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This study aims to cover issues regarding traveling to a tourist destination which has seen war and terrorism. These problems can be addressed altogether, as they are interrelated. Based on tourists’ opinions, this paper aims to focus on measures or steps that can be taken to ensure changing their perceptions about a certain destination.

This study targets tourism experts for their opinions regarding the measures most necessary to change the perceptions of tourists. Their opinions were extracted through a questionnaire based on three criteria with four alternatives. Furthermore, raw data extracted are studied using the Fuzzy-VIKOR technique to rank the alternatives in order of importance. Moreover, the questionnaire also aims to know the perception of participants by asking them what would make them trust a destination with a history of terrorism.

The problems captivate the attention of government, guiding them to ensure that they need to focus more on physical security of tourists if they expect tourism industry to thrive. It was found that the steps needed to be taken are in the areas of international trade, cultural exchange programs and social media advertising.

Research based on improving tourist perception of Pakistan to develop Pakistan as a tourist destination is scarce. The study takes four different alternatives into account for image recovery and based on those alternatives, it provides a unique solution to the government in this regard with the necessary steps they need to take and attempts to help the government ensure tourism expansion in the country.

This paper aims to examine the mediating role of environmental concern in the relationship of green purchase awareness and purchasing behavior of fast food consumers keeping in view the theory of planned behavior.

A quantitative, cross-sectional design is used by collecting primary responses through a validated questionnaire. In all, 1,008 male and female buyers of fast food were sampled. Structural equation modeling is applied.

The results revealed that green purchase awareness has a positive relationship with green purchase behavior, and environmental concern has no mediation in the relationship. Upon having awareness, the respondents adopted green or pro-environmental behavior, but at the same time, they were found having least concern for the protection of environment.

This is a cross-sectional study with questionnaire. Multiple sources of data collection results in weakening self-reporting bias.

Implications count toward individuals, enterprises and society at general.

The study highlights the issue of not having concern for the protection of the environment even after having green purchase awareness. This is the first time the environmental concern is examined as a mediator in the selected relationship. The contradictory results of having no environmental concern differentiate this study from others.

The purpose of this study is to understand how leaders of entrepreneurial small and medium-sized enterprises (SMEs) in Australia and Pakistan strategise and design their organisational environments to enable innovation and enhanced organisational performance.

Drawing from the resource-based view (RBV) theory, this study investigates the mediating role of workplace innovation between design leadership and organisational performance across entrepreneurial SMEs in Australia and Pakistan. Data were obtained from 367 top-level executives in Australia and 367 from Pakistan using paper-based and online surveys.

The results highlight significant cross-country differences, indicating that entrepreneurial SMEs in Pakistan tend to overlook the creation of an enabling work environment favourable for innovation, which reduces the positive impact on organisational performance. In contrast, Australian SMEs exhibit a stronger alignment between innovation and performance outcomes.

The study makes a theoretical contribution by extending RBV theory within the contexts of design leadership, workplace innovation and SME performance, particularly in comparative international settings.

The findings offer actionable strategies for SME leaders, particularly in developing economies, highlighting the significance of encouraging internal abilities such as a conducive innovation culture. This could model strategic development and training schemes designed to achieve sustainable competitive advantage through improved organisational performance.

This study uniquely reveals the differential mediating effect of workplace innovation on the design leadership–performance nexus in developed versus developing countries. The absence of significant mediation in Pakistan stresses the distinct entrepreneurial underlying forces and challenges faced by SMEs in developing economies.

This paper aims to find the best tools to influence the improvement of sustainability in food supply chains (FSCs) by conducting a systematic review of articles. The reader will learn how the different industry 4.0 tools (I4.0T) benefit the FSC and the limitations of each tool.

A review of 436 articles published during the period 2019 to 2022 referenced in the Scopus and Web of Science databases was performed. The review was limited to articles published in English and directly related to Industry 4.0, circular economy and sustainability in the food supply chain.

The results show different contributions of I4.0, with some being more influential than others in improving sustainability in FSCs; for example, Internet of Things and Blockchain have been shown to contribute more toward transparency, traceability, process optimization and waste reduction.

The paper's contribution consisted of ranking according to their importance and the I4.0T that affect sustainability in FSCs by classifying the aspects of each tool and the sustainability factors through a categorization by the Analysis Hierarchy Process.