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While many characteristics of food consumption have been examined, little attention has been given to the health potential of consuming from local food communities. Local food communities, including community supported agriculture (CSA) are food initiatives, which try to respond to the healthy food, environmental or socioeconomic challenges of the food system. As a step toward understanding local food communities, this study sets out to examine the health-related adaptivity and self-management practices of CSA participation.

The qualitative research approach, which included semi-structured interviews (n = 35), was designed to discover the potential for being healthy: the ability to adapt and to self-manage among CSA participants. The data were analyzed using thematic analysis.

The results suggest that local food communities can influence health-related adaptivity and self-management in the following themes: awareness of product origins; enhanced food-management capability; expanding applicability and usability of the food environment; and strengthening one's food-related self-image.

Increasing the presence of local food communities might be part of developing strategies to evaluate the health effects of the local food environment and to encourage consumers to take responsibility for their own health.

This study extends the food consumption literature to include new knowledge about how local food communities facilitate individual efforts to enhance their own potential for health as well as improving understanding of the mechanisms that underpin a healthy diet.

The purpose of this paper is to investigate self-perceived age among Baby Boomers in the UK, Germany, Japan, and Hungary, and identifies two horizontal segments based on the way consumers view their age.

Questionnaires were used to sample 880 Baby Boomers. Structural equation modeling is used to investigate multinational measurement invariance of the cognitive age scale.

Two distinct segments are identified, providing support for a young-at-heart consumer culture in all nations in the study. Results also find cognitive age to exhibit partial measurement invariance, which is expected given the disparate nations under study.

This research contributes to cross-cultural global age research which is still in an early pioneering stage. The study builds on a small number of previous studies that validate cognitive age, extends current knowledge of the measurement properties of cognitive age, and identifies two distinct international segments of Baby Boomers. Further research needs to delve into the antecedents of self-perceived age, particularly in the ways in which different life experiences and cultures may impact age identities.

The study has implications for marketing managers wishing to target the increasingly important young-at-heart Baby Boomer.

The study uses four non-American countries, uses samples matched for chronological age, and does not use convenience samples, which make it unique in the cognitive age literature. The study has value for marketing managers, global age researchers, and consumer culture researchers.

Practitioners need to understand how households will engage with connected-home technologies or risk the failure of these innovations. Current theory does not offer sufficient explanation for how households will engage; hence, this paper aims to address an important gap by examining how households set “rules of engagement” for connected-home technologies in the context of electricity use and monitoring.

A review of the extant psychology, technology and engagement literature is conducted and yields two research questions for exploration. The research questions are addressed via 43 in-depth household interviews. Analysis includes thematic analysis and computerized text analysis.

The results include a typology of technology engagement (the “PIP typology”) and discuss three main roles for technology in assisting households: intern, assistant and manager. Key contributions are as follows: consumers in household settings may experience “compromised engagement” where the perceived middle option is selected even if no-one selected that option originally; households open to using connected-home technologies are often taking advantage of their ability to “delegate” engagement to technology, and because consumers humanize technology, they also expect technology to follow social roles and boundaries.

Future research may examine the PIP typology quantitatively and/or in different contexts and would benefit from a longitudinal study to examine how household technology engagement evolves. Four research propositions are provided, which may form the basis for future research.

Recommendations for practitioners are presented regarding the benefits of keeping consumers at the heart of connected-home technology goods and services. Specific design principles are provided.

This paper fulfills the need to understand how households will engage with connected-home technologies and the roles this technology may fulfill in the complex household service system.