After completion of the case study, the students will be able to make strategic decisions for social entrepreneurship and carry out a sustainability and social impact analysis…
Abstract
Learning outcomes
After completion of the case study, the students will be able to make strategic decisions for social entrepreneurship and carry out a sustainability and social impact analysis, assess the benefits of a circular economy-based retail model and investigate ways to preserve these benefits and recognize the ethical and sustainable issues facing the fast fashion sector and how social enterprises are addressing them.
Case overview/synopsis
The culture of fast fashion had proven to be dangerous for the environment as it had promoted a culture of consumerism and materialism. It had also increased the landfills in different countries. The need of the hour was to upcycle used and unwanted clothes into new innovative items. This idea had been practically implemented by Mrs Sujata Chatterjee of the Twirl Store, the protagonist of this case study. Chatterjee was a social entrepreneur who recognized the environmental and social problems caused by rapid fashion and abandoned apparel in landfills. She launched the Twirl Store, a social enterprise with the mission of advancing circular economy and sustainability practices in the textile sector. Rural women were economically and culturally empowered by the enterprise’s upcycling of used clothing using their abilities, and a sustainable source of income was created. Finding abandoned clothing, sorting and processing it effectively and locating clients who share her commitment to sustainability were difficult tasks for Chatterjee. Despite the difficulties, the Twirl Store served as an example of how circular economy concepts, cultural sustainability and women’s empowerment might be combined, highlighting the importance of social entrepreneurship in addressing global concerns and fostering positive social effects and economic impact.
Complexity academic level
This case study is applicable for undergraduate as well as post graduate students of management studies.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 3: Entrepreneurship.
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Nilendu Chatterjee and Tonmoy Chatterjee
International business, environmental issues along with economic growth are the three of the most important aspects of development economics. One cannot deny the fact that a…
Abstract
International business, environmental issues along with economic growth are the three of the most important aspects of development economics. One cannot deny the fact that a nation, in modern globalized world, cannot achieve high growth without getting into trade with rest of the world as well as without hurting the environment. Nations should not forget the fact that we are in the process of achieving Sustainable Development Goals which we have imposed upon ourselves for the sake of a safe world. BRICS nations are five such nations which not only account for more than 30% of the world's output but also have around 41% population. These features coupled with high growth rates of these nations make them the emerging economies with high chances to dominate the world economy in nearing decades. In this study, by the help of simultaneous equation model and panel data analysis, we have seen how far these three important issues are influenced by one another and related variables in these five nations. We have found that both gross domestic product (GDP) and trade-related variables have been influential upon one another. But these variables getting influenced by emission as well as influencing emission are areas of worries. Good economic growth coupled with safe environment in a globalized world is what we desire for which BRICS economies need to implement certain policies that would ensure their dominance in the world economy and save the environment.
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Hemverna Dwivedi, Rohit Kushwaha and Pradeep Joshi
In the light of the case study and the accompanying case study questions, the incumbent would be able to gain a comprehensive understanding on the theoretical underpinnings of…
Abstract
Learning outcomes
In the light of the case study and the accompanying case study questions, the incumbent would be able to gain a comprehensive understanding on the theoretical underpinnings of retail store expansion, identify the challenges for expanding a brand into emerging markets such as India and apply various marketing strategies aimed at in-depth analysis retail expansion. Learners can further comprehend the importance of brand communication incorporated by the brand to attract its customer subset.
Case overview/synopsis
It was in December 2022, when Mason Chatterjee, the Indian brand head of Armani Exchange (A|X), was confronted with the managerial dilemma whether launching the second store in the city of Ahmedabad would be a right decision. Another issue that was troubling him was how to go about launching a second store in a city which was not a home to other luxury sublabels. The case study illustrates the decisional aspect of retail expansion adopted by Chatterjee, considering the distinct managerial perspectives. Chatterjee found potential in the city of Ahmedabad, owing to an increased number of high-net-worth individuals and other macro factors. The case study is primarily an outcome of research carried out at A|X store at Ahmedabad One mall, Ahmedabad, for over a fortnight in the month of February 2023. The expansion decision of Chatterjee proved to be a success in the city of Ahmedabad reaching a sales figure of INR 1 crore (US$130,344.11) in the very first month of its launch. However, he was confronted with the managerial dilemma of further expansion, just six months after the launch of the latest expansion.
Complexity academic level
The case study is intended for advanced undergraduates or postgraduate programs in management or electives such as marketing, retail management and strategic management. It has not only been specifically designed for teaching the concept of retail expansion but can also be used to integrate contexts on brand’s merchandise mix, retail positioning, visual merchandising and brand communication. The case study has an overview of each of these elements. The instructor may choose them into the context for a wider encompassing detailed lesson or particularly on the main aspect of the case.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS8: Marketing
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Soumyajit Adhikari and Nilendu Chatterjee
Over the past decade, India has emerged as one of the major exporters of agricultural products in the international market. Although agriculture in India accounts for about 50% of…
Abstract
Over the past decade, India has emerged as one of the major exporters of agricultural products in the international market. Although agriculture in India accounts for about 50% of the economy's employment, its contribution as share to India's gross domestic product is significantly low. India primarily has emphasized on the production of food grains since the government policies promote not only exports but also food security and sustenance of rural and vulnerable sections of the economy. In recent times, India has witnessed a sharp increase in the productivity of food grains, but the underlying factors are of grave concern since issues such as suboptimal production, underutilization of resources and inability to adopt advanced technologies remain unacknowledged. The present study delves into various aspects of the production of food grains across 30 Indian states and emphasizes upon measuring the efficiency of food grain production across the 30 states on the basis of the non-parametric technique of Data Envelopment Analysis (DEA). The evaluation also considers economies of scale. The results highlight the fact that the Indian states are about 21% inefficient in terms of food grain production with the average efficiency score being 0.79. The methodology adopted for this study incorporates crucial factors such as usage of land area, usage of fertilizers and allocation of bank credit to carry the analysis forward. The present study has also aimed at providing certain policy recommendations for the policymakers in this regard so that the states can sustainably improve their efficiency in terms of the production of food grains.
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Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis and Zahid Hussain
This study aims to empirically examine how consumer privacy concerns (CPC) impact smartphone usage for financial transactions. The study also investigates the moderating impact of…
Abstract
Purpose
This study aims to empirically examine how consumer privacy concerns (CPC) impact smartphone usage for financial transactions. The study also investigates the moderating impact of regulations on this action.
Design/methodology/approach
With the inputs from literature and related privacy theories, a theoretical model was developed. The model was later empirically validated using the partial least squares structural equation modeling technique with 367 respondents from India.
Findings
The study finds that CPC significantly impacts on consumer behavior in using smartphones for financial transactions. The study also highlights that regulation has a moderating impact on consumer usage of smartphones for financial transactions.
Research limitations/implications
This study provides valuable inputs to smartphone service providers, practitioners, regulatory authorities and policymakers on appropriate and secure usage of smartphones by consumers, ensuring privacy protection while making financial transactions.
Originality/value
This study provides a unique model showing the antecedents of CPC to impact the behavioral reaction of smartphone users mediated through the ingredients of privacy calculus theory. Besides, this study analyzes the moderating effects of regulation on the use of smartphones for financial transactions. This is also a novel approach of this study.
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Kate M. Den Houter and Deepshikha Chatterjee
The purpose of this paper is to assess if in viewing tense, potentially stigmatizing, police-civilian interactions, people bring their own gendered and racial biases, as they form…
Abstract
Purpose
The purpose of this paper is to assess if in viewing tense, potentially stigmatizing, police-civilian interactions, people bring their own gendered and racial biases, as they form perceptions of officers' use of identity management (IM) strategies, as they relate to officers' competence, warmth and appropriateness of actions.
Design/methodology/approach
In two experimental studies, the authors investigate how the IM strategies used by female and racial minority officers impact officers' ratings of competence, warmth and appropriateness of actions. Utilizing a 2x2x4 design, the authors manipulate officer gender (race), civilian gender (race) and IM strategy used by the officer in a news article describing a police-civilian interaction.
Findings
Not all IM strategies established positive perceptions of officers. Gender and race effects were observed in how officers were seen when they were involved in a tense interaction with a civilian. Female officers were perceived as more appropriate in their actions than male officers. However, Black, female officers were rated as both less warm and appropriate in their actions than White, female officers.
Originality/value
Although policing is seen as a tainted profession, officers' use of IM strategies is understudied. By taking a novel lens of stigmatization and IM strategies as they relate to policing, the authors contribute to how officers may manage their identities as they cope with the stigmatized views of their occupation. Findings have implications for the diversification of law enforcement personnel, as well as building trust and legitimacy between officers and the communities they serve.
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Divya Mittal and Shiv Ratan Agrawal
The current study employs text mining and sentiment analysis to identify core banking service attributes and customer sentiment in online user-generated reviews. Additionally, the…
Abstract
Purpose
The current study employs text mining and sentiment analysis to identify core banking service attributes and customer sentiment in online user-generated reviews. Additionally, the study explains customer satisfaction based on the identified predictors.
Design/methodology/approach
A total of 32,217 customer reviews were collected across 29 top banks on bankbazaar.com posted from 2014 to 2021. In total three conceptual models were developed and evaluated employing regression analysis.
Findings
The study revealed that all variables were found to be statistically significant and affect customer satisfaction in their respective models except the interest rate.
Research limitations/implications
The study is confined to the geographical representation of its subjects' i.e. Indian customers. A cross-cultural and socioeconomic background analysis of banking customers in different countries may help to better generalize the findings.
Practical implications
The study makes essential theoretical and managerial contributions to the existing literature on services, particularly the banking sector.
Originality/value
This paper is unique in nature that focuses on banking customer satisfaction from online reviews and ratings using text mining and sentiment analysis.
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Sheshadri Chatterjee and Bang Nguyen
The purpose of this study is to examine the value co-creation at bottom of the pyramid (BOP) using social media and to investigate how it is impacted by age, gender and peer…
Abstract
Purpose
The purpose of this study is to examine the value co-creation at bottom of the pyramid (BOP) using social media and to investigate how it is impacted by age, gender and peer influence.
Design/methodology/approach
A BOP approach provides sustainable profits by involving low-income producers and consumers by way of co-creating values. The focus of the BOP approach in the business environment in this study is to establish co-creation among the different stakeholders at the BOP level. With the help of a literature review and related theories, a conceptual model has been developed. The model has been tested statistically for validation using a survey by considering 314 usable respondents.
Findings
This study has focused on the impact of different issues such as age, gender and peer influence concerning the consumers at BOP segments involving in co-creation activities. The study finds that people at BOP segments emphasize more social media usage compared to the influence of peers in the context of co-creating values.
Research limitations/implications
Co-creation at BOP is a new approach. This study is unique research where it identifies the impact of gender, age and peer influence at the BOP level consumers for co-creation activities. The study also highlights the influence of social media on BOP consumers for co-creating values. The model so developed along with the findings of this study contribute to the overall body of knowledge in this area which has a wider theoretical and social implication.
Practical implications
The proposed model in this study can help organizations to understand the impact of age, gender, peer influence on value co-creation activities at BOP using social media. This study can help managers of the organizations involved in co-creation at BOP to formulate an appropriate strategy to get engaged with the customers at BOP. Finally, this study can motivate customers to value co-creating and engaging with organizations.
Originality/value
This study has primarily identified the impact of age, gender and peer influence for the consumers at BOP segments and is involved in different co-creation activities. The study has been mainly conducted in India, an emerging economy. None of such studies has been conducted in the emerging markets. Thus, this study claims to have possessed its uniqueness.
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Swagato Chatterjee, Srabanti Mukherjee and Biplab Datta
The purpose of this study is to explore the impact of other customer's opinion on a service firm and its alliance on the evaluation of the airline by the focal customer by…
Abstract
Purpose
The purpose of this study is to explore the impact of other customer's opinion on a service firm and its alliance on the evaluation of the airline by the focal customer by integrating qualitative and quantitative user-generated content. The study also explores the relative importance of core and peripheral attributes in consumer evaluations.
Design/methodology/approach
A text mining and natural language processing-based approach was followed to extract insights from the qualitative part of 18,457 consumer reviews, which were later analyzed along with the quantitative information obtained from the reviews using linear regression and logistic regression methods.
Findings
The authors found that customer satisfaction and recommendation behavior is formed by own and others' opinion about the airline and alliance. The relative importance of the core and peripheral attributes depends on the psychological distance from the evaluation of the attribute.
Research limitations/implications
The theoretical contribution and managerial implications have been discussed in detail.
Practical implications
It helps in review management strategy, service design strategy and the alliance and partnership strategies of the airlines.
Originality/value
This is the first paper that explores the impact attribute-level evaluations found in prior reviews on the future reviews of customers. It also explores the effect of prior reviews in the context of a service business and its alliances.
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Sheshadri Chatterjee, Ranjan Chaudhuri and Demetris Vrontis
This study examines the relationship between knowledge-sharing activities of the firm and its innovation capability. It also investigates the moderating impact of the firms'…
Abstract
Purpose
This study examines the relationship between knowledge-sharing activities of the firm and its innovation capability. It also investigates the moderating impact of the firms' absorptive capacity on the relationship between knowledge sharing and firm innovation capability from the cross-subsidiary perspective in the international market environment.
Design/methodology/approach
This study reviewed the literature from the areas of knowledge management, international market and innovation management. Through the literature review, absorptive capacity theory and dynamic capability view (DCV) theory, a conceptual model has been developed. This model has been validated using partial least squares structural equation modeling (PLS-SEM) technique with 612 respondents from 16 multinational firms from different countries.
Findings
The study finds that knowledge-sharing activities across subsidiaries of multinational firms are important for product and process innovation. Firms’ absorptive capacity also impacts the relationship between firms' knowledge-sharing activities and their different dynamic capabilities, such as sensing, seizing and transforming. The study also finds that firms' innovation capability positively impacts their competitiveness.
Research limitations/implications
This study provides valuable inputs to the management of multinational firms to recognize the importance of knowledge-sharing activities across their different subsidiaries in the international marketing knowledge management (MKM) context.
Originality/value
The study adds to the literature on knowledge management, international market and firms' innovation capability. As the study examines the knowledge-sharing activities across different subsidiaries of multinational firms, especially in the context of process and product innovation, it is considered unique. The study also provides a unique validated model.