Search results

This chapter draws on Michel de Certeau's work on strategies and tactics to critique the Teaching Excellence Framework (TEF) and, importantly, suggests a form of creative resistance to it. The TEF operates as a strategy of English higher education to reduce teaching and learning to quantifiable proxy measures which are then used to hold academics' performance to account. The selection and use of these proxy measures introduces a specific relationship between academics and students rooted in the underlying neoliberal principles of exchange and private gain, reducing HE teaching and learning to a provider–consumer relationship. In defiance of this academics need to utilise increasingly creative tactics to enable them to conform to the requirements of the TEF while simultaneously resisting and subverting this provider–consumer relationship. De Certeau's work on la perruque, or wiggery, as alternative tactics disguised as work for an employer offers us a way to counter the pervasive presence of TEF. La perruque encourages us to make use of the structures and places provided to us by higher education institutions to make something alien to them, for example, reorganising classroom spaces in such a way that does not prioritise the presence of the lecturer or designing sessions and modules starting from existing student knowledge rather than assuming a deficit to be addressed. Each of these tactics of resistance is fleeting and temporary, but each provides academics with a creative possibility to navigate the tensions of neoliberal provider–consumer relationships on the one hand and collaborative knowledge production on the other.

Barnes’ Iron Triangle was one of the first attempts to evaluate project success based on time, cost and performance, which were portrayed as interdependent dimensions. Over time, these criteria were expanded and especially criteria taking the satisfaction of stakeholder groups into account are becoming more and more popular. The purpose of this paper is to find out whether specific patterns for the selection of project success criteria across various fields of applications emerged which has not been regarded in literature before. Furthermore, the authors seek to identify of additional key factors influencing project success assessment next to the choice of project success criteria.

The paper uses a review of recent literature published in academic journals, in standard references and in widespread project management frameworks (Organisational Competence Baseline, PRINCE2 and PMBoK Guide).

The findings show that Barnes’ ideas are an integral part of all approaches investigated in the study. Additionally, the relevance of the so-called “soft criteria” related to the satisfaction of stakeholder groups, could be substantiated. However, the authors found no indications that patterns for the selection of project success criteria have emerged across various fields of applications. Factors influencing project success assessment are not taken into account in the examined articles in a systematic manner. This motivates for further research in this field.

Access limitations, papers not yet digitally available or the interpretations have an impact on the results.

For appropriate project assessment the sound and well-rounded selection of hard and soft criteria and the consideration that not the field of application, but influencing factors yet to be analysed influence the selection of project success criteria are crucial. Project management professionals should choose the criteria suitable for their projects individually on a project-by-project basis.

This paper reveals that no patterns have so far been developed to assess project success in various fields of application. Furthermore, factors influencing project success assessment are not considered in a systematic manner.

This study aims to examine the quick service restaurant (QSR) differentiation in the minds of consumers, customers and non-customers and addresses the use of absolute measures. The study integrated competitive context and customer vs non-customer perceptions to better understand marketing strategies and the impact on customer value.

A conceptual framework is provided with marketing strategy, 7Ps, value positioning and outcomes. A survey instrument to assess perceptions of QSR marketing mix dimensions and leading QSR brands as referents was used. The study used exploratory factor analysis, ANOVA and logistic regression to address research questions.

The five QSR brands were differentiated by three marketing mix dimensions: quality, convenience and price. Subway and Starbucks customers perceived higher quality than McDonald’s and Burger King. Price separated Starbucks and McDonald’s customers. Overall, QSR customers perceived higher quality and convenience than non-customers. Age group was a predictor of customer membership of QSR overall and McDonald’s.

The study used participants in Germany and had more respondents identified as McDonald’s customers or referent.

The quality bundle represents unique resources for each QSR brand. Management teams should use a holistic mindset in considering the quality bundle reputation and how the various attributes support each other.

Consumers look to three factors for QSR rather than 7Ps: quality, convenience and price. Relative comparisons of perceptions among brands and between customers vs non-customers provided important contributions for QSR marketing mix factors.

In der zweiten Hälfte der 70er Jahre setzte ein grundlegender Wandel der Marktsituation im Inlandstourismus ein: Der Umbruch der Marktsituation vom Verkäufer— oder Anbietermarkt zum nachfragebeherrschten Käufermarkt. Dieser Umbruch der Marktsituation im Inlandstourismus löste einen nachhaltigen Anpas‐sungsprozess im westdeutschen Hotelgewerbe aus. Während bis in die 70er Jahre hinein der Ausbau der Hotelkapazitäten im Inland der Zunahme der Nachfrage vorauseilte — mit dem Ergebnis, dass der Auslastungsgrad der Bettenkapazität Ende der 70er Jahre einen absoluten Tiefstand von 33 v.H. erreichte —, ging die Zahl der Beherbergungsbetriebe in den 80er Jahren erstmals deutlich zurück.

The purpose of this paper is to show that consumer education in the form of information can effectively overcome adoption barriers to new and innovative wine packaging. This effectiveness depends on both the degree in packaging innovation and the level of consumer involvement.

The paper is based on an online experiment conducted with a sample of 427 German consumers to analyse the perception of consumers about innovative packaging. The experiment featured three different packaging options: bottles with screw-cap closures, bag-in-box and StackTek®. For each packaging form, a treatment group with additional information about the packaging and a reference group without this information were surveyed. ANOVA and t-tests were carried out to test the hypotheses. A moderated regression analysis was used to examine the effect of involvement in combination with information on intention to buy.

The results revealed that low-involvement consumers react positively to additional information about the benefits of a new packaging. For highly involved consumers, however, the effect of information is not significant. Furthermore, the analysis showed that low-involvement consumers mainly buy wine in supermarkets.

Information about new packaging forms should be presented in places where low-involvement consumers buy wine, such as at supermarkets. These consumers can be influenced by the additional information about the innovative packaging.

The use of a moderated regression analysis in the context of wine packaging and involvement is a first and reveals new and valuable insights.

The purpose of this paper is to explore and illustrate how organizations may use online communities strategically to adapt to a changing business environment, specifically from a dynamic capabilities perspective.

The paper presents empirical evidence from three cases.

Online communities may help organizations to adapt to a changing business environment by allowing them to sense opportunities and threats, seize opportunities and reconfigure organizational assets.

The paper contributes to both the strategy and the information systems literatures by providing empirical insights into the strategic use of online communities.

The results of the paper are relevant for managers, helping them to understand the strategic role online communities (may) play and illustrating ways to use them accordingly.

The paper addresses a previously defined gap in the literature and provides novel empirical evidence. As online communities become integral parts of digital strategy and open innovation initiatives, the paper is both timely and relevant.

The purpose of this paper is to focus on links between former “Heilbronn Symposia” on social, economic and political changes, and evolutionary concepts of the nineteenth and early twentieth century to solve the “Social Question” (“S. Qu.”) in Germany.

The approach is based on references to authors of German historical schools, social policy, labor economics and liberal economic policy. The paper supplies a literature review in the area of social policy. It starts from different earlier definitions of the S. Qu. An overview is provided of selected studies of formerly leading German authors, who basically investigated economic and social policies conditioned by the existing economic system. The contents demonstrate different perspectives of the considered authors: Wilhelm Roscher's long‐term, even “modern” view of the development of property and wealth; Gustav Schmoller's broad view of economic and social development, demanding a strong state, efficient organizations of entrepreneurs and trade unions; Lujo Brentano's demand of basic institutional changes concerning labor markets and social security by trade unions; authors of different social‐economic studies written at the twentieth century, like Leopold von Wiese, Walter Eucken, Gerhard Weisser and Hans Peter Widmaier.

The findings point out: not all of the considered authors applied the same long‐term view; all of the authors demonstrated negative social effects of industrialization; authors of the twentieth century pointed out a broader concern of S. Qu. and social policy than former authors.

Areas of future research include: a broadening perspective of long‐term studies, and an increasing demand for analyses of social disturbances and of effects of social policy on the distribution of life conditions.

The comparison of selected authors focusing on their views of the S. Qu. in Germany during the nineteenth and twentieth centuries allows for special conclusions related to the causes, performance and measures to solve or at least reduce the burden of the S. Qu. in the considered economy.

Importance of incoming tourism. Incoming tourism in the Federal Republic of Germany, which accounts for about 10 % of all overnight figures, is determined to a large extent by developments in the world economy, or to be more precise, by economic developments in the leading countries of origin for tourists. The downturn in the economy at the beginning of the 1980s was not restricted to West Germany alone. The economic crisis was and is a worldwide phenomenon. The leading countries of origin for tourists, the industrialized nations of Western Europe and North America, are even more severely affected by downturns in the economy and by unemployment than is the Federal Republic of Germany, OECD statistics, calculated in “real terms”, reveal for example that if we ignore the varying rates of inflation in the OECD member countries, there was a pronounced levelling off in the annual rates at which earnings grew in international tourism at the end of the 1970s, with a tendency towards stagnation at the beginning of the 1980s. It therefore comes as no surprise that a leading incoming country such as West Germany experienced a 2 % decline in the number of bednights by foreigners in 1981. In 1982 this fall in the number of bednights by foreigners continued; according to the Federal Statistics Office the decline amounts to about 3 %. Receipts from foreign tourists and business travellers felt in 1982 by about 2 % (nominally), which represents a distinct decline in “real terms”. The decline of incoming tourism in West Germany was especially marked during the period from September to December 1982. In view of the difficult world economic situation, foreign tourists and business travellers are also starting to economize on their journeys to the Federal Republic of Germany, according to the Deutsche Bundesbank. Although West Germany can still offer certain price advantages compared with other countries, due to a greater price stability and predominantly favourable exchange rates in 1982, worldwide negative economic influences still have a dominant effect on tourism demand in the incoming sector.

This study aims to examine the factors of the vegan lifestyle on the travel experience. Special emphasis was placed on difficulties during travel and influencing factors for destination choice.

The vegan lifestyle has emerged as a growing market. The dietary reference is well-known, but the impact of the vegan lifestyle on tourism has received less attention. Earlier researchers have cited motivations of ethics, the environment and health as key. An online survey was conducted within the target group of vegans to provide more understanding of vegan tourism.

A few participants stated that they refused to visit countries due to too high meat consumption or due to long flight distances. Nature was named as the most decisive factor for choosing a travel destination among the respondents. Problems that might arise were mainly the general lack of awareness about veganism, as well as the confusion between vegetarianism and veganism in the destinations. Most respondents indicated that these problems were generally prepared for during the pre-planning process.

Research on vegan tourism is a relatively unexplored niche topic, the study used related topics adapted to a vegan tourism context.

Enhanced education about veganism among tourism service providers would be desirable to counteract such problems in the future and make the travel experience more carefree for vegans.

There has been little research in the field of vegan tourism, thus, this study provides valuable information on the needs and challenges of this growing market.