Alfonso Morvillo, Alessandra Marasco, Marcella De Martino and Alice H.Y. Hon
Craig Webster, David Jacobson and Kelsey Shapiro
The purpose of this paper is to clarify the position of Greek Cypriot and Turkish Cypriot professionals in the hotel and tourism industry on the island of Cyprus with regards to…
Abstract
Purpose
The purpose of this paper is to clarify the position of Greek Cypriot and Turkish Cypriot professionals in the hotel and tourism industry on the island of Cyprus with regards to their expectations regarding the benefit of a political solution to the Cyprus problem on the island.
Design/methodology/approach
The paper uses data from two surveys in both political entities of the island. One survey is a survey of hotel owners, managers of hotels and travel agencies in both political entities on the island. The other is semi-structured interview with leading professionals in the hospitality and tourism industry in both political entities.
Findings
The surveys indicate that there is an expectation from professionals in both entities that tourism will benefit all following a solution, with large increases in incoming tourism to Cyprus.
Practical implications
The findings indicate that there are substantial expectations that there will be benefits for all following a solution to the Cyprus problem.
Originality/value
This is a first future-oriented paper regarding the expectations of major players in the hotel and tourism industry in both political entities on the island.
Details
Keywords
Huiying Du, Jing Li, Kevin Kam Fung So and Ceridwyn King
With recent advances in artificial intelligence, the hospitality industry has introduced the concept of unmanned smart hotels staffed by service robots instead of human employees…
Abstract
Purpose
With recent advances in artificial intelligence, the hospitality industry has introduced the concept of unmanned smart hotels staffed by service robots instead of human employees. Research is needed to understand consumers’ receptivity to such an innovation. This paper examines factors associated with consumers’ potential resistance to using automated service hotels via two sequential studies. Given that younger generations of consumers are typically early adopters of advanced technology and innovative services, our sampling approach focused on this consumer group.
Design/methodology/approach
Two studies were conducted. Study 1 proposed and empirically tested a theoretical model. Results revealed that attitude, subjective norms and perceived behavioral control each positively influenced individuals’ intentions to use unmanned smart hotels. In Study 2, we further investigated aspects informing perceived security, a key variable in the use of unmanned smart hotels.
Findings
Findings showed how people’s beliefs about unmanned smart hotels and security control assurances led to perceived security. These perceptions were shaped by perceived physical risks, privacy concerns, website design and hotel reputation. Overall, this research provides theoretical and practical implications for various stakeholders associated with unmanned smart hotels.
Practical implications
Findings of this study suggested that managers of unmanned smart hotels should design user-friendly, secure processes and offer comprehensive support resources to enhance customer experience and usage.
Originality/value
The findings provide a holistic understanding of consumers’ receptivity to unmanned smart hotels.