Ni Zeng, Daniella Ryding, Gianpaolo Vignali and Eleonora Pantano
Few studies have examined technology-enhanced atmospheres for strengthening customer experience and brand engagement in physical store settings. This study builds on the social…
Abstract
Purpose
Few studies have examined technology-enhanced atmospheres for strengthening customer experience and brand engagement in physical store settings. This study builds on the social presence theory to test for the first time the moderating effects of virtual social presence on customer responses, through AR adoption in-store. Our study aims to understand the impact of technology-enhanced in-store atmospherics (TEISAs) with emphasis on AR elements and virtual social presence on customer experience and engagement behaviours (CEBs) in luxury settings.
Design/methodology/approach
Hypotheses are developed and a survey using 566 responses were collected using Qualtrics. T-tests, two-way ANOVA and structural equation modelling were used for analysis of CEBs. Moreover, using PLS-SEM, we test whether virtual social presence moderates this relationship in a cross-country context; Britain and China, two of the largest economies for luxury growth.
Findings
The findings demonstrate that TEISAs have a positive impact on emotion and perceived value, with virtual social presence moderating this relationship. The cross-cultural comparison results show that the impact of TEISAs on emotion and perceived value is stronger for British than for Chinese millennials.
Originality/value
Our model is the first to incorporate technology into various store atmospherics, to employ virtual social presence as a new moderator, and to provide empirical evidence on the effects of AR on customer experience and CEBs in the real-time luxury retail environment. This study is also the first to consider virtual social presence on social media as a moderating variable.
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As testified by its secular history, Catholic Social Teaching is closely bound to the various attempts that have been made at putting it into practice. Today, one of the most…
Abstract
As testified by its secular history, Catholic Social Teaching is closely bound to the various attempts that have been made at putting it into practice. Today, one of the most interesting ones is that of the enterprises' association Compagnia delle Opere. Particularly in Italy, the Compagnia wants to become an important point of reference for Small and Medium Enterprises, the heart of Italian production system, through a new socioeconomic concept, based on the Subsidiarity Principle and the growth of the nonprofit sector. In many ways, it aims to create an alternative to classical capitalism, also supported by Benedict's XVI recent social encyclical; nevertheless, numerous ambiguities persist.
Jessica Lichy, Daniella Ryding, Edyta Rudawska and Gianpaolo Vignali
The purpose of this study is to draw from sustainable social innovation theory and the Consumer styles inventory (CSI) instrument to examine secondhand clothing consumption habits…
Abstract
Purpose
The purpose of this study is to draw from sustainable social innovation theory and the Consumer styles inventory (CSI) instrument to examine secondhand clothing consumption habits for Russia. The secondhand market is the logical outcome of efforts to adopt resale as a facet of sustainable social innovation, with which to drive sustainable decision-making and socially responsible marketing in the secondhand high-end clothing market. Resale represents the cornerstone of business model innovation (BMi) for the retail sector, offering substantial opportunities for retailers who understand changes in consumption behaviour. More cost-effective and arguably greener, the sale of secondhand clothing is expected to be double the volume of fast fashion by 2030 but it remains an understudied field of research in the literature relating to the fashion industry.
Design/methodology/approach
Hypotheses are developed from the existing literature. Survey methodology is used to collect data from 250 Russian consumers in the city of Petersburg. The objective is to test the veracity of CSI shopper orientations, focusing on nascent motivations for high-end branded secondhand clothing, to examine sustainable social innovation and resale in an emerging market.
Findings
Four new shopping orientations are identified. Based on the empirical data, the authors suggest that five (out of the original eight CSI shopping orientations) are of internal statistical relevance, and that our new orientations are relevant for not only this market, but for neighbouring Eastern European countries too. The findings reflect postmodern evolution in behavioural motivations for Russian consumers, that can inform retail strategy in terms of BMi consumer for harnessing opportunities offered by sustainable social innovation and resale.
Originality/value
Whilst the CSI has been widely used, research for Eastern Europe is limited. Understanding the shopping orientations for sustainable alternatives to newly produced clothing has theoretical and practical implications for improving circularity, post-war entry strategies and countries facing economic downturn. This study contributes novel insights by examining consumer decision-making and shopping orientations in an emerging market.
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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/13522759810235197. When citing the…
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/13522759810235197. When citing the article, please cite: Ian Clarke, Ian Kell, Ruth Schmidt, Claudio Vignali, (1998), “Thinking the thoughts they do: symbolism and meaning in the consumer experience of the “British pub””, Qualitative Market Research: An International Journal, Vol. 1 Iss: 3, pp. 132 - 144.
Tihomir Vranesevic, Claudio Vignali and Daniella Vignali
The objectives of this article are to explain the importance of company culture and to point to the appropriateness of customer orientation as a method of expressing culture. The…
Abstract
The objectives of this article are to explain the importance of company culture and to point to the appropriateness of customer orientation as a method of expressing culture. The article further determines the connection between customer satisfaction and employee satisfaction and points to possible resistance when creating company culture through customer orientation. It further defines the relation between company mission and culture and explains the significance of researching value and researching customer satisfaction as basic preconditions of customer orientation in culture.
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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/00070709910278424. When citing the…
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/00070709910278424. When citing the article, please cite: Leo Paul Dana, Claudio Vignali, (1999), “Lublin Coca-Cola Bottlers Ltd”, British Food Journal, Vol. 101 Iss: 5/6, pp. 447 - 455.
Roberta Stefanini, Giovanni Paolo Carlo Tancredi, Giuseppe Vignali and Luigi Monica
In the context of the Industry 4.0, this paper aims to investigate the state of the art of Italian manufacturing, focusing the attention on the implementation of intelligent…
Abstract
Purpose
In the context of the Industry 4.0, this paper aims to investigate the state of the art of Italian manufacturing, focusing the attention on the implementation of intelligent predictive maintenance (IPdM) and 4.0 key enabling technologies (KETs), analyzing advantages and limitations encountered by companies.
Design/methodology/approach
A survey has been developed by the University of Parma in cooperation with the Italian Workers' Compensation Authority (INAIL) and was submitted to a sample of Italian companies. Overall, 70 answers were collected and analyzed.
Findings
Results show that the 54% of companies implemented smart technologies, increasing quality and safety, reducing the operating costs and sometimes improving the process' sustainability. However, IPdM was implemented only by the 37% of respondents: thanks to big data collection and analytics, Internet of Things, machine learning and collaborative robots, they reduced downtime and maintenance costs. These changes were implemented mainly by large companies, located in northern Italy. To spread the use of IPdM in Italian manufacturing, the high initial investment, lack of skilled labor and difficulties in the integration of new digital technologies with the existing infrastructure are the main obstacles to overcome.
Originality/value
The article gives an overview on the current state of the art of 4.0 technologies implementation in Italy: it is useful not only for companies that want to discover the implementations' advantages but also for institutions or research centres that could help them to solve the encountered obstacles.
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Courtney Chrimes, Rosy Boardman, Helen McCormick and Gianpaolo Vignali
Body shape is a critical variable influencing consumers' garment choices (Zakaria, 2017), yet research investigating how UK females with varying body shapes evaluate and…
Abstract
Purpose
Body shape is a critical variable influencing consumers' garment choices (Zakaria, 2017), yet research investigating how UK females with varying body shapes evaluate and experience fit is limited. Moreover, while digital methods exist to classify female body shapes, application in a commercial setting is limited. To fill this gap within the literature, this study aims to understand the influence of body shape variation on garment fit evaluations of 30 UK females aged 18–34 years.
Design/methodology/approach
This study conducts a physical garment try-on session whereby 30 UK females aged 18–34 years were body-scanned and categorised into a body shape, using the Female Figure Identification Technique method. Participants verbalised their fit experiences during a physical try-on session through semi-structured interviews to gain a deeper understanding of individuals' fit appraisals.
Findings
The findings demonstrate that UK females who share the same body shape classification experience the same issues when appraising dress fit, challenging Makhanya and Mabuza (2020) who found that body shape does not influence apparel fit satisfaction. The results shed light on the importance of body shape during the fit appraisal process.
Research limitations/implications
Despite the contribution, future research to improve the limitations should be addressed. First, although it was necessary to investigate a UK demographic to address research gaps, the finding of this study cannot be generalised to the entire UK female population nor to other areas of the world. Hence, future research should overcome this limitation by extending this study further to other countries, cultures and ethnicities.
Practical implications
The findings of the present study shed light on the role of body shape in determining satisfactory clothing fit and how females' fit experiences will differ depending on their body shape classification. Thus, fashion retailers should use this insight to better inform their promotional strategies, not only making them more inclusive but also to help assist this particular consumer segment with their clothing decisions based on their body shape.
Originality/value
The present study provides an in-depth understanding of how females with the same body shape experience garment fit, contributing novel findings to the literature through a mixed-method inquiry previously lacking in this area, with a UK demographic which has not previously been explored.
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Posits that this analysis is based on the dependence of international sport sponsorship on the market audit and the individual product class/product form or brand environment. The…
Abstract
Posits that this analysis is based on the dependence of international sport sponsorship on the market audit and the individual product class/product form or brand environment. The MIXMAP‐model addresses the question of how the marketing mix framework can be used to analyse the competitive standing of a business organization, and how the outcomes of this analysis can be translated into practical tactics which capitalize on the organizations’ strengths. The MIXMAP‐model was developed as a guide to make this transition from the strategic to the tactical level. The MIXMAP‐model begins by categorizing the product in the product‐life‐cycle concept and Boston Consulting Group matrix. This position is decisive for the intensity of the different elements (product, price, promotion, place) and their different variables. Discusses how a qualitative survey was used to provide an initial check of the theory and that the survey approach was a questionnaire to 60 multinationals in Germany, England, Italy and France.
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Claudio Vignali and B.J. Davies
Addresses the question of how the Marketing Mix framework can be used toanalyse the competitive standing of a business organization and how theoutcome of this analysis can then be…
Abstract
Addresses the question of how the Marketing Mix framework can be used to analyse the competitive standing of a business organization and how the outcome of this analysis can then be translated into practical tactics which capitalize on the organization′s strengths. The MIXMAP model developed as a guide for marketing this transition from the strategic to the tactical level.