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Publication date: 6 September 2019

Dawn Edmiston

Too often, we take for granted first impressions and how others perceive us; however, such perceptions frequently form the basis for entrepreneurial success. Your personal brand…

Abstract

Too often, we take for granted first impressions and how others perceive us; however, such perceptions frequently form the basis for entrepreneurial success. Your personal brand is bound to exist – whether you create it explicitly or whether it is created implicitly for you. As we grow our businesses as entrepreneurs, brand equity (the market valuation of a brand) becomes our greatest asset. This chapter will explain the value of a personal brand promise, demonstrate how to create a perfect pitch narrative, and examine tools such as LinkedIn and YouTube that can be leveraged to achieve professional success.

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Go-to-Market Strategies for Women Entrepreneurs
Type: Book
ISBN: 978-1-78973-289-4

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653

Abstract

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Journal of Consumer Marketing, vol. 31 no. 3
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 16 March 2015

Dawn Edmiston

16054

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Journal of Product & Brand Management, vol. 24 no. 1
Type: Research Article
ISSN: 1061-0421

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Available. Content available
Book part
Publication date: 6 September 2019

Abstract

Details

Go-to-Market Strategies for Women Entrepreneurs
Type: Book
ISBN: 978-1-78973-289-4

Available. Open Access. Open Access
Article
Publication date: 1 January 2025

Kristien Zenkov, Elizabeth Rozas, Jennifer Hatch Knight, Gina Dudkowski, Eva Garin and Drew Polly

Annually, the National Association of School-University Partnerships (NASUP) awards individuals with the Exemplary PK-20 Boundary Spanner Award. The award goes to a…

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Abstract

Purpose

Annually, the National Association of School-University Partnerships (NASUP) awards individuals with the Exemplary PK-20 Boundary Spanner Award. The award goes to a university-based or a PK-12 school or school district-based individual who “innovates the systems or practices to enhance the learning of all of those involved in the partnership (NASUP, n.d.).” This article describes the boundary-spanning activities and perspectives of recipients of the NASUP Boundary Spanner Award during its first two years that it was awarded (2023 and 2024).

Design/methodology/approach

The article includes autobiographical and biographical accounts about the recipients of the NASUP Exemplary PK-20 Boundary Spanner Award.

Findings

While there are no empirical findings, recipients of the NASUP Exemplary PK-20 Boundary Spanner Award shared their backgrounds, reasons for serving as a Boundary Spanner, and the impact of their work.

Originality/value

This article provides firsthand accounts of the experiences and activities of individuals who serve as Boundary Spanners to support teaching and learning.

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PDS Partners: Bridging Research to Practice, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2833-2040

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Article
Publication date: 31 July 2009

Vincent Kotwicki and Zaher Al Sulaimani

The purpose of this paper is to look into climate and climate change in a wider setting ranging from geological time through historical to instrumental records.

1044

Abstract

Purpose

The purpose of this paper is to look into climate and climate change in a wider setting ranging from geological time through historical to instrumental records.

Design/methodology/approach

The authors give an overview of the past, present, and future climates and the status of water resources of the Arabian Peninsula, and describe climatic forcings that shape the current climate, and the variables that are most prone to the change of existing atmospheric conditions.

Findings

Present weather patterns of the Peninsula are governed by Hadley circulation, and modulated by El Niño – southeastern oscillation, PDO, NAO, and IOO. The process of aridification is proceeding.

Originality/value

The global assessment of the imminent climate change is streamlined into predictions that are relevant for the Arabian Peninsula. Conclusions are drawn on the need for extended research effort based in countries of the Arabian Peninsula for the optimal preparation of management actions to tackle both climate change and resulting water resources issues in the region.

Details

International Journal of Climate Change Strategies and Management, vol. 1 no. 3
Type: Research Article
ISSN: 1756-8692

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