Bubble tea has become a popular beverage among the Gen-Z population in recent years, not only in Asia where this beverage originated, but also worldwide. This research aims to…
Abstract
Purpose
Bubble tea has become a popular beverage among the Gen-Z population in recent years, not only in Asia where this beverage originated, but also worldwide. This research aims to understand the motivational factors of Gen-Z consumers in Indonesia in purchasing bubble tea products.
Design/methodology/approach
This research adopts a qualitative methodology by interviewing 22 Gen-Z consumers living in Indonesia. A thematic-analysis approach and NVivo software are applied for the data analysis.
Findings
Eight factors, i.e. taste, texture, packaging, store, price, health, trend and brand, play important roles in explaining how the emotional dimensions (pleasure, arousal and dominance) created by the environmental stimuli of bubble tea were approached or avoided within the purchasing behaviors of Gen-Z consumers. This study also identified affiliation behaviors as the result of interactions between the three dimensions.
Research limitations/implications
As a qualitative study, this research used a particular and limited context to gain insights. Hence, a broader scale of research using a quantitative approach is recommended to validate the factors influencing purchasing behavior among the Gen-Z population.
Practical implications
This study can help practitioners to gain a better understanding of Gen-Z consumers’ behaviors on beverage products and to formulate effective marketing strategies.
Originality/value
To the best of the authors’ knowledge, by adopting a qualitative approach, this study is among the first to explore more deeply the emotional dimensions that drive Gen-Z’s decisions regarding whether to purchase a bubble tea product or not.
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This study aims to investigate the aspects of perceived quality differences that influence student satisfaction when the mode of learning is changed from the traditional classroom…
Abstract
Purpose
This study aims to investigate the aspects of perceived quality differences that influence student satisfaction when the mode of learning is changed from the traditional classroom to online distance learning because of the COVID-19 pandemic.
Design/methodology/approach
This study used an online survey for data collection by distributing online questionnaires to students at a private university in Indonesia. Convenience sampling was applied as the sample method. A total of 253 valid questionnaires were acquired, and all items were recorded on the seven-point comparative scale. Exploratory factor analysis was adopted to identify the dimensions of perceived quality. Then, multiple regression analysis was used to examine the impacts of these dimensions on student satisfaction.
Findings
Four dimensions of perceived quality differences were identified, namely, the perceived quality of the campus facilities, learning process, teaching staff and administrative staff. Regression analysis results proved that the perceived differences in the quality dimensions between the traditional classroom and online distance learning had positive and significant effects on student satisfaction.
Research limitations/implications
As a result of using a convenient sample, this study exhibited a limited sample and context. Therefore, the generalizability of these findings is limited. Future research can use a stratified sample with more diverse categories of respondents.
Practical implications
The findings of this study will help universities that plan to change the mode of learning from traditional classroom to online distance learning. Higher education institutions can gain a deep understanding of these perceived quality attributes that have significant impacts on student satisfaction.
Originality/value
To the author’s best knowledge, this study is the first to address the effect of changing modes of learning from traditional classroom to online distance learning because of the COVID-19 pandemic on student satisfaction in the Indonesian context.
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This study aims to explore and compare the approach and avoidance factors in motivating students to study using three different learning methods: face-to-face learning, online…
Abstract
Purpose
This study aims to explore and compare the approach and avoidance factors in motivating students to study using three different learning methods: face-to-face learning, online learning and hybrid learning.
Design/methodology/approach
This research uses in-depth online interviews to gain insights from students. Purposive sampling was applied to recruit 33 informants from two private universities in Indonesia. The verbatim data were analyzed using a thematic content analysis to identify motivational factors.
Findings
This study revealed four motivational factors regarding the approach to face-to-face learning/avoidance of online learning and five motivational factors regarding the approach to online learning/avoidance of face-to-face learning. Most of the motivational factors (i.e. learning effectiveness, social interaction, campus life experiences, physical wellness, flexibility and technological learning) are also found in the approach to hybrid learning.
Research limitations/implications
The existing qualitative research suffers from generalizability, as does this study. Future research can investigate other contexts or use quantitative research to validate the findings.
Practical implications
By identifying the approach and avoidance motivational factors, higher education institutions can enhance the approach (positive) factors and minimize or eliminate the avoidance (negative) factors that motivate their students to study using different learning methods.
Originality/value
This research complements the existing literature using new perspectives, namely, the approach and avoidance factors that motivate students to study through face-to-face learning, online learning and hybrid learning post-COVID-19.
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The COVID-19 pandemic has significantly affected how consumers make payment choices. This study aims to develop a comprehensive model explaining customers’ continuance usage of…
Abstract
Purpose
The COVID-19 pandemic has significantly affected how consumers make payment choices. This study aims to develop a comprehensive model explaining customers’ continuance usage of mobile payment during the COVID-19 pandemic by investigating both the pull (positive) factors of mobile payment and the push (negative) factors of cash payment.
Design/methodology/approach
A survey was conducted on 508 mobile payment users. A quota sampling method was applied to collect the data. Then, the data were analyzed using structural equation modeling. This study employed SPSS and LISREL software.
Findings
This study reveals that four antecedent factors: favorable attitude toward mobile payment, social influence, facilitating conditions and unfavorable attitude toward cash payment, positively affect the continuance intention to use mobile payment during the COVID-19 pandemic. The finding also corroborates the effect of continuance intention on the actual use of mobile payment.
Practical implications
This research provides valuable insights for formulating business strategies. The results indicate that mobile payment providers should not only consider the positive aspects of mobile payments but also the negative aspects of cash payment when encouraging the continuance usage of mobile payments to customers.
Originality/value
This study is among the first to empirically test the effect of unfavorable attitudes toward cash payment on the continuing use of mobile payment. Specifically, the research extends the unified theory of acceptance and use of technology by adding the push–pull-mooring model to enhance the explanatory power.
Propósito
La pandemia de COVID-19 ha afectado significativamente a la forma en que los consumidores toman sus decisiones de pago. Este estudio pretende desarrollar un modelo completo que explique el uso continuado del pago por móvil por parte de los clientes durante la pandemia COVID-19, investigando tanto los factores de atracción (positivos) del pago por móvil como los factores de empuje (negativos) del pago en efectivo.
Metodología
Se realizó una encuesta a 508 usuarios de pago por móvil. Se aplicó un método de muestreo por cuotas para recoger los datos. A continuación, los datos se analizaron mediante un modelo de ecuaciones estructurales. En este estudio se empleó el software SPSS y LISREL.
Conclusiones
El estudio revela que cuatro factores antecedentes: la actitud favorable hacia el pago por móvil, la influencia social, las condiciones facilitadoras y la actitud desfavorable hacia el pago en efectivo; afectan positivamente a la intención de permanencia en el uso del pago por móvil durante la pandemia COVID-19. El hallazgo también corrobora el efecto de la intención de permanencia en el uso real del pago por móvil.
Implicaciones prácticas
Esta investigación aporta valiosas ideas para la formulación de estrategias comerciales. Los resultados indican que los proveedores de pagos por móvil no sólo deben tener en cuenta los aspectos positivos de los pagos por móvil, sino también los aspectos negativos del pago en efectivo a la hora de fomentar el uso continuado de los pagos por móvil entre los clientes.
Originalidad
Este estudio es uno de los primeros en comprobar empíricamente el efecto de las actitudes desfavorables hacia el pago en efectivo en el uso continuado del pago por móvil. En concreto, la investigación amplía la teoría unificada de la aceptación y el uso de la tecnología (UTAUT) añadiendo el modelo push-pull-mooring (PPM) para mejorar el poder explicativo.
目的
COVID-19疫情对消费者的支付方式产生了重大影响。本研究旨在通过研究移动支付的拉动(积极)因素和现金支付的推动(消极)因素, 建立一个综合模型来解释客户在COVID-19疫情期间持续使用移动支付的情况。
方法
本研究采用配额抽样方法, 对508位移动支付用户进行了调查。然后通过SPSS和LISREL软件, 运用结构方程模型对数据进行了分析。
结果
研究结果揭示了四个前因因素对COVID-19疫情期间持续使用移动支付的意愿有积极影响, 这四个因素分别是:对移动支付的有利态度、社会影响、便利条件和对现金支付的不利态度; 这一发现也证实了持续使用意愿对移动支付实际使用的影响。
实践意义
这项研究为制定商业战略提供了宝贵的见解。结果表明, 移动支付供应商在鼓励客户持续使用移动支付时, 不仅要考虑移动支付的积极方面, 还要考虑现金支付的消极方面。
原创性
本研究首次通过实证检验了消费者对现金支付的不利态度对移动支付持续使用的影响。具体而言, 本研究通过加入推拉式模型(PPM)扩展了技术接受和使用的统一理论(UTAUT), 从而增强了该理论的解释力。
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Kian Yeik Koay and Mei Kei Leong
This study aims to investigate the influence of perceived luxuriousness on consumers’ revisit intentions via the mediating effects of positive and negative emotions based on the…
Abstract
Purpose
This study aims to investigate the influence of perceived luxuriousness on consumers’ revisit intentions via the mediating effects of positive and negative emotions based on the Stimulus-Organism-Response (SOR) model. In this context, “luxuriousness” specifically refers to the richness of furnishings, including the visual allure of aesthetic design and the surrounding cues.
Design/methodology/approach
A quantitative approach using a survey method is employed to analyse the collected 289 data from consumers of bubble tea. Partial least squares structural equation modelling is chosen as the main analytical approach to examine the research model.
Findings
The results showed that perceived luxuriousness has a significant positive influence on positive emotion and a significant negative influence on negative emotion. Furthermore, positive emotion positively affects revisit intentions, whereas negative emotion negatively affects revisit intentions. Positive emotion mediates the relationship between perceived luxuriousness and revisit intentions, but negative emotion does not.
Originality/value
In terms of theoretical contributions, this study contributes to the SOR model by exploring the influence of perceived luxuriousness on revisit intentions via the mediating effects of emotions in the bubble tea context, which has not been previously examined by past studies. In terms of managerial implications, this study provides insights into how to leverage the element of luxury to encourage consumers to revisit bubble tea stores.
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Radosław Malik and Michał Siczek
This chapter applies science mapping analysis (SciMat) and literature review as research methods to examine literature about higher education institutions (HEIs) during the…
Abstract
This chapter applies science mapping analysis (SciMat) and literature review as research methods to examine literature about higher education institutions (HEIs) during the Covid-19 pandemic. User acceptance, satisfaction, and perception are identified as the most productive research themes in the sample of 561 Web of Science (WoS) indexed articles about HEIs during the pandemic. The literature review of the top themes reveals that user acceptance is influenced by the perceived usefulness of online learning and ease of using online tools. The level of satisfaction among students in online learning is relatively high and linked with the perceived benefits of online courses. Conditions influencing user acceptance and perceived satisfaction differ between students and lecturers. Technology-related themes appeared to be relatively under-researched as standalone themes, but technological aspects turned out to be important components of the most prolific research themes identified.
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Nancy Bouranta, Evangelos L. Psomas and Dimitrios Kafetzopoulos
Online learning gained ground during the pandemic and has continued to be used in the post-Covid era. Items related to online learning should be included in service quality…
Abstract
Purpose
Online learning gained ground during the pandemic and has continued to be used in the post-Covid era. Items related to online learning should be included in service quality assessment. The purpose of this study is to examine the influence of service quality, which includes the online learning dimension, on student satisfaction in higher-education in a blended learning environment.
Design/methodology/approach
A total of 452 valid questionnaires were collected from business undergraduate students enrolled in public universities in Greece. A modified version of HEdPERF is used to evaluate service quality. Due to the extensive use of online learning, an additional dimension was added to the HEdPERF scale which focuses on online education, a field that has not yet been widely examined. Structural equation modeling is used to examine the relationships between service quality, and student satisfaction.
Findings
The research findings verify the six-structure scale of the HEdPERF instrument (non-academic aspects, academic aspects, reputation, access and programs issues and online learning), providing satisfactory results in terms of reliability and validity tests. Service quality dimensions such as academic aspects, access, program issues and online learning are the influential dimensions of student satisfaction in a blended learning context.
Originality/value
To the best of the authors’ knowledge, no previous study has expanded traditional service quality instruments to include the dimension of service quality of online learning.
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Based on student responses to a set of customized questionnaires, this study aims to present evidence that while student evaluations of instructors and courses remain consistent…
Abstract
Purpose
Based on student responses to a set of customized questionnaires, this study aims to present evidence that while student evaluations of instructors and courses remain consistent, a designated mobile app enhances perceived online learning experience.
Design/methodology/approach
This study addresses quality assurance issues in accelerated online graduate-level education by identifying factors that influence nontraditional adult student preferences for using mobile applications (apps).
Findings
It is evident that affordability and functionality are the two most important determinants of nontraditional student preferences for app-based learning, followed by mobility and ease of purchase.
Originality/value
These findings underscore the potential of app learning to bolster positive perceptions of online education. Findings of this study imply that integrating additional app learning tools can be used as a quality assurance mechanism and enhance nontraditional students’ satisfaction through improving their perceived online learning experience.
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Kian Yeik Koay, Ser Zian Tan, Izian Idris, Mei Kei Leong and Chee Wei Cheah
The consumption of bubble tea is a huge phenomenon in Southeast Asia, and many bubble tea stores have been decorated uniquely in an attempt to attract more consumers. Hence, the…
Abstract
Purpose
The consumption of bubble tea is a huge phenomenon in Southeast Asia, and many bubble tea stores have been decorated uniquely in an attempt to attract more consumers. Hence, the purpose of this study is to investigate the influence of servicescape on experiential value and its influence on consumers' responses (i.e. eWOM, revisit intentions and willingness to pay a price premium) based on the Stimulus-Organism-Response framework.
Design/methodology/approach
This research project gathered survey data from 289 consumers of bubble tea. The collected data underwent analysis employing a statistical technique known as partial least squares structural equation modelling to examine and understand the relationships between different variables within the dataset, offering insights into consumer behaviour and preferences regarding bubble tea consumption.
Findings
The results show that factors such as facility aesthetics, seating comfort and cleanliness positively affect experiential value. However, layout accessibility and signs and symbols do not affect experiential value. In addition, experiential value positively affects eWOM, revisit intentions and willingness to pay a price premium.
Originality/value
The importance of servicescape in physical stores within the restaurant setting has been extensively documented in existing literature. However, there is a notable lack of research addressing the influence of servicescape on consumer responses, particularly within the bubble tea context. This study stands out as one of the few endeavours to examine the impacts of servicescape on consumer responses within the bubble tea industry.
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Suhail Mohammad Ghouse, Rishabh Shekhar and Monica Chaudhary
This study explores green consumer behaviour among Generation Y (Gen Y) and Generation Z (Gen Z) in India, applying the Theory of Planned Behaviour (TPB) to assess how digital…
Abstract
Purpose
This study explores green consumer behaviour among Generation Y (Gen Y) and Generation Z (Gen Z) in India, applying the Theory of Planned Behaviour (TPB) to assess how digital literacy and eco-friendly behaviour, alongside knowledge, attitude, subjective norms, and perceived behavioural control, shape purchase intentions in line with Sustainable Development Goal 12 (SDG 12).
Design/methodology/approach
The research involved a survey of 680 randomly selected respondents from educational institutions across three northern Indian cities. Data collection was conducted using a structured questionnaire with items measured on a 5-point Likert scale. Statistical methods, including confirmatory factor analysis, were used to validate the measurement model, while descriptive statistics, reliability analysis, and regression analysis were employed to analyse the data.
Findings
The study uncovers differences between Gen Y and Gen Z regarding the factors influencing green product purchase intentions. Gen Y’s purchase intentions are shaped by attitude, digital literacy, eco-friendly behaviour, and perceived behavioural control, whereas Gen Z’s intentions are also affected by environmental knowledge and subjective norms.
Research limitations/implications
This research provides significant insights into the factors determining green consumer behaviour among Gen Y and Gen Z in India, enriching the knowledge of sustainable consumption practices. It highlights the importance of digital literacy and eco-friendly behaviour in promoting green purchase intentions, and the differing roles of environmental knowledge and subjective norms across generational cohorts.
Practical implications
Understanding the drivers behind green product purchase intentions for Gen Y and Gen Z enables stakeholders to craft specific marketing strategies, educational programs, and policy initiatives that promote sustainable behaviours and mitigate environmental impacts.
Social implications
The study’s findings have significant social implications, promoting sustainable lifestyles and behaviours among younger generations. By influencing peer groups and communities, and guiding the development of effective public campaigns and CSR initiatives, the study contributes to fostering a more informed and engaged citizenry that advocates for environmental sustainability.
Originality/value
The uniqueness of this study comes from its focus on the Indian youth demographic, the application of the TPB framework with additional variables, and its contribution to SDG 12, enhancing our comprehension of green consumer behaviour and supporting sustainability advancements in India and globally.