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Publication date: 10 July 2017

Transcending and bridging co-creation and engagement: conceptual and empirical insights

Jodie Conduit and Tom Chen

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Journal of Service Theory and Practice, vol. 27 no. 4

Type: Research Article

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ISSN: 2055-6225

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Article

Publication date: 1 April 2001

Brand Asset Management: Driving Profitable Growth Through Your Brands

Roderick J. Brodie

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Journal of Services Marketing, vol. 15 no. 2

Type: Research Article

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ISSN: 0887-6045

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Publication date: 11 June 2009

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Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises

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ISBN: 978-1-84855-671-3

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Publication date: 6 November 2009

On champagne, booze, and consumer pride: facets and drivers of consumption and development

Ulrich R. Orth

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International Journal of Wine Business Research, vol. 21 no. 4

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ISSN: 1751-1062

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Publication date: 5 February 2018

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Suvi Nenonen and Kaj Storbacka

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Smash

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ISBN: 978-1-78743-798-2

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Publication date: 21 August 2018

Service-dominant logic, service ecosystems and institutions: an editorial

Irene C.L. Ng and Stephen L. Vargo

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Journal of Service Management, vol. 29 no. 4

Type: Research Article

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ISSN: 1757-5818

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Publication date: 28 August 2007

Introduction to the special issue on branding in industrial markets

Michael B. Beverland

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Journal of Business & Industrial Marketing, vol. 22 no. 6

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ISSN: 0885-8624

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Publication date: 1 February 2008

Executive summary and implications for managers and executives

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Journal of Business & Industrial Marketing, vol. 23 no. 2

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ISSN: 0885-8624

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Publication date: 28 August 2007

Executive summary and implications for managers and executives

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Journal of Business & Industrial Marketing, vol. 22 no. 6

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ISSN: 0885-8624

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Publication date: 16 December 2020

Guest editorial

Roderick Brodie, Suvi Nenonen and Kaj Storbacka

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Journal of Business & Industrial Marketing, vol. 35 no. 9

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ISSN: 0885-8624

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Transcending and bridging co-creation and engagement: conceptual and empirical insights

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Brand Asset Management: Driving Profitable Growth Through Your Brands

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On champagne, booze, and consumer pride: facets and drivers of consumption and development

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Service-dominant logic, service ecosystems and institutions: an editorial

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Introduction to the special issue on branding in industrial markets

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Executive summary and implications for managers and executives

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