Search results

1 – 4 of 4
Per page
102050
Citations:
Loading...
Available. Content available
Book part
Publication date: 10 July 2019

Anna Visvizi, Miltiadis D. Lytras, Wadee Alhalabi and Xi Zhang

Abstract

Details

The New Silk Road Leads through the Arab Peninsula: Mastering Global Business and Innovation
Type: Book
ISBN: 978-1-78756-680-4

Available. Content available
Book part
Publication date: 15 November 2018

Yi-Ming Wei and Hua Liao

Abstract

Details

Energy Economics
Type: Book
ISBN: 978-1-78756-780-1

Available. Content available
Article
Publication date: 1 March 2010

Olalekan U. Asikhia

This article seeks to identify the mediating role of marketing resources and capabilities in small and medium enterprises (SMEs)‐poverty alleviation relationship. A qualitative…

3380

Abstract

This article seeks to identify the mediating role of marketing resources and capabilities in small and medium enterprises (SMEs)‐poverty alleviation relationship. A qualitative approach of conceptualization of the interconnectedness of the major variables of the study is undertaken. Despite several development programs of SMEs and poverty alleviation, the poverty level of Nigerian SMEs has dragged with incidence of high SMEs failure. Marketing resources and capabilities are suggested as probable missing links between SMEs and profitable exchanges that lead to wealth creation, thus alleviating and eradicating poverty. While empirical study in this direction is vital, the current conceptual model shows that SMEs operators would help in the elimination of poverty by acquisition of necessary marketing knowledge, skills, and capabilities to identify the customersʼ needs, establish vital relationships with them through requisite ego drive, empathy, and capability to change, and thus keep them sold. Prior research concerning SMEs and poverty alleviation in Nigeria has been limited to finance. The findings of the present research have implications for the role of marketing as the ultimate source of profitable growth through exchanges and wealth creation that will help in eradicating poverty.

Details

New England Journal of Entrepreneurship, vol. 13 no. 2
Type: Research Article
ISSN: 1550-333X

Keywords

Available. Open Access. Open Access
Article
Publication date: 28 May 2024

Giulia Gastaldello, Guenter Schamel, Nadia Streletskaya and Luca Rossetto

Virtual wine experiences (VWEs) replaced in-person wine experiences during the Covid-19 pandemic and continue to be offered by some actors. This study aims to investigate the…

525

Abstract

Purpose

Virtual wine experiences (VWEs) replaced in-person wine experiences during the Covid-19 pandemic and continue to be offered by some actors. This study aims to investigate the factors driving interest in VWEs and identify relevant traits of potential consumers to help assess VWEs long-term potential.

Design/methodology/approach

A representative sample of 399 Oregon and California wine consumers answered a structured online survey. The authors combine ordered logistic regression and qualitative techniques to analyze the data.

Findings

VWEs may effectively attract potential wine consumers and tourists. High interest in VWEs is associated with strong wine involvement and intentions to visit wine regions. Digitization, aversion to travel-related risk and convenience are other relevant drivers of VWE interest. The segmentation analysis revealed that consumers with a potentially higher interest in VWE have distinct traits.

Practical implications

Wineries and wine tourism destinations could leverage VWEs to attract wine tourists and consumers. The authors discuss specific characteristics of high-interest consumers.

Originality/value

Participants in VWEs interact with hosts and explore products in real time. This engagement has long-term marketing potential for attracting them as customers or visitors. The study provides strategic information for practitioners and academics on VWE interest drivers and potential demand, which is currently missing from the literature.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 8
Type: Research Article
ISSN: 0959-6119

Keywords

Access

Only content I have access to

Year

Content type

1 – 4 of 4
Per page
102050