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This study presents evidence concerning the effects of affective and cognitive rhetoric on the underpricing of firms at the time of their initial public offering. It is suggested that firms that use less affective, and more cognitively oriented discourse in their IPO prospectus will experience better underpricing outcomes. We examine these assertions using a sample of young high-tech IPO firms where investors rely on prospectuses as accurate and informative firm communications. Results from a robust five-year time span observe initial support for the hypothesized effects. Moreover, the signaling of a higher degree of entrepreneurial orientation in the firm prospectus is found to worsen the negative effects of affective discourse

This paper seeks to understand children’s responses to food waste in school by exploring children’s views on food waste and empowering them to discuss and develop their own solutions.

Using creative problem-solving approach and photovoice technique, the authors conducted focus group discussions with 28 primary school children in the UK.

Children have a clear understanding of the consequences of food waste for individuals, society and the environment. They displayed negative emotions concerning food waste and responded positively to the possibility of food recycling. Their solutions to reduce food waste will require multiple stakeholder engagement, including self-regulation, peer-monitoring, teacher supervision and family support. However, rather than relying on intervention schemes that require significant adult involvement, children placed a heavy emphasis on self-regulation, playing an active role in addressing food waste in school.

This research extends previous understanding, by showing children as agentic consumers who can shape food waste solutions in school. These findings are of use to primary teachers and local education authorities, to aid children in developing their own solutions to reduce food waste in their own schools.

This study aims to examine the different effects that the fear and humor appeals in anti-smoking advertisements for children have on their affective reactions to the advertisements, on their beliefs about smoking and on their behavioral intentions to smoke.

This paper presents the findings of a qualitative research study conducted in Italy with children aged from 8 to 11 years.

The results indicated that the humor appeal is a useful method for conveying a social theme in a pleasant way and creating a likable character that becomes an example for children to imitate; however, it is necessary to employ the fear appeal to make children reflect carefully about the negative consequences of smoking.

This study examined only children's behavioral intentions derived from anti-smoking advertisements, but future research should also examine their real behaviors after a period following repeated viewing of public service announcements about smoking prevention or other social issues.

Understanding how different types of appeals can influence children represents an important result for the prevention of youth smoking and the promotion of healthy lifestyle habits during childhood.

Understanding how different types of appeals can influence children represents an important result for the prevention of youth smoking and the promotion of healthy lifestyle habits during childhood.

Few studies have examined the impact of social advertisements on children, and particularly little is known about the effectiveness of fear appeals on this group.

Young consumers are increasingly using online reviews and celebrity influence to make purchase decisions. The purpose of this study is to ascertain the influence of online customer reviews, celebrity influencer’s attractiveness, celebrity influencer’s credibility on female millennials’ purchase intention of beauty products.

To validate the research questions and hypotheses, data were obtained from young female consumers using an electronic self-administered survey questionnaire that was close ended. A total of 203 valid responses were obtained from which data were analysed by making use of structural equation modelling Mplus and the Statistical Package for the Social Sciences version 28.

The obtained results showed that the seven hypotheses of the study were positive. However, two hypotheses were negative, namely, celebrity influencer attractiveness did not have a significant influence on the attitude of consumers; and brand loyalty was not significantly correlating with young female consumers’ purchase intention of beauty products.

Given that millennials are known to be active users of social media and often consult online peer product reviews, marketers and practitioners of beauty industry should improve the effectiveness and usability of beauty influencers and online reviews to attract female millennial consumers.

This research contributes to understanding young female consumers’ attitudes towards purchasing beauty products, especially the combined influence of group influence (online reviews) and media influence (celebrity beauty influencers) on such attitudes.

This study examined how social network influences maintenance of the indigenous language of the Kejaman, a small indigenous group living in Sarawak, Malaysia.

The participants were 123 Kejaman speakers from three generations living in two longhouses in Belaga, Sarawak. Participants were presented with 20 situations relevant to the lives of Kejaman people to find out the people they interact with.

The grandparents, parents and children’s generations all had more exchange networks (M = 131.7) than interactive networks (M = 110.3). They consulted kin on matters related to family, money, culture, death and taboos, providing the avenue for the use of the Kejaman language. Generation 2 had more interactive networks and Generation 3 consulted non-kin on more matters, and the communication takes place in languages other than Kejaman. Chi-Square tests of independence showed no significant differences in the number of exchange and interactive networks across generations. The three generations were not significantly different in uniplexity (M = 29.5%) and multiplexity scores (M = 20.6%). The Kejamans belong to a low-density, uniplex social network community.

There is a limitation in using social network analysis as a reliable predictor of future language use. This is because social networks are not fixed. They can expand, shrink and change over lifetime, and the fact that the generation of children does not talk about family matters in their mother tongue does not mean that they will not do so in future.

As interactive networks comprise non-Kejaman people, there will be inadequate close ethnic ties to support transmission and maintenance of Kejaman linguistic and cultural norms. Therefore, their language fluency may decline to the extent that they experience language anxiety and feel uncomfortable using it.

The quantity and quality of interactive networks for the Kejaman are not conducive for upward mobility. What this means in the sociopolitical context of Sarawak is that, this small indigenous group is still family-centred and does not have adequate social contacts in the wider society, indicating lack of social standing.

The study suggests that in future the Kejaman will rely on interactive networks to talk about life-choices, and the lessened contact with Kejaman people will affect maintenance of Kejaman linguistic and cultural norms.