Bo Liu, Jingwen Hou, Xiaoping Ma, Mengtong Shi, Sibo Lu and Ruoxuan Wang
Due to the conflicts between left turn traffic and opposite straight-going traffic in urban traffic network, some of the traffic lanes cannot be used to discharge vehicles during…
Abstract
Purpose
Due to the conflicts between left turn traffic and opposite straight-going traffic in urban traffic network, some of the traffic lanes cannot be used to discharge vehicles during its green phases and the intersection capacity can be greatly reduced. This study/paper aims to reduce the effect of conflicts and increase its capacity through the reasonable pre-signal phase time with the exchangeable lanes.
Design/methodology/approach
This paper took into consideration various influence factors to intersection capacity and formulated the capacity optimization model based on 0-1 mixed-integer programming model. This model is efficiently solved by standard branch-and-bound algorithms.
Findings
The authors took an intersection as an example and solved the optimal signal timing and entrance lane capacity via this model. Then, simulations were carried out to verify the effect of the exchangeable lanes strategy of this intersection through the simulation software VISSIM and take the traffic volume and delay as outputs, which indicated that this model has better performance.
Originality/value
The front-end control strategy can not only exploit the full potential of the intersection but also significantly improve the operational efficiency of the intersection. It plays a positive role in improving urban intersection congestion.
Details
Keywords
The purpose of this paper is to examine the hotel growth model including hotel brand, culture and life cycle phases of the Myrtle Beach, South Carolina, the fastest growing…
Abstract
Purpose
The purpose of this paper is to examine the hotel growth model including hotel brand, culture and life cycle phases of the Myrtle Beach, South Carolina, the fastest growing tourism destination in the United States.
Design/methodology/approach
Culture reflecting consuming behaviour of low-context innovators and high-context imitators is measured by the price elasticity of demand (PED). Hotel brand reflecting guests’ hotel class is measured by the income elasticity of demand. Autoregressive distributed lag has been conducted on the Smith Travel Research data in 33 years (1989–2022) to determine the relationship among hotel brand, culture and life cycles.
Findings
Skilled labour is the key to make hotels grow. Therefore, increase room rates when hotels possess skilled professionals and decrease room rates when hotels have no skilled professionals. During the rejuvenation in Myrtle Beach (1999–2003), hoteliers increased room rates for innovators due to skilled professionals to increase revenue. Otherwise, a decrease in room rates due to lack of skilled professionals would lead to increase revenue.
Research limitations/implications
(1) Although Myrtle Beach is one of the fastest growing tourism destinations in the US, it has a relatively small geographic area relative to the country. (2) Data cover over one tourist life cycle, so the time span is relatively short. Hoteliers can forecast the number of guests in different culture by changing room rates.
Practical implications
To optimize revenue, hoteliers can select skilled labour in professional design hotel brands which could make an increase in demand for leisure transient guests no matter what room rates increase after COVID-19 pandemic.
Social implications
The study has considered the applied ethical processes regarding revenue management that would maximize both revenue and customer satisfaction when it set up an increase in room rates to compensate for professional hotel room design or it decreases room rates for low-income imitators in exploration and development.
Originality/value
This research highlights that (1) skilled design in the luxury hotel brand is the key for the hotel growth and (2) there is a steady state of the growth model in the destination life cycle.
Details
Keywords
Wenjun Jing, Xuan Liu, Linlin Wang and Yi He
Aiming at the lack of explanatory power of traditional industrial organization theory in cross-border competition, by introducing the idea of ecological niche, the authors aim to…
Abstract
Purpose
Aiming at the lack of explanatory power of traditional industrial organization theory in cross-border competition, by introducing the idea of ecological niche, the authors aim to explore the competitive situation of platform-based enterprises when they operate in multiple fields.
Design/methodology/approach
With the help of ecological niche theory, construct the niche width and niche overlap index of typical enterprises in the platform economy, and find out the advantages and the intensity of competition through comparative analysis.
Findings
In an environment of cross-border competition, large enterprises have significant competitive advantages, and the fierce competition is concentrated among medium-sized enterprises.
Originality/value
The conclusions of this paper not only provide new insights for explaining the phenomenon of cross-border competition in the platform economy, but also provide theoretical reference for the anti-trust enforcement practice in the platform economy.
Details
Keywords
Khoi Minh Nguyen, Ngan Thanh Nguyen, Thao Thi Xuan Pham, Nhi Huynh Man Tran, Ngoc Chung Bao Cap and Vy Khanh Nguyen
This study aims to explore how ephemeral content marketing enhances brand love and customer engagement, with a focus on the mediating role of brand authenticity, self-brand…
Abstract
Purpose
This study aims to explore how ephemeral content marketing enhances brand love and customer engagement, with a focus on the mediating role of brand authenticity, self-brand connection and advertising value.
Design/methodology/approach
This research was conducted using a quantitative method through an online questionnaire with a sample of 728 in Vietnam, analyzing data by using the partial least squares structural equation modeling model.
Findings
This study evaluates ephemeral content marketing through six dimensions: entertainment, trendiness, informativeness, interactivity, aesthetic quality and perceived relevance. The findings indicate positive mediating roles of advertising value, self-brand connection and brand authenticity on the impact of ephemeral content marketing on brand love and customer engagement.
Research limitations/implications
This study provides a comprehensive model of factors affecting consumer perceptions of ephemeral content marketing, which can help businesses to proactively formulate strategic responses for consumers on social media platforms with ephemeral content features. This also allows them to precisely target their audience, avoiding ineffective and costly advertising efforts on social media when content quality is lacking.
Originality/value
This research sheds light on the six essential dimensions of effective ephemeral content that adds value to customers, ultimately leading to their love and active engagement. This substantial addition to the field of social media marketing opens up possibilities for further investigation of the dynamics across different forms of social media marketing, such as short-form videos or in various contexts such as tourism, fashion, food products and education, particularly in the context of ephemeral content in emerging markets such as Vietnam.
Details
Keywords
- Social media content marketing
- Ephemeral content
- Brand love
- Brand authenticity
- Self-brand connection
- Advertising values
- Customer engagement
- Marketing de contenidos en redes sociales
- Contenido efímero
- Amor a la marca
- Autenticidad de la marca
- Conexión marca-consumidor
- Valores publicitarios
- Compromiso del cliente
- 社交媒体内容营销
- 、短暂内容
- 、品牌喜爱
- 、品牌真实性
- 、自我品牌连接
- 、广告价值
- 、客户互动
Radim Halama and Kyriakos Kourousis
This work intends to evaluate experimentally the ratcheting behaviour of AM MS300. Furthermore, cyclic plasticity modelling (modified Abdel-Karim and Ohno model) is examined as a…
Abstract
Purpose
This work intends to evaluate experimentally the ratcheting behaviour of AM MS300. Furthermore, cyclic plasticity modelling (modified Abdel-Karim and Ohno model) is examined as a means of predicting ratcheting.
Design/methodology/approach
Uniaxial stress-controlled cyclic loading histories were utilised to evaluate ratcheting for Maraging Steel 300 (MS300) fabricated via laser powder bed fusion (LPBF) additive manufacturing (AM). Heat-treated and as-built AM and conventionally manufactured (CM) MS300 coupons were tested at room temperature, under constant and incrementally variable stress amplitude and mean stress. Two sets of AM test coupons were used, printed at horizontal and vertical built orientation. The AM material ratcheting was predicted via constitutive modelling and numerical simulation. The Abdel-Karim and Ohno cyclic plasticity model was modified by introducing a memory surface, to improve ratcheting prediction.
Findings
The hysteresis stress–strain response and low cycle fatigue (LCF) life were obtained from the different loading histories. Both the AM and CM MS300 exhibited an accumulation of axial strain (ratcheting) for all tests, attributed to the application of non-zero mean stress. The AM MS300 has demonstrated a higher ratcheting accumulation rate than the CM material. The achieved agreement between the numerical results of the new model and the experimental data offers an indication on the suitability and the robustness of this model.
Originality/value
The ratcheting behaviour of the AM MS300 material has been characterised for the first time in the published literature, for a variety of loading histories selected. A modified Abdel-Karim and Ohno plasticity model has been developed to account for the ratcheting performance of this material.
Details
Keywords
Francois Quesnay, known as the “Confucius of Europe”, was profoundly influenced by traditional Chinese culture to form his thoughts, which contained strong Chinese…
Abstract
Purpose
Francois Quesnay, known as the “Confucius of Europe”, was profoundly influenced by traditional Chinese culture to form his thoughts, which contained strong Chinese characteristics. This paper aims to examine economic thought of Francois Quesnay from the perspective of the construction of socialist political economics with Chinese characteristics.
Design/methodology/approach
Moreover, his thoughts also profoundly influenced subsequent economists, such as Adam Smith and Karl Marx. It can be said that Francois Quesnay was at the intersection of Chinese, Western and Marxist thought systems, so it is quite important to examine his thoughts critically and conduct source-tracing in China.
Findings
Hence, in the process of constructing and developing socialist political economy with Chinese characteristics, there is an urgent need to focus on exploring the value of excellent traditional Chinese culture at the theoretical level and combining the development and dissemination of the history of thoughts and the historical position of Chinese reality to realize the innovation and development of socialist political economy with Chinese characteristics.
Originality/value
Meanwhile, while absorbing nutrition from excellent traditional Chinese culture, it is necessary to establish scientific coordinates rather than use the discourse systems and paradigms of Western economics to interpret ancient Chinese economic thoughts. It is necessary to adhere to, inherit and develop Marxist political economy and absorb nutrition from Chinese excellent traditional culture to construct socialist political economy with Chinese characteristics.