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This paper aims to investigate the effect of product price image (PPI) on perceived value (PV) and repurchase intention (RI) of Brazilian customers' craft beer. Moreover, this research also verifies the moderating effect of customer experience (CE) and price sensitivity.

The survey data analysis was performed using Smart-PLS 3.3.9 and Process 4.1 software with 329 customers.

The results show that PV is a full mediation variable in the relationship between PPI and RI. As a mediated moderation, lower CE and price sensitivity better explain the indirect effect of PPI on RI via PV.

Thus, managers may reinforce the PV of low price sensitivity and low CE. These customers learn about companies' prices compared with higher price-sensitive customers and higher CE that already PV.

The article discusses the implications of PV as a mediator, low price sensitivity and low CE as moderators for craft beer.

1. The world's most widely consumed alcoholic beverage, following water and tea, the third-most-popular drink on earth is beer;

2. Managers should create strategies to reinforce the PV and consequently the RI by offering PPI and benefits (PV) for customers with low experience and low-price sensitivity about craft beer;

3. Low customer experience and low-price sensitive's customers are learning about companies' prices compared to higher price sensitive, and higher customer experience that already PV, PL, PF, and PEs and NEs;

4. Small producers craft beer that connotated the product's high quality and benefits; the higher may be the level of RI and consumption from customers.

The world's most widely consumed alcoholic beverage, following water and tea, the third-most-popular drink on earth is beer;

Managers should create strategies to reinforce the PV and consequently the RI by offering PPI and benefits (PV) for customers with low experience and low-price sensitivity about craft beer;

Low customer experience and low-price sensitive's customers are learning about companies' prices compared to higher price sensitive, and higher customer experience that already PV, PL, PF, and PEs and NEs;

Small producers craft beer that connotated the product's high quality and benefits; the higher may be the level of RI and consumption from customers.

The symbolic value of wine is a relevant research topic and raises the interest in studies in both the enological and market areas. In this context, this study aims to understand the role of the symbolic value of wine and its relationship to the product purchase intention.

The study is based on a survey of 269 wine consumers from Brazil. The basic theoretical framework includes three latent constructs (symbolic value, consumer attitude and product-norm experience) and three moderators (consumer involvement, willingness to pay and consumer preference). Relations between these are analyzed using the confirmatory factor analysis (CFA) and the moderated mediation analyses using Haye’s process.

This research identified that the symbolic value is totally mediated by consumers’ attitudes and product-norm experiences. However, such a relationship occurs directly for consumers with higher involvement with the product, higher willingness to pay, and who assume that wine is their preferred alcoholic beverage.

One of the contributions is to emphasize the symbolic value of wine and highlight how the relationship with different factors can interfere and explain consumer purchase intention and can influence the strategies, actions and investments of companies in the sector.

This study aims to propose and test a theoretical model that contemplates antecedent constructs of organizational performance, as well as the interaction among them.

A survey was conducted with 151 Brazilian exclusive stores in the planned furniture segment. The data analysis was performed using two statistical techniques, focused on hierarchical regression and mediation and moderation tests.

Among the main results of the survey are the direct and significant effects of value-based pricing and innovation strategies and the indirect effect of market orientation on market performance. As for moderation, the authors identified that profitability moderates the relationship between value-based pricing and market performance, and the degree of sales projection moderates the relationship between market orientation and market performance.

The insertion of value-based pricing as a variable in quantitative analysis of market performance meets the lack of academic research. When the constructs are combined or interacted with each other, they have a stronger and more significant effect on performance. In addition, this work proposes two moderating variables that can interfere in the relationship between the analyzed constructs (profitability and sales projection). It was identified that the relationships between the constructs and that the orientation towards the market (despite not directly impacting market performance) interfere with the relationship based on mediation of variable innovation strategies and value-based pricing.

The purpose of this paper is to investigate how the context of open innovation offered by accelerators can affect the successful growth of start-ups. The authors explore accelerators practices and tools in sustaining start-ups and increasing survival probability in their innovation process, with the aim of addressing the following research question: how can start-ups benefit from participation in an accelerator programme from an open innovation perspective?

A review of the literature on start-up successes and failures and on major practices in the open innovation paradigm was carried out, delineating them in the context of accelerators. Given the absence of literature on accelerator practices for supporting start-ups, and aiming at a comprehensive understanding of how the open environment within the accelerator influences a start-up’s survival (or even success) by mitigating the probability of failure, the authors conducted an exploratory case study in an English accelerator.

The open innovation practices mediated by an accelerator and the ones that are not covered, but that can benefit a start-up’s survival, are shown. On the one hand, main effective practices, such as dyadic co-creation with accelerator network partners and crowdsourcing, are revealed to address mostly the lack of, or wrong direction in, product, marketing and relative managerial abilities, which are not usually owned by a start-up due to its “newness”. On the other hand, some causes of failures, such as the intrinsic characteristics of founder teams, do not seem to be addressed by an open approach and neither does participation in an accelerator programme.

This paper is the first to study and link the literature on accelerators, start-ups and open innovation.

The purpose of this paper is to widen the knowledge base on supply chain learning by exploring and explaining how an enterprise can compete and win in the international market by integrating quality management practices along its supply chain and, above all, by becoming the coordinator in a supply chain learning (SCL) network.

The authors conducted an exploratory case study on a group operating in the coffee market that is universally recognised for the high quality of its products: illycaffè.

This paper illustrates and explains how the illycaffè Group implements, competes and wins in the international market because of its exemplary business strategies, its focus on the competitive priority of quality, and consistent and integrated supply chain management practices that are sustained by an innovative approach: the diffusion of knowledge, know‐how and a culture of excellence in coffee quality along the entire value chain. The authors find that the diffusion of a culture of quality orients supply chain learning towards the continuous improvement of product and service quality, and above all, improves results by encouraging an emergent behaviour across different actors that creates a shared culture.

The exploratory nature and use of a single case study are the major limitations of this research. Nevertheless, this study may serve as a significant starting point for future research and analysis related to supply chain learning strategies.

The illycaffè case study contributes to the literature on quality management and on supply chain management suggesting how an enterprise can improve product and service quality using a sustainable SCL strategy based on knowledge/know‐how diffusion and a shared culture along the entire supply chain.

Success in projects requires understanding and managing increasing complexity. This study aims to address the gap in the literature regarding the relationship between project complexity and various forms of interpartner learning capability. In addition, the authors explore the moderating effect of supplier design responsibility on the relationship between project complexity and interpartner learning capability.

From an electronics supplier’s perspective, the authors propose that the effect of project complexity is a process of knowledge acquisition and sharing that is facilitated by various forms of interpartner learning capability, including absorptive learning and joint learning, with the upshot of fostering name-brand customer dependence in international exchange relationships. A questionnaire survey is used to collect data from project, product and account managers in the electronics manufacturing industry. The conceptual model is tested using 226 returned questionnaires.

The results indicate that complex projects can drive absorptive learning and joint learning capability, fostering enhanced customer dependence and relationship performance. Further, supplier design responsibility has a positive moderating effect on the relationship between project complexity and joint learning capability. However, project complexity is not significantly moderated by the effect of supplier design responsibility on absorptive learning capability.

Complexity fosters behaviors that influence interpartner learning, which highlights the connection between project management complexity and organizational learning in theory and practice.

This work provides new insights into possible managerial choices and development directions for practising open innovation (OI) in companies. The purpose of this paper is to explore the different practices, actors and tools adopted for opening up the innovation process, in particular, by small- and medium-sized enterprises (SMEs) that are still facing difficulties in its implementation.

The paper is based on a literature review and an exploratory survey of a sample of 85 European SMEs.

The study identifies a total of 23 practices, 20 actors and 11 tools involved in the OI processes of companies. It highlights, through literature and empirical evidence, how different combinations of practices, actors and tools are put into practice.

The developed framework offers new insights both from OI literature and from practitioners’ point of view into the supporting decision-making processes regarding which practices to implement, tools to adopt and actors to collaborate with. A wider investigation is recommended to include more variables to define the differences among the combinations of practices, actors and tools in terms of types of innovation (e.g. product, process, etc.), the openness degree and other contextual factors.

The originality of this paper is based on the fact that it focusses on a practical perspective of OI implementation, building a framework of reference from previous literature and empirical investigation.

In the stream of works studying complexity from an organizational viewpoint, literature is focused mainly on describing new organizational forms (holonic organization, circular organization, virtual corporation, …) and on conceptual works identifying new managerial principles to manage emergence (job enrichment, de‐regulation, …). But literature still lacks “actionable knowledge” on management of emergent processes. Therefore, the authors seek to propose an empirical analysis with the aim of finding the organizational design drivers that enable self‐organization. As creativity could be understood as an important precondition for both adaptation and innovation in an age of complexity, the authors focus on creativity emergence process.

The analysis is based on a framework of self‐organization principles. The authors derived it from the literature and used it to empirically analyse open innovation web‐based platforms for creativity. They are deemed particularly important because their open and collaborative innovation process is often self‐organized and their collaboration relationships seem to be loosely coupled. Therefore, they are a good ground to investigate the alternatives to managerial hierarchy and the knowledge‐based organizations associated with emergence and self‐organization.

The results highlight important organizational design choices to enable self‐organization process: organic structure composed by activity systems to enable reconfiguration; roles enlargement and enrichment and cognitive diversity to enable redundancy; collaboration and participatory decision‐making and social capital and networking to enable interconnection; values adaptation, motivations and rules to enable sharing principle.

The paper contributes to the empirical knowledge on emergence process, translating the principles of self‐organization in managerial actions.

This paper aims to explain and discuss the complex nature and value of knowledge as an exploitable resource for business.

The authors propose a conceptual explanation of knowledge based on three pillars: the plurality of its nature, understood to be conservative, multipliable and generative, its contextual value and the duality of carrier incorporating business knowledge, objects or processes. After conceptualizing the nature of knowledge, the authors offer a metaphor based on the classic transformation from “potential” to “kinetic” energy in an inclined plane assuming that the conservative nature of knowledge makes it act as energy.

The metaphor uses the concept of potential and kinetic energy: if energy is only potential, it has a potential value not yet effective, whereas if the potential energy (knowledge) becomes kinetic energy (products and/or services), it generates business value. In addition, business value is a function of the speed acquired and caused by the angle of inclined plan, namely, the company’s business model. Knowledge is the source of the value and can be maintained and regenerated only through continuous investments. Several years later the value extraction reaches a null value of the company (potential energy) which will cease to act (kinetic energy) for triggering both the value generated and the value extracted.

The paper proposes an initial attempt to explain the meaning of the transformation of knowledge using a metaphor derived from physics. The metaphor of the energy of knowledge clearly depicts the managerial dilemma of balancing a company’s resources for both the generating and extracting value. Similarly, future study should try to associate other knowledge peculiarities to physical phenomena.

Proposes a conceptual interpretative framework as a reading key to management differences in the two principal manufacturing contexts – intermittent manufacturing and repetitive manufacturing – within the three basic operations management subsystems: planning, inventory control and shopfloor control.