Na Hao, H. Holly Wang, Xinxin Wang and Wetzstein Michael
This study aims to test the compensatory consumption theory with the explicit hypothesis that China's new-rich tend to waste relatively more food.
Abstract
Purpose
This study aims to test the compensatory consumption theory with the explicit hypothesis that China's new-rich tend to waste relatively more food.
Design/methodology/approach
In this study, the authors use Heckman two-step probit model to empirically investigate the new-rich consumption behavior related to food waste.
Findings
The results show that new-rich is associated with restaurant leftovers and less likely to take them home, which supports the compensatory consumption hypothesis.
Practical implications
Understanding the empirical evidence supporting compensatory consumption theory may improve forecasts, which feed into early warning systems for food insecurity. And it also avoids unreasonable food policies.
Originality/value
This research is a first attempt to place food waste in a compensatory-consumption perspective, which sheds light on a new theory for explaining increasing food waste in developing countries.