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The case, “Shivani Carriers Pvt. Ltd.: Managing Employee Motivation at the Bottom of the Pyramid”, has been designed to teach students about the basic principles of employee motivation. The case is also a representative example of the problems faced by small and medium-sized businesses in employee acquisition, motivation, and retention, especially at junior levels i.e. entry-level operational and front-line roles. The case documents the history and evolution of the driver management system (DMS) instituted by Vandana and Hemant Laddha at Shivani Carriers Pvt. Ltd. (SCPL). It looks at the constraints faced by the company and the challenges that emerged during the implementation of the new system. After initial success, Vandana Laddha faced a dilemma around the future direction of the DMS. The original incentive scheme had been a success: driver productivity and motivation had improved significantly. Given that the scheme had achieved its desired objectives, the firm had decided to modify it to further improve efficiency. However, employee discontent was brewing since the scheme had been modified. Vandana Laddha had to decide if she should she bring back the original incentive management scheme to quell employee discontent or should she introduce alternate initiatives to manage driver motivation? If she chose to introduce new initiatives, what could these be? What mechanisms would she need to put in place to support the new initiatives? What about the complaints of the drivers? What should she do to address the complaints of the drivers? The case provides students with an opportunity to understand the principles of employee motivation with the help of extant and contemporary research on motivation. It also sheds light on the link between initiatives aimed at increasing motivation and other managerial activities and mechanisms. Importantly, it helps students arrive at an integrated framework that links various aspects of employee motivation such as needs, cognitions, work design factors, organizational support and actions, organizational culture and industry context.

The study examines the association between trade (exports and imports), foreign direct investment (FDI) and economic growth in the Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation (BIMSTEC) countries using data from 1991 to 2019.

Augmented Dickey–Fuller (ADF) and Phillips–Perron (PP) unit root tests were applied to check the stationary of the data while the Johansen cointegration test and Vector Error Correction Model (VECM) was used to analyze long-run and short-run relationships.

The results indicate a long-run relationship between trade, FDI and economic growth in all selected countries except Bhutan. Additionally, a bidirectional causality exists between gross domestic product (GDP) and FDI in India, Bangladesh, Myanmar, Nepal, Bhutan and Sri Lanka, while unidirectional causality from GDP to FDI is observed in Thailand. Moreover, a one-way causality from exports to GDP exists in Bangladesh, Nepal, Bhutan, Sri Lanka and Myanmar, whereas a bidirectional relationship exists in India and Thailand.

This paper will be highly beneficial for regulators and policymakers in the designated economies, aiding in the formulation of FDI and trade policies that promote economic progress and development.

Most previous studies examining the relationship between macroeconomic variables have focused on developed nations. This study is the first to explore the relationship between trade (exports and imports), FDI and economic growth in the BIMSTEC countries.

Marketing, Retail Marketing and E-commerce.

Graduate and Post-graduate.

The Future Group is the most profitable retailer in India without having any foreign direct investment (FDI). In September 2013, the retailer launched its online retailing platform, “Big Bazaar Direct” (BBD). BBD is a franchisee-based model which aims to partner with people having rich customer networks to reach more shoppers. This novice idea of BBD is the result of Big Bazaar’s greater mind share over its market share. Mr Kishore Biyani, CEO Future Group, has lot of expectation from this business model.

The outcomes include: to familiarize students with Indian Retail Industry; to develop student’s skills in critically analyzing an online retail-based new business model; and to explain key factors that work for success of a retail-based business model.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 8: Marketing

Contemporary construction techniques provide benefits of speed and cost savings on a large scale, and is viable in urban regions with exorbitant housing demand. In rural areas, where scale and access to technology are unavailable, locally prevalent vernacular architecture and methods are more suitable. Although vernacular construction techniques have historically proven more sustainable and climate-sensitive, the lack of skilled labour and lack of versatility in material selection limits its application on large-scale projects. This study explores the choice of building design and technology, from the context of embodied energy, carbon and other life cycle impacts for housing construction.

Life cycle assessment (LCA) that evaluates impacts due to the products/processes is used to analyse different construction techniques. Further a detailed estimation of embodied carbon and embodied energy is done for both “vernacular” and “contemporary” choices of construction methodology for a case study project.

The building constructed using vernacular techniques has lower embodied carbon and energy by over 30% compared to the other clusters designed using contemporary confined masonry techniques. However, with a few external interventions the contemporary methods can be implemented with improved sustainability.

The limitation of the study is that it presents a case study-based exploration into comparing construction techniques to provide a practical understanding of making sustainable design choices and, hence, is limited to two construction methods. However, the same method could be extended to compare other construction techniques. Furthermore, it does not present a whole building LCA since the operating phase impacts are assumed to be fairly constant for such housing type, irrespective of the chosen method. Similarly, the demolition phase or the potential of reuse of the waste generated, water consumption and cultural and social heritage are not investigated in comparing the alternatives. Nevertheless, future studies could perform extensive exploratory and modelling studies on the operation phase and demolition phase to understand these impacts further.

In mass housing projects that belong to the so-called “affordable housing” or low-income housing category, sustainability concerns are not yet at the forefront of the decision-making process. Therefore, this study emphasizes the importance of incorporating sustainability into building design and construction and making sustainability accessible to even low-income communities. Adequate planning, social awareness initiatives and imparting skills and knowledge of sustainability to these communities are of utmost importance. The choice of design and materials should be encouraged by keeping in mind lower upfront costs as well as low maintenance and operational costs.

The primary implications of the study are that the vernacular technologies are much superior in terms of sustainability in comparison to conventional construction of RCC framed structures as well as contemporary construction methods such as confined masonry. However, the implementation of such techniques presents significant challenges such as a lack of skilled forces, increased maintenance and lack of flexibility to minor modifications. Hence, although being a sustainable choice its acceptance and execution present practical difficulties. Therefore, this study primarily aims to reinforce the belief in vernacular architecture and techniques to build sustainable and resilient communities while highlighting the challenges of the modern world in implementing them.

Most studies advocate using construction methods based on their ease of implementation, maintenance or cost. However, this study highlights the importance of considering the aspect of sustainability in the context of the choice of methods for housing construction in urban and semi-urban areas. This study also addresses the need not to overlook vernacular construction technologies while selecting technology for housing for low-income communities.

This study is conducted with an aim to develop and validate self-talk scale for service sector employees designed to measure dimensions that are relevant for their conduct in job.

A three-phase study, which is conducted firstly, with a sample of 250 and then with another sample of 671 employees of service sector. Both factor exploration and confirmation are applied for testing the psychometric properties.

A well-developed and validated instrument comprising of 17 statements with four dimensions of self-talk, which are self-compassionate, rational, task oriented and self-regulation in social settings relevant to regulate ones job behaviour.

The instrument so developed becomes the first of its kind to be validated on organisational employees. The instrument provides an important means to estimate the cognitive process of self-talk, especially for employees working in fields that requires them to deal with people. Moreover, enabling individuals to understand the subtle nuances that take place in the mind while regulating ones behaviour. Thus, proving to be a promising instrument, as this can serve as a base for identifying the need for industrial training programmes or interventions.

Purpose: This paper aims to present the case study of the SHE (Šibenik Hub for Ecology) hub project, ecofeminist business practice in Croatia. The SHE hub is a sustainable tourism project based around issues of ‘ethical consumerism’ and sustainable development and shows that is possible to implement ecofeminist ideas in business.

Method: Paper is divided into two parts. The first part is theoretical and presents an overview of relevant literature regarding ecofeminism, sustainable development, corporate social responsibility and green consumerism. The second part is a case study of the SHE hub project, based on analysis of the project website, content analysis of the media coverage regarding the project and an in-depth interview with project initiator.

Findings: The results show that strengthening of the ethical consumerism movement has given a new impetus to the realisation of ecofeminist projects in real life and that SHE hub is a good example of this. Although the SHE hub has insufficient transformative social potential, it is important to notice that sustainable change always begins with small steps.

Originality/value: The topic of the relationship between social corporate responsibility and ecofeminism has not been researched, so this case study represents a valuable contribution to the research of this relationship.

This study aims to provide empirical insights pertaining to the impact of trait emotional intelligence on the mental well-being of students in higher education institutions (HEIs) in India.

In the current study, responses from a total of 252 students were randomly taken from different universities of Uttarakhand (India). The analysis was done using structural equation modelling AMOS 23.

The current study empirically established the positive impact of trait emotional intelligence (TEI) on the mental well-being of students and highlighted the relevance of TEI in curbing the psychological distress in students of HEIs.

This study endeavours to bridge the empirical and population gap by examining the emotional intelligence and its impact on mental well-being of the students of Indian HEIs, where studies are still scant and demand massive exploration of the perceptions of students. Strong emotional intelligence is pivotal in strengthening the mental well-being of students so that they can make appropriate decisions pertaining to their career and personal life.

The case has been developed as an illustrative case study using primary data. The data and images used for developing the case have been collected from the Alipurduar Division of Indian Railways with suitable permissions. The specific newspaper studies used in developing the case content have been referenced as footnotes on the relevant pages of the case study document.

Train operations in Alipurduar Division of Northeast Frontier Railway zone of Indian Railways are difficult. The division provides the vital rail link between the northeast states and the rest of India. Railway lines in the Alipurduar Division pass through several forests with a significant elephant population. As an outcome of train–elephant conflicts, train operations on one of the railway lines operate under severe speed restrictions. Moreover, the region is known for heavy rainfall and thunderstorms for almost six months every year. For the Divisional Railway Manager (DRM), the protagonist of the case, this implied repeated congestion, traffic disruptions, inadvertent delays and lack of time for critical maintenance of the tracks. A solution was planned several years ago for creating an alternative path to de-congest the traffic; however, it ran into a roadblock due to land acquisition issues.With all these limitations, could a solution be found and implemented? How could it be executed?The case illustrates how a simple yet innovative solution was proposed by the DRM in 2015 and implemented in 2016.With this case, students will be able to understand the innovation process that is embedded within long-term infrastructure projects. The case will help students understand how innovation can take place even in the later stages of project implementation, and how simple and creative solutions can have a long-term impact.

The case can be used in graduate and executive education courses in General Management and in Public Policy Management. It can also be used in Doctoral-Level Programmes such as those taught to scholars pursuing Fellow Programme in Management. Since the case brings out elements of problem framing and critical thinking, the case can be used for courses in strategic management. Many professionals, particularly those working in large organizations dealing with large infrastructure projects, will identify with the DRM and the challenges faced by him.

Entrepreneurship, Business Strategy.

The case is designed for business students at the undergraduate or MBA levels in courses that deal with social entrepreneurship. The case describes the future growth potential of the exotic vegetable/fruit market in emerging economy India and lends itself for use in Rural Management courses as well.

Nisarg Nirman Agro Products Private Limited (hereafter referred as NNPL), a social farming venture, was started by Anjali Churi in the year 1997 in India. Churi, an agriculturist at heart, was always interested in experimenting and conducting research on new crops. What started as a small research experiment soon prospered to become a commercial venture producing and selling exotic vegetables to the Indian business customers, such as the five-/four-star hotels, premier clubs, hypermarkets, etc. NNPL was one among the pioneers to start the cultivation of exotic vegetables in the country. Their indigenous produce was of high quality. Their business customers were benefitted by the freshness of their products as well as competitive pricing as compared to their earlier imports. In her journey to commercial prosperity, she adopted co-operative farming, thus providing employment and livelihood opportunities to Indian farmers. Over the period, NNPL was invited to provide agriculture consulting to some of the other countries, such as Maldives, Thailand and Israel. In 2014, the company boasted of an indigenous produce of 95 different varieties of exotic vegetables and fruits, with 34 clients across the country, revenues to the tune of INR40 million and touching lives of more than 600 farmers across the country. The Indian exotic vegetables market had a promising future. Churi desired to expand her venture but in a manner that could systematically impact and generate employment opportunities for the rural Indians. She was at crossroads to deciding what could be such a venture, agro-processing or agro-tourism? Any such expansions required substantial investments for agricultural research activities. The case is structured to achieve the following pedagogical objectives: a social entrepreneur's ability to identify and exploit the market opportunity for growing own venture as well as generating a larger social impact; understand the industry's change trajectory and its impact on the venture; understand the importance of such business models of cooperative farming in populous emerging economies such as India where 70 per cent of the population resides in rural India.

The case that maps the growth/challenges of a social farming venture and allows students to: understand that small social venture also has the ability to generate a larger social impact; evaluate the venture's strategic positioning and scope in a competitive environment; and evaluate the need and potential of business models as cooperative farming to generate employment at the base of the pyramid in populous emerging economy as India.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

The purpose of this paper is to explore the role of social media in creating an attractive employer brand for any organization. It investigates one of the social media Glassdoor, which is an online employer branding platform, where employees put their reviews which are both positive and negative. Analysis of these reviews can generate a lot of insights into employer branding.

The data was collected as 1,243 reviews from Glassdoor, an online crowdsourced employer branding platform for 40 top-rated employers across four different sectors, namely, Pharma, IT, retail and FMCG. Text and sentimental analyses were done using SAS visual analytical for these reviews.

Ten themes were generated from the text analytics which is nothing but the employer value propositions (EVPs), and they were social, interest, development and economic value as given by Berthon et al. (2005) and also others, such as work–life, management and brand value emerged. Social value came as a significant EVP followed by interest value and work–life values.

This research is providing only ways to show that crowdsourced data can also be used to understand the mindset of employees regarding an employer’s image but is not providing any idea regarding how to generate the right employee value proposition.

The research has shown that employers can use crowdsourced employer branding insights to see where they stand in the employer's attractiveness spectrum. They can use innovative data analytics techniques, such as visualization for text and sentimental analysis to create employer branding intelligence strategies.