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Currently many real estate developers offer their products through their websites. The aim of this medium is not only to facilitate understanding of the building, but also to capture the attention of potential customers, provoking feelings and emotions that influence the purchase decision, especially in the case of off-plan property sales. Understanding the cognitive factors behind customers' evaluation processes prior to a purchase is of great interest for defining successful design criteria.

The interior space of the property is one of the most important aspect in users' purchase decisions.

The paper aims to determine which property design elements in floor plans provoke the emotions users use to describe its interior design.

A field study was carried out on a sample of 75 individuals who evaluated a set of images of real estate promotions.

The results show that the landings and corridors are fundamental; the area must be spacious so that larger surface areas score best; the living room must be well differentiated from the bedrooms; the valuation of the space depends on the graphic form of presentation, the use of warm colours and the degree of detail in the plans has a positive influence on the assessment.

This information may be of great interest for architects and designers in the graphic representation of the space.

This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products, with limited research on its influence on the consumer. However, the use of sexuality in luxury advertisements may counter the ethical expectations of brands by the current consumer in the United States.

A sample of 1,266 males and females completed a survey on brand attractiveness and identification after examining an advertisement of a luxury fashion product. Participants were assigned an advertisement that featured a same-gendered model at one of four levels of sexuality (fully clothed to nude). IBM SPSS Statistics was used to analyze the data which included descriptive statistics and a two-way multivariate analysis of variance followed by an analysis of variance.

The results indicated that less sexuality in luxury advertisements was better in generating attractiveness to and identification with the brand. The advertisements with models fully clothed were rated highest on brand attractiveness and identification. These relationships were statistically significant among groups of men and women.

These findings are important to scholars and marketers of luxury brands as sexuality in luxury brands continues to increase and becomes more provocative, as well as socially conscious.

Worldwide, Ecuador is one of the countries with the most entrepreneurial activity from micro, small and medium-sized enterprises (MSMEs). However, the effect of adopting the US dollar (dollarization), over which the central bank has no control, combined with being mainly an exporter of primary products, as well as strategic currency devaluation by neighboring economies, has created a difficult situation, especially for Ecuadorian women’s MSMEs. This paper aims to study the relationship between female ownership and Ecuadorian MSMEs’ financial, economic and social outcomes.

The authors compile a near-population panel of 617,804 firm-year observations representing an unbalanced panel of 112,917 MSMEs during the 2007–2016 sampling window. Panel (fixed effects) regression is used to test the hypotheses concerning the antecedents to firm financial performance, economic and social outcomes. Cox proportional hazards modeling is used to assess the impact of antecedents on firm survival.

First, firms providing more social benefits (e.g. employment and higher wages) have higher survival rates. Second, female ownership is negatively related with microenterprise financial performance, but positively associated with small-enterprise financial performance. Third, female-owned enterprises tend to provide higher wages per employee for all firm sizes. Fourth, although female-owned microenterprises are less efficient, they tend to provide more for their employees and possibly communities, through the economic stimulus they provide, in terms of the size of the financial outcomes.

This paper shows that, although this is a “man’s world,” women are learning earlier, developing faster professionally and overcoming stereotypes to focus on activities that generate both economic performance and social outcomes. Governmental policies that have contributed to MSMEs’ growth and women’s participation are identified. The findings suggest ways to improve and support both the creation of more women-owned MSMEs in emerging countries, such as Ecuador, and the survival of existing male- and female-owned MSMEs.

The purpose of this paper is to introduce a new methodology called overall greenness performance for value stream mapping (OGP-VSM). Using value-added concepts, this approach has the potential to integrate, measure, control and improve productive and environmental performance in accordance with a company’s context.

The OGP-VSM approach was developed by reviewing and integrating the environmental aspects of existing lean thinking tools and approaches.

This research revealed the lack of practical integration between productive and environmental performance. Using OGP-VSM, managers can see that environmental practices have a direct impact on productivity. OGP-VSM allows a balance to be found between lean and green practices in order to achieve the simultaneous improvement of productivity and environmental performance.

The proposed approach is applied to a case study in an automotive company in Spain and lays the groundwork for moving toward functional environmental sustainability in manufacturers.

Companies are increasingly implementing environmentally focused practices. Pursuing environmentally friendly (green) performance poses several challenges, but it also affords opportunities to create new methodologies for generating a competitive advantage for manufacturing companies. There are a limited number of approaches to drawing together the elements and attributes that are essential for a holistic, practical and long-lasting improvement of environmental performance in the manufacturing sector.

Recent research suggests that coaching in educational contexts plays a significant role in positive youth development. However, there is a scarcity of reviews investigating the impact of coaching on adolescents. Therefore, a systematic literature review was conducted to identify the coaching interventions developed in secondary schools, analyze how they propose the intervention process and what dimensions of positive youth development they improve.

The systematic literature review method was applied to a sample of publications indexed in the Web of Science and Scopus databases, with no date restrictions, in English or Spanish, and applied to secondary school students.

About 28 publications were included with precise information on the uses, areas of application and effects of coaching on students. About 45 dimensions were found, which were classified into five areas of positive youth development: personal, social, emotional, cognitive and moral. In all areas, there were dimensions with significant results due to the intervention, but this depended on the duration and type of application: individual, group or mixed. The dimensions most developed in the interventions were well-being, interpersonal relationships, conflict resolution, perceived competence and motivation.

A positive youth development model was used to gain a better understanding of the coaching intervention improvements. Some recommendations are provided to improve the implementation of educational coaching interventions targeting coaches and educational professionals as well as for future systematic literature reviews.

The linkages between credit allocation and productivity have particular relevance in Portugal. This study aims to investigate whether credit extended by the Portuguese banking system has been allocated to the most productive firms within each sector.

With a data set covering 95% of total outstanding credit to non-financial corporations recorded in the Portuguese credit register, the authors investigate whether outstanding loans by resident banks to 64 economic sectors have been granted to the most productive firms. First, the authors estimate a baseline, reduced-form model of credit reallocation, where the parameter of interest gives the response of total credit granted to each firm to its level of productivity. Second, the authors assess how this response is affected by the share of credit allocated to unproductive firms. Third, the authors redo the analysis with credit granted to each firm by each banking group, instead of by the entire banking system, so that bank indicators can be taken on board.

The authors find evidence of misallocation, which reflects the joint effects of credit supply and credit demand decisions taken over the course of time, and the adverse cyclical developments following the accumulation of imbalances in the Portuguese economy for a protracted period. In 2008–2016, the share of outstanding credit granted to firms with very low productivity (measured or inferred) was always substantial, peaking at 44% in 2013, and declining afterwards with the rebound in economic activity and the growing allocation of new loans towards lower risk firms and away from higher risk firms. Furthermore, the authors find that misallocation is associated with slower reallocation. The responsiveness of credit growth to firm relative productivity is much lower in sectors with relatively more misallocated credit and when banks have a high share of such credit in their portfolios.

Banking system distortions are often mentioned as potential or likely culprits for capital misallocation, but they are not empirically analysed with credit data. The ability to explicitly analyse bank credit and link it to variables pertaining to both firms and banks is a novel feature relative to most previous studies, which largely rely on firm-level or sectoral data alone.

Digital communication and social media have an increasing importance in society and in tourism boosting. This study aims to analyse the role of digital marketing in the destination image and visitor loyalty of historic sites.

Using a mixed-method approach combining survey data from 318 respondents and three in-depth interviews. Using structural equations modelling results reveals experience, satisfaction, image and loyalty are concepts to be considered by the destinations' digital marketing promotion, as well as the increasing use of digital marketing by tourists, in the sense that tourists are increasing the habit of checking the opinion of others before scheduling their trip and gives them more importance, and a growing importance is given by tourists to the web/social networks of places they intend to visit.

This study contributes to the theory on tourism digital marketing which can be transposed to organizations management in order to encourage discussion on the processes of capture, retention and loyalty of target audiences.

To enhance the importance of digital marketing in the process of the tourist development of the city, it is fundamental to define a clear strategy for attracting and responding to the greatest demand from cultural tourists who are increasingly interested in actively participating in learning experiences.

The results show that digital communication and social media have an increasing importance in society and in tourism boosting and economy recovery.

The paper presents digital marketing as a possible factor in tourism development and social inclusion, advancing practical measures aimed at social justice through a fairer distribution of tourism revenues and the defence of historic centre residents' way (i.e. Barcelos’), and quality of life.

The authors suggest the development of a strategic digital marketing plan applied to the development and promotion of tourism in the city of Barcelos (Portugal), to complement the research presented here, thus contributing with a more practical perspective of the subject under study.

Messieurs les invités, Chers membres, Pour la dix‐huitième fois, j'ai le plaisir et l'honneur de vous souhaiter la bienvenue à notre Congrès annuel et d'inaugurer cette manifestation internationale.