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Publication date: 26 October 2012

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International Marketing Review, vol. 29 no. 6
Type: Research Article
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ISSN: 0265-1335

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Publication date: 4 February 2014

175

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International Marketing Review, vol. 31 no. 1
Type: Research Article
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ISSN: 0265-1335

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Publication date: 1 October 2024

Timo Mandler, Jun Luo, Natalia Yannopoulou and Jochen Wirtz

333

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International Marketing Review, vol. 41 no. 5
Type: Research Article
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ISSN: 0265-1335

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Publication date: 9 May 2016

Rudolf R. Sinkovics, Ruey-Jer "Bryan" Jean and Daekwan Kim

390

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International Marketing Review, vol. 33 no. 3
Type: Research Article
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ISSN: 0265-1335

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Publication date: 24 August 2012

Michele E.M. Akoorie

562

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Chinese Management Studies, vol. 6 no. 3
Type: Research Article
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ISSN: 1750-614X

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