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To extract the secrets of the marketing of Dan Brown's world‐wide bestseller, The Da Vinci Code.

Case study research based on secondary sources and close reading of relevant texts.

The staggering success of The Da Vinci Code is contrary to conventional marketing wisdom, but conventional wisdom is increasingly inappropriate intoday's entertainment economy.

Case study research. Needs replication in additional domains. The accepted approaches to best marketing practice need re‐evaluation.

Approaches topic from unconventional direction. Tries to capture the spirit of Brown's writing.

“Men make their own history,

but they do not make it just as they please;

they do not make it under circumstances chosen by themselves

but under circumstances directly encountered,

given and transmitted from the past.”

–Karl Marx

“Men make their own history,

but they do not make it just as they please;

they do not make it under circumstances chosen by themselves

but under circumstances directly encountered,

given and transmitted from the past.”

Over one dozen books have been written about historically black colleges and universities over the last 15 years. However, not one of the volumes published addresses this cohort of institutions from a global dimension. Each of the books ignores the reality that there are institutions of higher education populated by persons of African descent scattered around the globe. Equally, the emergent literature is silent on issues of racial stratification; consequently, treating black colleges as homogenous monoliths. This quiesance ignores the important tension of racial oppression/white supremacy, social stratification, and the persistent hegemony of power in societies with black populations. In this commencing chapter, there are two primary explorations: (1) the particularities of race and identity in black colleges in the United States, and (2) the nexus between race and culture in black colleges outside of the United States. In order to properly contextualize this diorama, it is imperative to examine the meaning of diaspora, the realities of racial stratification, and the ways in which hegemony can be unsettled and usurped.

In every industry there are resources. Some are moving, others more fixed; some are technical, others social. People working with the resources, for example, as buyers or sellers, or users or producers, may not make much notice of them. A product sells. A facility functions. The business relationship in which we make our money has “always” been there. However, some times this picture of order is disturbed. A user having purchased a product for decades may “suddenly” say to the producer that s/he does not appreciate the product. And a producer having received an order of a product that s/he thought was well known, may find it impossible to sell it. Such disturbances may be ignored. Or they can be used as a platform for development. In this study we investigate the latter option, theoretically and through real world data. Concerning theory we draw on the industrial network approach. We see industrial actors as part of (industrial) networks. In their activities actors use and produce resources. Moreover, the actors interact − bilaterally and multilaterally. This leads to development of resources and networks. Through “thick” descriptions of two cases we illustrate and try to understand the interactive character of resource development and how actors do business on features of resources. The cases are about a certain type of resource, a product − goat milk. The main message to industrial actors is that they should pay attention to that products can be co-created. Successful co-creation of products, moreover, may require development also of business relationships and their connections (“networking”).

This article examines how contact with the police led to the death of Michael Brown (an unarmed 18-year-old Black teenager from Ferguson, Missouri, who was shot and killed during an altercation with a police officer). And, how Darren Wilson (the White police officer from the Ferguson Police Department who shot and killed Michael Brown) was portrayed in mainstream newspaper articles covering the story of Brown’s death.

Using both frame analysis and Hall’s framework of discursive domains for organizing and making sense of events in social life, we analyzed news coverage of Brown in three of the top circulating daily newspapers in the US: The New York Times, Los Angeles Times, and The Washington Post. The Lexis Nexis database was used to retrieve a set of newspapers using the search term “Michael Brown.” Articles from the three leading newspapers were collected from the day the event occurred, August 9, 2014, through the end of the year, December 31, 2014.

The news articles used in this study were mostly written with an episodic frame. The articles presenting the socioeconomic background of Brown and Wilson were described as profiles on each individual and the neighborhood they came from, rather than a discussion about where they fell on the economic structure of this country and the larger, upstream forces that might influence those positions. The feelings and attitudes of the reader are also likely to be influenced by details included in the articles and how they were presented.

The findings contribute to the broader literature looking at the relationships between police and Black communities. Public health can play a role in advocating and facilitating programs that build better linkages between police and community. The public health field can take a leadership role in holding the news media accountable when they are engaging in frenetic inaction. Only by having difficult and challenging conversations that examines the upstream causes of violence and deaths like Brown’s, can we make progress in preventing them.

This study aims to establish an analytical framework to help investors accommodate their environmental, social, and corporate governance (ESG) preferences. The analytical solutions were complemented by empirical analyses to shed light on their benefits and tractability.

This study proposes an expected multi-attribute utility analysis for ESG investors in which stocks can be treated as more green or less green (brown) than the market, represented by an index, all modeled in a one-factor structure. The solution is found via the Hamilton-Jacobi-Bellman (HJB) equation with proper treatment of various sources of risk. For the empirical analysis, we use the RepRisk Rating of US stocks from 2010 to 2020 to select companies that are representative of various ESG ratings.

This study finds closed-form solutions for optimal allocations, wealth and value functions. Our empirical analysis reveals drastic increases in wealth allocation toward high-rated ESG stocks for ESG-sensitive investors, even as the overall level of pecuniary satisfaction remains unchanged.

This study broadens the existing analytical framework by introducing a market portfolio along with green and brown stocks. As by-products, we first demonstrate that investors do not need to reduce their pecuniary satisfaction to increase green investment. Second, we propose a parameterization to capture investors' preferences for green assets over brown or market assets, independent of asset performance.

This chapter traces the intersectional experiences of one Black woman through pre-Brown schooling, becoming a teacher under a post-Brown court order, hiring teachers as a school leader in a large metropolitan, southern city, to her current position as a leader-educator at a state university. Informed and contextualized by social, political, and historical events associated with the pre-Brown segregation, desegregation, and post-Brown eras, this chapter uses narrative autoethnographic reflectivity and storytelling to understand and analyze the nuances of educational hiring practices through the prism of one Black woman's educational journey. The story is significant because it not only provides evidence of the subtleties and nuances of racism but it also describes the changes in teaching, leadership, and hiring practices in southern public education over the last 60 years.

The purpose of this paper is to explore the operation strategies of a manufacturer who produces brown and green product simultaneously.

The authors establish three models to examine the joint decisions of pricing and advertising. Three advertising strategies are: non-advertising investment (NA), advertising investment for brown product (BA) and advertising investment for green product (GA).

The theoretical analysis shows that advertising investment can substantially increase the product greening level and manufacturer's profit. More importantly, we find that the GA strategy is more likely to be the best strategy as the advertising investment efficiency increases. The BA strategy is more likely to be preferred as the R&D cost increases. Finally, the modeling results are verified by numerical experiments, and more insights are obtained.

This paper considers the case in which a single manufacturer produces the brown and green product simultaneously. In fact, many manufacturers in the market produce brown and green product at the same time. Furthermore, in addition to advertising investment for brown product and green product, manufacturers can also invest in advertising for brands.

The paper contributes to the investigations on green production and advertising decisions of a manufacturer who produces brown and green products simultaneously.

Starting from a territorial development project in Western Honduras (Copán and Ocotepeque), farmers aimed to increase and add value to agricultural production by producing and commercializing granulated brown sugar (panela). The Western Honduras sugar market was studied, from the supply and demand side, in order to particularly understand consumer preference which is considered a key to increase smallholder farmers’ income in rural areas.

The research included a qualitative study by means of six visits for observation and data compilation to stores, four face-to-face open semi-structured interviews with store owners and a focus group with local producers to acquire a global picture of the main regional sugar market characteristics from the supply side. Moreover a quantitative analysis applying a Choice Experiment to study consumer preferences was performed acquiring higher knowledge from the demand side.

First, it was found that Honduras sugar market could be experiencing monopolistic practices and white sugar to 9 lempiras per pound was the most popular product according to the qualitative study. Second, for consumers who knew dulce de panela, granulated brown sugar was preferred over refined white sugar. Consumers who had a high level of education, came from rural areas, considered brown sugar to be healthier and read nutritional information were more prone to consume granulated brown sugar. On the other hand, the estimated selling price was around 16 lempiras/pound, but consumers were willing to pay at the most 11.59 lempiras/pound. Nevertheless, market share simulation showed a market niche to comercialize granulated brown sugar – panela.

This research is of academics, farmers and policy makers value. There are no studies analyzing consumer behavior regarding granulated brown sugar in Honduras. The results provide information about the previous steps which need to be given for smallholders in order to commercialize this novelty product; and it stressed the necessity of highlighting health claims on panela which would involve political actions.

George Spencer Brown is best known for his book Laws of Form, which elaborates a primary algebra of distinctions and forms capable of dealing with self-referential equations reflective of paradoxes in logic. The book has received little attention in mathematics, but it has greatly influenced cybernetics, communications, and ecological theories. But Spencer Brown also published poetry and stories, often under different names, and he practiced as a psychotherapist. Our chapter elaborates the utility of Laws of Form relating to organizational paradox before considering Spencer Brown’s other works in relation to his mathematics. Invoking philosophy, psychoanalysis and art, we suggest that these indicate a further distinction that sets all forms against the “nothing”: a wholeness or unity from out of which all distinctions, all words, meaning and life – but also all silence, nonsense and death – emerge in paradoxical opposition. Reading Spencer Brown not through the prism of mathematics, but as an evocative invitation to engage with the fissures that animate art and human life, highlights the paradoxical interplay of organization and violence; and how tragedy, suffering, sympathy and love should be more prominent in organizational research.