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Article
Publication date: 25 November 2024

Mohammad Enamul Hoque, Abdullah Al Mamun and Perengki Susanto

Global warming and climate change are significant barriers to food production due to rising temperatures and extreme weather events. Thus, some households have taken to producing…

276

Abstract

Purpose

Global warming and climate change are significant barriers to food production due to rising temperatures and extreme weather events. Thus, some households have taken to producing organic food on their rooftop gardens to mitigate the aforementioned challenges, which could improve the green environment and reduce carbon dioxide emissions. Given the emergence of this trend, this study aims to predict organic food production intention and behaviour within urban rooftop home gardens using an integrated model of the value-belief-norm (VBN) theory and theory of planned behaviour (TPB).

Design/methodology/approach

Study data were collected from 352 households in two major Bangladeshi cities and analysed through SEM-PLS for model assessment and prediction.

Findings

Resultantly, biospheric and egoistic values led to an improved ecological worldview (EP). The EP, awareness of consequences (ACs) and social norms (SNs) predicted personal norms (PNs). In addition, PNs and SNs forecasted the intention to produce organic food in urban-area rooftop gardens. Strong intentions could promote and predict the adoption of organic food production in rooftop gardens. Based on the study outcomes, PN partially mediated the relationship between SN and the intention to produce organic food. Furthermore, the value–behaviour nexus performed serial mediation through beliefs, norms and intentions.

Practical implications

In this vein, the VBN framework provided a comprehensive guideline to encourage the intention and behaviour of organic food production in urban-area rooftops. Education and public policies potentially leveraged public beliefs and norms to engage in climate-friendly activities.

Originality/value

Cultivating organic herbs and vegetables on rooftop reduces dependency on industrially produced food and fertilised crops, making it a sustainable food choice and climate-mitigating activity. Thus, this study focuses on rooftop organic food production as a lens to examine pro-environmental intentions and behaviours. In addition, past studies have not emphasised the mediating roles of environmental beliefs, PN and intentions between the value–pro-environmental behaviour nexus. Such paths could be interesting to observe and add value to the VBN model. This study investigated the mediating roles of environmental beliefs, PN and intentions between the value–pro-environmental behaviour nexus and the role of PN between SN and pro-environmental behavioural intention with VBN farmwork.

Details

International Journal of Climate Change Strategies and Management, vol. 17 no. 1
Type: Research Article
ISSN: 1756-8692

Keywords

Available. Open Access. Open Access
Article
Publication date: 14 June 2024

Wei Liu, Xiyan Han, Xiuwei Cao and Zhifeng Gao

Due to ginger holds a special and indispensable place in Chinese cuisine, understanding consumers’ preferences for organic ginger is of significance, especially given the growing…

583

Abstract

Purpose

Due to ginger holds a special and indispensable place in Chinese cuisine, understanding consumers’ preferences for organic ginger is of significance, especially given the growing interest in organic food products and sustainable agriculture. This study thus examines Chinese consumers’ preference for fresh ginger and the sources of their preferences heterogeneity for organic ginger consumption.

Design/methodology/approach

The study is using choice experiment (CE) method and mixed logit (MXL) modeling with 1,312 valid samples. The participants are regular consumers who are 18 years old or above and had bought fresh ginger within the past 12 months.

Findings

The results show that consumers prefer organic product certification labeling ginger to conventional ginger, preferred to purchase ginger at wet markets to at supermarkets or online, and preferred either ginger with regional public brand or private brand to unbranded ginger. Results also indicate that age, education level, income, purchasing experience of organic and branded ginger, and cognition of ginger health benefits are the sources of heterogeneity in consumer preferences for organic ginger.

Originality/value

This study contributes to ginger growers, marketers and policy makers. This study tracks how consumers' preferences change under different attribute combinations, capture the complex preference structure of consumers, and help reveal the motivations behind consumers' preferences for organic ginger. These findings will be crucial for developing marketing strategies, promoting organic products, and meeting consumer needs.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 37 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Abstract

Details

International Journal of Emerging Markets, vol. 17 no. 4
Type: Research Article
ISSN: 1746-8809

Available. Open Access. Open Access
Article
Publication date: 6 April 2022

Huajing Ying, Huanhuan Ji, Xiaoran Shi and Xinyue Wang

In the presence of coronavirus disease 2019 (COVID-19), due to the social distance restriction, consumers' regular consumption behaviors and patterns have been changing…

2711

Abstract

Purpose

In the presence of coronavirus disease 2019 (COVID-19), due to the social distance restriction, consumers' regular consumption behaviors and patterns have been changing fundamentally. Thereafter, an innovative group buying model has emerged and developed explosively with a specific focus on consumer's location, known as community-based group buying (CGB). The purpose of this paper is to investigate the transfer mechanism of user's trust in dyadic contexts of social and commercial role-playing in the CGB program.

Design/methodology/approach

This study adopts an empirical research method, with an online and offline questionnaire survey, a total of 382 responses have been obtained. Then, both descriptive analysis and hierarchical regression analysis are conducted to explore the dual roles of group leader and its corresponding effects on consumers' trust (i.e. emotional trust and behavioral trust) and engagement actions (i.e. purchase and share) in the CGB program.

Findings

Results indicate that resident's trust and their perception of group leader's friend role can positively enhance their engagement actions in the CGB programs. Meanwhile, for the purpose of profit maximization, the group leader is more willing to play a friend role in transactions no matter whether the role conflict exists.

Originality/value

Research findings provide some managerial insights for CGB platform on the selection and training of group leaders and the incentive mechanism design.

Details

Modern Supply Chain Research and Applications, vol. 4 no. 2
Type: Research Article
ISSN: 2631-3871

Keywords

Available. Open Access. Open Access
Article
Publication date: 2 December 2019

Conglai Fan and Gao Jiechao

In recent years, with the gradual differentiation of economic and financial cycles, it has been increasingly difficult for monetary policies to remain balanced in stabilizing both…

1257

Abstract

Purpose

In recent years, with the gradual differentiation of economic and financial cycles, it has been increasingly difficult for monetary policies to remain balanced in stabilizing both economy and finance. Taking the period of 1999–2017 as a sample, the purpose of this paper is to find whether the synergy between the growth cycle and the price cycle is constantly improving in the economic cycle is more appropriate.

Design/methodology/approach

The key to stabilizing the economic cycle lies in the monetary policy and it should abandon the goal of boosting growth in a timely manner and turn into the goal of maintaining steady growth. At present, quantitative monetary policy is still more effective than price-oriented monetary policy in smoothing the economic cycle.

Findings

The impact of quantitative regulation on the financial cycle is more neutral, whereas price regulation will increase the volatility of price and financial cycles in the course of smoothing the growth cycle. In view of the continuous differentiation between the economic and financial cycles, it is realistic and reasonable to accelerate the establishment of a sound dual-pillar regulatory framework of “monetary policy and macro-prudential policy.”

Originality/value

The macro-prudential policy is specially used to smooth the financial cycle, so as to reduce the burden and increase the efficiency of the monetary policy on regulating economic cycle. Moreover, the transformation of monetary policy to price-oriented regulation must keep pace with the construction of the dual-pillar regulation framework and complement each other to prevent undesirable consequences in the financial sector. On the other hand, monetary policy still needs to rely on quantitative regulation in the future. The research in this paper also provides a new perspective for understanding the internal and external reform of China’s monetary policy in recent years.

Details

China Political Economy, vol. 2 no. 2
Type: Research Article
ISSN: 2516-1652

Keywords

Available. Content available

Abstract

Details

International Journal of Operations & Production Management, vol. 41 no. 9
Type: Research Article
ISSN: 0144-3577

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