Murrah Dairy Company Limited (Murrah Dairy) is a strategy and management case related to entrepreneurship, with a focus on marketing, expansion, strategy and management of a…
Abstract
Subject area
Murrah Dairy Company Limited (Murrah Dairy) is a strategy and management case related to entrepreneurship, with a focus on marketing, expansion, strategy and management of a family-run small and medium enterprise (SME).
Study level/applicability
The case is suitable for senior undergraduate and/or graduate MBA strategic management, entrepreneurship and marketing courses.
Case overview
The case is about Murrah Dairy, Thailand's first and only buffalo dairy producer. The company combines the concepts of regular SMEs together with community enterprises to build a business that can be used to achieve community benefits as well as private gains. With 11 years of experience, Murrah Dairy remains the first and only extensive dairy buffalo farm in Thailand. The market is growing, the brand is catching on and the company keeps expanding. Beginning with Murrah Farm in 2003, now Murrah Dairy now operates Murrah Farm, Murrah House and Mini Murrah Farm. The question now is where to go from here and what will it take to grow?
Expected learning outcomes
The expected learning outcomes are the increases in understanding on environment assessment (such as SWOT analysis, Porter's Five Forces, success factors), marketing strategy (product portfolio analysis, market-product analysis) and SME management, as well as abilities to propose growth strategies and marketing strategies for the firm.
Supplementary materials
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Beau J. Austin and Stephen T. Garnett
The purpose of this paper is to analyse the Gulin Gulin Buffalo Company (GGBC), an Indigenous wildlife enterprise, within a sustainable livelihoods framework and to understand the…
Abstract
Purpose
The purpose of this paper is to analyse the Gulin Gulin Buffalo Company (GGBC), an Indigenous wildlife enterprise, within a sustainable livelihoods framework and to understand the factors that have contributed to its success.
Design/methodology/approach
A combination of participatory observation, semi‐structured interviews and a focus‐group discussion were undertaken to understand the implications of the enterprise with regards to each of the five capitals of the sustainable livelihoods framework.
Findings
The GGBC has successfully mustered feral buffalo from Northern Australia for 20 years. A livelihoods assessment of the industry shows that the natural capital (the buffalo) are harvested below replacement levels, financial returns are significant, the business possesses adequate physical infrastructure, human capital is increased through on‐the‐job training, and there is community support. Seven factors underpin this enterprise's success: the productive capacity of the buffalo and the resources it consumes; the minimal amount of anti‐use sentiment harboured by the Australian public towards the commercial use of buffalo; the size of the market and its indifference to wild harvested stock; consistent culturally aware management; strong historical roots in the pastoral industry; considerable alignment of the company's activities to the local culture; and strong relationships with the associated community.
Originality/value
This paper provides insight into the nature of a successful Indigenous wildlife enterprise in remote and regional Australia that sheds light on Indigenous enterprise success more generally. As such, this paper will be valuable for Indigenous entrepreneurs and Indigenous economic development professionals, policy makers and researchers.
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The purpose of this paper is to explore and identify the causes of the failure of the Larkin Company (Buffalo, NY), once one of the nation's largest mail‐order houses in the…
Abstract
Purpose
The purpose of this paper is to explore and identify the causes of the failure of the Larkin Company (Buffalo, NY), once one of the nation's largest mail‐order houses in the decades surrounding 1900.
Design/methodology/approach
Borrowing conceptual frameworks from both recent management and historical scholarship on organizational failure that integrates exogenous and endogenous factors, this study employs traditional historical methods to explain the causes of Larkin's failure. The main primary sources include the Larkin Company records, government documents, personal papers, trade journals, and other primary sources.
Findings
Begun as a modest soap manufacturer by John D. Larkin, in Buffalo, in 1875, the Larkin Company grew to become one of the largest mail‐order houses in the USA in the decades surrounding 1900 owing to its innovative direct marketing practices, called the “factory‐to‐family” plan, that relied on unpaid women to distribute its products. In 1918, anticipating the chain store boom, Larkin established two grocery store chains (other retail ventures followed). The company regularly lost money in these ventures and, combined with a shrinking mail‐order economy, struggled during the 1920s and 1930s, and eventually liquidated in 1941‐1942. A number of exogenous and endogenous factors, acting alone and in various combinations, proved too challenging to second‐ and third‐generation family members who ran the company after 1926.
Originality/value
This research paper tries to understand the decline of an important progressive firm during the interwar period. Whereas Sears Roebuck and Montgomery Ward were able to make the transition from mail order to stores, Larkin Company failed to navigate this transition successfully. It also adds to the small but important literature in management and business history on organizational failure and may serve as a cautionary tale for family businesses.
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Pradeep Kumar Singh, Satyavir Singh Ahlawat, Diwakar Prakash Sharma, Gauri Jairath, Ashok Kumar Pathera and Sanjay Yadav
The purpose of this study was to optimize meat slices for processing attributes to produce better sensory features in developed products from buffalo veal and chevon. The…
Abstract
Purpose
The purpose of this study was to optimize meat slices for processing attributes to produce better sensory features in developed products from buffalo veal and chevon. The processing parameters such as meat particle size, fat content and binding ability without chopping were the subject of this study.
Design/methodology/approach
The study involved three experiments where the particle size, fat content and tumbling time were optimized for optimum binding and improvement in different sensory attributes of product followed by physico-chemical analysis.
Findings
The sensory scores clearly indicated that meat slices prepared from 3 mm meat particle size, 10% fat content and 1 h tumbling time were having best sensory features. The selected product was analyzed for different physico-chemical properties. Emulsion stability and cooking yield revealed significantly (p = 0.01) higher values of 91.6% and 89.7%, respectively, in buffalo veal than in values of 87.6% and 84.9%, respectively, in the chevon product. Similarly the results showed that buffalo veal slices had significantly (p = 0.01) higher (17.4%) protein than the chevon (15.2%), whereas chevon slices had significantly (p = 0.01) higher (10.3%) fat content. The texture profile analysis indicated that cohesiveness (p = 0.01) and chewiness (p = 0.05) were significantly higher in chevon product than in buffalo veal.
Originality/value
The study was conducted to explore the buffalo veal as a potential source of quality meat, as majority of buffalo meat produced in India from spent animals have compromised quality attributes. The comparison was done with chevon, the most popular red meat in the country for the comparative study.
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Purpose – The focus of this chapter is to establish a blueprint for effective Black leadership without compromising the interests of other racial and ethnic groups. A uniform…
Abstract
Purpose – The focus of this chapter is to establish a blueprint for effective Black leadership without compromising the interests of other racial and ethnic groups. A uniform approach has not been utilized to accomplish the “dual agenda” of representing majority and minority interests simultaneously, although most of our urban cities now consist of a plurality of Black, Latino, Asian, and Caucasian voters.Design/methodology/approach – Using the city of Buffalo and Mayor Brown as a case study, a content analysis was conducted on Mayor Brown’s upcoming career in politics as well as close coverage of his election and reelection bids. A descriptive analysis was also conducted on the election of first-time Black mayors in order to identify the style of leadership that is appropriate for a particular era.Findings – Some of the findings of this research confirmed that a city’s size, its predominant racial and ethnic makeup, the city’s regional location, the era that they were elected in, their professional experience, and prior elected positions continue to be influential factors in electing Black mayors. In each era however, there was a particular style of leadership that became a necessary element in electing and reelecting a Black mayor.Research limitations/implications – While this research relied mostly on a content analysis of Mayor Brown’s leadership and first-time Black mayors, it would have been better served if an in-depth interview was conducted with Mayor Brown himself. It is imperative for research that seeks to establish a blueprint to speak to the primary agents of that office as well as community leaders for an objective perspective.Practical implications – Aspiring politicians who wish to lead their cities will need to have a consistent plan that speaks to coalition building in order to solidify a diverse base of supporters. Also important is to be able to elect more Black mayors in a particular city that has been exposed to Black mayoral leadership shortly thereafter to build upon previous accomplishments.Originality/value – This chapter fulfills the need to accomplish the “dual agenda” of representing majority and minority interests simultaneously.
Umi Afiqah Omar, Pavan Kumar, Muhamad Faris Ab Aziz, Awis Qurni Sazili and Mohammad Rashedi Ismail-Fitry
This paper aims to evaluate the effects of salting duration and salt concentration on the physicochemical, colour, texture and sensory attributes of buffalo meatballs.
Abstract
Purpose
This paper aims to evaluate the effects of salting duration and salt concentration on the physicochemical, colour, texture and sensory attributes of buffalo meatballs.
Design/methodology/approach
Minced buffalo meat was mixed with salt at 1 or 2% concentration and stored for 0 h, 24 h or 48 h during the preparation of meatballs. The developed meatballs were analysed for moisture content, water holding capacity (WHC), pH, cooking yield, shrinkage, colour, texture profile analysis, gelling properties and sensory attributes.
Findings
The salting durations of 24 and 48 h had significant (p < 0.05) effects on the WHC and colour attributes of the buffalo meatballs. A 2% salt addition in meatballs significantly (p < 0.05) affected pH and cooking yield. Salting for 24 h with 2% salt concentration significantly (p < 0.05) increased the hardness, chewiness and gel strength of the meatballs. Thus, salting for 24 h with a 2% salt concentration improved the physicochemical, textural and sensory attributes of buffalo meatballs.
Practical implications
The study highlighted the importance of salting treatment during the preparation of meat products. For example, salting buffalo meatballs with a 2% salt concentration for 24 h could improve their functional and sensory attributes.
Originality/value
Studies on salting durations at different salt concentrations in buffalo meat are very limited. An optimized combination of salting duration and salt concentration during the preparation of buffalo meatballs could improve the quality attributes and acceptability of these products.
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Mark A. Prince, Tiffany Jenzer, Whitney Brown, Eleftherios M. Hetelekides, Rachel A. Mumm and R. Lorraine Collins
Cannabis use among young adults is increasing, despite being associated with several negative consequences. Protective behavioral strategies (PBSs) are a potential mechanism of…
Abstract
Purpose
Cannabis use among young adults is increasing, despite being associated with several negative consequences. Protective behavioral strategies (PBSs) are a potential mechanism of behavior change for reducing substance use, yet PBS use for cannabis is not well understood. The purpose of this paper is to further define and measure the PBS construct for cannabis.
Design/methodology/approach
A community sample of cannabis users (n=54) participated in eight focus groups discussing the use of PBSs. Participants completed surveys regarding demographics, cannabis use habits and cannabis problems. The authors also administered an existing measure of cannabis PBS and asked them to generate new or unique protective strategies that they had used or had heard of others using.
Findings
Thematic analysis of qualitative focus group data provided information about cannabis users’ reasons for regulating cannabis use (e.g. health or legal problems, interpersonal) as well as strategies to moderate cannabis use or attenuate their risk for experiencing adverse consequences (e.g. distraction, existential/spiritual strategies). Analyses of quantitative survey data revealed that use of PBSs was negatively correlated with cannabis outcomes. Perceived helpfulness of strategies was an important predictor of decreased cannabis use and adverse consequences.
Research limitations/implications
Findings expand the understanding of the definition and measurement of strategies for regulating cannabis use and reducing related risk of experiencing adverse consequences.
Originality/value
This is the first study to examine cannabis-related PBS using both qualitative and quantitative methods, which provide insights into the definition of PBS and for future refinements of PBS measurement.
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Kavitha Rajagopal, George T Oommen, P. Kuttinarayanan, Sisilamma George and K.M. SyamMohan
This study aims to assess the effects of calcium chloride marination on buffalo meat tenderness, instrumental color and palatability traits and to compare the effects with that of…
Abstract
Purpose
This study aims to assess the effects of calcium chloride marination on buffalo meat tenderness, instrumental color and palatability traits and to compare the effects with that of aging, so as to suggest a cost-effective tenderizing method to meat retailers.
Design/methodology/approach
Buffalo longissimus thoracis (LT) steaks were marinated post-rigor with 200-mM (5 per cent w/w) calcium chloride solution and were subjected to aging at 2-4°C for eight days. The pH, water holding capacity (WHC), cooking loss, color, myofibrillar fragmentation index, Warner–Bratzler shear force and sensory quality attributes were assessed at 1, 2, 4, 6 and 8 days post-mortem. The values were then compared with those of control steaks kept at the same storage conditions.
Findings
Marination was not found to affect pH, WHC, cooking loss or color as compared to the control steaks. Tenderness was found to be improved in marinated steaks by 53.44 per cent as against 35.59 per cent in those that aged without marination. The sensory panel evaluation showed that marinated steaks significantly improved (p < 0.01) in the scores for the different attributes, and no flavor problems or alterations in cooked color were noticed.
Research limitations/implications
The animals used in this study fall in the age group of four-eight years with one of them being four years old and the rest above the age of six years. Given the fact that, age-related increase in pyridinoline content of intramuscular collagen and cross-link formation influenced by sex can contribute to the toughness of meat in spent animals (Bosselmann et al., 1995), the variation in age of the animals under study could be regarded as a limitation of the study. But apart from one animal, all of them were more than six years old, forming more or less uniform samples.
Originality/value
This research is of value to the meat industry or retailers. The post-rigor marination of buffalo LT steaks with 200-mM CaCl2 (5 per cent w/w) appears to be a promising measure from the view of practicability. The relative ease of operation makes it superior to other successful techniques in reducing toughness, such as electrical stimulation.
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Robert Mark Silverman, Henry Louis Taylor Jr, Li Yin, Camden Miller and Pascal Buggs
The purpose of this paper is to examine perceptions of institutional encroachment and community responses to it. Specifically, it focuses on residents’ perceived effects of…
Abstract
Purpose
The purpose of this paper is to examine perceptions of institutional encroachment and community responses to it. Specifically, it focuses on residents’ perceived effects of hospital and university expansion and the role of place making on gentrification in core city neighborhoods. This study offers insights into the processes driving neighborhood displacement and the prospects for grassroots efforts to curb it.
Design/methodology/approach
Data were collected through focus groups with residents and other stakeholders in working class, minority neighborhoods which were identified as being in the early stages of gentrification. Nine focus groups were held across three neighborhoods experiencing institutional encroachment. The analysis was guided by standpoint theory, which focuses on amplifying the voices of groups traditionally disenfranchized from urban planning and policy processes.
Findings
The findings suggest that residents perceived institutional encroachment as relatively unabated and unresponsive to grassroots concerns. This led to heightened concerns about residential displacement and concomitant changes in the neighborhoods’ built and social environments. Experiences with encroachment also increased residents’ calls for greater grassroots control of development.
Originality/value
This analysis illuminates how gentrification and displacement results from both physical redevelopment activities of anchor institutions and their decisions related to place making. The conclusions highlight the importance of empowering disenfranchized groups in the place-making process to minimize negative externalities at the neighborhood level.
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The key characteristics that eventually came to be considered to be Australian ‘heavy metal’ emerged between 1965 and 1973. These include distortion, power, intensity, extremity…
Abstract
The key characteristics that eventually came to be considered to be Australian ‘heavy metal’ emerged between 1965 and 1973. These include distortion, power, intensity, extremity, loudness and aggression. This exploration of the origins of heavy metal in Australia focusses on the key acts which provided its domestic musical foundations, and investigates how the music was informed by its early, alcohol-fuelled early audiences, sites of performance, media and record shops. Melbourne-based rock guitar hero Lobby Loyde’s classical music influence and technological innovations were important catalysts in the ‘heaviness’ that would typify Australian proto-metal in the 1960s. By the early 1970s, loud and heavy rock was firmly established as a driving force of the emerging pub rock scene. Extreme volume heavy rock was taken to the masses was Billy Thorpe & The Aztecs in the early 1970s whose triumphant headline performance at the 1972 Sunbury Pop Festival then established them as the most popular band in the nation. These underpinnings were consolidated by three bands: Sydney’s primal heavy prog-rockers Buffalo (Australia’s counterpart to Britain’s Black Sabbath), Loyde’s defiant Coloured Balls and the highly influential AC/DC, who successfully crystallised heavy Australian rock in a global context. This chapter explores how the archaeological foundations for Australian metal are the product of domestic conditions and sensibilities enmeshed in overlapping global trends. In doing so, it also considers how Australian metal is entrenched in localised musical contexts which are subject to the circulation of international flows of music and ideas.