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This study aims, from the perspective of the recovery of sustainability, to develop a framework on sustainability and innovation in the formation of engineers in the courses of Engineering in the Brazilian Amazon.

For this work, a quantitative approach was adopted in the research process. A survey instrument was developed from the main evidence in the literature, the electronic instrument in Google Forms, was sent in the period from November 2022 to February 2023 to engineering students from public institutions in the Brazilian eastern Amazon, who had 80% of the course completed and graduates.

Of the students and graduates who responded to the survey, 58% are male and 42% female, with an average age of 24 years, 72% who have the 8th semester, 28% graduates. As for the practices, they stand out with the highest average degree of agreement in the innovation aspect formation of partnerships and fostering creativity and innovation; in the sustainability aspect the study of sustainability helps to understand the environmental, social and economic challenges and importance of training for sustainability and innovation; in the sustainable recovery aspect, the interaction between university and local community and new research can contribute to the recovery of sustainability and in the SDGs 6 and 8.

This paper presents the perceptions of engineering students and graduates from the Brazilian Amazon, which is considered one of the most strategic regions for the country and internationally in terms of environmental challenges. The main evidence shows that there is a need to adapt academic curricula, seeking to focus on projects that promote participation and the creation of trends aimed at social problems and the current demands of the society in which they are inserted.

The purpose of this paper is to study the level of importance existing among the indicators that were previously defined for a Performance Measurement Systems (PMS) and are relative to franchises in Brazil, using the Analytic Hierarchy Process (AHP) methodology, together with a series of tests, which are responsible by verifying the degree of reliability, robustness and stability of the parameters used and the results obtained. As a result, the author suggests that the diagnosing of the five delimited indicators have different relevance assigned to them.

This paper reviews extant literatures in Franchise, PMS, Multiple Criteria Decision Making (MCDM), in specific the theory about AHP.

The authors found that it was possible justified, for both the relative and the evaluative method, that the I3 was the main point of the system and, as a consequence, be considered as priority when talking about sectorial development of franchises in Brazil. As for the other indicators, even being located in a level lower than I3, they must be taken into contemplation in these measurements, however, with a relatively inferior importance degree.

It was possible to better comprehend which economics and non-economic factors selected have a more predominance in the Brazilian franchise context, according to characteristics of the companies present.

The absence of scientific papers that describe the relevance level of the main factors that influence in the Brazilian franchise system.