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Article
Publication date: 14 May 2020

İlayda İpek and Mustafa Tanyeri

Anchored mainly on the institutional theory and resource-based view, this study endeavors to investigate the interplay between home country institutional environment (economic…

1108

Abstract

Purpose

Anchored mainly on the institutional theory and resource-based view, this study endeavors to investigate the interplay between home country institutional environment (economic, regulatory and socio-cultural environment), export market orientation and export performance. Besides, this study also aims to examine the moderating role of firm resources (knowledge-based and managerial resources) in the associations between home country institutions and export market orientation.

Design/methodology/approach

Drawing on data from a sample of 221 exporting firms in Turkey, the conceptual model is empirically examined by structural equation modeling.

Findings

The findings reveal that regulatory environment is conducive to the improvement of export market orientation, which is instrumental in cultivating export performance. Importantly, empirical evidence also proves that higher levels of knowledge-based and managerial resources strengthen the linkage between home country institutions and export market orientation.

Originality/value

Integrating institutional theory with the resource-based view, this research considerably contributes to the current understanding of the export market orientation phenomenon by filling the knowledge gap on the differential impacts of home country’s economic, regulatory and socio-cultural environment on export market orientation. Moreover, this study provides worthwhile insights into the moderating effect of knowledge-based and managerial resources on home country institutions and export market orientation and the interrelationship between export market orientation and export performance in an emerging economy.

Details

International Journal of Emerging Markets, vol. 16 no. 4
Type: Research Article
ISSN: 1746-8809

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Article
Publication date: 13 November 2017

Burcu Ilter, Gul Bayraktaroglu and Ilayda Ipek

The purpose of this study is to test Islamic religiosity scale’s reliability and validity and to evaluate the impact of Islamic religiosity on materialism in Turkey.

1667

Abstract

Purpose

The purpose of this study is to test Islamic religiosity scale’s reliability and validity and to evaluate the impact of Islamic religiosity on materialism in Turkey.

Design/methodology/approach

Using a quantitative research method, a self-administered survey was distributed to the students of two faculties – Faculty of Theology and Faculty of Business – of the same university in Izmir, Turkey. In total, 400 questionnaires for each faculty were distributed and a total of 529 completed questionnaires – 326 from the Faculty of Theology and 203 from the Faculty of Business – were returned. Exploratory and confirmatory factor analyses were conducted via SPSS and AMOS.

Findings

Islamic religiosity and materialism have been found to be negatively correlated, supporting the existing literature. However, not all the dimensions of Islamic religiosity (behavioral religiosity, spiritual religiosity and necessity of religion) had this negative effect on materialism (possession-defined success, acquisition centrality and acquisition as the pursuit of happiness). Negative influence of “behavioral religiosity” on all three dimensions of materialism was observed. However, the “spirituality” dimension of religiosity was found to have a positive impact, while the “necessity of religion” had no significant impact on the dimensions of materialism.

Research limitations/implications

A sample consisting of undergraduate students might limit the generalizability of the findings to Turkish Islamic population in general. This study is one of the first attempts to test the Islamic religiosity scale which needs to be further analyzed and developed.

Originality/value

The present study will contribute to the literature by testing an Islamic religiosity scale developed by a Turkish researcher. Besides, this is the only study undertaken on the impact of Islamic religiosity on materialism using an Islamic religiosity scale.

Details

Journal of Islamic Marketing, vol. 8 no. 4
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 8 July 2020

İlayda İpek

Given the fact that emerging economies have idiosyncratic characteristics, international marketing strategies of emerging-market exporting firms have been firmly acknowledged to…

14698

Abstract

Purpose

Given the fact that emerging economies have idiosyncratic characteristics, international marketing strategies of emerging-market exporting firms have been firmly acknowledged to be rather peculiar compared to exporting firms based in developed countries. In this sense, it is therefore incumbent to synthesize the stream of research on international marketing strategy with a particular focus on emerging-market exporting firms. Accordingly, the main purpose of this study is to critically assess the related empirical body of research, and to build a conceptual framework for further development by drawing on the knowledge gaps identified.

Design/methodology/approach

To serve the research objective, this study adopts a systematic literature review methodology. In this sense, 51 articles were content-analyzed as to theoretical underpinnings, scope of research, research methodology, and empirical issues; and a comprehensive conceptual framework and research propositions were developed.

Findings

The findings of this review delineate that the pertinent literature is characterized by some contextual, methodological, and empirical weaknesses. In a nutshell, although the last decades have witnessed a burgeoning interest; the pertinent literature is still at the introductory stage and needs additional improvement.

Originality/value

By addressing the research gap concerning the requirement to synthesize and compile the empirical line of research on international marketing strategy of emerging-market exporting firms, this review study provides novel and valuable insights into the existing knowledge on the subject.

Details

International Marketing Review, vol. 38 no. 2
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 4 August 2022

Ayça Kübra Hizarci, Nilay Bıçakcıoğlu-Peynirci and İlayda İpek

Building on the lack of adequate attention devoted to encapsulating the research on entrepreneurial orientation (EO) in the export context, the main objective of this study is to…

621

Abstract

Purpose

Building on the lack of adequate attention devoted to encapsulating the research on entrepreneurial orientation (EO) in the export context, the main objective of this study is to quantitatively aggregate the empirical evidence as to the effect of export EO on its consequences. In addition, this meta-analytic study aims at exploring the act of possible contextual and measurement moderators in the proposed conceptual framework.

Design/methodology/approach

Drawing on a meta-analytic approach, prior empirical results were synthesized by 71 effects gathered from 5,815 firms.

Findings

The meta-analytic findings spotlight that export EO exerts the biggest influence on new product performance, and the magnitude of the relationship between export EO and its consequences is dependent upon cultural context, country’s economic development level, industry type and measurement treatment.

Originality/value

This meta-analysis is expected to provide fresh insights into the export EO literature by compiling previous empirical evidence on the export EO phenomenon, which has remained relatively untouched.

Details

Journal of Business & Industrial Marketing, vol. 38 no. 5
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 31 January 2020

Nilay Bıçakcıoğlu-Peynirci and İlayda İpek

In spite of the considerable research interests particularly devoted to meta-analyze the empirical findings on market orientation in the domestic context, much little attention…

836

Abstract

Purpose

In spite of the considerable research interests particularly devoted to meta-analyze the empirical findings on market orientation in the domestic context, much little attention has been assigned to the role of market orientation in the field of exporting. Owing to the fast progress in the momentum of the empirical articles pertaining to export market orientation, this study aims to quantitatively synthesize all empirical studies on the export market orientation’s linkage with performance-related consequences, firm capabilities and strategy-related consequences. Besides, this meta-analysis endeavors to examine the impact of potential contextual and measurement moderators on export market orientation and its consequences by following a meta-analysis perspective.

Design/methodology/approach

The quantitative evidence was drawn from a meta-analysis of 89 total effects (N = 8,652).

Findings

The meta-analysis results reveal that export market orientation has a major impact on both innovation performance and firm capabilities. Moreover, the meta-analytic evidence also indicates that the strength of the association between export market orientation and capability building/strategy-related consequences is greater for firms operating in high collectivist cultures, whereas the magnitude of the correlation between export market orientation and performance-related consequences is stronger for least developed countries.

Originality/value

On the basis of the findings, this study considerably contributes to the related body of research by aggregating fragmented empirical evidence in the extant literature and providing beneficial insights for both researchers and practitioners.

Details

Journal of Business & Industrial Marketing, vol. 35 no. 5
Type: Research Article
ISSN: 0885-8624

Keywords

Available. Content available
Book part
Publication date: 29 November 2019

Abstract

Details

Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
Type: Book
ISBN: 978-1-83867-070-2

Available. Content available
Book part
Publication date: 21 January 2022

Free Access. Free Access

Abstract

Details

Industry 4.0 and Global Businesses
Type: Book
ISBN: 978-1-80117-326-1

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Book part
Publication date: 29 November 2019

Michael Volgger and Dieter Pfister

This introduction to the volume Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding (Emerald) positions the…

Abstract

This introduction to the volume Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding (Emerald) positions the atmospheric turn in the context of recent paradigmatic turns such as the linguistic turn, iconic turn, cultural turn, spatial turn, mobility turn and design turn. The specific contribution of the atmospheric turn is its profoundly holistic interest in overarching connections which are perceived with all senses and include both matter and idea. With its 22 chapters, this volume sets out to sharpen the atmospheric gaze and perception in research and beyond.

Details

Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
Type: Book
ISBN: 978-1-83867-070-2

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Article
Publication date: 7 October 2020

Asif Ali Safeer, Yuanqiong He and Muhammad Abrar

This research investigates the effects of multidimensional brand experiences (i.e. behavioral, intellectual, affective and sensory) on brand authenticity and brand love from the…

5456

Abstract

Purpose

This research investigates the effects of multidimensional brand experiences (i.e. behavioral, intellectual, affective and sensory) on brand authenticity and brand love from the Asian consumers' perspective.

Design/methodology/approach

This research collected primary data from 418 consumers on global brands, and it tested the proposed hypotheses by using partial least squares structural equation modeling (PLS-SEM).

Findings

The findings indicate that sensory and affective experiences have direct significant impacts on brand love, while intellectual and behavioral experiences have nonsignificant impacts on brand love. Overall, intellectual, behavioral, affective and sensory experiences positively influence brand authenticity, which in turn have substantial positive impacts on brand love.

Research limitations/implications

This study investigated consumer behavior in a broader sense, and consumers from 13 Asian countries participated in this research. Future research may collect data on a larger scale from Asian countries to generalize the results.

Practical implications

By following brand authenticity as an essential positioning tool and implementing several experiential marketing strategies, global managers can develop brand-loving consumers in Asia.

Originality/value

Under the parasol of attribution theory, this research explores the relationships among the multidimensional brand experiences, brand authenticity and brand love from the Asian perspective.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 33 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

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