Jon McNaughtan, Sarah Maria Schiffecker, Santiago Castiello-Gutierrez, Hugo A. García and Xinyang Li
While there is research that has explored how institutions have responded to various crises, these are usually locally or regionally situated. However, no event has impacted…
Abstract
While there is research that has explored how institutions have responded to various crises, these are usually locally or regionally situated. However, no event has impacted higher education globally like COVID-19 and it will certainly alter the way top administrators lead and how institutions move forward. Thus, this chapter will explore how to better understand how presidents and top administrators navigate the (inter)national geopolitics as they move the institution forward. In addition, clear and up-to-date communication has proven to be important in battling this crisis. Thus, how presidents at national universities have communicated with students, faculty, staff, and various off-campus communities members regarding COVID-19 and how they have achieved is important to explore. Our findings suggest that presidents and top administrators need to build support to help them navigate the political roadblocks they may encounter. Findings also suggest that communication is the main role they play as leaders on their campus. On/off-campus community members see the presidents as the face of the university and key communicator as relates to communicating what the institutions is doing and how they are addressing the crisis. This chapter helps in better understanding the roles presidents and top administrators play during a global crisis.