Search results

The purpose of this paper is to advance the general understanding of the corporate heritage domain. The paper seeks to specify the requisites of corporate heritage and to introduce and explicate the corporate heritage marketing and total corporate heritage communications notions.

As befits an opening article of the first special edition specifically devoted to corporate heritage, this article is largely conceptual in character and draws on the extant literature on corporate heritage brands and identities. In illuminating key points, it also makes reference to extant corporate heritage entities/brands.

A provisional theory of corporate heritage sustainability is articulated, as is the enumeration of key corporate heritage traits. The notions of corporate heritage marketing and total corporate heritage communications are introduced and articulated. Key corporate heritage traits requisites encompass omni‐temporality; institution trait constancy; external/internal tri‐generational hereditary; augmented role identities; ceaseless multigenerational stakeholder utility and unremitting management tenacity. Corporate heritage marketing consists of eight dimensions: corporate heritage character/communications/covenant/conceptualisations/culture/constituencies/custodianship/context. Total corporate heritage communicates consists of primary/secondary/tertiary and legacy communications.

The paper notes the need for assiduous management attention to be accorded to organisations with a bona‐fide corporate heritage. Managers are custodians – as are organisational members guardians – of a corporate heritage. Corporate heritage institutions because they are sui generis require distinct approaches vis‐à‐vis their preservation and management.

Corporate heritage identities and corporate heritage brands confer not only corporate but also temporal, territorial, social, cultural and ancestral identities to multi‐generational groups of customers and other stakeholders. As such, they are of importance not only as corporate entities but also as perennial social identities as well. This is of importance to policy makers, managers and owners of corporate heritage identities and corporate heritage brands.

The unveiling of corporate heritage marketing and of total corporate heritage communications perspective and the articulation of key corporate heritage entity traits is original and is of value to corporate communications/corporate marketing scholars and practitioners alike.

This study introduces the heritage city risk dimension of the urban rail transit (URT) projects. It aims to identify the risk factors affecting URT projects within the unique context of heritage-rich cities, exploring their interrelation and evaluating critical factors.

The research adopts a multi-case exploratory study to identify the unique challenges faced by URT projects in heritage-rich environments, followed by a comprehensive risk assessment framework integrating Fuzzy Decision-Making Trial and Evaluation Laboratory (DEMATEL), Analytic Network Process (ANP) and Risk Interaction Network (RIN) analysis to assess identified risks in the context of Kathmandu Valley. Additionally, a risk response action is simulated using RIN analysis.

About 16 risk factors were identified from the case studies and evaluated using the proposed risk assessment methodology. The study reveals a highly interconnected risk environment, with heritage impact-related factors exerting the strongest causative influence on cost and social engagement factors. Community opposition (R8) shows the highest betweenness centrality, indicating its central position in risk propagation across the network. Cost-related risk, social demand contingency (R2) ranked as the most critical. Simulations of a targeted risk avoidance strategy showed that addressing only three key high-betweenness centrality factors (R5, R8 and R15) reduced overall risk interactions by 46%, simplifying the risk network, reducing project complexity and improving manageability.

The findings emphasize that project managers, urban planners and policymakers should integrate heritage preservation concerns when planning and executing URT projects in heritage-rich cities. Moreover, the research highlights that effective community engagement serves as a key strategy for reducing risk propagation and plays a crucial role in overall project risk management.

The study contributes to the underexplored context of URT projects in heritage-rich cities, providing a comprehensive risk management framework for identifying and assessing project risks intersecting with urban development imperatives and heritage conservation objectives.

This chapter is interested in exploring whether philosophical understandings of authenticity are applicable to Western conceptualisation of heritage, from physical sites (tangible) to social practices (intangible). In viewing heritage as a dynamic process, the author argues that the concept of genius loci (or spirit of place) is the most logical theoretical framework to accommodate these shifting understandings of authenticity and heritage. Moreover, by moving beyond anthropomorphised and material-centred themes and focussing instead on participation, locus and action, building conservation can explore the dynamics between materials and meanings in order to work towards a more performative interpretation of historic building authenticity

The purpose of this paper is to initiate a new approach to cultural heritage value through the highly revealing example of Chefchaouen city, Morocco. This study relates to approaching the valuation of cultural heritage per se. It does not evaluate or assess the economic value or the economic impacts of the cultural heritage. It tries to assess and measure the “culturality” of heritage based on local population opinion about urban heritage of the medina. This paper aims at obtaining information about their feeling and perceptions in respect of this heritage which may be useful for people democratic participation in decision making about heritage.

A survey using direct interviews with a sample of lower middle-class citizens coupled with direct administration of a questionnaire is carried out. The medina (but not the city) of Chefchaouen is the basis of the surveys conducted recently. The interviews are centered on the idea of preservation and participation instead of any monetized valuation.

The study has shown that there is a strong commitment of social category to participate in any type of activity leading to preserve the medina because it is their source of living and a source of profound affection. Therefore, this “willingness to preserve” may be seen as a key to define a new variable or attribute to measure the intrinsic value of heritage assets and justify the introduction in the national and international heritage list.

This study should have been achieved with much larger target population and preferably through a funded project destined to preserve work and training. Funding for better experiences is severely lacking.

Local authorities may use this research and be inspired by it new and open dimensions. Serious collaboration between authorities and people should have the most promising results.

Local authorities are more sensitive to population; therefore, they may include them in preservation planning and create employment by using the available funding.

This paper tries to enhance heritage study field at methodological level. It suggests a parameter shift to a more simple approach based on the local population opinion toward their heritage. Decision making about heritage should include people opinions and not people’s wishes.

This paper seeks to explore whether corporate heritage as a component in planned communications can be important to foster a responsible corporate brand image among consumers.

A research model with three hypotheses was created and tested through linear multiple regression analysis, including 199 brands. The dependent variable, responsible brand image, was obtained from a Swedish consumer survey (n=8,015). The independent variables were measured through content analyses of the brands' webpages.

The findings support that presence of corporate heritage in corporate social responsibility (CSR) communication is positively related to responsible brand image with consumers. It is notable that the results indicate that corporate heritage identity on its own does not influence positive consumer perception on responsibility, unless it is linked to CSR communication.

Previous research has indicated the significance of cultural context on what constitutes effective CSR communication. As this study is limited to a Swedish consumer sample, the authors therefore recommend further research including a wider national context in order to validate the findings.

The study and findings can inspire and inform companies how corporate heritage can be utilised in brand communications to facilitate CSR credibility among consumers.

By introducing history and heritage as a perspective on CSR communication and responsible brand image, the paper adds to the growing literature on corporate heritage identity and branding. The findings also add to the CSR communication literature calling for more knowledge on elements that build effective CSR communication.

This paper aims to analyse the key Faro notions of “heritage community” and “democratic participation” as defined in the Faro Convention, and how they challenge core notions of authority and expertise in the discipline and professional practice of cultural heritage.

This paper examines notions of “heritage community” and “democratic participation” as they are framed in the Faro Convention, and it briefly introduces two cases (Finland and Marseille) to explore their application. It then focusses on the implications of these two notions for heritage administration (expertise) in terms of citizen agency, co-creation of knowledge and forms of decision-making processes.

The Faro Convention favours an innovative approach to social, politic and economic problems using cultural heritage. To accomplish this, it empowers citizens as actors in developing heritage-based approaches. This model transforms heritage into a means for achieving socioeconomic goals and attributes to the public the ability to undertake heritage initiatives, leaving the administration and expert bodies as mediators in this process. To bring about this shift, Faro institutes the notion of “heritage communities” and fosters participative governance. However, how heritage communities practise participation may follow different paths and result in different experiences due to local and national political circumstances.

The Faro Convention opens up a window by framing cultural heritage within the realm of social and democratic instrumentality, above and beyond the heritage per se. But it also poses some questions regarding the rationale of heritage management (authority in governability), at least as understood traditionally under official heritage management discourses.

World Heritage sites (WHS) can play an important role in promoting visitation to emerging and remote destinations. Guided by the theory of planned behaviour (TPB), this study aims to investigate factors that predict intentions to visit WHS.

Survey questionnaires were used to collect data from visitors (n = 519) to four Western North American WHS. Partial least squares structural equation modelling (PLS-SEM) was used to identify three reflective models (attitude toward visiting World Heritage, perceived behavioural control and intention to visit WHS in the future), three formative models (attitude toward World Heritage designation, social influence (subjective norms) to visit World Heritage and World Heritage tourism brand equity) and a structural model.

World Heritage tourism brand equity and social influence were strong positive predictors of intentions to visit WHS in the future. Attitudes towards World Heritage designation, followed by World Heritage travel attitudes and perceived behavioural control, were progressively weaker, yet positive predictors. However, the latter two concepts’ impact was negligible.

This study addresses four deficiencies in tourism studies: TPB studies have failed to find consistent predictors of intentions to visit destinations; very few studies have attempted to verify the factors that predict visitation to WHS, despite the opportunities and costs that can arise from WHS-related tourism; few studies of tourists’ perceptions of World Heritage and related WHS travel intentions have been conducted in North America; and PLS-SEM was used to perform statistical methods not commonly used in tourism studies including formative models, importance-performance mapping and confirmatory tetrad analysis.

世界遗址（WHS）对于提高新兴和偏远地区的游览率起到重要作用。本论文以计划行为理论（TPB）为理论基础，研究游览WHS的动机因素。

本论文采用问卷采样形式，519名游览四个美国西北部WHS公园的游客为问卷样本。本论文采用偏最小二乘回归（PLS-SEM）分析数据，(a) 确立三个反应性测量模型（WHS游览态度、感知行为控制、未来WHS游览意向），(b) 确立三个形成性测量模型（WHS游览态度、WHS游览的社会影响力（主观规范）、以及WHS旅游品牌资产），以及(c) 验证一个结构模型。

世界遗产旅游品牌资产和社会影响力是未来游览WHS意向的有效动力。世界遗产目的地的态度，由世界遗产旅游态度和感知行为控制所主导，也有着对未来游览WHS意向的积极促进作用，但是作用相对较弱。然而，世界遗产旅游态度和感知行为控制并未发现对未来游览WHS意向有直接决定作用。

本论文弥补了旅游研究中的四大不足：(a) TPB研究未能找出旅游目的地游览意向的一致的决定因素; (b) 几乎没有文献试图验证WHS游览意向决定因素，尽管这将对WHS相关旅游业的机遇和成本控制有着重大意义; (c) 有关世界遗产和相关WHS旅游意向的研究还尚未在北美地区开枝散叶; (d) 本论文借用PLS-SEM方法来分析数据，包括验证形成性测量模型、重要性-绩效画图分析法、以及四分子分析法等，这在旅游文献中不常见。

品牌态度，世界遗产，旅游意向，TPB，品牌资产，品牌忠诚度

Heritage identification has been a challenging process in terms of capturing the holistic significance of a place, including its tangible, intangible and sociocultural dimensions. This problem is more evident in cities that face challenges of densification, housing demand and economically driven developments. The city of Alexandria in Egypt demonstrates an exemplary case in which societal and intangible values have not been adequately addressed as part of a broader marginalisation of heritage by societal, economic and political challenges. Acknowledging that participatory Cultural Mapping can inform heritage decision-making and encourage communities to create and re-create legacy through regenerative processes, this research investigates how to employ Cultural Mapping methodology in valuing local heritage in Alexandria.

Based on “Historic Urban Landscape” theorisation and a multi-method qualitative approach (i.e. desk review, literature analysis and semi-structured interviews), the article aims to build a tailored framework, utilising community-based mapping techniques for heritage identification in historic Alexandria. At later stages of this research, a framework is developed to inform the design of a localised toolkit for recognising social values.

This work is a beneficial starting point to inform and guide further mapping exercises that aim to elicit values from the local community and understand how residents value their heritage landscapes beyond the conventional approach. The study addresses critical challenges in the local context by utilising the Cultural Mapping methodology in conjunction with the Historic Urban Landscape lens. It frees heritage academic and public discourse from the prevalent perception concerned only with heritage's monumental dimensions.

The developed framework fills the gaps in the formal valuation process by (1) emphasising intangible values and the statement of significance as a critical step and negotiation milestone, (2) demonstrating inclusivity in terms of stakeholders’ perceptions and values and (3) providing a complementary valuation approach that addresses the multiplicity of values at different scales.

This paper aims to study possible differences between the Outstanding Universal Value (OUV) defined in the designation of Cuenca as a World Heritage (WH) site and its inhabitants' perceptions of heritage value. The study is based on research conducted in the historic centre of Cuenca in Ecuador, which was accorded WH status in 1999.

The research employs both quantitative and qualitative methodologies, providing a complementary approach to the research subject. Quantitative research involved a probability survey of 400 informants randomly selected from the population of the canton of Cuenca, while qualitative research included 40 semi-structured interviews with residents and traders in the historic centre and 150 further written consultations with residents of the city.

Following the introduction, methodology and description, the paper presents the data gathered from the survey and interviews. These indicate inhabitants' perceptions of the meaning, values, and uses of WH in Cuenca and reveal differences between their perceptions and those of the official OUV.

Although there are several studies on WH residents' perceptions of UNESCO OUV, few highlight the mismatch between local community views of heritage and those established by UNESCO. This study reflects critically on the concept of OUV, which is based on technical and political criteria rather than social participation. The study employs methodologies that could be applied in other case studies and used to improve heritage management. This is the only study on local perceptions of Cuenca's OUV.

The purpose of this paper is to identify the attitudes of Bulgarians towards country’s historical monuments, communist heritage, communist heritage tourism and their willingness to participate in communist heritage trips.

The sample includes 359 respondents recruited via an online survey. Mann-Whitney U-test is used to identify the differences in the respondents’ attitudes towards communist heritage tourism in Bulgaria on the basis of their age, gender, frequency of visit to historical monuments, attitudes towards country’s communist past, prior visit to, familiarity with and attitude towards communist monuments and identification of communist monuments with country’s heritage.

The respondents who visited historical monuments more frequently, had more positive attitudes towards communist past of the country and its communist monuments, those who had visited and were very familiar with the communist monuments were more supportive towards donating money for the restoration of communist monuments and their inclusion in tourism supply.

The paper reveals that domestic communist heritage tourism demand exists in Bulgaria and tour operators need to focus on including communist heritage in tourism supply.

Communist heritage is controversial and different social groups perceive it differently, depending on their attitudes towards communism as a political, economic and social system.

The paper compares the attitudes towards historical and communist monuments and revealed that communist monuments received less support for inclusion in tourism supply than historical monuments; the respondents were less inclined to participate in trips to them and to donate money for their restoration.