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Publication date: 14 June 2011

Ian Phau

980

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Asia Pacific Journal of Marketing and Logistics, vol. 23 no. 3
Type: Research Article
ISSN: 1355-5855

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Publication date: 8 February 2008

Ross Brennan

352

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Marketing Intelligence & Planning, vol. 26 no. 1
Type: Research Article
ISSN: 0263-4503

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Publication date: 14 May 2014

G. Shainesh

87

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Journal of Indian Business Research, vol. 6 no. 1
Type: Research Article
ISSN: 1755-4195

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Publication date: 15 June 2015

Keyoor Purani, Saji Gopinath and Rudra Sensarma

347

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Journal of Indian Business Research, vol. 7 no. 2
Type: Research Article
ISSN: 1755-4195

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Publication date: 19 September 2008

Gill Wright

368

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Marketing Intelligence & Planning, vol. 26 no. 6
Type: Research Article
ISSN: 0263-4503

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Publication date: 26 October 2012

345

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International Marketing Review, vol. 29 no. 6
Type: Research Article
ISSN: 0265-1335

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