article
Publication date: 1 December 2002

Youn‐Kyung Kim

Shopping malls and the Internet have become major competitors, providing multiple dimensions of consumer value ranging from economic or functional value to hedonic or experiential…

13350

Abstract

Shopping malls and the Internet have become major competitors, providing multiple dimensions of consumer value ranging from economic or functional value to hedonic or experiential value. The selection of the Internet versus the mall for shopping can vary for different consumers and in different situations, even for the same consumer. This study’s framework was based on Holbrook’s consumer value typology that includes four components: efficiency (extrinsic/active), excellence (extrinsic,reactive), play (instrinsic/active),and aesthetics (instrinsic/reactive). Based on the consumer value experienced by mall and Internet shopping, each retailer must implement strategies that will lead to consumers’ enhanced shopping experience.

Details

International Journal of Retail & Distribution Management, vol. 30 no. 12
Type: Research Article
ISSN: 0959-0552

Keywords

1 – 10 of over 4000
Per page
102050