Priyanka Garg, Yakshi Garg, Sumanjeet Singh, Pankaj Chamola, Vimal Kumar, Rohit Raj, Amit Kumar and Minakshi Paliwal
Conscious consumers have been influenced to either cut back on their fashion consumption or switch to ethical clothing (EC) as a result of the detrimental social effects of fast…
Abstract
Purpose
Conscious consumers have been influenced to either cut back on their fashion consumption or switch to ethical clothing (EC) as a result of the detrimental social effects of fast fashion that have been seen over the past 10 years. It also reflects how the ethical belief of the young generation influences them to be conscious of the ill effects of their fashion choices or behave like an ignorant irresponsible buyer. This study aims to examine this issue in detail to find out the prevalence and impact of such beliefs on consumption choices over a period of time.
Design/methodology/approach
This study uses the cross-sectional data of 525 respondents from India to explore and unearth the EC phenomenon in emerging markets. It follows a two-step approach consisting of confirmatory factor analysis and structural equation modeling to examine the proposed hypotheses using AMOS 22 software.
Findings
It was found that consumers in developing economies are concerned about the ethical standards followed by the fashion industry (FI), which is reflected in the form of inhuman working conditions for FI workers.
Research limitations/implications
This study emphasizes understanding attitude, subjective norms, behavioral control and EC related to ethical buying behavior and their interaction mechanisms that transform it into the actual buying intention of EC.
Originality/value
It was an eye-opener that collective societal culture and standards do not influence ethical purchase decisions but it is rather the individual’s own ethical rules which is a result of established core family values that significantly shape fashion consumption. This study advances existing literature by empirically verifying the relationship between consumer attitude, consumers’ subjective norms, perceived behavioral control, environmental concern with ethical buying behavior and ethical purchase intention. It could provide insightful information and support academic research as well as real-world marketing and environmental initiatives.
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Shih-Hao Lu, Rohit Raj, Anupama Mahajan, Ajay Jha, Priyanka Verma, Hsia-Ping Lan and Sumanjeet Singh
The study aims to add to the existing literature on food supply chains by specifically taking into the redesigning of the alignment of storage, packaging and distribution…
Abstract
Purpose
The study aims to add to the existing literature on food supply chains by specifically taking into the redesigning of the alignment of storage, packaging and distribution practices in the modern complex supply chain. The redesign of the food supply chain’s storage, distribution and packaging is a transformative endeavor ultimately aimed at enhancing efficiency, sustainability and reliability.
Design/methodology/approach
In order to identify, classify and prioritize the main challenges, this study conducted an extensive analysis of the literature and experts’ opinions in the areas of academia, information technology and the food supply chain (FSC) using combined compromise solution method (CoCoSo) and complex proportional assessment (COPRAS).
Findings
The top three classes of key indicators revealed in this study are dynamic route optimization and on-demand delivery pods (RD4), implementation of active packaging with nanotechnology (RP3) and collaborative last-mile (RD2). The findings reveal that dynamic route optimization and on-demand delivery pods (RD4) and collaborative last-mile (RD2) are maintaining a balance between collaborative delivery networks through route optimization which is a very discussable theme in recent literature.
Originality/value
The research provides fresh insights into how perishable food shelf life parameters and the use of distribution networks within the short supply chain can be taken into consideration when redesigning the storage, packaging and distribution system for food supply chains.
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Sumanjeet Singh, Rohit Raj, Bishnu Mohan Dash, Vimal Kumar, Minakshi Paliwal and Sonam Chauhan
The present study aims to investigate the factors of loan access that affect entrepreneurial self-efficacy (ESE) and operating efficiency of Indian Micro, Small and Medium…
Abstract
Purpose
The present study aims to investigate the factors of loan access that affect entrepreneurial self-efficacy (ESE) and operating efficiency of Indian Micro, Small and Medium Enterprises (MSMEs). Furthermore, the study intended to investigate the influence of ESE on the operating efficiency of Indian MSMEs and its mediating role.
Design/methodology/approach
In this study, exploratory research design is used. The study heavily relies on the primary data which has been collected by using the survey research method from a cross-section of 617 women-owned MSMEs, located in urban, rural, suburban and exurban areas of Haryana, Uttarakhand, Himachal Pradesh and NCR-Delhi. The partial least square structural equation modeling method version 3.3.3 has been used to evaluate.
Findings
In terms of the selected factors affecting access to finance, it has been established that the Loan Formalities, Banking Process, Loan Process, Staff Responsiveness and Incentive Scheme have a positive and significant influence in enhancing accessibility to finance and improving the self-efficacy and operating performance of firms. The findings also show that ESE mediates the relationship between various factors of loan access and the operating efficiency of MSMEs.
Research limitations/implications
The study’s findings show that entrepreneurial capacity is significantly and favorably impacted by attitudes toward entrepreneurship, ESE, perceived access to findings and business operations. It has also been demonstrated that entrepreneurial intentions are strongly and favorably influenced by entrepreneurial ability to access commercial bank financing for small businesses and the impact of the same on the women-owned MSMEs in India. It also revealed unfavorable loan terms, limited collateral, fear of repaying of loan and intricate loan application were among the many reasons for loan denial.
Originality/value
The study offers a comprehensive approach that simultaneously considers financial accessibility and ESE. This all-encompassing method offers a thorough grasp of the variables affecting MSMEs' operational efficiency (OE). In contrast to earlier research that might have concentrated only on direct relationships, this study explores the mediating mechanisms involved. This study examines how ESE modulates the influence of financing availability on OE, providing a comprehensive understanding of the underlying mechanisms. By taking into account particular MSME sector characteristics like size, industry or regional variations, the study may provide a unique contextual lens. Understanding how these contextual factors interact with entrepreneurial attributes and access to finance adds depth to the analysis.
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Sumanjeet Singh, Dhani Shanker Chaubey, Rohit Raj, Vimal Kumar, Minakshi Paliwal and Seema Mahlawat
This study explores the intricate relationship between social media communication, consumer attitude and purchase intention within the context of lifestyle category products. With…
Abstract
Purpose
This study explores the intricate relationship between social media communication, consumer attitude and purchase intention within the context of lifestyle category products. With the rapid proliferation of social media platforms, businesses have turned to these platforms to connect with consumers and influence their purchasing decisions. This study aims to provide an in-depth analysis of how social media communication strategies impact consumer attitudes and, in turn, influence purchase intentions.
Design/methodology/approach
The study employs partial least squares structural equation modeling (PLS-SEM) to analyze the data collected from a sample of consumers.
Findings
The results of this study present that lack of visibility (LV), low-efficiency levels (LEL) and unpredictable elements (UE) are ranked as the top three major risk hurdles whereas real-time information on a package’s location (LV1), putting a GPS tracking system to track last-mile journey (OT3) and users wants on time location of their package (LV2) are ranked as top three most significant criteria affecting the practices of modern last-mile logistics in e-commerce businesses.
Research limitations/implications
The results of this study contribute to our understanding of how social media influences consumer behavior in the lifestyle product sector, shedding light on the underlying mechanisms that drive consumer purchasing decisions.
Originality/value
By constructing and testing experimentally a research model that reveals a thorough analysis of pertinent literature and identifies multiple important elements influencing consumer behavior in the lifestyle category, this paper adds to the body of knowledge on marketing. Practical ramifications for lifestyle firms are examined, along with suggestions for improving their social media tactics, in light of the findings.
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Ravindra Singh, Vimal Kumar, Sumanjeet Singh, Ajay Dwivedi and Sanjeev Kumar
The present study investigates the impact of digital entrepreneurial education and training and its impact on the digital entrepreneurial intention (EI) through the mediating…
Abstract
Purpose
The present study investigates the impact of digital entrepreneurial education and training and its impact on the digital entrepreneurial intention (EI) through the mediating character of entrepreneurial competence.
Design/methodology/approach
A total of 391 survey responses were collected from employees using convenient and snowball sampling methods.
Findings
Digital entrepreneurial education and training showed a positive influence on entrepreneurial competence and EI, with entrepreneurial competence mediating the relationship between digital entrepreneurial education and training practices and EI.
Research limitations/implications
This study is intended to assist the development of digital entrepreneurs. The implications of this study are also useful for governments, entrepreneurs, venture capitalists, angel investors and various international development institutions.
Originality/value
The novelty of this study relates to exploring the relationship between digital entrepreneurial education and training, entrepreneurial competence and digital EI.
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Minakshi Paliwal, Binod Kumar Rajak, Vimal Kumar and Sumanjeet Singh
The study aims to investigate the association between Entrepreneurial Education (EE) and Entrepreneurial Intention (EI) and the multiple mediation model of Creativity and…
Abstract
Purpose
The study aims to investigate the association between Entrepreneurial Education (EE) and Entrepreneurial Intention (EI) and the multiple mediation model of Creativity and Entrepreneurial Motivation (EM).
Design/methodology/approach
The study employed a sample of 300 students who have studied entrepreneurial development courses (short-term and vocational courses) from higher educational institutes located in four States of Northern India. The data were analyzed by employing the structural equation modeling (SEM) technique.
Findings
The investigation revealed that EE has a significant association with EM and EI but not with creativity. It is also seen that EM facilitates the affiliation between EE and EI, but creativity does not.
Practical implications
The investigation results help the Institution, Policymakers, Government, to include entrepreneurial activities in their programs.
Originality/value
EE primary objective is to develop skills and knowledge that can propel them into a journey of EI and entrepreneurship. Although EE and EI have studied at large, there is hardly any study that talks about motivation, creativity and practicality in their program.
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Vimal Kumar, Pratima Verma, Ankesh Mittal, Juan Alfredo Tuesta Panduro, Sumanjeet Singh, Minakshi Paliwal and Nagendra Kumar Sharma
This study aims to identify how ICT appeared as an emergent business strategy and to investigate the impact of ICT adoption factors on the perceived benefits of micro, small and…
Abstract
Purpose
This study aims to identify how ICT appeared as an emergent business strategy and to investigate the impact of ICT adoption factors on the perceived benefits of micro, small and medium enterprises (MSMEs).
Design/methodology/approach
A total of 393 responses from Indian small and mid-size enterprises (SMEs) were collected for the final analysis. The study presents the partial least-squares structural equation modeling with the Chi-square test and descriptive analysis as a methodology based on numerous independent variables and one dependent variable.
Findings
The findings indicate that ICT adoption during and following the COVID-19 pandemic is constant in nature of the enterprise. Moreover, the results indicate that different adoption of ICT factors influence on perceived benefits of organizational performance of Indian MSMEs that lent good support except for the regulatory framework.
Research limitations/implications
The implications of the current research help Indian MSMEs to take investment decisions in various technologies that help the organization. Furthermore, managers and practitioners help the organization in deciding which technology adoption factors are more critical to the betterment of the organization.
Originality/value
The study found certain ICT adoption factors that have a significant role in organizational performance in Indian MSMEs. Moreover, during COVID-19, investigate ICTs' role as a business strategy.
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Sumanjeet Singh, Pankaj Chamola, Vimal Kumar, Pratima Verma and Neha Makkar
Micro, small and medium enterprise (MSME) is the kingpin of Indian economy. It contributes to 48% of India's exports and provides employment to 110 million people. As a result…
Abstract
Purpose
Micro, small and medium enterprise (MSME) is the kingpin of Indian economy. It contributes to 48% of India's exports and provides employment to 110 million people. As a result, it is critical to evaluate the obstacles, expose them and find a way to overcome the crisis due to the pandemic. The study aims to analyse the impact of financial and non-financial measures for the revival of MSME and its impact on firm sustainability and future opportunity as perceived by MSME owners/heads during the COVID-19 outbreak.
Design/methodology/approach
This study, based on a cross-sectional survey of 197 export-oriented Indian MSMEs, attempts to investigate covid crisis mitigation strategies/measures in the context of the COVID-19 crisis. The confirmatory factor analysis (CFA) model was applied to check model fit, and structural equation modelling (SEM) was employed for data analysis.
Findings
The results of this study show the financial and non-financial revival measures such as firm revival, marketing training, customer relationship management (CRM), financial incentive and firm support, extending worker social security and financial access and price control positively impact MSMEs' business sustainability and future opportunity as perceived by the respondents that lent good support to the hypothesis.
Research limitations/implications
The study emphasizes management in association with government and financial institutions to design short-term as well as long-term strategies that may enhance their sustainability in the market. MSMEs are being forced to reassess their business strategy and modify their operating model as a result of the uncertain/unpredictable climate. Many levels of strategy aid in revitalizing the company and providing future possibilities to move forward if the government schemes positively impact the perception of entrepreneurs. Further, the study identifies the immediate measures to tide over the crisis over this sector and then furnishes recommendations for closing the identified gaps in the present understanding.
Originality/value
The impact of COVID-19 on Indian MSMEs and how these MSMEs are dealing with it are highlighted in this paper, which is quite scarce and insufficient to cover the gap. It also provides a comprehensive view of firm sustainability and perceived opportunity among MSMEs.
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The purpose of this paper is to critically examine the Indian IT Act 2000 and IT (Amendment) Act 2008 in the light of e‐commerce perspective to identify the present status of…
Abstract
Purpose
The purpose of this paper is to critically examine the Indian IT Act 2000 and IT (Amendment) Act 2008 in the light of e‐commerce perspective to identify the present status of e‐commerce laws in India.
Design/methodology/approach
The paper presents a critical reflection on the current e‐commerce laws in India. The paper is based on the Indian IT Act 2000 and IT (Amendment) Act 2008. The paper presents critical content analysis of various provisions of IT Act in e‐commerce prespective. The paper also highlights legal issues arising from e‐commerce.
Findings
There are many important issues which are critical for the success of e‐commerce that have not been covered or properly addressed by IT Act. The paper reveals that the present IT Act is weak on various fronts and in the absence of sound legal framework e‐commerce cannot create a success story in India. Indian Government must appreciate that for safe and secure business environment on cyberspace, a sound legal framework is needed. This paper suggests that there is strong need to introduce separate laws for e‐commerce in India.
Practical implications
The paper identified various loopholes/problems/weakness of existing e‐commerce laws in India. These issues should be addressed by Goverment of India to protect the interests of Indian software industries, BPO sector and other stakeholders.
Originality/value
The issue identified in the paper is somewhat new, timely and interesting, taking into consideration its importance to economic development in emerging economies such as India.
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Manoj Kumar, Neha Gahlawat, Sumanjeet Singh, Pankaj Chamola, Devkant Kala and Minakshi Paliwal
This research aims to investigate the showrooming phenomenon in the context of the evolving omnichannel shopping landscape, which seamlessly integrates both physical and online…
Abstract
Purpose
This research aims to investigate the showrooming phenomenon in the context of the evolving omnichannel shopping landscape, which seamlessly integrates both physical and online retail channels. Showrooming, wherein customers browse products in physical stores but ultimately purchase from online competitors, poses a potential threat to the job security and job satisfaction of sales staff in brick-and-mortar (B&M) stores. To address this issue, this study explores the relationship between showrooming, self-efficacy, sales performance, job insecurity and job satisfaction of sales staff, using the job demands-resources (JDR-R) model as a theoretical framework.
Design/methodology/approach
This research employs quantitative research methods and gathers data from 219 sales staff working in Indian retail stores. Structural equation modeling is used to test the proposed hypotheses.
Findings
The results indicate that showrooming is associated with a decrease in the self-efficacy, sales performance and job satisfaction of sales staff. Furthermore, the result indicates that showrooming is positively associated with increased job insecurity among the sales staff.
Originality/value
This study offers valuable contributions to existing literature and offers insights for both retailers and salespeople regarding the potential repercussions of showrooming. It also suggests coping strategies to address the challenges posed by showrooming and the behavior of showroomers.