Victor Oyaro Gekara and Xuan-Vi Thanh Nguyen
This paper examines the port of Mombasa’s attempted implementation of computer-based terminal operating systems (TOS); the challenges faced and the outcomes. In addition to…
Abstract
This paper examines the port of Mombasa’s attempted implementation of computer-based terminal operating systems (TOS); the challenges faced and the outcomes. In addition to enhancing its operations efficiency, a key motivation for the technology was to facilitate better integration and connectivity to the Belt and Road as a key gateway along the key route. It utilised a qualitative single-case methodology, involving a combination of semi-structured interviews, non-participant observations and content analysis of relevant policy documents and reports provided by the port. The paper finds that the attempt to adopt and implement TOS at the port mostly failed as a result of a complex combination of technological, organisational and environmental factors. Most importantly, the wider business environment was ill equipped with the necessary information communication technology (ICT) infrastructure to support effective implementation. There was also a general lack of appropriately skilled workers to support and drive the same.
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Prem Chhetri, Victor Gekara, Shaorong Li and Jun Yeop Lee
This editorial establishes the broader context for debating the great global convergence of world economic systems and the role of Belt and Road Initiative in shaping the…
Abstract
This editorial establishes the broader context for debating the great global convergence of world economic systems and the role of Belt and Road Initiative in shaping the reconfiguration of key global transport nodes and trade corridors. The interwoven relationships between various aspects of technological transformation, supply chain integration and demographic restructuring in shaping the global value chain and integrated production networks are theoretically and empirically probed in this special issue. The importance of technological innovation, and structural reforms are highlighted to help businesses to sustainably manage the growing supply chain complexity and the likely disruptions during the fourth industrial revolution.
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This research aims to offers a new method for assessing geoeconomic risks in bilateral relations and evaluate the level of such risks from Vietnam’s economic dependency on China.
Abstract
Purpose
This research aims to offers a new method for assessing geoeconomic risks in bilateral relations and evaluate the level of such risks from Vietnam’s economic dependency on China.
Design/methodology/approach
I apply descriptive analysis to identify asymmetrical dependency in Vietnam–China economic relations and propose a geoeconomic risk assessment framework to evaluate risk levels in bilateral economic linkages.
Findings
The proposed geoeconomic risk framework assesses risk levels, which are positively influenced by the degree of asymmetrical relations (vulnerabilities), the net impacts on the receiving economy (impacts) and the sending state’s ability to control economic tools (threats). In contrast, risk levels are negatively affected by the effectiveness of existing mitigation efforts. The framework employs ordinal likelihood scales to rank various risk levels. In the context of Vietnam–China relations, market access for agricultural products and control of the Mekong water emerge as the most risky areas for economic coercion, followed by Chinese official development finance in infrastructure and critical input imports. On the other hand, debt dependency and foreign direct investment in the energy sector are considered more secure areas—less likely targets for economic coercion. Hence, risk mitigation strategies should prioritize reducing asymmetry in vulnerable dependence areas while maintaining current practices in more secure areas.
Originality/value
Methodologically, it introduces a new approach for assessing bilateral geoeconomic risk. Empirically, it provides Vietnam’s policymakers with a comprehensive evaluation of the implications of economic interdependence with China.
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Khoi Minh Nguyen, Ngan Thanh Nguyen, Thao Thi Xuan Pham, Nhi Huynh Man Tran, Ngoc Chung Bao Cap and Vy Khanh Nguyen
This study aims to explore how ephemeral content marketing enhances brand love and customer engagement, with a focus on the mediating role of brand authenticity, self-brand…
Abstract
Purpose
This study aims to explore how ephemeral content marketing enhances brand love and customer engagement, with a focus on the mediating role of brand authenticity, self-brand connection and advertising value.
Design/methodology/approach
This research was conducted using a quantitative method through an online questionnaire with a sample of 728 in Vietnam, analyzing data by using the partial least squares structural equation modeling model.
Findings
This study evaluates ephemeral content marketing through six dimensions: entertainment, trendiness, informativeness, interactivity, aesthetic quality and perceived relevance. The findings indicate positive mediating roles of advertising value, self-brand connection and brand authenticity on the impact of ephemeral content marketing on brand love and customer engagement.
Research limitations/implications
This study provides a comprehensive model of factors affecting consumer perceptions of ephemeral content marketing, which can help businesses to proactively formulate strategic responses for consumers on social media platforms with ephemeral content features. This also allows them to precisely target their audience, avoiding ineffective and costly advertising efforts on social media when content quality is lacking.
Originality/value
This research sheds light on the six essential dimensions of effective ephemeral content that adds value to customers, ultimately leading to their love and active engagement. This substantial addition to the field of social media marketing opens up possibilities for further investigation of the dynamics across different forms of social media marketing, such as short-form videos or in various contexts such as tourism, fashion, food products and education, particularly in the context of ephemeral content in emerging markets such as Vietnam.
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Keywords
- Social media content marketing
- Ephemeral content
- Brand love
- Brand authenticity
- Self-brand connection
- Advertising values
- Customer engagement
- Marketing de contenidos en redes sociales
- Contenido efímero
- Amor a la marca
- Autenticidad de la marca
- Conexión marca-consumidor
- Valores publicitarios
- Compromiso del cliente
- 社交媒体内容营销
- 、短暂内容
- 、品牌喜爱
- 、品牌真实性
- 、自我品牌连接
- 、广告价值
- 、客户互动
Cuong Thanh Nguyen, Phan Thanh Hai and Huyen Khanh Nguyen
This paper aims to explore the influence of the COVID-19 outbreak and the Government's disease control measures on the stock returns and liquidity of Vietnam-listed companies in…
Abstract
Purpose
This paper aims to explore the influence of the COVID-19 outbreak and the Government's disease control measures on the stock returns and liquidity of Vietnam-listed companies in the financial services sector.
Design/methodology/approach
The authors have conducted a panel data regression analysis using data from 50 banking, insurance and finance companies listed in Vietnam's two biggest stock exchanges (HNX and HOSE) within the period from January 30th, 2020 to May 15th, 2021.
Findings
The regression results indicate that the daily growth in the total number of confirmed cases caused by COVID-19 has significant negative effects on the stock market returns and liquidity. Nevertheless, the Government's imposition of lockdown yields significant and positive outcomes on stock performance. In addition, the study reveals remarkable differences in returns of large-cap and small-cap stocks under the impact of the COVID-19 pandemic.
Research limitations/implications
The study indicates government and regulators should act more actively to limit the outbreak of the virus, improve investor confidence as well to support the financial services industry and deal with the outbreak of the pandemic later.
Originality/value
This is the first study to explore the influence of the COVID-19 outbreak and the Government's disease control measures on the stock returns and liquidity of Vietnam-listed companies in the financial services industry.
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Luan Thanh Le and Trang Xuan-Thi-Thu
To achieve the Sustainable Development Goals (SDGs) in the era of Logistics 4.0, machine learning (ML) techniques and simulations have emerged as highly optimized tools. This…
Abstract
Purpose
To achieve the Sustainable Development Goals (SDGs) in the era of Logistics 4.0, machine learning (ML) techniques and simulations have emerged as highly optimized tools. This study examines the operational dynamics of a supply chain (SC) in Vietnam as a case study utilizing an ML simulation approach.
Design/methodology/approach
A robust fuel consumption estimation model is constructed by leveraging multiple linear regression (MLR) and artificial neural network (ANN). Subsequently, the proposed model is seamlessly integrated into a cutting-edge SC simulation framework.
Findings
This paper provides valuable insights and actionable recommendations, empowering SC practitioners to optimize operational efficiencies and fostering an avenue for further scholarly investigations and advancements in this field.
Originality/value
This study introduces a novel approach assessing sustainable SC performance by utilizing both traditional regression and ML models to estimate transportation costs, which are then inputted into the discrete event simulation (DES) model.
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Hiep-Hung Pham, Ngoc-Thi Nhu Nguyen, Luong Dinh Hai, Tien-Trung Nguyen and Van An Le Nguyen
With the advancement of technology, microlearning has emerged as a promising method to improve the efficacy of teaching and learning. This study aims to investigate the document…
Abstract
Purpose
With the advancement of technology, microlearning has emerged as a promising method to improve the efficacy of teaching and learning. This study aims to investigate the document types, volume, growth trajectory, geographic contribution, coauthor relationships, prominent authors, research groups, influential documents and publication outlets in the microlearning literature.
Design/methodology/approach
We adapt the PRISMA guidelines to assess the eligibility of 297 Scopus-indexed documents from 2002 to 2021. Each was manually labeled by educational level. Descriptive statistics and science mapping were conducted to highlight relevant objects and their patterns in the knowledge base.
Findings
This study confirms the increasing trend of microlearning publications over the last two decades, with conference papers dominating the microlearning literature (178 documents, 59.86%). Despite global contributions, a concentrated effort from scholars in 15 countries (22.39%) yielded 68.8% of all documents, while the remaining papers were dispersed across 52 other nations (77.61%). Another significant finding is that most documents pertain to three educational level categories: lifelong learning, higher education and all educational levels. In addition, this research highlights six key themes in the microlearning domain, encompassing (1) Design and evaluation of mobile learning, (2) Microlearning adaptation in MOOCs, (3) Language teaching and learning, (4) Workflow of a microlearning system, (5) Microlearning content design, (6) Health competence and health behaviors. Other aspects analyzed in this study include the most prominent authors, research groups, documents and references.
Originality/value
The finding represents all topics at various educational levels to offer a comprehensive view of the knowledge base.
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Thanh Mai Ha, Shamim Shakur and Kim Hang Pham Do
This paper analyses Hanoi consumers' evaluation of food risk and response to the perceived risk.
Abstract
Purpose
This paper analyses Hanoi consumers' evaluation of food risk and response to the perceived risk.
Design/methodology/approach
The authors employed the mixed method approach that integrates segmentation analysis on the survey data and information from group discussions.
Findings
Based on consumers' risk rating of six food groups and level of food safety worry, the authors identified four distinct consumer segments: low, moderate, high and very-high-risk perception. The authors found the existence of widespread food safety concerns among Hanoi consumers. Living in an urban region was associated with a higher level of food risk perception. Moderate, high and very-high-risk perception segments exhibited a very low level of institutional trust and subjective control over hazards. Response to the perceived risk differed across segments. “Very high-risk perception” was associated with the most risk-averse behaviour, putting more effort into seeking food safety information and engaging more in supermarket purchase. Consumers with a low and moderate perceived food risk participate more in self-supply of food to reduce their food safety concern.
Practical implications
The paper provides empirical evidence on consumers' evaluation of food risk and their risk-reducing strategies to support the risk communication in Vietnam.
Social implications
Enhancing institutional trust and risk communication including hazard education can improve consumer confidence in food.
Originality/value
This is the first segmentation study on consumer food risk perception in Vietnam.
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Dao Van Le and Tuyen Quang Tran
This study explores the effect of local budget retention rate changes (RER) on total factor productivity (TFP) and its components in Vietnam.
Abstract
Purpose
This study explores the effect of local budget retention rate changes (RER) on total factor productivity (TFP) and its components in Vietnam.
Design/methodology/approach
The study employs a two-system generalized method of moments (GMM) estimator and data from 2012 to 2019 across all 63 provinces/cities of Vietnam.
Findings
The study finds that local budget retention rates significantly influence public investment, affecting scale and allocation efficiency. The reallocation of budgets between regions and from the central government to local levels incurs certain costs, often resulting in economically robust provinces experiencing reductions in their retention rates.
Practical implications
Recognizing the challenges of immediate structural budget changes due to cultural and historical factors, the study suggests a more gradual policy approach. It emphasizes the importance of policy predictability, as abrupt reductions in the retention rate lead to higher costs than gradual reductions, thus implementing budget policies with a clearer timeline. This study provides insight into local budget allocation regimes and their impact on productivity in transitioning countries.
Originality/value
First, the study provides fresh evidence of the impact of retention rate changes on TFP and its components in Vietnam. Second, the study provides insights into the mechanisms of the nexus of increased budget spending, capital efficiency and, most importantly, attaining improvement in education. We also offer further insights into inefficient budget allocation agents in Vietnam, especially in large cities, which should alert scholars to explore this topic further in the future.