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Article
Publication date: 17 January 2022

Shadma Shahid, Mohammad Ashraf Parray, George Thomas, Rahela Farooqi and Jamid Ul Islam

Due to a staggering growth rate in the recent past, halal products have attained a significant attention of marketers across countries. However, marketing practitioners seek to…

4349

Abstract

Purpose

Due to a staggering growth rate in the recent past, halal products have attained a significant attention of marketers across countries. However, marketing practitioners seek to have detailed understanding of what drives consumers of different demographics towards this product category so as to better market and position themselves in the competitive landscape. Correspondingly, this study aims to provide insights into the Muslim women consumers’ halal cosmetics purchase behaviour and examines the variables (and their interplay) when purchasing such products.

Design/methodology/approach

The data for the study were collected through a self-administered questionnaire from 371 Muslim respondents from India. The data were analysed through structural equation modelling using AMOS 22.0 SEM software.

Findings

The findings of this study reveal that religious knowledge, religious commitment and halal certification(s) affect consumers’ actual purchase behaviour of halal cosmetics, which subsequently drives their repurchase intention. The findings further reveal a non-significant effect of religious orientation with both the actual purchase behaviour and repurchase intention towards halal cosmetics. Additionally, actual purchase behaviour of halal cosmetics is found to positively affect customers’ repurchase intentions.

Originality/value

Despite the recent growth of overall beauty industry, this particular segment of halal cosmetics has a huge potential given the phenomenal preference that Muslim consumers have shown in such niche. Therefore, this paper contributes towards examining the key factors influencing consumers purchase behaviour towards halal cosmetics in India that can be capitalized on.

Details

Journal of Islamic Marketing, vol. 14 no. 3
Type: Research Article
ISSN: 1759-0833

Keywords

Available. Open Access. Open Access
Article
Publication date: 24 November 2022

Mandakini Paruthi, Harsandaldeep Kaur, Jamid Ul Islam, Aaleya Rasool and George Thomas

This study aims to investigate the influence of brand relationship quality and consumer community identification on consumer engagement. This study also examines the mediating…

7610

Abstract

Purpose

This study aims to investigate the influence of brand relationship quality and consumer community identification on consumer engagement. This study also examines the mediating role of consumer engagement between brand relationship quality and consumer community identification with brand love. Positive word of mouth is taken as an outcome variable.

Design/methodology/approach

To test the proposed relationships, data were collected from 580 social media-based brand community followers and analysed through structural equation modelling.

Findings

Results corroborate brand relationship quality and consumer community identification as critical drivers of consumer engagement on the online platforms. The results further reveal a positive association between consumer engagement and brand love which consequently foster positive word of mouth. The findings also corroborate the partial as well as full mediating role of consumer engagement on different proposed associations.

Originality/value

This study offers an in-depth insight of specific motivations to engage consumers in the virtual domain, make them adore their brands and spread a positive word. All of these outcomes are crucial in offering competitive advantages to firms. This study validates the relevance of consumer engagement interactions in contemporary firms’ relationship marketing strategies.

Available. Content available
Book part
Publication date: 22 February 2010

Abstract

Details

Literacy and Learning
Type: Book
ISBN: 978-1-84950-777-6

Available. Content available
Book part
Publication date: 23 September 2009

Abstract

Details

Policy and Practice
Type: Book
ISBN: 978-1-84855-311-8

Available. Content available
Book part
Publication date: 3 June 2008

Abstract

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Personnel Preparation
Type: Book
ISBN: 978-1-59749-274-4

Available. Content available
Book part
Publication date: 1 April 2011

Abstract

Details

Assessment and Intervention
Type: Book
ISBN: 978-0-85724-829-9

Available. Content available
Book part
Publication date: 30 October 2001

Abstract

Details

Technological Applications
Type: Book
ISBN: 978-1-84950-119-4

Available. Content available
Book part
Publication date: 28 January 2022

John Scott

Free Access. Free Access

Abstract

Details

Structure and Social Action
Type: Book
ISBN: 978-1-80262-800-5

Available. Content available
Article
Publication date: 29 September 2023

Maneerat Kanrak, Yui-yip Lau, Xavier Ling and Saksuriya Traiyarach

The rapid growth in cruise shipping coupled with increasing public awareness of climate change has led to increasing concerns about the impact cruise shipping poses on the…

699

Abstract

Purpose

The rapid growth in cruise shipping coupled with increasing public awareness of climate change has led to increasing concerns about the impact cruise shipping poses on the environment, especially regarding air emissions. This study analyses the cruise shipping network of ports in and around the emission control areas (ECAs) to understand the structural properties of the network and ports.

Design/methodology/approach

A complex network approach was used to analyse the network data of 239 voyages serviced by 14 international cruise lines, visiting 127 ports across 44 countries in the Caribbean Sea.

Findings

It is found that the network has a small-world property with a short average path length and a high clustering coefficient. The regulations affect connections among ports, in which most ports in ECAs have lower connections than ports outside ECAs. A few ports in ECAs play important key roles, but many ports outside ECAs play a more important role in the network because the regulations are barriers for cruise ships entering the ports.

Originality/value

The findings of this study have drawn useful guidelines for cruise lines and port authorities to improve their operations. Constrictive recommendations are suggested to policymakers for designing reasonable regulations to attract more cruise shipping to travel in ECAs.

Details

Maritime Business Review, vol. 8 no. 4
Type: Research Article
ISSN: 2397-3757

Keywords

Available. Content available
Book part
Publication date: 6 May 2008

Abstract

Details

Special Issue Constitutional Politics in a Conservative Era
Type: Book
ISBN: 978-0-7623-1486-7

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