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Article
Publication date: 31 December 2009

Pilar Serrano‐Gallardo, José Díaz‐Olalla, Ángel Otero and Francisco Bolumar

This paper describes the level of self‐perceived health (SPH) in immigrant and native populations resident in Madrid and the demographic and socioeconomic factors associated with…

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Abstract

This paper describes the level of self‐perceived health (SPH) in immigrant and native populations resident in Madrid and the demographic and socioeconomic factors associated with negative self‐perceived health status, from a gender perspective. A population‐based home survey (2005 Madrid Health Survey) was carried out. Subjects were selected by random sampling of bistage clusters. The study was limited to 5704 adults (16 to 64 years). SPH was considered the dependent variable. The independent variables included migration status, social class, age, sex, marital status, level of education, area of residence, work precariousness, family burden and perception of environmental quality. The association was assessed by odds ratios and their 95% confidence intervals obtained by multivariate logistic regression models disaggregated by gender and migration status. Results showed that poor/fair health status was perceived more by natives and by women. The variables associated with fair/poor SPH in immigrant men were the influence of working conditions perceived as negative and perception of the quality of the environment as poor, and in immigrant women, older age, low educational level and the influence of working conditions perceived as negative. Gender inequalities in self‐perceived health exist, and different factors are associated with immigrant and native populations. The results of the study support the need for a health intervention that would diminish gender inequalities in health, which are more accentuated in immigrants.

Details

International Journal of Migration, Health and Social Care, vol. 5 no. 4
Type: Research Article
ISSN: 1747-9894

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Available. Open Access. Open Access
Article
Publication date: 19 May 2020

Rebeca Cordero-Gutiérrez and Eva Lahuerta-Otero

The purpose of this study is to examine the different results and the level of success obtained with advertising campaigns developed on Facebook to promote postgraduate programs…

11456

Abstract

Purpose

The purpose of this study is to examine the different results and the level of success obtained with advertising campaigns developed on Facebook to promote postgraduate programs to create awareness and engagement.

Design/methodology/approach

This study combined the data envelopment analysis technique to measure advertising efficiency with multidimensional scaling (MDS) representation, thus offering alternatives for practitioners and organizations on how to evaluate social advertising performance.

Findings

Investments on social paid advertising are an affordable and effective way both to promote postgraduate programs and create engagement with prospective students. Facebook advertisements maximize visibility, which improves social and online positioning and encourages student recruitment.

Practical implications

Higher education institutions can efficiently promote their programs with a minimal social investment contributing to dissemination and engagement. Compared to other forms of traditional or digital advertising, social media ads can be efficient and affordable with wider segmentation and targeting options. Moreover, results are immediate and measurable and campaigns can be instantly modified to better suit the audience’s requirements.

Originality/value

This study is unique as it offers a new, alternative way of measuring efficiency, in addition to the classic ratios of payment models in digital advertising that combine clicks and impressions, on a sector where there are few empirical studies. Moreover, it can be easily applied to many other sectors in public and private organizations.

Propósito

El objetivo de esta investigación es examinar los diferentes resultados y el nivel de éxito obtenido con las campañas publicitarias desarrolladas en Facebook para promover programas de postgrado que aumenten la notoriedad y la participación de los mismos.

Diseño/método/enfoque

Combinamos la técnica de análisis de envolvente de datos (DEA) para medir la eficiencia de la publicidad con la representación de escalado multidimensional (MDS), ofreciendo alternativas tanto a profesionales como a organizaciones sobre cómo evaluar el rendimiento de la publicidad social.

Hallazgos

Las inversiones en publicidad social pagada son una forma asequible y efectiva tanto para promover programas de postgrado como para crear un compromiso con los posibles estudiantes. Los anuncios en Facebook maximizan la visibilidad, lo que también mejora el posicionamiento social y en línea, fomentando la captación de estudiantes.

Implicaciones prácticas

Las instituciones de educación superior pueden promover eficazmente sus programas con una inversión social mínima que contribuya a la difusión y el engagement. En comparación con otras formas de publicidad tradicional o digital, los anuncios de los medios sociales pueden ser eficientes y asequibles, con una segmentación y opciones de orientación más amplias. Además, los resultados son inmediatos y cuantificables y las campañas pueden modificarse instantáneamente para adaptarse mejor a las necesidades del público objetivo.

Originalidad/valor

Esta investigación es única ya que ofrece una nueva y alternativa forma de medir la eficiencia, además de los ratios clásicos de los modelos de pago en la publicidad digital que combinan clics e impresiones, en un sector en el que hay pocos estudios empíricos. Además, puede aplicarse fácilmente a muchos otros sectores en organizaciones públicas y privadas.

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Article
Publication date: 3 November 2021

Abhijeet R. Shirsat, Angel F. González and Judith J. May

This study aims to understand the allure and danger of fake news in social media environments and propose a theoretical model of the phenomenon.

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Abstract

Purpose

This study aims to understand the allure and danger of fake news in social media environments and propose a theoretical model of the phenomenon.

Design/methodology/approach

This qualitative research study used the uses and gratifications theory (UGT) approach to analyze how and why people used social media during the 2016 US presidential election.

Findings

The thematic analysis revealed people were gratified after using social media to connect with friends and family and to gather and share information and after using it as a vehicle of expression. Participants found a significant number of fake news stories on social media during the 2016 US presidential election. Participants tried to differentiate between fake news and real news using fact-checking websites and news sources and interacted with the social media users who posted fake news and became part of the echo chamber. Behaviors like these emerged in the analysis that could not be completely explained by UGT and required further exploration which resulted in a model that became the core of this study.

Research limitations/implications

This is a small-scale exploratory study with eight diverse participants, findings should not be generalized to larger populations. Time-specific self-reporting of information from social media and fake news during the 2016 US presidential election. Upgrading public policies related to social media is recommended in the study, contributing to burgeoning policy discussions and provides recommendations for both purveyors of social media and public policymakers.

Practical implications

Upgrade in public policies related to social media is recommended in the study and contributes to burgeoning policy discussions and provides recommendations for both purveyors of social media and public policymakers.

Social implications

Social media users are spending increased time on their preferred platforms. This study increases the understanding of the nature, function and transformation of virtual social media environments and their effects on real individuals, cultures and societies.What is original/of value about the paper?This exploratory study establishes the foundation on which to expand research in the area of social media use and fake news.

Originality/value

This exploratory study establishes the foundation to expand research in the area of social media use and fake news.

Details

Journal of Information, Communication and Ethics in Society, vol. 20 no. 1
Type: Research Article
ISSN: 1477-996X

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Article
Publication date: 5 March 2024

Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi and Miguel Ángel Zúñiga

This paper aims to explore the effectiveness of ethnically targeted ads in developing consumer–brand relationships through an application of social identification theory and…

498

Abstract

Purpose

This paper aims to explore the effectiveness of ethnically targeted ads in developing consumer–brand relationships through an application of social identification theory and elaboration likelihood model among African American consumers in the service sector.

Design/methodology/approach

Study 1 used a 2 (service type: hedonic vs utilitarian) × 2 (strength of ethnic identification: high vs low) between-subjects experimental design. Study 2 used the same experimental design, procedure and ads as Study 1.

Findings

Taken together, the findings from these two studies demonstrate how ethnically targeted advertising, in conjunction with service type, can influence consumer–brand relationships. The results showed that those with high strength of ethnic identification had more brand love, as well as higher intentions to spread positive word-of-mouth, purchase intention and brand loyalty for hedonic services, but that this effect was not significant for utilitarian services.

Research limitations/implications

The environments in which advertisements appear (e.g. in an in-store display or a magazine advertisement) is important, and consumers’ reactions to targeted ads in various environments should be considered in future research. Future studies should also examine the role of individuals’ personality traits and level of acculturation in determining their relationships with brands.

Originality/value

Across two studies, the authors demonstrated that ethnic ads are more effective for African American individuals with high level of ethnic identification especially for hedonic services.

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Article
Publication date: 12 May 2022

Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi and Miguel Ángel Zúñiga

From a distinctiveness theory and elaboration likelihood model (ELM) perspective, this study aims to investigate the determinants, the direct and indirect effects of ethnic…

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Abstract

Purpose

From a distinctiveness theory and elaboration likelihood model (ELM) perspective, this study aims to investigate the determinants, the direct and indirect effects of ethnic identification on brand attachment, brand love and behavioral outcomes. The authors examine two types of products (high- vs low-involvement).

Design/methodology/approach

In a survey, participants were randomly assigned to four conditions consisting of two high-involvement (i.e. a smart watch and a car) and two low-involvement (i.e. a soda/soft drink and a shampoo) stimuli. A total of 192 respondents participated in this study; 39% were male, 61% were female and 90% were 18-22 years old.

Findings

In line with ELM, the authors offer evidence that ethnic advertising is more effective for low-involvement products targeted at African American consumers. Results also showed that brand attachment partially mediates the effect of ethnic identification with the ad (EthIdenAD) and brand love. In summary, the structural equation modeling (SEM) results support the efficacy of ethnic-targeted ads for developing brand attachment, brand love and behavioral outcomes.

Practical implications

Using ethnically targeted ads to target minority groups may not be sufficient to increase the efficacy of ads. According to distinctiveness theory, African Americans with different levels of ethnic identification will respond differently to ad attitudes, brand attachment, brand love, identification with the model in the ad and varying degrees of belief that the ad was targeted toward them.

Originality/value

This study examines the effect of ethnically targeted advertising on brand love, and behavioral outcomes with the mediation effect of brand attachment and moderation effect of product involvement. The results of this study suggest several theoretical and practical implications for marketing and brand management, including directions for advertising strategy and consumer–brand relationships.

Details

Journal of Consumer Marketing, vol. 39 no. 4
Type: Research Article
ISSN: 0736-3761

Keywords

Available. Open Access. Open Access
Article
Publication date: 29 September 2022

Angel Barajas, Victor Krakovich and Félix J. López-Iturriaga

In this paper, the authors study the failure of Russian banks between 2012 and 2019.

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Abstract

Purpose

In this paper, the authors study the failure of Russian banks between 2012 and 2019.

Design/methodology/approach

The authors analyze the entire population of Russian banks and combine a logit model with the survival analysis.

Findings

In addition to the usual determinants, the authors find that not-failed banks have higher levels of fulfillment of the Central Bank requirements of solvency, liquidity, provide fewer loans to their shareholders and own more shares of other banks. The results of this study suggest an asymmetric effect of the strategic orientation of banks: whereas the proportion of deposits from firms is negatively related to the probability of failure, the loans to firms are positively related to bankruptcies. According to this research, the fact of being controlled by a foreign bank has a significant negative relationship with the likelihood of failure and moderates the effect of bank size, performance and growth on the bankruptcy likelihood.

Practical implications

On the whole, the results of this study support the new Central Bank rules, but show that the thresholds imposed by the Russian regulator actually do not make a difference between failed and not failed banks in the short and medium term.

Originality/value

The authors specially focus on the effectiveness of new rules issued by the Central Bank of Russia in 2013.

Details

European Journal of Management and Business Economics, vol. 32 no. 3
Type: Research Article
ISSN: 2444-8451

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Article
Publication date: 1 February 1999

Masudul Alam Choudhury

What do we mean by the term ‘megatrend’? A megatrend is a prominent feature of global politico‐economic change brought about by or against the recent thrust of capitalist…

445

Abstract

What do we mean by the term ‘megatrend’? A megatrend is a prominent feature of global politico‐economic change brought about by or against the recent thrust of capitalist globalization. A megatrend is also a pattern of thinking and action that is entrenched in a certain perception of historical change and capital‐worker ownership relationships. A megatrend is thus seen as a pattern of change that will profoundly impress the future of mankind in its relationship with others and with the full gamut of the ecological domain including markets and institutions (Heilbroner & Milberg, 1996). In this paper, the study of megatrends will also encompass the hidden forces that will powerfully influence, profoundly change and guide that momentum of change to an objective globalization in the future, even as the growthmanship agenda of global capitalism breathes its last in a post‐modern age.

Details

Humanomics, vol. 15 no. 2
Type: Research Article
ISSN: 0828-8666

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Book part
Publication date: 5 November 2016

Pedro Limón López and Sergio Claudio González García

Links between urban areas and public space have always had a central presence in the field of Urban Sociology. During the last four decades, and in relation with globalization…

Abstract

Links between urban areas and public space have always had a central presence in the field of Urban Sociology. During the last four decades, and in relation with globalization processes, reflection about city places and what constitutes the “public” has increasingly been in line with what has been called an “emplacing heritage process,” which emerged as a controversial point of intervention in urban areas. In this sense, itineraries have been considered of primary importance in urban heritage signification, recognition, and symbolic production. In short, these routes appear as ways in which public space is materially and symbolically occupied, becoming emplacing heritage processes in themselves.

In this chapter, we study two heritage-making processes through neighborhood itineraries, which are carried out in district territory and are located in two peripheral neighborhoods belonging to the City of Madrid (Hortaleza and Carabanchel). Ultimately, the point here is that these routes are not merely a pathway that “goes” along acknowledged heritage places; these itineraries are an emplacement and a signification of patrimony itself. These processes act as markers of iconic places and as remembrance performances of neighborhood memory. We would argue that routes around historical places in Carabanchel, as well as the “Three Wise Men” popular parades in Hortaleza bring shared geographical imaginaries, collective memory, and iconic places together in everyday experiences of both places. These itineraries change both urban sites in terms of their neighborhood heritage by disputing spatial discourses and imaginaries of heritage, urban place, and neighborhood.

Details

Public Spaces: Times of Crisis and Change
Type: Book
ISBN: 978-1-78635-463-1

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Article
Publication date: 25 April 2023

Rebeca Cordero-Gutiérrez, Ahmad Aljarah, Manuela López and Eva Lahuerta-Otero

The objective of this study is to investigate the differential impact of gain versus loss message framing on the effectiveness of corporate social responsibility (CSR…

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Abstract

Purpose

The objective of this study is to investigate the differential impact of gain versus loss message framing on the effectiveness of corporate social responsibility (CSR) communications in eliciting online brand engagement within the hospitality industry. Furthermore, this research aims to examine the extent to which evoked happiness and message credibility mediate the relationship between CSR message framing and online brand engagement, as these mediating factors have not been thoroughly examined in the existing academic literature.

Design/methodology/approach

This study utilizes a between-subjects experimental design to test an integrative research framework, which is grounded in message framing theory and the elaboration likelihood model (ELM), in order to examine the interrelationships among the various constructs of the study within a coffee shop context on Facebook.

Findings

The findings of this study indicate that gain framing is a more powerful predictor of online brand engagement than loss framing. A mediation analysis supports the assertion that the effects of CSR framing communications on online brand engagement are mediated by evoked happiness and message credibility. Specifically, when the CSR message was framed in a positive (gain) manner, it was perceived as more credible and evoked more happiness, leading to increased online brand engagement. Additionally, the study’s results provide empirical evidence for the notion that the happiness elicited by brand messages enhances their credibility, leading to further online brand engagement.

Originality/value

This research makes a novel contribution to the literature by investigating the distinct effects of message framing on online brand advocacy and examining the complex interrelationships that modulate consumer engagement within the context of the hospitality industry.

Details

Management Decision, vol. 62 no. 2
Type: Research Article
ISSN: 0025-1747

Keywords

Available. Open Access. Open Access
Article
Publication date: 21 January 2025

Isabel Cristina Rivera-Lozada, Andrés Mauricio Gómez Sánchez and Jennifer Uni-Chilito

The aim is to analyze the armed conflict persistence in Colombia from 2008 to 2018 based on the financial viability hypothesis (rebellion occurs when war net revenue is…

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Abstract

Purpose

The aim is to analyze the armed conflict persistence in Colombia from 2008 to 2018 based on the financial viability hypothesis (rebellion occurs when war net revenue is nonnegative).

Design/methodology/approach

The methodology is quantitative. Firstly, a nonparametric Kaplan–Meier functions and survival risk functions are developed as initial approximation. Subsequently, a Probit model with panel data is implemented and the covariates are grouped into three dimensions: opportunity, grievance and institutional-political.

Findings

The viability hypothesis boosts the continuity of the armed conflict, which is enhanced and perpetuated by the viability and financial incentives from public revenues and natural resources, while the grievance, political fragmentation and institutional dimensions contribute to the opportunity structure in Collier that makes the conflict militarily and economically viable.

Research limitations/implications

Lack of information for some states in Colombia prevents a much more holistic analysis.

Practical implications

Postulate what is required by the Colombian State to cut off the sources of financing of armed groups and thus, one of the determinants of the continuity of the conflict.

Social implications

The political fragmentation contributes to rebellion, and that variables representing the dimensions of grievance and institutional presence contribute to the opportunity structure that makes the conflict in Colombia militarily and economically viable.

Originality/value

This research proposes as a novelty to incorporate the viability hypothesis with some factors related to the grievance that explain the persistence of the armed conflict as a consequence of decreasing recruitment costs for the insurgent groups, a situation that contributes to the opportunity structure and financial viability of the conflict.

Details

EconomiA, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1517-7580

Keywords

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